National Tide 1980.

Chapter 520 The First Day of Opening

A good advertisement is not as good as a customer's word of mouth.

Although Ning Weimin is good at marketing and sales, and knows how to opportunistically, he can increase the restaurant's popularity more effectively than ordinary people.

Although Ning Weimin has taste and insight, he is the first in China to make the second floor of Tiantan North Road restaurant like an art world.

It has successfully won the attention of all walks of life and received great praise.

In the words of the Internet era 30 years later, it became a blockbuster "Internet celebrity shop".

But with such a good start, it doesn't mean that his restaurant will really prosper and be safe from now on.

Because he is equally clear, even if the original intention is to take advantage of the Japanese nouveau riche.

However, operating a restaurant is essentially a business, not a business, and the goal of operation is ten years.

If you only rely on gimmicks to arouse the freshness of customers, it will not last for too long, and it will not be able to support such a high price.

Most likely it will be like the "Brother Salt" who became popular all over the world with his aggressive actions 30 years later, his reputation will collapse and his reputation will be far and wide.

Basically, any catering company still has to rely on the quality of the dishes to speak.

Even if it's not very delicious, it can't disappoint customers too much.

Only in this way can he have room to give full play to his personal strengths, juggle and play tricks.

Therefore, before the official opening, it is of great practical significance to hold an opening ceremony, try to use all the skills to entertain all guests with excellent food.

Fortunately for Ning Weimin, because of the support and help of "Zhang Dashao", the dishes of "Tan Gong" are far more attractive than he expected.

The guests were obviously very satisfied, and most of them insisted on eating almost from beginning to end.

Some people even try to realize the "Operation CD" without hesitating to suffer.

Even the district leader's table ate up seven or eighty-eight.

This undoubtedly gave him enough confidence, so that he would have no worries, and completely let go of his hands and feet to advance the follow-up plan.

Of course, everything is difficult in the beginning.

On the first day of opening to the outside world, the second floor of the "Altar Palace" was deserted, almost unchangeable and completely predictable.

This is because the consumption threshold on the second floor of the "Altar Palace" is too high, and there are only a small number of people with such spending power.

It is also because although the reputation of the restaurant is a hit, the effectiveness of the publicity has not yet been deeply rooted in the hearts of the people, and it will take some time to ferment.

For a while, naturally there would not be so many curious diners who came here to taste the palace dishes.

Among other things, first of all, it is Sunday, which is the biggest disadvantage.

Almost all people who have the ability to spend public funds are resting, and it is impossible for these people to take care of business.

Secondly, people who come to Beijing on business from other places have grade standards for board and lodging.

There are clear regulations on what level of cadres they should live in and what level of hotels and hostels they should live in.

There are also limited people who are willing to swell their faces to pretend to be fat, and have the ability to put on such a show.

As for foreigners, they have more leeway in spending time and spending power.

But the problem is that because of different food cultures and language barriers, the advertising effect must be discounted for foreigners.

Few foreigners are able to know the fact that there is a third palace restaurant in the capital in the first place.

Therefore, the source of tourists that "Altar Palace" can really count on at the moment is foreign tourists from the Temple of Heaven.

This is called relying on mountains to eat mountains, and relying on water to eat water.

Ning Weimin had already greeted the travel agency.

The tour guide who has cooperated with him for a long time will definitely help recommend it after leading foreign tourists to shop.

At the request of Ning Weimin, the Zhai Palace, the ticket office of the Temple of Heaven, and all the tourist shops in the park will also distribute advertisements for the "Altar Palace" restaurant when serving foreign tourists.

There will also be some foreign individual tourists who will throw themselves into the trap and send them to their door.

To be honest, on the first day of opening, the actual situation was not bad. The second floor of the "Altar Palace" received about 70 customers.

Among them were two European tour groups of 30 to [-] people, two Americans and an accompanying interpreter, as well as six or seven Hong Kong tourists and eight domestic customers.

According to the normal consumption level, the "Altar Palace" can earn about three or four thousand.

But a wise man must have one thing to worry about, and Ning Weimin never thought that the two tour groups didn't order stir-fry.

Dare to say that these blond, blue-eyed, big-nosed people only know about Chinese food from the experience gained in Chinatown.

Because they couldn't understand the menu of "Tan Gong" at all, they directly chose fried rice or fried noodles to satisfy their hunger.

Men with larger appetites will also ask for extra spring rolls and fried dumplings as supplements.

Even if it is strongly recommended by the waiters and tour guides, only a few tourists have sold some face in the end.

I also ordered some Suye Bobo, Aiwowo, fried bananas, and almond tofu, which are a combination of sweets.

It is conceivable that in this way, what is the difference between the dim sum shop on the second floor and the downstairs?

Even if the consumption level of "Tan Gong" is comparable to that of Tan's cuisine in Jingcheng Hotel, the profit margin is extremely high.

Selling a dish of fried noodles in foreign exchange certificates for five yuan, plus a [-]% service charge, doesn't make a lot of money.

In the end, it was only thanks to the blessings of a few Hong Kong and domestic customers that the three table seats were sold.

But three tables can only charge money for two tables.

Because the domestic customers are related households, using the coupons that Ning Weimin just sent to pay the bill is equivalent to eating for nothing.

So at the end of the day, with all the calculations, the actual account on the second floor was only more than 600 yuan.

Even if this is all profit, it is not enough to cover the cost of cooking broth in the back kitchen. It really went to grandma's house.

There is no way, to make real palace dishes, the consumption of high-quality ingredients is greater than that of ordinary restaurants, and it is not an exaggeration to say that one top three.

But the good thing is that from top to bottom in the "Altar Palace", I didn't feel discouraged or lose my fighting spirit because of this.

Because the positive thing is that although there are not many guests, the feedback given is quite encouraging.

In fact, there is no one who does not affirm the restaurant's food.

Both foreigners and Chinese are very satisfied with the cooking level of the restaurant.

Even foreigners want to show their thumbs up, and Hong Kong guests want to meet the chef to express their surprise.

This is not surprising, after all, foreigners have limited knowledge.

Don't forget, foreign Chinese restaurants are all amateurish, and none of them are founded by real Chinese chefs.

There is no such famous chef as Chef Chang Jing.

Therefore, even the simplest fried rice, fried noodles, fried dumplings, and spring rolls can still be brilliant under the supervision of Chef Chang.

What's more, compared with Western pastries, Chinese pastries have their own advantages.

Whether it is softness, firmness, elasticity, warmth, or refreshing taste, it is an experience that Western pastries cannot bring.

Foreigners will naturally feel that this meal is quite palatable and delicious.

The main reason why Hong Kong tourists are impressed is the method of purifying the broth of the palace dishes and the high-quality ingredients.

Even though they do not lack Chinese food in their lives, they are indeed not familiar with northern cooking because they live in the south, not to mention that the cooking of the court is very different from that of the folk.

To put it bluntly, eating a stewed chicken here is actually eating three chickens.

Only one can be seen on the surface, and the two invisible ones are in the soup.

One can imagine how pure and strong the smell is.

Why did "Zhang Dashao" ask Ning Weimin to prepare dozens of broths and teach him how to make dry powder?

This is an upright culinary avenue, any ingredient can be effectively purified and flavored with the help of broth.

What's more, the environment on the second floor of the restaurant has also raised the evaluation of the restaurant in the hearts of customers.

In addition to being quite satisfied with the dishes, the guests were also very interested in taking photos at the restaurant.

Although it doesn't take long to eat, but wandering around the business area on the second floor, viewing the exhibits, and taking pictures with the waiters, most customers never tire of it.

These people really regard this place as a tourist attraction, and even finished taking pictures of the films they brought, and they are still unsatisfied.

This even gave Ning Weimin an idea, and found another small business opportunity.

He immediately asked the waiter to go to the store in Tiantan Park to get two boxes of film, doubled the price, and sold it to several customers in need.

No one thinks it's expensive.

When leaving, every customer left with a great sense of satisfaction and a smile on his face.

In addition, the situation upstairs and downstairs is completely a double sky of ice and fire.

The upstairs is idle because the consumption threshold is too high, but it does not mean that the kitchen and the dim sum shop downstairs are also deserted.

On the day when the "Altar Palace" is open to the public, whether it is residents living nearby or tourists coming out of the North Gate of the Temple of Heaven.

Attracted by the sound of festive firecrackers, there are many people who want to try the "authentic palace snacks" here.

As a result, the dim sum shop, which was originally small, quickly became overcrowded.

Although the price of food here is more expensive than other snack bars, even the well-known and time-honored brands in the capital like "Nanlaishun".

Initially it did lead to general complaints and complaints from customers.

But the dim sum shop in "Tan Gong" has "Century-year-old noodles" as a magic weapon.

There are Yulushuang, noodle warehouse, Suye pastry, sour soup, water dumpling, lotus leaf porridge, and burnt rice porridge as special food.

Even the wontons, shredded chicken noodle soup, and assorted noodle soup here use real broth.

Butter chow mein is really fried with butter. The shrimp in the shrimp chow mein is by no means a watery thing. Even the mustard puff has assorted nuts hidden in it to enrich the taste and enhance the taste.

So what happened next was amazing.

As long as the mumbling person tastes it, almost everyone will shut up and concentrate on tasting it.

No one is a fool. Seeing that Zhuer, who was still expressing dissatisfaction just now, was not speechless the moment he got the food, on the contrary, many people gave rave reviews after eating.

The others naturally knew what was going on, so they honestly stopped talking.

As a result, the dim sum shop lined up from the inside to the outside, and it was completely on fire.

In fact, it was only past noon that day, and all the things prepared in advance were sold out.

Even the steamed buns made by Lao Mian sold [-].

I originally wanted to take it to the Temple of Heaven Park, but the [-] sets of "palace snack packages" sold to tourists failed to be sent there.

It is digested directly in the store.

After returning to Baodui'er, I found that the turnover was [-], and the gross profit was half of it. This really earned the restaurant's overall operating costs for the day.

It's even more evil in the next day, obviously there are [-]% more things prepared than yesterday, but there is not enough to sell at noon.

In order to meet the needs of customers, the back kitchen had to decide to increase the preparation of raw materials for snacks again.

But on the third day it was just as exaggerated.

Don't look at the [-]% extra prepared on purpose, which has reached the limit of the kitchen's ability, but in the end, it still can't be sold until dinner time.

What is it called?

This is called "the fragrance of wine is not afraid of the depth of the alley", this is called "people keep people silent, and goods make people nod their heads".

There is no way, the staff of the restaurant can only comfort the customers who did not buy it, and come early tomorrow.

For this reason, many customers have raised their opinions again.

"I clearly saw that you have some, why don't you sell them to us?"

The staff of the restaurant had no choice but to explain.

"What you saw is what we reserved for the business on the second floor. We can't sell it to you. The ones that can be sold to you are indeed sold out."

Customers are not doing it yet.

"Aren't both upstairs and downstairs selling? Why are you so funny? Can't we treat everyone equally?"

The staff of the restaurant shook their heads.

"It's really different. The price upstairs is ten times that of the downstairs, and there is an additional service charge. Didn't you see the sign outside our dim sum shop? It's only for domestic guests. The second floor is the designated place for tourists to receive foreign guests." That is to say, the dim sum shop downstairs, the welfare that our restaurant gives to our common people. If we sell you at the downstairs price, we lose money, and if we sell you at the upstairs price, you lose again. Is this the reason? ?”

Now the customer is speechless.

Although I still haven't bought anything, I'm a little depressed.

But thinking that foreigners have to spend several times more than themselves to eat the same things as themselves, it is psychologically balanced.

In this way, the "Tan Gong" snack shop has gained a reputation in the neighborhood without any effort.

Since then, more than 1000 light steamed buns and flower rolls have been sold every day.

The five or six hundred boxes of court snack packages specially provided for tourists are even more in short supply.

And it must be made clear that these are not the real demand of the market.

Because the more you see the queue, the more you recruit people, which is far from the actual demand.

Even if you do double the amount, you will definitely be able to sell it.

But the key point is that there are currently 14 "white case" chefs in the kitchen, and they are all adapting to the working environment. It is really inappropriate for the street to add extra manpower rashly.

The equipment is also limited, and it has to be supplied upstairs every day to ensure profitability.

No matter how much, I really can't do it, and this is also impossible.

But Ning Weimin thinks this is not bad.

Hunger marketing, because the supply is in short supply, it is regarded as a good thing by others.

For example, the police station and the street have discussed with him in private, asking if they can take care of him, open a back door depending on the situation, and save some.

He readily agreed to this.

Said, "You don't need it, call ahead when you want it. Just count how much you want, and we've made it now and sent someone to deliver it to you."

No, just sold a ready-made favor.

What's more, the limited number of things will attract people to queue up. Tourists who come out from the north gate of the Temple of Heaven can see it from a long distance.

Relying on the popularity of the snack shop alone is a live advertisement, and it can also attract customers to the restaurant on the second floor.

If the guests who are interested in tasting see this scene, they will definitely believe that the second floor can cook good dishes, and they will never have the slightest doubt about the culinary ability of "Altar Palace".

Otherwise, catering companies are absolutely not too crowded, and only with a large number of people can they accumulate wealth.

(End of this chapter)