National Tide 1980.

Chapter 398
Song Huagui did not hesitate for long.

After she talked with Ning Weimin, she decided to send a fax to the French headquarters only one day later.

And personally communicated with Pierre Carton himself by long-distance phone, hoping to increase the price of its clothing in the Republic.

As for why Song Huagui made up his mind so quickly and put it into action.

This was due to the detailed feasibility report of Ning Weimin, and also because the day after the meeting happened to coincide with the day when my country resumed the sale of gold jewelry and took the first step in opening up the gold and silver market.

The Republic established in 1949 began economic construction and financial system construction on the basis of almost no gold foreign exchange reserves.

For a long time, the country has always implemented a policy of strict control over gold, so that newly produced gold can be used for emergency international payments and national reserves.

But until September 1982, 9, this situation changed completely.

From this day onwards, the sale of gold jewelry began to resume in the country, and ordinary people can buy it freely in shopping malls and shops.

Needless to say, for the re-launch of gold jewelry that had been out of stock for decades, the response from the people was quite huge.

In fact, this news was officially announced as early as January, and it became an explosive news at the time.

The temperature of public opinion has not dropped all the time, and it has been hotly discussed by the common people, and their expectations are eager to see.

And when it comes to the day when gold jewelry is officially sold to the common people, it will be even more serious.

This morning, even before the store opened, there was a long queue in front of the Wangfujing arts and crafts service department.

There are actually more people waiting to buy gold jewelry than there are people queuing up to buy home appliances in front of a department store not far away.

You know, it's not the weekend, it's Tuesday.

It was obvious that many people must have come on leave of absence.

After opening the door, these consumers showed great enthusiasm.

Almost rushed in, rushed to the gold jewelry sales counter and asked the salesperson to take the jewelry. The sales scene was very lively.

As for Song Huagui, he didn't come here from the Beijing Hotel until around ten o'clock that day.

Originally, she just wanted to take a look around, but she was completely stunned by the hot scene here.

It is completely different from the clean and elegant environment where the counters that usually sell gold jewelry should be orderly.

In front of her was a crowded and chaotic scene.

Not to mention the overcrowded front of the counter, the people queuing up to pay are even crazier, and the cash register is already crowded.

The people holding up the banknotes surrounded the accountant, all holding the money in their hands and stretching it wildly, as if they didn't want the money.

Song Huagui also couldn't see the gold products on the counter at all, they were all blocked by people.

Fortunately, there are still reporters from the newspaper office taking pictures, and someone is interviewing the manager and staff here.

Song Huagui was able to learn some detailed information through the audition.

But if you don’t listen, you don’t know. When you hear it, you are startled.

This made her even more shocked, unbelievable.

According to the manager of Gongmei Building, due to the limited level of craftsmanship, there are very few types and styles of jewelry sold in the mall.

Only rings, necklaces, heart pendants (collar cards, pins), gold wire spectacle frames and some gold-plated products are sold.

Moreover, the quality of these products is also low. They are all made of 14K gold, and the price is 30 yuan per gram.

I'm afraid we will have to wait until November 11rd to sell 3K gold jewelry with better quality, priced at 18 yuan...

Enough is enough!
Seeing is believing!Then cooperate with Ning Weimin's report.

Song Huagui would be a fool if he didn't understand how domestic consumers desire high-end products.

You must know that the gold of the Republic is completely priced by the state.

The sales price here is not in line with the international market, and the price difference is quite large.

Even such level of gold jewelry can be so sought after, it can only show one point, the domestic consumption power really cannot be underestimated!
Why is this happening?

The reason is actually very simple and not hard to figure out.

Although the economy of the Republic during this period was quite backward, most of the national consumption levels were still very low.

But for a huge country with nearly one billion people, the population base is the most solid foundation.

In addition, the elite class is relatively concentrated in big cities.

To put it bluntly, the truth is that a lean camel is bigger than a horse.

The consumption of public funds, the compensation wages of veteran cadres, and those with well-established families and overseas connections are all added together.

In fact, there are not a few local residents in the capital who have relatively high spending power.

At least far more than Pierre Carton and Song Huagui expected when they started the company.

Considering that the domestic economic growth momentum is very good, the inflation rate has also begun to accelerate.

Some self-employed individuals in China have already exceeded [-] yuan in assets, filling new blood for the wealthy class.

Then it can be fully inferred that it is definitely a wise choice for Pierre-Carton Company to choose to increase the price of its clothing at this time. In fact, the risk involved is extremely small.

So what is there to hesitate about?

Of course, we must seize the opportunity and firmly grasp the most high-end consumer market.

In this way, Song Huagui, who returned to the company from the arts and crafts service department, had no hesitation in his heart and was really calm.

It is quite fortunate that Ning Weimin is so sensitive about the retail price and made such a good suggestion for her in time.

And once people are relaxed, they can observe more things more carefully.

Coincidentally, this day is also the day when the company pays salaries at the end of each month.

So Song Huagui soon noticed a very interesting situation.

These employees in the company are all fashion masters.

Especially the girls at the front desk, general affairs, and finance.

During lunch time, they even went to the arts and crafts service department to buy gold rings and gold necklaces with the newly paid salary.

After they came back, they happily compared each other and were picky.

Even from their conversations with each other, Song Huagui further learned how much these little guys can spend money.

Each of them is actually a loyal customer of Pierre Carton, except for the company's rationed clothes.

They also use their salaries and bonuses to buy for their families and for themselves.

They don't really need much money to eat.

The rest is almost all spent on clothes, shoes, and cosmetics. Each person buys at least two sets of the company's clothing at the employee's discounted price every month, and the purchase quota for internal employees is all used up.

Of course Song Huagui knew the income of his employees.

The salary plus bonus of the most basic people is about [-], and the important point of the position is [-] to [-].

Although this income level is high enough in China, it is too extravagant to buy Pierre Carton clothes every month.

Even if the company can give you a [-]% discount.

To be honest, even she feels distressed and speechless for these little girls who haven't experienced much.

The hard-earned money, the price of youth in exchange, is so generous, so easy, and all spent on unnecessary places.

But what could she say about it?

Isn't the concept of fashion life and clothing brought by her?Isn't she the driving force behind it?

So after thinking about it for a long time, in order to be ashamed.

The soft-hearted Song Huagui took another remedial measure to try his best to protect the interests of these workers.

That is while increasing the price of clothing and increasing bonuses for employees.

She decided to also reduce the [-]% discount on in-house purchases of clothing to [-]%.

It means that for grassroots employees, everyone's income can also guarantee that they can buy two sets of clothing from the company as in the past.

As for whether the employees are willing to enjoy the benefits of income growth, or to sway their youth chicly and dress themselves up to their heart's content.

Then it is not Song Huagui who can make decisions for everyone.

(End of this chapter)