National Tide 1980.

Chapter 363 Is it worth it

In fact, it is about how to sell the goods at the fastest speed.

Ning Weimin has his own unique experience.

It comes not only from his valuable experience in business in his previous life, but also from the suggestions and teachings of Kang Shude in this life.

You know, as a postal merchant who had achieved a small amount of success, Ning Weimin has seen the skyrocketing and plummeting price of Taiyou coin cards.

No matter how cheap stamps, postage cards, and commemorative coins have risen to an exaggerated level, it is commonplace for him.

And as Kang Shude's apprentice, whenever this old man drinks a little wine, he likes to tell Ning Weimin about the past.

What are the cunning tricks of the old days, and the business principles of the big businessmen in the past.

And how these different businessmen and buyers think about the psychology of customers and do promotions.

As a result, after listening a lot, Ning Weimin discovered that the present and the old, the modern and the modern, are actually still the same in the human core.

Especially in the business field, human nature and people's hearts have never changed.

Then, as if he was enlightened, he realized a business principle that few people have discovered and almost no one has paid attention to.

That's what he said a few days ago when he chatted with Zhang Shihui after drinking.

"The so-called commodity, there is no difference between cheap and not cheap at all. Only people's emotions and feelings can judge whether the price is high or low."

And this sentence is why in many cases, the rich do not hesitate to spend huge sums of money to buy things or services.

In the eyes of the poor, it is incomprehensible and incredible.

Conversely, many poor people would rather tighten their belts than go out of their way to buy a bag worth tens of thousands of dollars and a watch worth 10,000+.

That's why many wealthy people dismiss luxury brand discounts.

Maybe I will feel angry and disgusted from the bottom of my heart, and I will despise this brand and never buy it again.

And the poor are irresistible to the temptation of low-price promotions, which will always lead to blind consumption beyond the plan.

Even why some people like blind boxes, why some people insist on buying lottery tickets, why some people are obsessed with gambling and can't extricate themselves.

Why are some people reluctant to buy toiletries, but they are very generous in eating, drinking, whoring and gambling.

Why is it that some people are reluctant to spend a penny for their parents, but they still have to be a licking dog if they try to sell iron?

Why do some people have a monthly income of only a few thousand yuan, but spend millions on fitness and beauty.

Why some people would rather sell their kidneys than buy "Love Crazy"...

All the secrets lie here and can be explained by this principle.

In the final analysis, no matter who you are, you will always be dominated by what you think is "worth it".

When buying something, as long as you can get an information feedback that conforms to your own values.

Then all the pressure and guilt brought about by consumer behavior will be eliminated by this self-righteous "high cost performance".

Then people will willingly open their wallets, spend the money, and get a sense of fulfillment from it.

Don't believe it, a business deal that Ning Weimin had in his previous life can well illustrate this truth.

Although he is the buyer in this business, the ultimate goal is to let the other party sell things to him.

But if you look at the essence through the phenomenon, you will find that buying and selling are actually the same.

It was around 2012. A Beijing native with no house and no car and a family of three squeezed into two small bungalows accidentally found a "red stamp" among the old things left by his deceased father.

After knowing that this stamp is a very cherished stamp, the owner was pleasantly surprised.

But when he consulted experts and met several buyers with this cherished stamp, he couldn't bear to let it go.

Because the valuation of more than 100 million is not too much, it is not much less.

He was always a little unwilling, thinking that if he kept it in his hands for a few more years, the price of this cherished stamp would definitely increase.

You have to get a suite anyway.

After one of Ning Weimin's subordinates found out about this, he wanted to get this stamp for the company.

I also found this person and quoted the highest price of 200 million.

Even if he was rejected, he did not give up, and has been tirelessly tracking him for more than a year.

It's just a pity that no matter how much he persuaded him, that person felt he was at a loss and was unwilling to let go.

Slowly, even the salesman wanted to give up, and when he was discouraged, he went to ask Ning Weimin for instructions.

But miraculously, Ning Weimin managed to persuade this person to buy this "red stamp" at a price of 200 million after only meeting him once.

This move shocked the whole company, and everyone was extremely curious about how the boss did it.

In fact, Ning Weimin only said a few words to this master based on his family situation.

"Your mother's generation has suffered a lot in this life. She is old now, her legs have rheumatism, and she has to go to the hospital. Do you have the heart to let her endure the wind and rain on the road?"

"And yourself, your wife is about to give birth, right? You're going to be a father soon. Don't tell me you'll let your wife and child continue to squeeze the bus when the child is born?"

"As the saying goes, tomorrow's gold is not as good as today's silver. You use the money to buy a car first, and then look to do some business. Isn't that good? Anyway, I think it can make your loved ones live more comfortably immediately , is much better than clinging to a postage stamp."

Just like that, the master who was going to fight to the end was touched.

And the more you think about what Ning Weimin said, the more reasonable it becomes.

That's right, money is never enough, and people's time is very limited.

You can't really wait until you are seventy and eighty to reap the maximum profit, right?

What if something goes wrong again?
So the master's attitude changed.

In the end, he sold the "red stamp" without even discussing it with his wife.

This fully shows that as long as people can grasp the emotional weakness.

Find ways to make it feel worthwhile.

There is no deal that cannot be reached!
Whether it's selling or buying.

In the past, Ning Weimin never seriously thought about the reason behind it. He did business by instinct.

But since he discovered the secret of commodity value, it has really been different.

It means that he has a key that can open other people's wallets at any time.

Can sell almost anything at will to people who don't really need them.

When it comes to the clothing business specifically, people who buy clothes usually care about style, quality and brand in addition to price.

And in these aspects, Ning Weimin can almost make dazzling tricks.

For example, in terms of price, Ning Weimin likes to play numbers games.

Numbers such as nine and eight can reduce customers' pain for consumption and create a false feeling of saving money.

Or they hired Jiefang trucks to pretend to be manufacturers' promotions.

Then use the price anchor method of selling "Jiefang shoes" to confuse the audience, making customers mistakenly think that there is a bargain.

Those were all pediatric tricks, and they belonged to routine operations that Ning Weimin could use at will without having to think too much about it.

If you want to ask more advanced skills, how to use all these comprehensively, and then launch a deeper "tying package" for sale on this basis.

For example, Ning Weimin sells two products with large price differences at the same time, such as shorts and leather shoes.

The prices of these two things can be lower than those in the store, but not too much.

For example, a pair of shorts costs RMB [-], and a pair of leather shoes costs RMB [-].

Then he made a tie-in package—a pair of shorts and a pair of leather shoes for only eight yuan.

People will feel, how can it be so cost-effective?
And almost anyone who cares about it will choose to spend eight yuan to buy two things.

This makes sense!

Those who don't buy the package are fools!
But no one would think that the unit price of shorts and leather shoes is limited because of the discount.

That is basically the "cannon fodder price" that Ning Weimin gave up voluntarily without hope.

And Ning Weimin's fundamental purpose is to encourage people to choose the package.

In this way, more goods can be sold to speed up the return of money, and a lot of money can be made.

But if it is the other way around, if you only try to reduce the price of each product on the unit price, the effect will not be so conspicuous.

It is not so easy to make people feel that there is such a big discount.

To use another example, if selling similar products in large quantities, Ning Weimin can still use price comparison in this way.

The price of the first item is the same as the official price of the store, and the second item only has a purchase cost price, or a price slightly lower than the cost.

If we take slippers as an example, a pair of slippers sells for two yuan and three yuan, and the price is the same as that of the store.

But if customers buy a second pair, they only need to add one yuan to get it.

This makes everyone look at it, and it must be amazing.

Oh my god, the second item is [-]% off, so cheap.

Since the price ratio of two identical items varies greatly, it feels cheap.

But in fact, he bought two pairs of slippers for three yuan, which meant that Ning Weimin earned fifty or sixty cents for each pair.

(End of this chapter)