Countercurrent 1982

Chapter 965 Brand Strategy
Duan Yun has no connections in BJ other than Ruiyang, and Qin Changchun works in CCTV. Duan Yun needs to use his connection to advertise on CCTV, but Duan Yun himself doesn’t come to BJ very often, so if he wants to develop personal relationships, he can only develop personal relationships through gift giving.

"Swiss watch? It's too expensive, I really can't have it!" Qin Changchun shook his head repeatedly upon hearing this.

"Our Tianyin Electronics Factory is a small factory. If you hadn't helped us win the advertising space at the beginning, it would not have been possible to sell so many speakers last year. It is because of your help that there are hundreds of people in our factory. It's a mouthful of food, so I'm giving you a small gift this time, which is also the heart of the whole factory..." Duan Yun said sincerely.

There is also a way to give gifts. Sometimes the other party is just a little embarrassed when they refuse to accept the gift, so just change the way of saying it, and it will have a different effect.

"This..." Sure enough, Qin Changchun hesitated when he heard what Duan Yun said.

Today's watch is still one of the three oldest items. In the era when mobile phones were not popular, Chinese people really used it to tell the time. It was very practical and a symbol of status, especially Swiss watches, the cheapest ones It cost several hundred dollars, so seeing Duan Yun gave him a watch, it was impossible for Qin Changchun not to be tempted.

"Director Qin, don't be too polite. I'm here to express my gratitude to you on behalf of the hundreds of workers in our factory, old and young. I have no other intentions. You can't refuse the wishes of these hundreds of people, can you?" Duan Yun smiled. said.

"I only helped you for the sake of my old classmate, and I deserve it..." Qin Changchun said so, but he still looked around, then reached out and gently lifted the box containing the watch. Lightly stuffed it into his pocket.

"Then I will trouble Director Qin about the renewal of our factory's advertising contract this year..." Seeing this, Duan Yun said with a smile.

"Where did you live in BJ this time? If you can't do it, you can stay at my house for two days." Qin Changchun asked.

"No need, I'm staying at BJ Xiyuan Hotel now, and I'm going to deal with some things in BJ these two days, so I don't need to bother you." Duan Yun also knew that Qin Changchun was embarrassed to accept the gift, so he said a few polite words, so Then he said, "Director Qin, how long will I have to wait?"

"I'll talk to the director of Taili's advertising department this afternoon. You're already regular customers. There shouldn't be any problem with renewing your contract. It's just that I'll ask them to give you some discounts on the price," Qin Changchun said.

"Thank you so much." Duan Yun quickly thanked.

"It's okay, it's not easy for you to be a private enterprise... that's fine, you come to Taiwan the next morning, and then I will let the staff of the advertising department receive you." Qin Changchun thought for a while and said.

"Okay, then I won't waste Director Qin's time, I will come back the morning after tomorrow." Seeing that the matter has been negotiated, Duan Yun planned to leave.

"Okay!" Qin Changchun stood up at this moment, subconsciously touched the box containing the watch in his trouser pocket, smiled a little more on his face, and left with Duan Yun...

……

That night, in the lobby of BJ Xiyuan Hotel where Duan Yun was staying, Duan Yun and Cui Jian sat face to face.

At this time, Cui Jian has already made his debut. He has left the BJ Symphony Orchestra and set up his own band "Seven Plywood", playing western pop music in BJ's small restaurants and small hotels. class band.

In addition, at the beginning of the year, Cui Jian released the album "Confession in the Dream", in which Cui Jian's first-hand original work "Difficult Walk" appeared. This is also Cui Jian's first creation after "I Love My Guitar". The 2 works are also the first officially released works, and the other 1 songs in the album are all covers, and they are mainly divided into two parts: covers of Taiwanese and European and American works.

Compared with the first time the two met, Cui Jian seemed a bit rebellious at this time, wearing brown sunglasses and a suit, but he didn't wear a tie, and the collar of his shirt was turned up. It was very long, and it was almost on the shoulders, and there was a silver ring with a skull on his finger.

Cui Jian's attire made Duan Yun feel a bit secondary, but he was indeed very young and talented at this time, but in terms of aesthetics, it seemed a bit outdated and abrupt to Duan Yun, a later generation.

"Is Boss Duan coming to BJ this time for anything?" Cui Jian asked Duan Yun.

Cui Jian still respects Duan Yun very much. On the one hand, Duan Yun is his sponsor boss. The endorsement fee of 5000 yuan a year is a huge sum of money even in the current capital. It is precisely because of Duan Yun's support. With this sponsorship, Cui Jian was able to form a band and release a set of his own albums, allowing him to live comfortably and be quite rich.

On the other hand, the song "Girl in the Flower House" sung by Duan Yun in a Moscow restaurant last time made Cui Jian feel greatly shocked, because this song was completely different from the popular music styles in China, Hong Kong and Taiwan at that time, and it also gave Cui Jian It was a great inspiration, which made Cui Jian feel that Duan Yun and himself are the same kind of people, both like pop music and have a strong musical talent.

"I came to BJ this time mainly to talk about the contract renewal of CCTV commercials. In the past two days, I need you to shoot another commercial for me, mainly in 15 seconds and 30 seconds." Duan Yun paused, and then said: "This This time you can play freely, I believe that your strength will definitely surprise me."

In fact, Duan Yun is working with Cui Jian for the second time, and he doesn't have too many demands on them, because judging from the current situation of CCTV advertisements, domestic advertisements are generally rough, and commercials like Duan Yun's singing and dancing are rare. Cui Jian's average shooting level is enough to maintain the popularity and popularity of their products.

Duan Yun chose to cooperate with Cui Jian. In fact, he was more concerned with long-term development, because after a few years, Cui Jian gradually became a "god" among young people in China. He was the most influential figure in mainland rock in the 90s and [-]s. , his commercial influence will reach its peak.

If Duan Yun can successfully develop a domestic Walkman, then he will definitely choose Cui Jian as his spokesperson, just as Jianlibao relied on the Asian Games and sports stars to increase its popularity and open up the market, Duan Yun also wants to rely on the entertainment circle to gain influence He has established his electronic products step by step as the most well-known national brand in China.

In fact, relying on the influence of Cui Jian alone is very difficult to achieve Duan Yun's brand promotion goals. If possible, the rock band Black Panther, which was a smash hit in the 90s, Tang Dynasty... Duan Yun will find a way to make them his own. Spokesperson...

(End of this chapter)