National Tide 1980.

Chapter 340
Of course, Ning Weimin didn't need to hide these questions raised by Zhang Shihui.

Whether as a good buddy or a partner, in order to cooperate tacitly in the future, he is obliged to explain the truth clearly.

Especially when he was full of ambition, he still wanted to show off.

So I said, "Don't talk about it, it's not the same to sell it with 'Great Liberation'..."

He picked up a small cigarette and smoked it, then shook his head and gave Zhang Shihui some advice.

"Brother, you should know the idiom 'Come three and four falls', right? But do you know? This phrase was not originally used to describe the capriciousness of the human heart, but actually to describe the deceit of manipulative tricks."

"The source is such an allusion. It is said that the first monkey player raised several monkeys. How to feed them? In the beginning, he gave the monkeys three fruits in the morning and four in the evening. The monkeys got angry at this old man. I thought he gave less. I would rather be whipped than cooperate with the performance. Later, the monkey trick changed to give four in the morning and three in the evening, and the monkeys became very happy and obeyed the command."

"What does this mean? This means that the form is very important. Don't be too happy, this fable is actually talking about people through monkeys. If you use this standard to measure people, people are also irrational and emotional. .Otherwise, there will be no phenomenon of chasing famous brands and worshiping foreigners.”

"Do you still remember the toad mirror you sold back then? Those rags of yours are obviously plastic sheets, and you can buy more than a dozen yuan with an unfamiliar foreign trademark. On the other hand, even if you buy decent and good things from the Friendship Store Once the label is torn off, no one will recognize it. Co-authors spend money just to buy a label. Not only do they confuse others, but they also deceive themselves. Let you say that the IQ of a person who can do such a thing is not as good as a monkey Where is the son?"

"But this kind of ridiculousness cannot be ignored. Because this is precisely the business law that has been proven countless times. This seemingly naive or stupid phenomenon, if you make good use of it, it is actually very effective in doing business. Take me selling shoes. In fact, there is no need to give customers much benefits at all, as long as you let him think that the price is very cheap, even if it is an illusion, it is enough."

"Hey! Do you understand now? The reason I use Dafang to sell goods is to create an illusion for people. It's a trick to deceive the eye!"

Speaking of this, Ning Weimin excitedly took a deep breath, and then puffed out the clouds.

"Think about it, we use such a big truck to sell mountain-like goods. What kind of scenery is that? Can it be the same as others who sell goods in ordinary ways?"

"For one thing, it can show our strength and make us look more like a public unit, which is easy to win the trust of the masses."

"Secondly, the goal of 'Great Liberation' is big. It is eye-catching when it stops here, and it is also eye-catching when it is hung with banners. It is easy to focus and attract people."

"Thirdly, selling in such a temporary way, and using the slogan of limited time and limited purchase, can easily create an atmosphere of 'If you miss this village, you will not have this store', 'If you have a bargain, don't take advantage of the bastard', it will arouse the excitement of the crowd. "

"As far as our common people, don't you know? It's easy to follow the trend in everything you do, and they are all sheep that follow others. If you buy it, I will buy it. As long as it becomes popular, it will become panic buying.

"Fourth, the location of this land is also special. It is right in the middle of Tiananmen Square, Dashilan, and the Beijing Railway Station. There are no more tourists from other places. Even if the locals are not fooled, there are still these foreigners for us. Where's Toddy?"

"As for the last additional benefit, this is at the door of my house. In the name of a street factory, I have the street as a backer, so I am not afraid of the business and industry to investigate, and I can grow up here without any worries. Sell ​​specials."

"Tell me, since so many advantages have been gathered together. If I still can't achieve my goal and sell these shoes quickly, isn't that a strange thing? Then what business do I have? Honestly It's best to work…”

Well, one, two, three, four, five, go up the mountain to fight tigers.

Ning Weimin talked so eloquently, with such confidence.

Not only the eyes, but even the forehead are bright.

Zhang Shihui was bound to be infected, he couldn't help but slapped his thigh.

"Oh, Wei Min, your trick is really amazing! I laughed out loud just now, and I thought a monkey was a monkey. I didn't expect to know it after hearing you say that! No, people are just like monkeys. It's so deceiving..."

It's just that he pondered again, admiring and still having reservations and doubts.

"However... since none of these can escape your calculations. Then why do you sell those Jiefang shoes so cheap?"

"Aren't you just buying this kind of shoes for two yuan and five dollars? You don't make any money when you co-operate, but you make money at a loss? It's all thanks to panic!"

"Look at how strong the momentum was just now. Even if you sell it for an extra one or two cents, a thousand pairs of shoes are worth one or two hundred. This... this is bound to be a bit of a mistake..."

But Ning Weimin didn't see it that way.

"Hey, if you don't mention this, I'll forget about it. Don't say it, the account really can't be calculated as you said. Let's even make an analogy, if the Jiefang shoes cost me two yuan six or seven If I pick it up, I have to sell it for two yuan and five."

"Why?" Zhang Shihui was really confused.

"Why else? Isn't it because Jiefang shoes are something that everyone is familiar with."

Ning Weimin laughed and said the answer.

"Basically any store has these shoes, and the price is the same across the country. We can't play tricks on it. It's obvious how much you sell, whether it's cheap or expensive. On the other hand, slippers are not. There are many types, The price is messed up. The purchase price of these poor-quality broken slippers is already low, so let’s add a little more, so others won’t be able to see it so accurately.”

As soon as Zhang Shihui took a breath, it suddenly dawned on her.

"You... this is a trick of 'cleaning up the plank road in the dark'. Oh, you won't make any money by wearing Jiefang shoes, so just add a little more to the slippers. This is equivalent to carrying one side of your back and holding it down."

"That's right. Dude, you don't quite understand."

Ning Weimin happily praised Zhang Shihui, and snuffed out the cigarette in the ashtray.

Then came a more instructive point of view.

"However, what is more important than what you said is that Jiefang shoes can also provide people with a psychological hint, which can further stimulate people's desire to spend money on shoes."

"You think, the bigger the difference between the price of Jiefang shoes and the official price in the store, will others feel that there is such a big gap between the slippers we sell?"

"So the low price of Jiefang shoes is actually a subtle price reference standard. It seems that our discount is very strong, and of course it can give people the illusion that buying our things is taking advantage of it."

"Think about it again, it's just the beginning of summer, and it's the time when slippers are needed. Jiefang shoes are worn in spring and autumn, and they are high-end goods, so they won't sell well. Besides, we have more slippers and fewer Jiefang shoes. Is it worthwhile to do so?"

"Don't tell me, do you think these people who buy things are monkeys? They think they are smart, and they think they have taken advantage of the sky. In fact, there is no such thing as a pie in the sky. They want to take advantage of us. Cheap? Unless they are so stubborn that they only buy Jiefang shoes, not slippers.”

"But even so, I'm not at a loss. Because this batch of broken shoes was originally to sell a factory's face, so I had to stock up. No matter what, it's worth selling favors. The key is to sell the goods quickly, so as not to occupy The warehouse also saves manpower..."

(End of this chapter)