National Tide 1980.

Chapter 468 Ambitious
"Combined with ourselves, I have to say that we also have advantages in housing, that is, freedom of location and space. Whether it is Tingli Pavilion or Fangshan Restaurant, if they change places, will they still be Tingli Pavilion and Fangshan Restaurant? No way, decades of accumulated reputation and deep-rooted perceptions formed by the public have already firmly tied them to the Summer Palace and Beihai, and they cannot move away."

"But we are different. We don't have such restrictions. Whether it's in the Temple of Heaven Garden or outside the Temple of Heaven Garden, we can choose where to set up the restaurant. And we don't have the constraints of altars and pots. We can decorate as we want. According to our own needs, we plan and design the way of using the restaurant space.”

"To be honest, at present, the North Gate of the Temple of Heaven and Beishenchu ​​have their own advantages and limitations. Everyone has been having a headache for a long time about how to choose and which one to choose. Now I have a new one. Proposal can completely solve everyone's troubles. Why do we have to choose one? Why can't we occupy all of them as our restaurant address?"

"With these two places, the shortcomings of these two places can not only offset each other, but also bring out the strengths. We can even do something that Tingliguan and Fangshan can't do, that is, break through their reception restrictions, Ability to host large banquets with more than a hundred people, even hundreds or even thousands of people..."

Good guy!With these words, the cafe exploded.

Whether it was the leaders of the Temple of Heaven Park or the few people in the service bureau, they couldn't sit still.

Ning Weimin exposed his ambition, and let them see a magnificent scene that they never dared to imagine.

So they started whispering in complete disregard of posture, and exchanged views quickly, both shocked and excited.

Of course, there are also many concerns, because although the beautiful scenery is good, it is meaningless if it is a castle in the clouds, isn't it?

Soon, Director Jin of the District Service Bureau took the lead in expressing doubts from the perspective of job experience.

"Manager Ning, your ambition is really big. You just want to occupy both places. Is the stall too big? How much money do you need to invest? Our original estimate was only 50 yuan. If you want to catch up with the level of Fangshan and Tingliguan, it may not be enough to operate one place with this little money. If you want to operate two places, the investment will more than double? The key is the daily life of the catering industry. The consumption is also high. If there are kitchens and employees in each of these two places, including the consumption of coal, water, electricity, various equipment, and various vegetables and ingredients, it is equivalent to throwing out thousands of yuan every day. This is not like opening a store. It can't be broken..."

The deputy director of the Temple of Heaven also shook his head.

"It's a good thing for young people to have great ambitions. Comrade Xiao Ning, you dare to think and you are motivated. But this is a bit unrealistic! The investment is really too big to do this. You know, the plan we submitted, the district leader It has been approved, and we have also helped us coordinate with the Tourism Bureau for foreign-related reception qualifications. Why? It is because the various measures of the Spring Festival Garden Party have impressed the district leaders. How do you let the leaders think of us? We can't leave the impression that the leaders are greedy and aggressive. If we really do this, I'm afraid things will repeat..."

However, Ning Weimin dared to say such words, and that was after careful consideration.

Undeterred by the opposition, he still had something to say.

"Two leaders, don't worry. I know that you are all prudent people. Now you are worried about the risk of uncertainty caused by too much capital investment. Isn't it? Then I have a way. If we increase investment, we can get things done. Even open the business first to see how the market responds, so are you willing to support me?"

This question is in place.

Director Jin and the deputy director looked at each other, completely dumb.

Through the eyes of each other, they all seem to be saying, "It's good to have such a good thing, but... how is it possible?"

Needless to say, seeing these two stupefied, Ning Weimin was so happy.

He really wanted to take a handful of candy and chatter about it.

However, due to the identity of the other party, he couldn't shake his cleverness after all, so he had to honestly pierce the window paper.

"That's right, if we operate both places, we will definitely increase investment. But there is one thing, all investment does not necessarily have to be in place at once. We can unify the direction and then divide the steps according to the plan."

"This is what I think. The second floor of the North Gate of the Temple of Heaven is small and the operating cost is the lowest. And it is facing the street, so it is obviously easier to attract customers than Beishenchu. Then we will first build that place according to the restaurant's specifications. For individual customers, we can also make casual seats. You can not only see the market acceptance and customer reaction, but also use that place to train employees, and let the culinary skills and service levels be in place first. "

"When the restaurant at the North Gate of the Temple of Heaven is successfully operated, we will continue to operate Beishenchu ​​and discuss the issue of follow-up investment. In front of the district leaders, as long as we have actual results, we will of course be able to talk. At that time, there will be no reason in the district to be against We don’t support it. What’s more, there are difficulties in the district and we are powerless. As long as we earn money, we can also develop on our own strength. It’s a matter of course.”

"As for the next step, how we will operate Beishen Kitchen, I intend to limit the function of Beishen Kitchen to banquet functions. Individual customers and casual banquets are not accepted, and only multi-person banquets with reservations are accepted. In this case, what our restaurant can undertake Not only has the business been comprehensively improved, but it will not increase too much cost.”

"At Tingli Pavilion, I introduced to you the difference between Lengzhuangzi and Rezhuangzi in the past. To put it bluntly, from now on, the second floor of the north gate of the Temple of Heaven will be our Rezhuangzi, which will open every day to receive customers. It’s our Lengzhuangzi. It’s open only when there are banquets, and it’s closed if there’s no reservation on weekdays. Naturally, there won’t be unnecessary consumption, and it’s also good for the maintenance of the house’s equipment.”

Ning Weimin's idea is indeed sound.

Do the small ones first, then the big ones.

Even the small ones can't do well, so the big ones can't be mentioned.

However, if you do a good job in the small ones, you will have a lot more chance of success if you go to the big ones.

If we want to prop up the stall first in this way, the financial pressure has indeed not increased, and it can be explained no matter which side it is with.

So not only director Jin and the deputy director agreed, but everyone also nodded in agreement.

Ning Weimin then continued to postpone to the next question.

"Let me talk about the interior decoration and layout. We have a weak foundation in this area, and we can't deny it. If we compare the year, craftsmanship, historical value, and economic value of the furnishings with Tingli Pavilion and Fangshan, then we are not qualified at all. We must be compared by others. But we can find ways to maximize our strengths and avoid weaknesses. We can highlight unity, theme, and even fun in the decoration. From these aspects, we can find ways to form our own distinctive characteristics and surpass Tingli restaurant and Fangshan.”

"The theme I just mentioned is 'eat', we can place a model of the royal meal in a prominent position as soon as the restaurant enters the door, and use lifelike fake dishes to attract customers. It can be made of jade or agate. It can also be a feeder. We can also place a glass cabinet with lighting in the dining room, and put some exquisite utensils related to food, such as food boxes, gold and silver tableware, wine utensils. The same goes for bottle viewing, screens, calligraphy and painting, It should be related to food. Or let people paint big scenes on the wall. For example, the scene of the emperor banqueting his ministers and hunting, it is more imposing.”

"We have unique advantages in these aspects. Why do we say that? Because we don't necessarily use real antiques, we can use imitated modern handicrafts. Who has the most people in our Chongwen District? Isn't it the handicraft factory and various arts and crafts Experts. I’m not bragging. Through holding sculpture art exhibitions, I am quite familiar with people in the art circle. It’s a matter of inviting teachers and students from two art academies in Beijing to serve us. It’s just a matter of inviting real famous artists. Follow the example of Fu Baoshi and Guan Shanyue who left a piece of "The Country Is So Beautiful" to Dongfang Hotel, and it can be done through the Artists Association."

Needless to say, Ning Weimin's remarks are even more instructive.

As a result, the atmosphere in the coffee shop became more lively and lively.

Director Jin first boasted, "Hey, you have a good idea. The best craft factories in the city are all located in our district in all likelihood. This is indeed our advantage. Not only are the categories complete, but the craftsmanship Not to mention, the vegetables, melons and fruits made by Liqichang Porcelain are lifelike. Especially the grapes made by "Grape Chang" can be faked. They are quite beautiful. In terms of vision alone, they are much more interesting than jade ornaments. It is, and it is eye-catching!"

The deputy secretary of the Temple of Heaven was also inspired and followed suit.

"Yes, yes, it doesn't matter if there are no ancient relics in the past. It's fine if you can find good things today. It's great that Comrade Xiao Ning came up with this idea. I also have an idea. We can invite Fu Jie and Saga Hao to write inscriptions Ah. There is also Qigong, who is still a serious calligrapher. Their calligraphy and paintings are quite serious when placed in our place. Coupled with high-end and expensive handicraft products, the level is actually quite acceptable. past..."

Even Qiao Wanlin got excited when he heard this, and couldn't help interjecting.

"Actually, even if it is more than real ancient objects, we may not be inferior. Because if we talk about the theme, the Temple of Heaven is a place for worshiping the heavens. The ritual utensils for worshiping the heavens, to put it bluntly, are not just things for the gods to eat. If you really want to put on the five offerings of our Temple of Heaven, that is the authentic imperial food..."

What a clever way to say this.

It is like a joke that can enliven the atmosphere, and at the same time, it also flatters the leaders of the Temple of Heaven.

Then everyone burst into laughter again.

Unknowingly, the atmosphere got better and better.

(End of this chapter)