Countercurrent 1982

Chapter 966 Advertisement Renewal
Among the friends Duan Yun knew, Cui Jian was quite special.

Duan Yun was also very obsessed with rock music when he was young. He also bought many domestic and foreign rock music tape albums, and among them Cui Jian is his favorite one.

So being friends with Cui Jian is also a kind of feeling. He still has a little respect for the father of Chinese rock and roll.

But music is music, and people are people. At least Cui Jian was a bit ordinary when he was young, and even a little boring. He was not interested in other things, but when it came to music, he was very excited and his eyes were dark. Showed a bit of bright color.

The two talked for a long time in the hotel lobby, and then they had dinner together before they separated.

In the early morning of the second day, Duan Yun contacted the company that shot the TV commercial last time, and asked Cui Jian to shoot two commercials of 2 seconds and 15 seconds respectively. The difference from last time is that this time Duan Yun and his band are together On the stage, Cui Jian himself was wearing a somewhat faded blue Chinese tunic suit with a stand-up collar and a five-pointed star badge hanging on the left chest, which seemed full of personality, and the music he chose was the song "Girl in the Flower House" .

Whether it is Duan Yun or Cui Jian, they both like the song "Girl in the Flower House" very much. When Duan Yun and Cui Jian met for the first time in a Moscow restaurant, he sang this song, which shocked Cui Jian a lot. But in fact, this song was originally his work.

Although it was only a commercial of less than half a minute, Cui Jian was very professional and serious about the shooting of the music MTV, even a little serious. He rehearsed a total of [-] or [-] times, and it took a whole day to complete the final shooting. The effect was very good, and Duan Yun felt very satisfied after the edited finished product came out.

A good TV commercial will make the audience feel very "on top". According to the people of later generations, it is a bit "magical". The reason why Yan Wu's commercials were successful at the beginning was because they were different from the didactic hard commercials of that era. Yan Wu's commercials It has a certain degree of entertainment in itself, and it feels more like the music MTV of later generations, and the rhythm is very strong, so that people can watch it over and over again. This is like the short video and Douyin of later generations. The key to advertising success.

Cui Jian's perception and understanding of music is still very high. He can clearly understand Duan Yun's needs and intentions, and compress the 3-minute "Girl in the Flower House" into 15-second and 30-second versions, and choose the most impressive one. A melody rhythm with feeling and excitement compresses and condenses the performance, making the two commercials shot very delicate and stylish.

After the commercial shooting was completed, Duan Yun came to the gate of CCTV again on the morning of the third day. After Qin Changchun went to work, he led him directly to his office.

"Last time I talked to the leaders of CCTV. They originally wanted to increase the advertising fee of your factory from 60 to 150 million. I can't say it, so they agreed to reduce the advertising fee to 120 million..." Qin Changchun said in a tone Said with a bit of invitation.

"120 million..."

"Xiao Duan, let me tell you the truth. Since the beginning of this year, the advertising fee of our TV station has risen sharply. Many companies in all provinces of the country want to advertise on CCTV, but the advertising period is so long. Now Even if you have money, you can't buy advertising space, and even some provincial and municipal leaders directly go to our station to seek connections through the back door..." Qin Changchun said with a frown.

"120 million is 120 million, thank you Director Qin." Duan Yun smiled, and continued: "I think this price is okay, thanks to Director Qin's help, just treat it as I owe you a favor, and wait until the next time I come to BJ Then, I will definitely thank you well."

In fact, Duan Yun knew in his heart that CCTV’s advertisements were indeed increasing year by year. When Yanwu Electronics Factory did its first CCTV advertisement in 1984, it spent 1 yuan. In 40, CCTV’s advertisement The fee has already reached more than 1987 million, and Yanwu Electronics Factory is a state-owned enterprise. Private companies like Duan Yun will definitely ask for a higher price, so Duan Yun can still afford the price of 300 million this year.

"There's no need to thank you..." Qin Changchun glanced at his watch, and said to Duan Yun: "People from the advertising department should have already gone to work. I'll take you to discuss the contract with Director Wu right now."

"Okay." Duan Yun nodded, and followed Qin Changchun to the advertising department of CCTV.

After negotiating the details of the contract, Duan Yun called Daxing according to the account provided by the advertising department of CCTV in the afternoon, and asked his wife and Yu Shulan, the head of the financial department, to wire the 120 million arrears through Daxing Industrial and Commercial Bank. Transfer money to CCTV's account.

The wire transfer process usually takes a few days, but Daxing and BJ are relatively close, so it only takes two days at most to complete the wire transfer transfer, and taking advantage of this time, Duan Yun went to Zhongguancun again to buy some computers software and related books.

In Zhongguancun in 85, a large number of Sinicized software began to appear. As more and more computers entered factories and institutions, the update speed of domestic Sinicized software became faster and faster.

The Sinicization system Duan Yun bought is Lenovo Hanka, which is composed of three circuit boards connected by flat cables and a software system, because the software of this era is sent to users along with the Hanka hardware. The role of software and hardware is equally important.

However, the price of Lenovo Han Card is also very high, each set costs as high as 3200 yuan. Duan Yun bought two sets at a total cost of 6400 yuan. He plans to install one of the two sets of Han Card in the Guangzhou office, and the other is Installed at home in Shenzhen, so that when Li Guosheng and his wife Cheng Qingyan use the computer for design and statistical work, they can quickly start without having to learn those complicated DOS passwords and programs from scratch.

After staying in BJ for another two days, after the 120 million yuan was transferred to the CCTV account, Duan Yun renewed the advertising contract for one year, and then took the two sets of Chinese cards and other software that he just bought, and returned to Beijing overnight by train. Daxing.

During Duan Yun's departure to BJ for nearly a week, his wife, Cheng Qingyan, has completed the handover of work at the Daxing Electronics Factory. Lei Zi has become the manager of the Daxing Electronics Factory, and Cui Lin has been the deputy manager. After leaving, jointly manage the factory here.

Near the end of March, Duan Yun and his wife Cheng Qingyan got on the train going south again. Before returning to Shenzhen, the couple had to go to the Shanghai office to inspect Cao Dong's work there...

(End of this chapter)