National Tide 1980.

Chapter 132

If we talk about the matter of Ning Weimin forcing Zhang Shihui to study foreign languages, he "sneaked out of the way".

More or less, it made Zhang Shihui suspicious, and inevitably complained to him behind his back, which made some grudges against the foundation of the friendship between the two.

So soon, due to changes in the social situation and the need to collect money.

When Ning Weimin took the initiative to teach Zhang Shihui some of his exclusive retail know-how, he successfully made up for it all.

He even won Zhang Shihui's heartfelt welcome and respect.

Zhang Shihui felt that he had benefited a lot, but he was also a little embarrassed, and thanked his eight generations of ancestors behind his back.

After the Spring Festival, people's demand for goods has changed significantly compared with before the festival.

The main reason is that the demand for high-end tobacco and alcohol, which were once popular before the Spring Festival, began to plummet.

No matter the people from the capital city or the tourists returning from various places, it is all the same.

Because of the arrival and departure of the Spring Festival, everyone basically has enough "grain reserves".

Even if they come to Beijing on business from other places, those who need to "worship Buddha" often come "with their own dry food".

Few people have come to the capital to catch tobacco and alcohol again.

As a result, for a period of time, Ning Weimin and Zhang Shihui had almost no profit in tobacco and alcohol, and could not make much money.

As for home appliances, although the demand for color TVs has not cooled down at all, it has become more and more intense.

However, because the amount involved is too large, the establishment of trust between the two parties and the agreement on the transaction amount all require a process of repeated seesaw.

A deal is not so easy to negotiate.

So the sales performance in February was not very good, and it didn't get off to a good start, which made people feel a little flustered.

After the festival, if you don’t open your business and you can’t make any money, then who can not be in a hurry?

Fortunately, at this time, Casio digital watches became popular across the country.

It soon filled the sales gap of Shangning Weimin and Zhang Shihui and became their new source of profit.

And when it comes to this matter, I am afraid it has to be attributed to the release of a Japanese series of cartoons at the end of last year-"Astro Boy with Iron Arm" introduced for the first time by China Television.

This 52-episode cartoon tells a series of stories about the little robot Astro Boy fighting against evil forces in the future world.

With its bizarre plot and bold fantasy, the cartoon caused a huge sensation.

It not only attracted the attention of mainland children, but also won the love of many young people.

But it is worth mentioning that this cartoon was not directly introduced to the mainland at first, and its essence is actually a pre-roll advertisement.

As early as 1979, the Japanese electronic brand "Casio", which had just entered the Chinese mainland market at that time, had already adopted the well-known animation image "Astro Boy" in Japan as its image ambassador.

In December 1980, "Casio" proposed to China Television Television that it wanted to give "Astro Boy" to the TV station for free.

The additional condition is that it is required to bundle and play "Casio" product advertisements.

Our TV station can introduce this cartoon because it doesn't cost a penny.

Thinking that he had made a lot of money and saved foreign exchange for the country, he readily agreed.

But in fact, it is a method that has long been popular in foreign countries by the ghostly Japanese businessmen.

Cleverly occupied our country's most authoritative TV station to advertise for itself, the cost is extremely low.

As for the actual effect of this kind of advertising, of course, there is no doubt that it is good.

In fact, just after a few episodes of the cartoon.

Every day, more than 700 consumers go to Beijing Department Store to inquire about Casio electronic watches.

But at this time, Japanese companies still have a very unique style of advertising.

First, they adopted the method of group army combat, with more than a dozen companies appearing at the same time, and all major manufacturers came out to carry out bombing in turn.

The second is to establish a corporate image, regardless of whether there are products on the market or whether the products are not in place.

Do publicity first to create momentum, so that customers have preconceived ideas.

So when they advertise, most of the products are not available in the market.

This can be regarded as a play of hunger and thirst marketing.

In this way, from the start of the cartoon to the whole month after that.

Consumers who want to buy, their shopping desires have been completely mobilized.

After the Spring Festival, this effect continued to expand.

Almost all youths and teenagers in the country regard getting a Casio watch as a dream.

But even at this time, domestic customers are looking forward to it.

Casio still hasn't been able to release a large number of products, and there are only two channels in the entire capital to see their products.

One is the Friendship Store as an official channel.

The second is the parallel imports from Huacheng through underground channels, as well as the fakes made and modified by Gangcheng.

Such a situation is of course both beneficial and unfavorable to Ning Weimin and Zhang Shihui.

The good news is that the more limited the supply channels, the better Casio digital watches will be sold.

The more likely they are to obtain excess profits.

But the key problem is that the official price is more than 100 yuan for a watch, which is not cheaper than a mechanical watch.

It is a world of difference from the price of tens of yuan for smuggled goods.

It's easy to sell without customers knowing about the price gap.

But the problem is that once customers encounter dealers selling electronic watches on the street in places like Wangfujing, Xidan, and Dashilan.

After the customers come back, they often quit. Many people are unwilling to be taken advantage of and clamor to return the goods.

Once this kind of thing happened, Zhang Shihui, who was in charge of sales, would naturally be devastated and disgusted.

There is no other way. In order not to make things worse, he has to communicate with the customer and explain the specific situation clearly.

He would say that official products have guaranteed quality and after-sales service.

And those sold on the street, many of them are of extremely poor quality.

It may be fine for two months, but after that, it is likely to be out of order.

In fact, it is true, the Casio electronic watch in the friendship store.

Like the original sailfish that has survived for 40 years - CASIO W150/H101

Swordfish MARLIN hidden in the late 70s——CASIO W550

Start Casio's real diving journey with the sailfish MARLIN series - CASIO w450

They are all classic products with good quality, stable life, and 100-meter water resistance.

Compared with those fake and inferior products on the street that are only similar in appearance, there is an essential difference in product performance.

Like once, Zhang Shihui met a difficult client who was not forgiving, and she didn't believe it.

So in a fit of anger, Zhang Shihui simply took the client to the street to buy a cheap electronic watch.

As a result, the water immersion test was carried out in front of the customer.

Sure enough, you get what you pay for.

The cheap electronic watch is thrown into the basin and it will be finished immediately, and the one bought in the store will be taken away without error.

Now the customer is convinced and no longer asks for a return.

But if the loss of 30 yuan to buy counterfeit goods is included, Zhang Shihui is as if she has not made any money, and she is angry for nothing.

Therefore, because of this, how to convince customers to communicate and ability is particularly important.

After all, you can't play like this every time, and talk by throwing money away.

Then the cost is too high, it's really a foolish thing for those street vendors who are cheap

So Ning Weimin will help Zhang Shihui make up lessons.

He intends to use his market experience.

Try my best to help Zhang Shihui reduce the burden of communicating with customers and increase communication efficiency.

(End of this chapter)