National Tide 1980.

Chapter 519
Ning Weimin had never studied restaurant management.

His educational background is just a part-time work-study in the previous life, and he got it from a pheasant university. In fact, it is not much different from a piece of waste paper.

But he is scheming, rich in social experience, ability to survive, and means of speculation.

There is also the great knowledge of dealing with people and dealing with others that I learned from Kang Shuode in this life.

And unknowingly because of the collection, hobbies and interests in our national heritage and traditional culture.

These things are far more practical than the knowledge in universities.

What's more, he also caught up with the once-in-a-lifetime golden business opportunity in the initial stage of reform and opening up and economic revitalization.

At present, the market entry threshold is relatively high, there are few real high-end catering companies, the cost of domestic manpower and technology is very low, and the demand in the tourism and catering market is rapidly increasing.

He was able to play the brand of the first foreign company in China, relying on the resources of Peel Carton Company as a backing.

It even received full support from Chongwen District Service Bureau and Tiantan Park, two official partners with rights, land and connections.

There are also "Zhang Dashao", Master Pang, Master Chang Jing, Master Ai, Master Luo, Chang Yuling, Liu Yongqing and other folk art masters from all walks of life to help sincerely.

It can be said that the market environment he faced was a once-in-a-lifetime beauty.

The commercial advantage he occupies is also unique and unprecedented.

If under such circumstances, the restaurant he founded still cannot achieve great success, then it is really unreasonable.

It has completely become an extremely illogical and completely contrary to the laws of the market.

The probability of this unthinkable situation happening is probably about the same as him drowning in the washbasin and choking to death on a piece of tofu.

So in fact, that almost flawless opening ceremony on August 1983, 8 did herald great success.

With the help of friends from various media outlets, newspapers and TV broadcasts were all over the place, and the effect was remarkable.

It was as if a second kicker had been released that resounded through the sky above the capital. Ning Weimin successfully opened the signboard of the "Altar Palace" restaurant almost overnight.

Ganqing is on the second day of the opening ceremony, that is, August 8th when the "Altar Palace" officially opens to the public.

Not only did the Beijing TV station broadcast the news of the opening of the "Tan Gong" restaurant at 18:30 in the evening on the "Jingcheng News" program, allowing the people in the capital to see the lively scene of the celebration.

Several local newspapers in the capital city, including "Jingcheng Daily", "Jingcheng Evening News", "Jingcheng Youth Daily", and "Guangming Daily", also reported this news on important pages with pictures and texts.

In the days that followed, two magazines, "Fashion" and "Modern Clothing", jointly held a model competition with Peel Carton, published photos of the catwalk show at the opening ceremony of "Altar Palace".

The "Art" magazine, which jointly organized the sculpture art exhibition with Ning Weimin, also published photos of the interior decoration and partial furnishings of the "Altar Palace" as an excellent example of the practical application of traditional art.

In addition, the documentary filmed by Beijing TV Station for the Temple of Heaven Park also included shots of tourist shops and "Altar Palace" restaurants, which will soon be broadcast on TV.

The Beijing Radio Station also made an exclusive interview program for "Altar Palace", in which Ning Weimin personally introduced the details of "Altar Palace" to the audience and popularized the court food culture.

Therefore, through this three-dimensional, bombarding-style news soft advertisement, most of the citizens of Beijing not only know that there is a third high-end restaurant in Beijing that specializes in palace dishes, but also have a general understanding of the unique operating characteristics of this new restaurant. .

For example, the "Altar Palace·Royal Dining Official Seat" is dominated by bright yellow, peacock blue, and peacock green, and the decorations in the restaurant are also extremely gorgeous and exquisite.

Not only palace lanterns, murals, porcelain, classical furniture and various exquisite ethnic handicrafts can be seen everywhere, but there is a luxurious and exquisite artistic atmosphere everywhere, not like a restaurant but like an art museum.

In addition, there are also the ritual vessels of the royal family offering sacrifices to heaven and Huang Zhou's "Fu Lu Shou Xi Tu" as the treasures of the town store.

For another example, "Altar Palace" not only restores the grandeur and enjoyment of the old palace banquets as much as possible, but also successfully creates an aristocratic atmosphere of "the music returns to the courtyard, and the lights go up to the tower", and the content and method of operation are also different. Different from other restaurants.

Here you can eat first and pay later.

From the perspective of the banquet program, there are casual seats operated by other restaurants here, and there are convenient snacks here.

But the official "official seats" with complicated procedures and diverse dishes are the only ones here.

From the point of view of the dishes, although delicacies from mountains and seas are also available here, "Altar Palace" does not take this as the main selling point.

The main products here are actually flower and fruit dishes, barbecue dishes, and pure Manchu flavor that are not found in other restaurants.

Even snacks, snacks, tea and food are different from other places here.

The pursuit is still pure flavor, with classics to follow and well-documented.

Among other things, you can eat grape paste sticks, Yulushuang, water dumplings, milk food dumplings, lala, glass powder, pigeon loose vegetable buns here.

The real Manchu people, those who really know something about court life, or those who study court life, know it.

These things, which have long been unseen in the market and are rarely mentioned by anyone, are genuine palace snacks.

It is far from the comparison of pea yellow, aiwowo, minced meat pancakes and chestnut noodles.

Even here, the "donkey roll" eaten by ordinary people is not sold, but only the "noodle warehouse" eaten by dignitaries is sold.

(Donkey rolling was written in the second-class seat of the previous menu. It was negligent and can no longer be modified, so I can only comment here and correct it)
What do you mean?
In essence, the two things are almost the same thing.

However, in terms of materials and production, the difference is that "Lvdaroll" is steamed with soybean noodles, while "Fried Noodle Cang" is made with fried and cooked sesame seeds.

The other names have different meanings. "Donkey Rolling" focuses on the folk taste of making fun of bionics.

The "noodle warehouse" embodies the auspicious meaning that "the warehouse is full and the grain is also abundant", which is the auspicious meaning that the upper-level rulers desire.

All in all, the "Altar Palace" restaurant created by Ning Weimin has tried to restore the palace food to the greatest extent possible by eliminating the false and preserving the true, eliminating the chaff and preserving the essence.

And it is quite advanced and pragmatic. It has built a diet theory and "luxury taste" that downplays delicacies from mountains and seas, does not regard eating wild game as beauty, but only regards cooking as the most expensive.

It can be regarded as a relatively successful impression of creating itself as a rising star of the imperial court, and has become another iconic representative symbol reflecting the ancient appearance and ancient charm of the old capital.

Therefore, it was also talked about by many ordinary people, and it became a topic of chat among many people during this period.

For example, those entrepreneurs who are also interested in opening restaurants and entering the catering industry can't help but praise the innovation of "Tan Gong".

For example, Guo Peiji and Liu Guixian, the couple of Cuihua Hutong Yuebin Restaurant, the first individual restaurant in Beijing founded as early as 1980, joined together.

"Hey, it doesn't look like a restaurant anywhere? If the dining place is so high-end, who would care about eating? However, this place is really beautiful. I didn't expect the traditional things to be placed in the Together, it looks so upscale. This is no worse than a high-end hotel in the West..."

"That's right. Look at the tablecloths. Westerners always use white ones, but they use bright yellow ones with appliqués. This is definitely more advanced than foreigners. I think we can actually learn from it. This is covered with tablecloths. It's different, it does look more advanced. It's about eating first and paying later... Tell me, why aren't they afraid that the guests will slip away after eating?"

Three days later, tablecloths were also spread in Yuebin Restaurant.

Half a year later, the place began to follow the prescription, and it also changed to the rule of giving money after eating first.

Although in order to prevent dirt and replace less, they pressed another layer of glass on the tablecloth.

Although they were afraid of running away, for a long time, they were wary of strangers like thieves.

But these changes have never happened in the original history, and the impact can be described as not small.

Of course, the focus of more people's attention is still on the price of an "official seat" here, and the taste of those palace dishes.

You must know that in 1983, the beginning of the life of ordinary people in Beijing was to wake up in the morning and spend seven cents to buy a deep-fried dough stick and five cents to buy a bowl of sweet soy milk.

This year, watermelons sold for 70 cents a catty, Guoguang apples sold for 160 cents a catty, fresh fish and eggs cost [-] yuan a catty, Grade A peony cigarettes sold for [-] yuan and [-] yuan a box, and Shanghai brand men’s mechanical watches for [-] yuan. At that time, the retail price of the famous Yanshan brand bicycle was [-] yuan.

And according to Ning Weimin's disclosure on the radio program, only one dim sum shop in "Tan Gong" adopts the policy of benefiting the people to ensure that the people can afford it.

If you dine on the second floor of the "Altar Palace", it is very expensive.

The approximate standard for a table banquet is 120 yuan per person for the first-class official seat and [-] yuan per person for the second-class official seat.

The price of the simple seats is about 60 yuan per person for the first-class seats and [-] yuan per person for the second-class seats.

This means that for an official meal for ten people, you can eat ten watches, and you can eat five yuan for a casual meal.

This naturally makes ordinary people with a monthly salary of only a few tens of dollars dumbfounded, and their attitudes are also polarized.

Some people said, "This restaurant is too dark, it doesn't serve the people at all, and the price bureau doesn't care about it. It should be affordable for the common people. I don't think this dilapidated restaurant is in the right way. Who will eat it if it is so expensive?" Go? It will turn yellow soon..."

And more people are full of yearning. "Hey, you can't say that. Officials can spend with public funds. Therefore, people still have to go to official careers. Whenever we want, we can go to such a restaurant for a meal, and we will not lose money in this life..."

Especially those who knew Ning Weimin, they talked about it with gusto and never tire of it.

For example, the neighbors in Fan'er Hutong secretly envy Ning Weimin.

Almost everyone's first thought was that if he opened this restaurant, then he would have enough to eat and drink for the rest of his life.

So anyone who wants to see Ning Weimin has to ask carefully, what delicacies and palace dishes are they eating today?How's the business going, who are the people who patronize such a place?

As for Ning Weimin's colleagues who used to work at the Chongwenmen Hotel, some were tempted to ask Ning Weimin to treat them, and some were thinking about the high wages of foreign companies, so they wanted to embrace Ning Weimin's thigh and want to change jobs .

On the contrary, Zhang Shihui and Liu Weijing, who were really invited, rejected Ning Weimin's kindness after careful consideration.

Their reasons are also very reasonable, they are planning to have a child, and they don't want the couple to be tied up with Ning Weimin, living a busy life without even spending money.

There are also the four flowers arranged by Ning Weimin at the Jianguomen specialty store. They are somewhat panicked by the fact that Ning Weimin is running a restaurant.

I'm afraid that their manager will become more and more alienated from them, and will not take the specialty store seriously.

For this reason, when a few people got emotional, they simply spent money to be guests for a while, went to the "Altar Palace" to find out, and took out to show their presence.

I want to take this opportunity to talk to Ning Weimin about their future prospects.

But unfortunately, they failed to meet Ning Weimin, but were overwhelmed by the delicious food here.

As for Qu Xiao's parents, they were surprised and excited when they saw the news.

No one expected that Ning Weimin would quietly accomplish such a big event after not seeing each other for several months.

Especially when Qu Xiao got back the 400 yuan coupon from Ning Weimin.

This made the couple unavoidably suspicious of the relationship between Ning Weimin and Qu Xiao.

It's a pity that it's hard to ask about this kind of fact. God knows how much the daughter's words to them are true and how much is false.

What's more, Qu Xiao's training and competition tasks have been getting heavier recently, and they don't want to let their daughter's mood swings, so they are distracted.

So I had no choice but to press down on the urgency of inquiry, and wait for a better time to ask.

Huo Xin, who had just returned from a business trip abroad, was also very happy to hear the news.

Although she hadn't calmed down because of the quarrel, she didn't call Ning Weimin to express her congratulations, she just waited for him to come and speak to her.

But he couldn't help but praise Ning Weimin in front of his parents.

It's just that Director Huo and his wife don't have the heart to love the house and black people.

In their eyes, the future of a restaurant manager is too limited, not as bright as a firefly.

So this can only be superficially perfunctory, secretly worrying about her daughter's vision.

And Lan Lan's family should be the ones who reacted the coldest to this matter.

Although Lan Lan is happy for Ning Weimin's career progress and achievements.

But due to the disdainful factors of the father and elder brother, the mother even had an attitude of disgust and disgust.

She also had no choice but to hide the joy in her heart, not daring to touch it.

Mi Xiaoran's family is just the opposite.

In their letter to Mi Xiaoxu, Aunt Mi and Master Mi mentioned this incident and praised Ning Weimin for his kindness.

But Mi Xiaoran has a grievance in his heart.

After reading this letter once, I don't want to read it again.

Moreover, in the reply letter to her parents, she also made an emphatic request, saying that she did not want to know any more news about Ning Weimin in the future.

Of course, there are those who want to be alienated, and those who want to be close.

For example, Jiang Hao, Li Zhong, and Wu Shen, they all think that Ning Weimin is a friend that should be paid special attention to.

Obviously, Ning Weimin holds such a big restaurant in his hands, and the benefits it can bring to them can be said to be countless.

They have already begun to think about how to use such resources.

And the heads of the handicraft factories that have business dealings with Ning Weimin, because of their interests, are also happy for the unusual momentum of the "Altar Palace".

Ning Weimin's good start and the prosperity of the altar palace are what they are happy to see.

(End of this chapter)