National Tide 1980.

Chapter 399
The French side quickly adopted Song Huagui's proposal.

Peel Carton fully supports the price increase.

This old man is quite interesting.

He is obviously a Frenchman, but he is very proficient in the Chinese way of "do not doubt people, and employ people without suspicion", and he is especially good at complimenting people.

Not only did he tell Song Huagui on the phone that as long as she thinks it is necessary, she can do it, and it doesn't matter if the effect is not satisfactory.

Moreover, she also told Song Huagui that she had made a sensation in Europe by promoting the cooperation between Maxim's restaurant and the official.

Now my French colleagues are talking, saying that he has such a capable assistant as Song Huagui, and sooner or later he will be able to drive Maxim to the moon.

This naturally made Song Huagui very relieved and excited, and he had no worries at all.

So soon, on behalf of the head office, she issued a formal order to all its sales channels.

It is required to cooperate with the broadcast of the National Day advertisement and increase the price of the product on the National Day.

As for the price increase, it is tentatively set at [-]%, which is much more conservative than Ning Weimin's proposal of directly doubling the price.

This is mainly because Song Huagui is a woman after all, and her cautious temperament determines that her way of doing things will never be too radical.

In this way, two days before the National Day.

Whether it is the Pierre Carton clothing company or its franchised stores, the Zhai Palace Exhibition Hall, or the consignment counter of the Friendship Store.

Everyone is talking about price increases.

Because of this sudden change, the salespeople were almost blown away.

Needless to say, it's good to enjoy the shade under the big tree!

Who doesn't want to have a leader who can handle things?

In order to protect the interests of the sales staff, Ning Weimin fought hard with the head office and refused to give up halfway.

First of all, he has fully won the respect of all his subordinates.

Especially the "Meichun Yangmeizi" of the Jianguo store, these four gold medal sales are the biggest beneficiaries.

They couldn't understand in their hearts that Ning Weimin kept their commission ratio and successfully suggested that the company increase the price of clothing, which is equivalent to greatly increasing their income!
How could he not be grateful to Ning Weimin?Do your best to cooperate and use your best efforts to win face for him?

What's more interesting is that the suggestion to increase bonuses for non-sales staff actually improved and enhanced Ning Weimin's reputation in the head office.

Even Song Huagui's [-]% discount on in-app purchases for employees was misunderstood by everyone and attributed to Ning Weimin.

So as these rumors spread from mouth to mouth with lipstick on one after another, people like reception, ranwenyin, and outreach no longer spoke ill of Ning Weimin.

On the other hand, these small employees are more and more bemoaning their own bad luck, and they all feel that their immediate superiors are harsh ghosts who can only curse.

It can be said that if all the grassroots employees of Peel Carton Company were to vote at this time to elect the most popular middle-level executive, it would definitely be Ning Weimin.

And once these words fall into the ears of other department heads of the head office, it will definitely be a very hurtful and insulting psychological blow.

But having said that, even though the price increase was implemented smoothly within Pierre Caton.

But on National Day, the price of Pierre Carton's clothing was adjusted before the advertisement was broadcast.

It is impossible for Song Huagui and Ning Weimin not to worry about the market's reaction.

So early this morning, in order to prevent customers from voting with their feet.

They all visited the scene in person, went to different franchised stores, and waited to see customers' opinions on the new price in order to control the situation.

Unexpectedly, the market reaction was quite good.

Except for one or two repeat customers who buy clothes here regularly, most of the customers did not object to the price change.

Even those customers who have doubts are because they firmly believe that Pierre Carton is the world's first-class clothing.

I thought that the price in the past was lower than the international market, it was just Pierre Carton's preferential behavior to promote the brand, and it is normal for the price to return like now.

Soon, these customers accepted the new price under the smiling explanation of the salesperson, and almost no one changed their original consumption plan.

Many people, on the contrary, feel considerate and satisfied because Pierre Carton began to accept RMB payments.

When the time was approaching six o'clock in the evening, Ning Weimin found out through rough statistics.

Under the dedicated work of "Meichun Yang Meizi" that day, the shipment volume of the franchised store of Jianguo Hotel actually increased by [-]% compared with the past.

As a result, the turnover has more than doubled, and the profit has tripled, which is a skyrocketing breakthrough!

Without a doubt, this is the best proof.

Judging from the actual consumption power of the market, it is by no means a problem to bear this price increase.

The situation at the airport store is similar.

Although the sales level of Zou Guodong's people was not comparable to that of Ning Weimin's, the shipments did drop slightly because of the price increase.

However, the increase in the price of clothing has a more obvious effect on increasing the turnover, which is still a full [-]% increase compared to the past.

The salespeople there were just as motivated, cheering for the day's turnover.

So Song Huagui felt relieved when he saw this scene.

It's just that she was happy, and she couldn't help but feel a little regretful.

He regretted not listening to Ning Weimin's advice, failing to maximize profits, and ruining this wonderful suggestion.

Now she has to admit that although Ning Weimin is young, he is very reliable in his work, and he will not even export a single number easily, so he can trust him with confidence.

So I muttered again.Thinking about whether you should make adjustments immediately, raise the price further, and correct the mistakes?
After thinking about it again and again, in the end Song Huagui still couldn't face it, and made the wrong choice to keep it for half a year.

It has to be said that people have limitations, and their temperament is difficult to change.

Even Song Huagui was the same, even though she saw her own problems.

But she was too lucky, and greatly underestimated the effectiveness of the golden advertising position and the appeal of the French style to the common people of the Republic.

She never imagined that the TV commercial after "News Network" was Ning Weimin's real stroke of genius.

You know, Biao Wang is really not called for nothing.

That is the best contemporary media advertising resource that is worth tens of millions or hundreds of millions of dollars in ten years' time.

Even the TV penetration rate in this era is worth at least a million if it is valued fairly.

Even if this advertising fee is converted into cash returns, it is quite remarkable, and the conversion will inevitably result in a miraculous improvement in performance.

As for the Pierre Carton commercials, the quality is pretty good too.

The opening title is Pierre Carton's trademark, and under the ending title, the addresses of two franchise stores in the capital and the Zhai Palace Exhibition Hall are added.

The content in the middle is a man and a woman French models wearing Pierre Carton costumes, walking alone in the streets of Paris.

Finally, they ran into each other by the Seine River and passed a love at first sight to each other.

Don't think it's nothing to broadcast in France, it can only be said to be simple and ordinary.

But it is different for domestic audiences.

Such tacit affection, as well as the Arc de Triomphe, Notre Dame, and the Eiffel Tower, are all things that Chinese people lack the most.

This ad perfectly sets off the brand style of Pierre Carton clothing.

In addition, apart from the music of the violin, there is not a single advertisement in the entire advertisement.

This kind of euphemistic romance, low-key elegance, is so different, it really makes people feel very fresh.

It forms a world of contrast and contrast with those three vulgar advertisements that can't wait to shout "three excellent" into your ears.

TV viewers who have never experienced what Mensao is like, how could they not be impressed by such an artistic advertisement?

It doesn't matter if the clothes are not, the key is that this feeling is so beautiful.

In this way, almost overnight, the brand of Pierre Carton became popular because of the broadcast of TV commercials!
Fame skyrocketed!A real fire.

It has become a well-known high-end clothing in the whole country, a symbol of the highest fashion standard.

Then what followed were uninvited interviews and reports by reporters from all walks of life.

And the turnover, which has been soaring, has soared in a straight line with the momentum of wild horses.

It is no exaggeration to say that it was half a month after the advertisement was broadcast.

The franchise store in Ning Weimin's hands has sold the turnover of the past half of the quarter, and the net profit can be worth the entire past quarter.

It is conceivable what kind of fanatical pursuit this is.

Yet this is far from over.

As more and more tourists came to Beijing from all over the country because of TV commercials, they made a special trip to buy Pierre Carton's clothes.

Pierre Carton's turnover has been growing day by day, and the fever is not going away.

The four girls under Ning Weimin were so exhausted that almost all of them looked pale and had hoarse voices when they got off work.

So Ning Weimin had to transfer people from Zhai Palace to Jianguo Hotel to help the "beautiful and pure foreign charmers" and the others.

It became a class of three people.

Otherwise, even the gold medal sales will have to get down.

No matter how much money I earn, I'm afraid it will be spent.

(End of this chapter)