National Tide 1980.

Chapter 467
"This restaurant project was my idea from the very beginning, thank you for your support. Everyone here can trust me so much, help me win this project, and have been with me to this point. Thank you all what!"

Ning Weimin paused for a moment, and first expressed his politeness on the scene.

The posture that should be done must always be done. This is a necessary procedure.

Otherwise, as a young man, what he said next might seem frivolous and would not be welcomed.

"In the past two days, we all went to inspect the situation of the two restaurants that operate palace catering. Indeed, we found that there is a big gap between us and others, but it doesn't matter."

"Because we can solve problems only when we find them. Even if we can't solve them temporarily, we can see our own shortcomings more clearly, so we can think about countermeasures."

"So no matter what, the Summer Palace Tingli Pavilion and Beihai Fangshan have provided us with a better model model, so that we can look at ourselves more comprehensively, so that we can try our best to maximize our strengths and avoid weaknesses, and make the project more pragmatic."

Speaking of this, Ning Weimin paused again, this is to leave some time for everyone to think.

After that, I opened the skylight to speak frankly, and truly stated my objectivity.

Briefly speaking, Ning Weimin thinks that Fangshan and Tingliguan restaurants have four advantages over them.

One is the regulation and pattern of housing construction.

Whether it is Tingli Hall, Daoning Zhai, or Yilan Hall, they are all places where the old Japanese and Qing imperial families spent their daily lives.

The attributes of a house are naturally based on comfort and beauty.

It is both spacious and beautiful.

In this regard, not to mention that Beishenchu ​​is incomparable, even the fasting palace in the Temple of Heaven, where the emperor can stay when offering sacrifices to heaven, has to bow his head.

For nothing else, temporary use and long-term use are completely different things.

The second is the arrangement of antique furniture in the room.

In this regard, the reason is almost the same as the first one.

The value of the furniture and decorations, porcelain, calligraphy and paintings left in Tingli Pavilion, Yilan Hall, and Daoningzhai is not comparable to that of the old objects in the Temple of Heaven.

What's more, the two restaurants have been in operation for many years, and the country has been doing its best to provide them with cultural and entertainment decorations to enrich the cultural connotation of the two places.

It is not an exaggeration to say that so far, the two restaurants have become two small museums, most of which are real things.

And up to the color painting of the caisson of the house, down to the tables, chairs and benches.

Everything is exquisite, from the doors and windows of the theater building to the small tableware and dishes.

Such background, even if Ning Weimin and the others spend huge sums of money to catch up, it is not possible to catch up in a short period of time.

The third is the gimmicks and dishes of the imperial cuisine.

You must know that Tingli Pavilion and Fangshan Restaurant both started their business in the Republic of China.

After the founding of the People's Republic of China, with the promotion and help of the government, the two institutes conducted research on a large number of palace diet materials and gradually improved the palace diet system.

It can even take advantage of the natural landscape of lakes and mountains, and sell fresh fish directly from the river.

It can be said that these two restaurants not only have their own unique imperial cuisine names and dishes, but also have cultivated quite strong chefs.

So that others can only imitate and respect.

Everyone has to admit that they are the first and second most well-deserved court dishes.

Fourth, in summary, the combination of all these advantages has made these two restaurants well-known in Beijing and even overseas.

Not to mention that everyone in the capital knows everyone, even many Chinese food books and documentaries that have been circulated abroad almost have the names of these two restaurants and their representative dishes.

That's all the benefits of being famous, some people take the initiative to advertise for free.

Therefore, in terms of the source of tourists, these two restaurants have taken advantage of it.

Many foreigners who come to China come for these two restaurants.

So as a newly opened restaurant, it is not easy to get a share of it and stand shoulder to shoulder with it.

When stating these, Ning Weimin's tone was as calm and stable as usual, as if he had nothing to do with himself.

Probably because of his frank and free attitude.

Even if his remarks directly listed the shortcomings of one's own side and the advantages of the other side, without any cover.

It is much more direct and detailed than those present here just now.

But everyone here is self-confident, and they don't want to be compared to a young man in terms of tolerance.

Everyone was listening patiently, and their emotions remained quite stable.

In this way, the atmosphere is not as pessimistic and negative as it was at the beginning of the meeting.

On the contrary, it can make people think rationally, and everyone gradually felt a little bit—Ning Weimin should not expose his shortcomings for no reason, and there is probably more to it.

Sure enough, just by changing the subject, Ning Weimin really started to stir everyone's nerves, touching the excitement that everyone was looking forward to.

"However, in my opinion, although Tingli Pavilion and Fangshan Restaurant have obvious advantages, in turn, these advantages will also impose certain restrictions on their business methods, and even restrict them. I think it is better to change the way of thinking. It can provide guidance for our business direction. We can use their shortcomings as our breakthrough..."

This is actually what everyone wants to hear.

But the problem is precisely that Ning Weimin's tone is a bit too loud.

No one at the scene would have thought that such a young man with no relevant experience would dare to pick on the leaders of the two industries.

Wouldn't that be a little too bold and overbearing?
Therefore, it is really difficult for everyone to keep calm.

Either they opened their mouths wide, or their eyes widened, and they all uttered exclamations at the same time.

"Ok?"

"what?"

"Oh?"

Good guy, the venue seems to have changed the zoo.

Everyone can't speak human language, all can only whine and whine.

Fortunately, Ning Weimin seemed to have expected this, and was not disturbed at all.

He continued to speak frankly as if nothing had happened.

This also allowed the audience to avoid the embarrassment caused by this gaffe no matter what they heard or said.

I only heard Ning Weimin say, "Let's talk about the advantages of the house first. Is the house good? It must be good, with carved beams and painted buildings, and verandahs. But if it is too good, it will become a burden. In this way, the house itself is Cultural relics must be well protected, so can they be fully utilized? Of course there are many concerns. This makes it difficult to hold large banquets."

"Don't look at any of their family's dining specifications for more than 500 people. But it's hard for them to hold a banquet of 80 or [-] people. Because of the limited layout of the house, houses like Yilantang and Daoningzhai originally had a few tables. There are only a few tables. Because the house has green screen cabinets, doors and windows, and large pieces of furniture, of course they can’t move these things away like ordinary houses and use the space at will.”

"Besides, there is no space around them, let alone expansion and building to make up for the lack of space. They can't even arrange the site according to the special needs of the guests, and no one dares to touch the furnishings in the house. From the perspective of function Speaking of it, this restaurant can't hold large banquets, isn't it almost meaningless?"

Not to mention, one thing to say, Ning Weimin's argument is a bit dialectical.

Everyone didn't exclaim this time, but they couldn't help but look at each other a few times.

Everyone became a little more interested, and the expressions they showed each other immediately made the scene reach a certain consensus.

Especially Qiao Wanlin's boss, the director surnamed Jin, even moved his buttocks, as if he wanted to sit upright and listen attentively.

Needless to say, this is an affirmation of Ning Weimin.

Ning Weimin would of course be delighted to see everyone's reactions in his eyes.

He also has more confidence to continue to explain his views and analyze the situation.

"The things in those rooms are the same. Antiques, calligraphy and paintings, ornaments, palace lanterns, and screens are all wonderful, each has value, each has a story, and each is a boutique. But the problem is that apart from the As I said, too many things that are too good will be inconvenient, not only will it affect the function of the house. The key is that from an aesthetic point of view, it will also appear disorganized, stingy, rigid, and depressing."

"The problems I'm talking about are all from the visual point of view. The various things in the house, if taken separately, each one is so beautiful and eye-catching. But when they are put together, they will affect each other and make people dazzled. In fact, this is not the case. Strange, because the emperor never put such things on the dining table in the past. After all, there was no need to put them all on the dining table in the past. In addition, there were a lot of things that were collected from various places later, but they were not from here. Isn’t it lively and crowded?”

"People in our country still prefer red, which is the most exciting color, and the royal family uses bright yellow, the brightest color, plus the color of hardwood, emerald, bathroom, glass, palace lanterns, and various kinds of porcelain. There are so many colors. There is no way. There is a unified visual concept. It seems too traditional and too trivial. So that Tingli Pavilion and Fangshan have not been able to highlight their own characteristics, just looking at the room, they feel similar."

"In addition, many things are old objects, and the aesthetics of people in the past was euphemistic. Although these things are exquisitely made and expensive, they are not bright. Therefore, it is cold and depressive. To put it bluntly, why They all look unclean. If I want to say an exaggerated word, it makes me feel a bit gloomy, like a chatterbox..."

These remarks involve aesthetic issues, so it should be said that they are relatively false.

And because there is no concept of "CI design" in China in this era, it is difficult for Chinese people to fully understand the modern business concept of the corporate image recognition system expounded by Ning Weimin.

So the effect was not as good as Ning Weimin imagined.

For example, the deputy director of the Temple of Heaven smiled incomprehensibly.

"Comrade Xiao Ning, I don't agree with what you said. Antiquities, if they are not traditional, are they still ancients? What's wrong with having more? What you said is scattered, probably because you don't understand the lives of people in the past ? They are all displayed according to the royal living style in the past, that’s right. Of course, if there are not so many tables and chairs, it will indeed be much more comfortable.”

Director Jin of the service bureau also cracked a joke.

"Young people, don't just watch Liaozhai. Look at Three Kingdoms, Water Margin, be more masculine, and you won't think about it..."

This of course elicited a burst of laughter with a special meaning.

Ning Weimin didn't force it, he just explained a sentence and went to the next topic.

"It's my fault that I didn't make it clear. Maybe everyone misunderstood my meaning. What I mean is that such decorations lack relevant themes. For example, I was thinking, if the two restaurants, all the antiques displayed, Even calligraphy and painting can be related to the matter of 'eating', wouldn't that be better?"

However, these few words, because they are simple and clear, are more effective than anything else.

The deeply inspired people couldn't help being silent again, and they began to think collectively.

"Let's talk about the cooking. Yes, Fangshan and Tingliguan are the first and second. We are juniors, and we can't compare with others. But what's wrong with this? You know, cooking It can be learned and taken away.”

Ning Weimin continued his efforts and said, "The predecessors planted trees and the descendants took advantage of the shade, and the cooks in the world are one family. Just like what Jin Chu said today, just follow the cooking skills. We can have this imitation meal and listen to it." If we can learn from Liguan, if we can have people from Fangshan and Tingliguan to teach us, then we can eat ready-made ones. It is no problem to imitate in the short term."

"But on the other hand, Fangshan and Tingliguan have put in a lot of effort in discovering recipes, forming a system, researching sources, repeated practice and verification. I don't know how much manpower and financial resources have been spent. Thinking about it this way, we are standing On the shoulders of giants, the advantage that can be gained is simply too great. If we inherit the skills of the other party and then concentrate on continuing to explore, or create some unique specialties, we can stand firm in cooking and compete with them .Even if it can be improved accordingly..."

Speaking of this, Ning Weimin was a little embarrassed to continue.

But it was already obvious that he showed the hooliganism of "copying homework very openly".

So everyone's emotions were lifted, and they laughed collectively again.

At this moment, even Qiao Wanlin wanted to hiss in his heart, "Wonderful! Come on!"

Needless to say, this is a move that everyone recognizes, is the most sure, and has high operability.

"Then let me talk about the rest of the matter of fame. The reputation of Tingliguan and Fangshan has been accumulated for many years, and it is indeed not something that others can shake in the short term. But the reputation is also a drag. Because I am used to being the boss. Two, they don’t like to change after living comfortably for a long time. They only eat ready-made, they are the rabbits in the tortoise and the hare, and they will always wait for us to catch up.”

"In addition, it's good to have a big reputation, needless to say. But their reception capacity is limited. Didn't we hit a wall in Fangshan. I found that the most officials went to Fangshan, and the most European and American guests. And They are all well-known, like us, we have to stand aside. But this also caused the waiters to look up to the sky, and the hospitality was not good. Not to mention us, there are a few Japanese and Hong Kong people who have also been treated coldly , sat on the bench and waited for a long time."

"From the customer's point of view, in fact, many people don't like this kind of feeling that politics is in command and the store bullies customers. It doesn't matter whether they are from China or abroad. In fact, many foreigners come here for tourism, not for business. Business trips. Are you happy that people spend money and are not taken seriously? Cadres on business trips, no matter how important they are in the locality, will have to stare at them when they come here. Of course they will be uncomfortable. These people are the dishes on our plate, and we took them away Chance for a guest..."

Everyone here is a person who manages people, and there may be some bureaucratic habits, but there is absolutely no one who is incompetent.

Hearing this, everyone knew very well that Ning Weimin made this report with all his strength.

The research and investigation work is sufficient, and the analysis is reasonable and credible.

Although it is based on the analysis of the advantages and disadvantages of Tingliguan and Fangshan.

But this kid really has a unique vision, and he actually figured out something about "feasibility".

However, due to their identities, the leaders here are still inconvenient to express their opinions immediately.

Because everyone has one last concern.

That is, it is one thing to be able to find a direction that can be developed, but another thing to do it specifically.

You have to think of a really feasible way to say it...

So the most urgent thing now is that everyone should take a good look at their opinions, digest the information just received, and enrich each other's thinking, and see if they can list some practical starting points.

But unexpectedly, Ning Weimin thought of going ahead of everyone again.

This kid's words were only half-finished here. He didn't even give everyone a chance to discuss together, so he firmly attracted everyone's attention.

"As for ourselves, we really don't need to underestimate ourselves too much. Because on the other hand, our own objective conditions also have some unique advantages. I think that these are the same points. If we can make good use of our own advantages, our To run a restaurant, it is actually no worse than Fangshan and Tingli Restaurant..."

(End of this chapter)