National Tide 1980.

Chapter 74 Thoughts

There is an old saying, "The book has its own golden house, and the book has its own face like jade".

It can be seen that reading can make people gain something and bring value.

Ning Weimin reconfirmed this with his own personal experience.

Don't even read that this newspaper only provided him with an idea to make money, but the value was limitless.

You know, for the first time, since he didn't plan to raise fish anymore, it wasn't that he didn't think about selling the method of hatching angelfish.

But the problem is, the flower, bird, fish and insect market is full of amateur hawkers who make small troubles, and there are really few rich owners.

Like Gu Si'er, even if he is shrewd and courageous.

But the strength is not at all in the flow.

This kid even struggled to buy his two nests of fish. The price he could offer for the buyer was simply too pitiful, and he was only willing to pay a mere 100 yuan.

Even if this kid is willing to find two buddies to buy together with him, and each of them pays 100 yuan, how much money can he have?

For him, it was a drop in the bucket, and it didn't make much sense.

And what if he went to other fishmongers and sold more?

Not impossible.

But first, Gu Si'er and the others must be thinking about doing a monopoly business.

Second, he can't convince others to believe him.

Gu Si'er was only convinced of his ability after seeing him make fish with his own eyes, and was willing to pay a lot of money to buy it.

What about other people?

Everyone knows that there is no eagle without a rabbit.

Wait for him to raise another litter of fish to prove it?

Too much trouble, unrealistic.

What's more, this fish raising trick is just a layer of paper, and it's nothing if you pierce it.

If Gu Sier and the others want to reduce costs, then they can get away with the recipe, and they can sell food at a low price.

He sells recipes to the fishmongers, how can he be faster than Gu Sier and the others?

So no matter how you look at it, it's not suitable. He only thought about it for a while, and he didn't think about it anymore.

But it's different now.

He can imitate the smart man who sells quail breeding technology and expand the range of buyers infinitely through media advertisements.

It is not aimed at a few fishmongers, but all over the country, and even the majority of fish lovers.

By doing so, he is equivalent to taking the free ride of the official media and taking the route of information industrialization.

It was supposed to be a dead resource that was bought and sold in one go, but it was revitalized at once.

You know, these days, the credibility of newspapers is super strong.

There is a blind spot in people's thinking. They often think that the publications are run by the state, and the advertisements on them are credible.

How much real money and silver can be pulled out from here has become an unlimited thing.

But having said that, although the method is good, it may not be that easy if you really want to get the hang of it.

Because this year, everyone still has a different understanding of advertising.

Under the circumstance that a factory and a business have to think twice about advertising.

Personally advertise, and it is a young man in his early twenties who wants to advertise.

Definitely an amazing new thing.

Of course, advertisements cannot be posted casually. The advertisement content provided must be approved by the advertising department of the newspaper. This is a prerequisite.

At Ning Weimin's age, he published such offbeat advertisements for him.

I am afraid that the other party must have many concerns, and it is not so easy to pass the audit.

Second, advertising has to be cast in the right place.

National publications are certainly good.

But the big newspapers probably don't have much interest in publishing such substandard advertisements.

The tabloids are probably less rigid, and they can be a lot cheaper.

But Ning Weimin also couldn't just take it easy because of this.

For example, the "Agricultural Economic News" that inspired him is definitely not acceptable.

Because even though farmers are interested in making money, their level of thinking is determined by their lack of knowledge and insight.

They can understand the affordable things like food and clothing, and they are easy to believe and accept.

But there will be no leisure to keep fish, let alone feel the wealth value contained in it.

If Ning Weimin really invests money in such a newspaper, it is unlikely that he will get anything in return.

That's how important it is to target the right customer base.

So what kind of publications to advertise on is something he must carefully consider and choose.

There is no suitable, would rather not vote.

Besides, the cost of advertising should not be a decimal.

If the advertisement is not effective, the money will be wasted.

Therefore, you must first inquire about the cost standard, and you must control the cost within an affordable range.

There is a saying in Sun Tzu's Art of War, "First consider defeat and then victory".

Only by preparing for the worst first, and then striving for the best results, can you play with peace of mind and be calm...

In this way, no matter whether it is good or bad, as long as he can think of it, Ning Weimin has basically gone through it in his mind.

After the idea is gradually formed, it immediately starts to do the preparation work.

There is no doubt that the first thing that needs to be done immediately is to design the content of the advertisement, and then to find suitable publications for the advertisement.

The first thing is easy to say, Ning Weimin did it in no time.

He knows very well that sales knowledge does not need to be fictitious. The simpler the advertising word, the better, and the more professional the better.

It mainly lists some technical items, and regards the content points of "breeding fish selection", "related equipment", "reproduction process", "incubation process", "environmental preparation", "essential nutrition" and "special preparation" as the key points of publicity. .

In addition, it is accompanied by the viewing frenzy of the currently popular American TV series "Man from the Bottom of the Atlantic".

Put a headline "Fish from the bottom of the Atlantic Ocean - Five yuan sells angelfish breeding technology".

This is a fully qualified, quite attractive advertising gimmick.

As for the second thing, it would be more troublesome.

Because consultation is inconvenient these days.

Even the people who work in newspapers and magazines do not know how many colleagues there are.

The planned economy model is also at work, and not many people in the media industry really care about circulation and related statistics.

Unless you know acquaintances in the post office and have a bit of an official position, there is no way to grasp the general situation of the current publications.

The only feasible way for Ning Weimin, that is, through buying or borrowing, try to collect the publications that he can see around him.

Then, according to the specific situation of the advertisements published in these publications, to analyze and choose.

Fortunately, in this aspect, he is far luckier than others, and has a great innate advantage.

Because at this time the unit ordered a lot of newspapers and publications.

Chongwenmen Hotel ordered more than a dozen different newspapers from the post office. Every morning, the postman delivered them to the front desk, the "distribution hub" on time, and then the front desk staff distributed them to various departments.

But don't forget, as a newcomer at the front desk, when Ning Weimin worked the day shift, this was also part of his job content.

As long as he leaves later and waits for the postman, he can go through the newspapers ordered by the unit.

What's more, Kang Shude also works in the mail room.

When the old man was on the day shift, he could also let Ning Weimin read it in the reception room.

Moreover, as a large factory with thousands of people, the Jingcheng Jade Carving Factory has ordered dozens of newspapers and publications.

In addition to the regular ones, many are industry-specific, and many employees have ordered for their personal hobbies, so the coverage is wider.

Precisely because of this unexpected convenience, Ning Weimin didn't bother and didn't spend any cost.

He quickly set a goal that he thought was more appropriate, and was ready to further understand the situation.

However, even he himself did not expect that he would exclude all the newspapers, and most of the choices were literary and artistic magazines.

(End of this chapter)