Countercurrent 1982

Chapter 2332 Pricing Power

For ordinary consumers, they are most concerned about the price of the product, and pricing a product is a very rigorous matter, and he can even determine the success or failure of a product, which is definitely not alarmist.

Generally speaking, similar electronic products always have a price ceiling. If you want to get the pricing power and set the highest price in the industry, you must have your own unique technology, and the performance of all aspects of the product It must be the best, except for products that are only prepared for hype and then go away after a wave, but for larger enterprises, cost control and pricing are the most important tasks.

This is like the Apple smartphones of later generations. The components and technologies he uses are the strongest in the industry, so he has the highest pricing power in the industry. It is basically impossible for other mobile phone companies to surpass them in price, otherwise they will not It is a very realistic thing to be accepted by the market and consumers.

The reason for this is also very simple, because most mobile phone companies are just technology integrators. They use common electronic components and parts. The chips you use can be used by other companies, and the cost is transparent and consistent. Yes, so if you want to negotiate a price to sell a product, you will definitely be beaten to death.

But now Tianyin Group does have a certain pricing power. On the one hand, they can design and produce chips by themselves, including the most important storage chips. In addition, other related hardware and software technologies are also developed by themselves, and they will It has applied for a global patent, so if other companies want to produce similar MP3 players, they will either have poorer performance or much higher cost, while Tianyin Group's MP3 players are unique, as long as the price is not too high , someone will always buy it.

The cost price of the first-generation MP3 player launched by Tianyi Group was more than 2500 RMB, which is equivalent to 300 US dollars. The bulk export price to the United States was 360 US dollars, while the selling price in the United States was 450 US dollars. This price is still very high. You know, at the same time, Sony's latest md player was only priced at $240, and the MP3 player was almost twice as expensive.

However, compared to md players, MP3 players are more fashionable in appearance, smaller and more portable, and the most important thing is that MP3 players have an overwhelming advantage in sound quality compared to md. From these aspects , Mp3 players are more expensive than md players, and consumers are completely acceptable.

The second-generation MP3 player released by Tianyin Group in the United States this time has greatly improved performance in all aspects, and the price is slightly lower, making the whole product very competitive.

Duan Yun's ultimate goal is to let MP3 finally replace and eliminate Nissan's Md and other types of players, so as to make it the most popular portable audio-visual product in the world.

It was unimaginable a few years ago that China's electronic products defeated Japanese products, because even the United States, which is the most technologically advanced, is still no match for Japanese companies in certain electronic products, but Duan Yun's Tianyin The group is gradually turning this goal into reality, which can definitely be regarded as a milestone event for China's electronics industry.

In fact, the new MP3 Duanyu can charge a higher price, at least half of the current price. Advantages in both technology and price quickly replaced Japanese Walkman products in the United States and became the absolute overlord of such products.

"Wow!"

Hearing the quotation given by Duan Yun, the scene burst into applause again.

In fact, many of these media reporters on the scene have become users of MP3 players. Now the new generation of MP3 players has not only greatly improved their performance, but also slightly lowered their prices. It's a very good thing.

"...Thank you very much for your support to our product launch conference. I would like to express my deep gratitude to you all here." When Duan Yun said this, he bowed to everyone in the audience, and then smiled Said: "According to the usual practice, every time we release a new product, we will give a gift to the media friends here. I feel that everyone is very interested in the new MP3 player, so we have also prepared a batch of machines here. Everyone uses it."

The next moment, Duan Yun snapped his fingers, and several staff members in the audience immediately gave the MP3 players that had been prepared to everyone in the audience.

This time to the United States, Duan Yun brought a total of more than 400 new MP3 players, with a total value of more than [-] US dollars. For the American distributors who have a cooperative relationship with Tianyin Group, it can be regarded as a small warm-up before the product is officially released in the United States.

Like the Chinese, Americans also like gifts very much, and the gifts Duan Yun gave them are extraordinary. This is the most advanced digital portable audio-visual product that has not yet been launched in the United States, so from this point of view, This gift is still very precious, in addition to being practical, it is also very collectible.

Sure enough, after receiving the gift from Duan Yun, everyone present immediately became excited. Many people were very happy to receive the gift, but the people sitting at the back of the press conference rushed over in order to get the gift, regardless of order. As for the scene, it seemed a little chaotic.

Fortunately, Duan Yun brought a lot of gifts, basically one for everyone, so when Duan Yun finished his speech and walked off the stage, there was thunderous applause at the scene.

The whole process of the press conference was also recorded by many media present. It is estimated that the new product launch conference of Tianyin Group will be published in these media soon. good ad.

Next, Ni Guangnan, on behalf of Tianyin Group, began to introduce their new laptop to everyone.

Although you Guangnan seldom do this kind of publicity work, in fact, he has presided over several product launches when he was in Lenovo, and Ni Guangnan has studied and worked in the United States and Canada before, so his Foreign language proficiency is very good, fully able to control this kind of conference.

Although the notebook computer of Tianyin Group is far less eye-catching than MP3, the notebook computer launched by Tianyin Group this time is indeed a very good commercial product, especially the external wireless Internet access equipment, which also attracted the attention of the audience. Professional media attention.

(End of this chapter)