National Tide 1980.

Chapter 360

Coincidentally, perhaps it was August 1982, 8, which included solar terms, holidays, numbers, and all the good and auspicious things represented. It was really a comprehensive auspicious day for the zodiac.

The first fast food restaurant in mainland China, far away in Jinmen, also chose to open on this day.

Of course, it may not be denied.

As Zhao Hanyu's uncle, Wang Dadong has a more detailed grasp of the basic situation of the mainland catering market precisely because of Mi Xiaoran's great help.

Only when he was ahead of his time, he made up his mind to invest very quickly, and dared to sign a ten-year cooperation contract with Jinmen Light Industry Import and Export Company and Jinmen Youth Industry Company.

In the end, the opening date of "Orchid Fast Food Restaurant" was a full month earlier than the original historical date of September 9th.

But no matter what, the history of fast food in the Republic is finally on this day, and because of this incident, the first page of history begins to be written.

Moreover, from the moment this store opened to welcome customers, it has illuminated a great prospect for the vigorous development of my country's fast food industry, and has become a benchmark for many latecomers to emulate.

You know, as the first serious Sino-foreign joint venture catering company in Jinmen, it is a pilot project that the Jinmen Municipal Government is focusing on.

The "Orchid Fast Restaurant" founded by Wang Dadong is not comparable to ordinary enterprises, regardless of the investment scale, business model, or policy support.

First of all, Wang Dadong spent US$20 on importing kitchen equipment from the United States.

And after that, he had to decorate the restaurant in American style and train the staff in American way.

To settle the bill, he spent a lot of money.

If it is converted into RMB, at least six to seven million yuan must be invested before it is barely enough.

Fortunately, he doesn't have to worry about the place of business, and he can save a lot of expenses in this regard.

Because it was provided by Jinmen Light Industry Import and Export Company for free.

This state-owned unit generously "contributed" its staff canteen.

It was a two-story building with a construction area of ​​[-] square meters, and the address was quite ideal.

It is located at No. 164, Liaoning Road, Quanyechang, the most prosperous golden area in Jinmen.

To be honest, if you look at it in combination with the preferential policies of tax reduction and exemption given by the government, Wang Dadong is actually not at a loss.

Because in this year, if not for such a partner.

Even if he is willing to spend 100 million, he still can't find such a suitable business place.

Similarly, another partner of the fast food restaurant does not get dividends in vain.

They can properly solve the problems related to the employment of employees for Wang Dadong.

Since the Youth Industrial Company in Jinmen is responsible for arranging unemployed young people, this company has too many young people who are eager to work.

Then there is no doubt that the cost of recruiting and selecting employees on their behalf is much lower than Wang Dadong's estimated cost.

In fact, the first batch of more than 80 employees hired by this company for the fast food restaurant received a monthly salary of only [-] yuan, but their quality was outstanding.

Because those young men and women were all selected from hundreds of people through layers of selection.

Not only is their height and appearance outstanding, but almost all of them have high school education or above.

And they all thought it was great luck to be hit by the "American Pie" falling from the sky.

Each of them cherishes such a job opportunity very much, obeys management 100%, and is very motivated.

All in all, just judging from the basic composition of the tripartite shareholders of this fast-food restaurant, the funds, venues, and personnel are all complete, forming an iron triangle.

This can already be called the right time, the right place, and the harmony of people.

What's more, compared with the traditional catering industry in Jinmen, the exotic food brought by Wang Dadong, as well as the international catering model and management method have advanced advantages that are difficult to match.

How could their business not be recognized by consumers and be successful in a market environment that lacks competitors?

This is not an exaggeration.

Because we have to admit that at this time state-run restaurants all over the country have very similar three major ills.

One is the high price.

A serious banquet can cover half a month's wages for most people.

Second, the service attitude is not good.

The waiter and the uncle all have an attitude of whether they like to eat or not.

The third is that there are few restaurants and many customers.

Often when the food is eaten, the meal is over.

In this context, fast food restaurants with Western operating models in turn have three major advantages.

First of all, fast food fast food, as the name suggests, has to be fast.

The processing machinery is advanced, the production process is fast, the service efficiency is high, and the quality of the dishes is stable.

Customers only need to wait three or four minutes from ordering to eating.

The service criteria Wang Dadong set for the restaurant is also "fast, cheap, and friendly".

The clerks are uniformly dressed, the service is enthusiastic, and polite language is required.

The waiters who issue bills all use electronic calculators to calculate accounts, which are fast and accurate.

Second, the style of the store and the way of dining are novel.

Compared with the American-style fast food restaurant, the kitchen is upstairs and the restaurant is downstairs.

There are a total of eighty seats, filled with rows of orange seats.

The light in the restaurant is soft, background music is often played, there are toilets, heating and cooling machines.

When customers enter the door, they need to queue up at the counter downstairs to order food, and then return to their seats to eat.

There's even a small neon sign on the wall that reads "I Love Tips."

Of course, the decorative significance of this thing must be greater than the practical significance.

In our national conditions, few people would really give generously.

Third, the price is moderate, with small profits but quick turnover.

Wang Dadong fully considered the consumption ability of mainland citizens at this time, and Jinmen at that time did not have the conditions to cook Western food.

The decision was made to serve only simple nuggets, a few types of sandwiches, and hamburgers for the time being.

This can be said to coincide with Ning Weimin's strategy of running the Zhai Palace Cafe.

A sandwich and hamburger set meal for two or three yuan, or a chicken nugget set meal for three or four yuan, are just enough to meet the spending power of Chinese people at this time.

Although compared with the monthly salary of about 60 yuan for Chinese people at this time, it is still a bit expensive.

However, the freshness brought by the exotic flavors across the ocean has virtually enhanced the appeal of Western-style fast food.

So no matter whether young men and women are dating, or adults occasionally satisfy children, they will be willing to pay a slightly expensive price for trying something new.

In fact, this is exactly the case. On the day of the official opening of Orchid Flower Fast Food Restaurant, after the grand opening ribbon-cutting ceremony.

The restaurant quickly became full, and even the takeaway window lined up 300 meters long.

Received nearly 2000 customers that day, and at 8000 o'clock in the evening, the turnover exceeded [-] yuan.

To use an analogy, this single-day turnover can almost be equivalent to the entire month's turnover of an ordinary small restaurant.

How could such a success not make Wang Dadong feel complacent and excited?
He really thinks that he has a lot of capital and has taken the lead in the market. In the future, it will be difficult to find competitors in the fast food business in mainland China.

So that day, he and the city leaders who participated in the ribbon-cutting ceremony not only made a promise, but also made a promise.

"As long as I manage and operate according to my method, I am confident that the cost can be recovered within one year, and a 100% return on investment can be achieved every year thereafter."

He also talked with representatives of two other cooperative companies about his business philosophy of "one basic, ten thousand uses".

At the same time, he criticized the Chinese people for their exclusive secret recipe and their business methods of not seeking to make progress.

But he never imagined that it was in the capital nearly [-] kilometers away.

A young man who is both an executive of a foreign company and the owner of a smoking hotel.

Also, after drinking and eating, with a cigarette in his mouth, he talked with his buddies about the disadvantages of Western-style business operations.

"...What's wrong with the Japanese? Their electrical appliances are powerful now, but that doesn't mean they will be in the future. We can't do it now, but we will catch up with industrial technology one day."

"Besides, foreigners can't do whatever they want. You have a clear score. Industry is industry, and commerce is commerce. Even if the current industrial technology is not good, we can talk about business, marketing, and management. We are the foreigners. Ancestor."

"You still don't believe me, do you? I won't tell you anything else. You know what is the biggest problem with foreigners doing business? That is too short-sighted, loves to go to extremes, and is eager for quick success. Their business theories and management methods , usually very one-sided.”

"Why do I say that? Of course there is a basis. The Jews are smart, right? The Jews think that small profits but quick turnover is a waste. What they believe in is that they either sell more products to the same person, or sell more products. People with the same product. If you can earn [-] cents, you will never earn [-] cents.”

"Do you think this is an extreme? Westerners believe in this. What does this mean? It means that they only have money in their eyes, and only today's money. They don't understand what we say 'buying and selling must be familiar with the Lord', What's more, they don't understand that showing morality and charity is the best advertisement. If the east sees a loss, the west can make up for it, and earn more."

"In my opinion, Westerners are still ignorant, and the loss is due to the gap in history and humanities. Their thinking is too materialistic, superstitious in funds, superstitious in prices, superstitious in data, and superstitious in everything that can be seen and touched. , It’s purely superficial thinking, and it’s called science. But it’s not even clear about the fundamentals of business. There are too many variables in this business, and it’s not measurable by emotionless data.”

"What is the essence of business? Needless to say, of course it is people. In this world, everything around us is basically people. After all, we live in the world. Don't laugh, this is not a nonsense joke Words are not useless nonsense. What I, Uncle Kang said, is true. Business is about studying people. If you study people thoroughly, the business will succeed. "

"Just tell me why there is such a big price difference between the high-end tobacco and low-end tobacco and alcohol we sell. A bottle of Moutai costs 18 yuan. If you sell it for [-] yuan, people will ask for it. A bottle of Erguotou costs [-] yuan. No one cares about the official price, it has to be [-] cents cheaper to attract people to buy it. Is there really such a big difference in the quality of the two wines? Who set the difference?"

"Let me tell you, it is determined by people's hearts. People who buy Moutai may ask for help, maybe to show face for themselves, or maybe make money by reselling, because the wine is mixed with a lot of nonsensical things. It makes people feel that it is worth buying. On the other hand, don’t look at Erguotou even if it doesn’t make you a few dollars, but it has no other effects. It only exists as a simple wine, and you always feel that the price is not high.”

"This actually illustrates a truth. There is no difference between cheap and not cheap commodities at all. Only people's emotions and feelings can be used to judge whether the price is high or low. What is the so-called profit? What is the foundation? People's hearts are the foundation. Only then can there be huge profits. If this 'book' is found by mistake, everything else will be for nothing."

"I'm afraid that few foreigners can understand this point. So they have a rule in doing business, how they earn it, and how they lose it in the end. Because once the objective conditions for their achievements change, the advantage will turn For the disadvantage, they don’t know it yet, or they know it but it’s hard to find the problem, let alone solve it effectively.”

"So you understand? We have 5000 years of history, and the feudal dynasties we have experienced really didn't pay much attention to science and technology. But I dare say that there is no other country in the world that can use it like we do. 5000 years have been dedicated to pondering people's hearts. Who can compare in this respect? As far as people are concerned, foreigners are afraid that they are not qualified to be our great-grandchildren..."

Yes, these were the drunken words Ning Weimin said to Zhang Shihui after drinking.

It is a bit of the "old pig's kidney" that the people of the capital are upset about.

As for which one is better between his "all profit" and Wang Dadong's "all profit", who is the right one.

I'm afraid, the answer can only be given by the test of time and the market...

(End of this chapter)