National Tide 1980.

Chapter 246 Under the Tree

You know, the reason why "Follow Me", which has been so popular in the country these years, has 1000 million viewers in the Republic, is the world champion of audio-visual programs.

In fact, the real reason is because this English program can allow ordinary people to see the lifestyle of foreigners in the Western world.

In this year, almost every household is watching this program.

Those who can speak English are watching, and those who can't speak English are also watching. The old, the young, and the children are all watching.

It is no exaggeration to say that as long as it is 06:30, whether you enter an alley or a building, you can hear this sound from every TV in every household.

Since then, no English teaching program has achieved such a miracle. This is the characteristic of the times.

So for the same reason, the coffee shop in Zhai Palace should be expensive.

This is a rare resource that has no substitute at all.

On the contrary, many people think that such a change should have been made long ago.

In this way, idlers and others are excluded, and the identity of customers can be more highlighted, which makes people flock to it even more.

These people not only come by themselves, but also brag to their friends and offer to help solicit customers.

"Let's go and have coffee with me in the fasting palace. My buddy invites you."

"What? You don't know? Hey, old hat. It's much better than Xinqiao there, not even Old Mo."

"Don't believe me? You'll know if you go and see? Let me tell you, the waiters there are better than the other, and they always smile at you..."

Actually, to be honest, what is there?

Ning Weimin's employees are all decent people, neither drinking with them nor chatting with them.

At work, at most, I can smile at familiar customers, and it will be over if I say a few more words of unnutritious gossip.

But compared to the terrible service attitude and plain dress in the current society, this is terrible.

Quite a few people with well-off families and no serious business thought these girls from the Zhai Palace were fairies or goddesses.

They are still willing to buy tickets to come to the Temple of Heaven, spend time here, and leave the tickets here.

To say that the biggest characteristic of these people is that they have time and have a good face.

Often when you come, you will ask for a bottle of wine, snacks, and cigarettes.

Then sit there and talk about music and novels, pretending to be a poet, or a literary youth.

One moment absurdist, another moment stream-of-consciousness, just to attract attention.

Needless to say, it will be easier to "beautiful wine and coffee, one cup after another" if you drink too much.

In this way, Ning Weimin is of course suitable.

Although the coffee shop will not be full on weekdays, the daily sales can be at least hundreds.

Business is definitely booming on Sunday, and it can reach [-].

After a month, at least there will be a net profit of [-], and the profit rate is almost [-]%.

If you do this for half a year, you can earn back all the money invested in the girls and the cost of upgrading the cafe.

Is this money easy to earn?

What's more, the money is earned safely!

The black ones can't be messed with, and the white ones have nothing to do with him.

Don't look at any monopoly sales licenses for tobacco and alcohol, or even catering licenses, there are no procedures for prices.

But Ning Weimin didn't care at all.

Because the Zhai Palace is completely a chaotic zone equivalent to no matter what.

Not to mention where the relevant departments know about the business situation here, and whether they have the right to interfere.

It's just that it's so hard to trouble him about these things.

Then we have to go through the Temple of Heaven Park first.

Only after that can we negotiate with Pierre Caton.

There's a lot to talk about in there.

Even if someone insists on looking for something, most of it will be nothing in the end.

Otherwise, leaning against a big tree to enjoy the shade, this is a peace of mind.

Of course, he is already worthy of the company, and Ning Weimin can't treat himself badly, or what else is he trying to do!

In the end, it was just a cover for him to make money for the company, to run a franchised store, and to run a coffee shop.As for his real purpose, it is still the principle of laying eggs with the help of a chicken, and he has to benefit himself.

However, this is not to say that he wants to take kickbacks, or fill his own pockets, and falsify financial accounts, which is so low-level.

Ning Weimin actually understood a truth long ago.

If you want to use the company's resources to make money for yourself, you must have both public and private interests and mutual benefit with the company.

Otherwise, sooner or later something will happen.

And it wasn't difficult for him at all.

Because it's not bad, he has made some contributions to the company, and he is quite valued by his superiors.

Right now, he has the land, funds, employees, and even contacts and customer flow.

With such a wealth of resources in his hands, it would be too stupid for him to fiddle with some money for himself.

To put it bluntly, this is actually the same as the reason why you can open a coffee shop at will in the Zhai Palace.

In essence, Ning Weimin wanted to do his own small business under the company's big business.

While helping the company make a lot of money, I also made some small money for myself.

That's right, all real businessmen understand the truth that no tree can grow under the cover of a big tree.

Except for the vines that can absorb big trees.

He, Ning Weimin, is now going to be a dependent plant, climbing high with the trunk of the Pierre Caton company.

What's more, as long as it is high enough, it can climb to the top of the tree and see the light.

Who can say that after death, one day, it will not leave this big tree and become another big tree itself.

As for the way he is optimistic about making money, it is in tourism products.

At present, the market conditions of tourism commodities in our country can only be described as the same.

The relevant management departments fully believe in the planned economy, and believe that foreigners have to buy whatever we produce.

This has also led to the stagnation of the commodity economy in my country's tourism industry for several years.

Fall into a situation of "tasteless to eat, but a pity to discard".

Ning Weimin is quite clear about this.

So it is precisely because the state-run tourism products are bad enough.

This market with huge profits is basically a blue ocean, so he has the confidence and interest to eat this cake.

You know, considering Ning Weimin's living environment, it is not difficult for him to feel how fast the number of foreigners around him is increasing.

Because in Tiananmen Square, in front of the Forbidden City, Wangfujing, and the embassy area, the number of "crooked nuts" of various skin colors has been increasing day by day.

And as a member of the Pierre Carton company, the manager of the Zhai Palace showroom.

He also often receives clients from Europe, as well as foreign employees and models sent by the company to assist in the work.

Ning Weimin gradually discovered that in fact, many foreigners who come to China for tourism "come with money and go back with money".

These people often complain that "China is the only country in the world without tourist souvenirs, and Beijing is the only capital without tourist souvenirs."

With his convenience, through open and honest communication with each other, it is easy to find the crux of it.

To put it bluntly, the reason for this is that our cultural and creative products failed to meet the popularity of foreigners, and started from their actual needs.

The things produced are not without characteristics, which make foreigners uninterested.

Either it is too elegant, the price is too expensive, and the cultural gap is too big, so foreigners can't understand it at all.

Even some things are heavy or fragile items that are inconvenient to carry.

In addition, the rigid sales of shop windows is a very passive form.

How can our tourism products create benefits?

Therefore, what Ning Weimin has to do is to use the funds provided by the company for development, and see how to get tourist products that meet the actual needs and aesthetics of Westerners.

After that, whether it is through the Zhai Palace site, or the clothing franchise stores in airports and restaurants, it is not easy to make money.

(End of this chapter)