Countercurrent 1982

Chapter 2281
"It's good that you have this idea, but we must face up to the gap." Duan Yun smiled and glanced at Ren Zhengfei, and then said: "You can't simply regard Nokia as an ordinary European company. The Finnish government and the technical support of the whole of Europe, so from this point of view, the biggest competitor of our future mobile phones is the technology companies in Europe. You Huawei has developed very well in the past two years, but I want to say something frankly, There is still a certain gap between us and Europe in communication technology, which cannot be caught up in the short term.”

Duan Yun is very clear about this matter. In fact, the manufacturing technology of mobile phones is not difficult. Unlike mechanical products, he has very high requirements for equipment, personnel and technology accumulation. In fact, except for some core chips And the algorithm software, other parts are not too sophisticated and high-tech, and the assembly work can be completed at the level of ordinary domestic electronics factories.

But things are definitely not that simple. In terms of mobile phone production, there is still a problem of product quality and quality control. The other is the problem of cost. How to produce products with the highest yield at the lowest cost has always been the biggest problem faced by all electronics companies. Although the labor cost in mainland China is very low, there is still a certain gap with European manufacturers in terms of related equipment and testing. The final result of this gap is the production of mobile phones of the same model. There is a very large gap between European products and domestic products. The difference is only the difference in the assembly process. Similar foreign products are much more durable than domestic ones, which actually requires the accumulation of equipment and technology.

In fact, with the current level of domestic electronics factories, it is completely possible to mass-produce such products as mobile phones. The first-generation mobile phones launched by Huawei were produced through cooperation with many companies in Shenzhen, but compared with similar foreign products, especially Compared with the previous generation of Nokia models, it will be a bit bulky, and it will be used for a long time, and the heating phenomenon will be serious. There are still many problems like this. Fortunately, the after-sales service of Tianyin Group is quite strong, so this also makes up for Huawei mobile phones. some shortcomings.

However, strong after-sales service cannot really make up for the shortcomings of the product, and frequent maintenance of the product will bring a lot of trouble to consumers, and over time, it will have a very negative impact on the product and even the brand. This is undoubtedly a self-defeating sign Behavior, so the quality control of product quality is very important for an enterprise.

In later generations, for a period of time, various domestic mobile phone brands sprung up like mushrooms after a spring rain, and even many small companies that were not strong and unknown began to launch their own brand mobile phones, and the products they made were also varied, each with its own unique characteristics. Features, such as super large screen, long standby time, support for multiple phone cards at the same time, all kinds of black technology can be said to emerge in endlessly, but after only a few years, these domestic miscellaneous mobile phones seem to disappear overnight. A wave of people left, some directly went bankrupt, and another was acquired. There were not many successful mobile phone companies. After all, the mobile phone market at that time was like a red sea full of temptations, and the threshold did not seem high. Therefore, many large and small companies that have no technical accumulation and industry experience at all, the final result is serious involution in the industry, poor product quality, low profits based on price, and poor after-sales service. Naturally, they cannot persist in this industry for a long time.

And Duan Yun also saw this at the beginning. Although Tianyin Group has strong technology, its technical accumulation in the field of mobile phone communication is still not enough. Huawei names their mobile phones after their brand, while they themselves firmly grasp the core technology of mobile phones and obtain most of the profits. In this way, even if the quality control quality of Huawei's mobile phones is not good enough, it will not damage the company's brand , is the best choice.

Of course, Duan Yun would definitely not confess his true intentions like Ren Zhengfei, and now Ren Zhengfei is grateful to him. Without Duan Yun's help, their company would not be able to expand the mobile phone business on its own.

"Mr. Duan is right. There is indeed a big gap between us and others." Ren Zhengfei nodded and continued: "But you must dare to take the first step in everything you do. Some experiences can only be gained by failure. And judging from the current situation, our mobile phones have achieved good success in China. Over the past year, we have been upgrading and improving our products, especially in terms of product function expansion and mass production quality. of."

Obviously, Ren Zhengfei is full of confidence in his company's mobile phone business. On the one hand, it is because Ren Zhengfei's Huawei company has already accumulated a good amount of communication technology, and it has joined forces with Tianyin Group, which can be said to be unprecedented in China. opponent's.

On the other hand, although Huawei's research and development strength is far inferior to that of Tianyin Group, its development has been rapid in recent years. Relying on its strong market share in domestic CNC switches, Huawei's annual turnover and profits have been rising year by year. Last year The revenue has exceeded 30 billion. As of December this year, the revenue has exceeded 12 billion. Such a high revenue has also made Huawei more and more wealthy. Ren Zhengfei also began to imitate some of Duan Yun's early practices. A large number of domestic top technical personnel and excellent fresh graduates are hired. In the mobile phone business research and development department alone, there are as many as 45 technical personnel and engineers, and it also cooperates with some universities in Hong Kong to establish a joint research and development center. And actively expand cooperation with other overseas companies.

Moreover, Ren Zhengfei is more ruthless than Duan Yun. Nowadays, Huawei's annual R&D expenses account for more than 20% of its annual profit. This ratio is very exaggerated. You must know that Tianyin Group's current R&D expenses account for only about 12%. , while for other domestic technology companies, R&D costs basically range from a few percent to 3%. It can be seen that Ren Zhengfei always puts technology R&D at the top of the company's development.

"I hope that your company will develop a mobile phone with excellent performance before February next year, which will fully compete with Nokia's new product." Duan Yun thought for a while, and then said: "We must pay attention to this matter. I plan to attend next year’s CES exhibition in the United States with you, and we will hold a special product launch event at that time, striving to open up the US communication market.”

(End of this chapter)