Countercurrent 1982

Chapter 993

"You said you would spend 30 yuan to ask Pan Hong and Liu Xiaoqing to endorse our factory's new products?" Cheng Qingyan said in surprise after hearing the celebrity endorsement plan proposed by Duan Yun.

"Their total endorsement fee is 20 yuan, and another 10 yuan is donated to charity..." Duan Yun said.

"Husband, we borrowed all the money from the bank, isn't the price too high?" Cheng Qingyan obviously couldn't understand that Duan Yun was so generous in asking a celebrity to endorse him.

You must know that although the stars in the 80s were famous, in fact, in the understanding of ordinary people, they were far from having such great commercial value, because these stars were basically actors in the system, even if someone invited them to go out to perform and sing or something , Including old artists like Li Guyi, the cost of a show is only tens or hundreds of dollars, which is far less exaggerated than 10 to 20.

Even the price of 30 can invite all well-known domestic actors to make a big-budget movie.

"The reason why our previous Tianyin brand subwoofer speakers were sold well was mainly because of CCTV advertisements. If it weren't for the advertising effect, it would be impossible to sell so many audio products." Duan Yun paused, and then said: "Currently Liu Xiaoqing and Pan Hong are the most popular movie stars in China. If they are willing to endorse our factory's products, I believe they will be more successful than the subwoofer speakers endorsed by Cui Jian..."

"But I feel that our audio's popularity is mainly due to CCTV. As for whether we use celebrities or not, it shouldn't matter much..." Cheng Qingyan said with a slight frown.

Cheng Qingyan also knows that the Tianyin subwoofer's popularity is largely due to the advertising effect, but in her opinion, it is mainly because the broadcasting coverage of CCTV is relatively large, and people all over the country can see it, even if there are no celebrities as spokespersons , can also make the product hot.

"Honey, you must believe me. If Pan Hong and Liu Xiaoqing can really be invited to represent our factory's products, I believe our tape recorders will definitely break the national sales record of tape recorders!" Duan Yun said confidently.

"Okay..." A trace of helplessness flashed across Cheng Qingyan's face, and she said, "Actually, I don't think it is necessary to spend so much money, or it is enough to invite only one, and it would be too expensive to invite both."

Cheng Qingyan still feels distressed about the 30 yuan. She has worked hard to reduce the bonuses and various welfare benefits of the electronics factory and the machinery factory. She can only save tens of thousands of yuan a month, and Duan Yun will take it out immediately 30 invited celebrities to endorse, which made her feel a little bit reluctant.

In fact, if Duan Yun only invited one of them, Cheng Qingyan would not say anything, but it is obviously wasteful to invite two stars at the same time.

"Whether people agree or not is another matter. In addition, it is definitely better to invite two celebrities to endorse than one. As far as I know, young people prefer Liu Xiaoqing, and middle-aged and elderly people prefer Pan Hong. These two celebrities The audience is slightly different, if both of them can be invited, it will be Wang Zha, which will definitely cause a very large public opinion effect, so that our new product will have a very good publicity effect." Duan Yun smiled slightly, and then said : "Don't worry, I can assure you that we will earn back the expenses of these two people very quickly, and it will be far more than the 30 yuan. Then you will be grateful for our choice."

"Okay, you have the final say on this matter. In order to develop new products, millions of dollars have been thrown away, which is not short of 30." Cheng Qingyan said with a sigh.

"My wife is still sensible." Duan Yun said with a smile.

"By the way, there is one more thing..." Cheng Qingyan said suddenly.

"what's up?"

"I think that Zhao Changfeng stayed in Shenzhen for too long?" Cheng Qingyan bit her lip and said.

"What do you mean?" Duan Yun was startled when he heard the words.

"I found that he has been staying at the electronics factory for the past few days, wandering around the factory every day, and even taking a notebook to write and draw..."

"Zhao Changfeng is from our company, so it's normal to stay here in Shenzhen for a few more days."

"But he is obviously in sales, why is he wandering around in the factory every day, and I also heard that he asked Master Zhao and others a lot of things, does he need to work so hard to learn technology as a salesperson?" Cheng Qingyan pondered After a while, he continued: "And I have also talked with him before, and I feel that he is a very ambitious person. He is very polite on the surface, but in fact he is a bit arrogant..."

"What exactly do you want to say?" Hearing this, Duan Yun couldn't help frowning.

"The last time you bought two machine tools, you spent 250 million yuan, and this time, you spent more than 200 million yuan to buy foreign chips and components, which is nearly 500 million yuan, and neither of us has any direct relationship with this recent transaction. There is no exact figure for how much it cost to participate, he just gave a quotation, but we don't know whether this quotation is worthwhile..."

"Do you suspect that he has embezzled our company's money?" Duan Yun asked in a serious tone.

"That's right, I'm just a little skeptical. We gave him whatever he wanted before, and we didn't send a cashier there. I don't even know how the deal was done. If he wanted to do something, it would be easy." Cheng Qingyan raised her eyebrows and said.

"Zhao Changfeng was the backbone of the company who followed me the first time. In order to start a business with me, he quit his job without hesitation, and when I was in the labor service company, he helped me a lot. Without him, my Longteng gearbox would not have been successfully developed. From my observation, his character should be fine." Duan Yun frowned, and continued: "In addition, when the water is clear, there will be no fish. To put it bluntly, which of the key members around me is not for making money? People have no interests, and they can’t get together. Cao Dong and his wife used the basement of the movie theater I rented to open many entertainment venues. Li Guosheng also relied on selling speakers. I have taken a lot of kickbacks, which I can tolerate, as long as he completes the tasks I entrusted to them. At present, we are still in the critical stage of starting a business. These people are of great use, so sometimes I turn a blind eye and close them Just one eye is enough, there is no need to worry too much about it.”

As far as the current Duan Yun is concerned, he does not have too many trustworthy talents. He has to rely on Cao Dong, Li Guosheng and Zhao Changfeng for many things. Chips can also be regarded as making great contributions to the launch of the new product production line, so even if Zhao Changfeng made some money from it, Duan Yun would not go into it, because Duan Yun only cares about the result, not the process...

(End of this chapter)