National Tide 1980.

Chapter 75 Advertising

The reason for this is, of course, the result of a comprehensive comparison and full consideration of the price/performance ratio.

It is indisputable that national newspapers are authoritative newspapers.

Newspapers like Guangming Daily and People's Daily have the widest coverage and widest audience.

Even belonging to each unit must subscribe.

But authority also means strict scrutiny, which means that the style of the newspaper is more high-end and serious.

As a matter of fact, these big newspapers rarely advertise.

Even if there are, the products and businesses advertised in these newspapers are of a higher level, such as Sony, Peony, and Rado.

This directly dispelled Ning Weimin's hope.

What about regional newspapers?

Like "Jingcheng Daily", "Youth Daily", "Jingcheng Evening News", the content of advertisements is a lot casual.

However, the coverage of the audience is obviously limited, and it is only limited to the local area.

In addition, because these newspapers are close to life, they report the current affairs around them, and they are an indispensable source of information for the people of the capital every day.

However, the circulation is not low, so it has become the target of advertisers.

That advertising fee will never be too cheap.

The most critical problem is that although the number of readers of regional newspapers is not small, this number is composed of people from all walks of life, men, women and children in the capital.

How many of them are interested in angelfish?

In comparison, such as "Song", "Poetry", "Prose", "Art", "Philatelic", "October", "Flower City", "Harvest", "Contemporary", "Woodpecker", "Popular" Movie", "Weekend Pictorial", "Modern Youth"...

These literary magazines are the most cost-effective.

First of all, the distribution of these publications is also for the whole country, covering a wide range.

Although mostly monthly and semi-monthly, it is not as daily as a newspaper, and its sales are much lower than that of national newspapers.

Don't forget, this is because the price of magazines is higher than that of newspapers.

In fact, such a magazine will not be easily discarded, it has to be read repeatedly and passed on from hand to hand.

There are a lot of real readers.

Secondly, because of the piano, chess, calligraphy, painting, poetry and hops, it was originally a family.

The readership of these publications also tends to be uniform.

Almost all of them are young people who have a wide range of interests and hobbies and love literary and artistic tunes.

Those who like reading novels and poetry are naturally likely to like fish farming as well.

Therefore, the audience of these publications has a very high gold content.

Conversely, because of the characteristics of such publications, it limits the types of advertisements.

Things that are too commercial are contrary to the style of these publications.

At least, in "Poetry", your refrigerator and TV are all tacky.

In "Art", you can't put an advertisement for a tape recorder or a watch.

The breeding technique of angelfish is completely different.

The advertisements that Ning Weimin thought about were fashionable and entertaining, and they seemed to fit anywhere.

Therefore, this also means that maybe his advertisement may pass the review more smoothly, and the advertising fee is likely to be lower than that in the newspaper.

…………

Ning Weimin first thought about it comprehensively and was prepared for what kind of difficulties he would encounter.

Fortunately, after several editorial departments of magazines with strong professionalism and earlier establishment time all gave him rejections.

He did not lose his confidence because of several encounters, and he still maintained the courage to continue to try.

Only then did he finally find the magazine he needed and signed his first advertising agreement in his life.

To be honest, it was actually when Ning Weimin first came to the editorial office of Modern Youth.

Before he could speak, his heart was half cold.

Because the office of this publication is too outdated.

From the light to the smell, from the atmosphere to the furnishings, it's like a museum in disrepair.

And not only is it old, it is also very small.

There are only two rooms inside and outside the entire editorial department, there are only a few seven or eight desks, and there is no separate editor-in-chief office.

At first glance, there were not many people in the room, only two or three old men and women with glasses were working.

Even when Ning Weimin proposed to advertise.

To be mistaken by an old editor who received him for something like a missing statement or a missing person notice.

In short, it gives the impression that such an office location does not meet the normal positioning of a publication that reflects the work, life, and emotions of young people.

But hope is often born out of hopelessness.

Just as Ning Weimin took out the content of his advertisement, he was explaining to the old editor as if he was politely entertaining.

On the other side, he secretly sighed that he probably came to the wrong place today, and I am afraid that he will come back without success.

A real twist in life has emerged.

Two men and one woman, three young people in their 20s, happily pushed the door open and walked into the office together.

And the old editor was relieved on the spot.

He quickly introduced Ning Weimin to one of the young people named Wei Guangming, and got away by himself.

As a result, it was because of this episode that Ning Weimin could really understand the real situation of the editorial department of this magazine.

The magazine "Modern Youth" was just launched at the beginning of this year, and only four issues have been officially published.

The entire editorial department is relatively understaffed, and several older editors are auxiliary forces waiting to retire.

There are only a few young people, whether good or bad, all have to be the main force, and all of them have to run out.

And the 24-year-old Wei Guangming is the real person in charge of the magazine's advertising business.

At the same time, he also serves as the logistics minister and field reporter of the newspaper. This is just back from a field mission.

There is no way, the clones are lacking, and one person has to be used for three.

But to Ning Weimin's great relief, things started to go smoothly after Wei Guangming took over.

Wei Guangming behaved very well. He was very happy to hear that Ning Weimin was going to advertise.

After sitting down and chatting, I can't wait to go straight to the topic.

He took out the advertised price list and began to enthusiastically introduce the layout and unit price to Ning Weimin.

It can be seen that Wei Guangming does not seem to have any business experience.

Because he acted very rashly.

Without asking Ning Weimin's origins, he began to recommend the most expensive middle color pages and back cover color pages.

The unit price of a half-page advertisement in the first issue is 360 yuan, and that of a full-page advertisement is [-] yuan.

On the contrary, it seems that they don't care too much about the content of the advertisement.

He only glanced at Ning Weimin's note, asked a few random questions, and then began to pay attention to the layout and design.

Obviously didn't look carefully.

Otherwise, if he knew that this was an advertisement published by an individual, he would certainly not have made this suggestion.

However, because of such a situation, it can be seen that this magazine, which is similar to the "nascent", obviously needs to accumulate customers for advertising business, which is quite beneficial to Ning Weimin.

Sure enough, after he really understood Ning Weimin's intentions, Wei Guangming was really surprised, but it didn't affect the reaching of the advertising agreement.

Perhaps because they are all young people, it is easy to have a sense of trust after chatting.

Moreover, Wei Guangming has a lot of things on his body, and his temperament is a bit carefree.

In a state of being so busy, he didn't care too much about those dead rules.

He only needs Ning Weimin to promise that the breeding technique is completely true and effective, and then write a very informal guarantee, and agree to advertise for him.

In this way, the final result they agreed is that starting from the fifth issue on September 9, they will do two black and white graphic advertisements at the bottom of the page to see the effect first.

The price is 120 yuan per issue.

(End of this chapter)