National Tide 1980.

Chapter 794 Two-color ice cream
"Ning, I recently got the latest issue of "Art" magazine, which contains a report on your art exhibition held at the Temple of Heaven. Just from the photos, I was fascinated, those exhibits are very beautiful. My wife also Tell me, those glassy flowers can emit fragrance, which is amazing and unimaginable. I would like to visit it very much. I am afraid that there are too many people on site to watch carefully. When will your garden party end ? Will this exhibition also end at the same time?"

Wan Man was talking about the handicraft exchange exhibition that Ning Weimin held at the Sacrifice Pavilion this year through the opening ceremony of the sculpture art exhibition in order to promote the technological development of the Beijing art industry.

The main works in the exhibition, Liu Yongqing's big appreciation vase, Jiang Sanchang's feeder "Twelve Flower Immortals", and Gongdeng Factory's "Nine Dragons Spitting Bead Lamp", have all been reported in the February issue of the domestic "Art" magazine. And made a full introduction.

Needless to say, Wan Man, who is also engaged in art creation and is considering whether to accept the invitation of the National Academy of Fine Arts to establish a dyeing and weaving wall hanging research laboratory in China, of course also subscribes to this magazine, and was very touched after reading it.

Coupled with the fact that Song Huagui was one of the distinguished guests who had witnessed it with his own eyes, he must have given it a very high evaluation.

Therefore, this international colleague was inevitably moved and wanted to see what happened.

On the other hand, because of Song Huagui's relationship, Ning Weimin must give convenience and fully meet the demands of this foreign brother-in-law.

Even if the field is temporarily cleared, let him get in close contact for an hour or two.

This is respect for the immediate boss.

What's more, Wanman himself is a world-renowned wall hanging artist.

Before returning to China, he took Song Huagui to hold solo exhibitions in France, the United States, Japan, Australia, Belgium and other countries, and most of his works were collected by museums in various countries.

Of course, Ning Weimin also hoped that Wanman would have some inspiration after seeing these top-level handicrafts, and then create some works of art with oriental beauty.

At that time, if the fat and water don't flow to outsiders' fields, he can buy it with money.

It can not only enhance the artistic taste of the altar palace, but also sell Song Huagui and Wanman a favor.How wonderful!

To put it bluntly, Wan Man may have just mentioned it casually, but Ning Weimin's mind was like an abacus, and he had figured out the general situation and various benefits that would happen in the future.

Naturally, they promised Wanman a guarantee, saying that Wanman could go at any time, and promised to give him VIP treatment and let him visit alone.

As a result, not only Song Huagui and Wan Man were very happy, but the topic also completely led to the Spring Festival Garden Party at the Temple of Heaven.

Because Wanman and Song Huagui, a pair of mixed-race children, also want to join in the fun.

"Dad, let's go together as a family. Okay? My brother and I stay at home almost every day during the winter vacation. It's really boring. From the TV, the garden party at the Temple of Heaven looks very interesting. Especially the circus performances of those animals are very exciting." Ah. I really want to go and have a look.”

"By the way, Manager Ning, can you let me hug those puppies? I also want to feed the bears. Also, I also want to see the costumes of "Listen to the Political Bureau". I heard that they are very delicate. A lot of people are wearing it and taking pictures..."

Probably inherited the genes of her parents, Song Xiaohong is quite talented in art, and she is also a student of the Academy of Fine Arts.

But this girl has a carefree temperament, she is easy to be interested in everything, but she has no interest in anything.

Sometimes I want to engage in fine art, sometimes I want to engage in costume design, and sometimes I want to engage in choreography or filming.

I always have a lot of thoughts, and I am a little out of tune.

Perhaps it was also the advantage of reincarnation, which gave her too many choices.

She is very careless about her future, lacks long-term planning, and never thinks about what she really wants.

Just focus on enjoying life, a completely freewheeling optimist.

"No problem, I will arrange it. Holding a dog, riding a horse, feeding a deer is all fine. If you are interested in costumes, I can not only put on Chen Ye and Liu Xiaoqin's empress costumes for you to take pictures, but I can also let you Try on that set of Lifei western armor that we don't rent out. However, if you want to feed the bear, you still have to listen to the opinion of the animal trainer of the acrobatic troupe. I can only ask for you, after all, it is a beast. Even if they agree, you You can't be careless."

Ning Weimin fully agreed to Song Xiaohong's wishes, and didn't evade them just because she was a college student who hadn't stepped into the society.

Because he knew that Song Huagui loved this big girl, if he could make this girl happy, Song Huagui himself would be even happier.

Sure enough, Song Xiaohong was delighted when she heard it, and thanked Ning Weimin repeatedly.

Song Huagui even said "I'm bothering you", and the moving index was significantly higher than Ning Weimin's satisfaction of Wanman's needs just now.

"Manager Ning, how did you come up with the ice cream in the Hall of Prayer for Good Harvests? This idea is absolutely brilliant. But why is there only one kind of cream ice cream? Can there be more flavors? Strawberry, bayberry, lychee, Vanilla, chocolate, they should all be there. It seems a little monotonous like you. I like the coconut flavor the most. If you can make it, I will eat at least one every day..."

After Song Xiaohong finished speaking, it was her brother Song Xiaocong's turn again.

This kid is still a high school student, and he sounds like a foodie.

However, his request is easy to satisfy, and Ning Weimin never refuses anyone who comes.

"Haha, Xiao Cong, you're right, I also have this idea. But I have to take it step by step, because there is a shortage of domestic raw materials. Originally, I planned to gradually add bayberry and chocolate flavors. Since you If you like the taste of coconut, I will discuss it with the polar bear and arrange it first. I think you will be able to eat it almost this summer."

"That's great, Manager Ning, you're really nice. There's just one more question, and I have to give you a suggestion, so that you don't go wrong. In the documentary I watched on TV, the corridor of the Temple of Heaven is There are lanterns and ice lanterns, but the lights are not lit in broad daylight. What’s the point of that? I think you should delay the closing time of the Temple of Heaven until at least nine o’clock in the evening. Then it’s interesting to fully light up the promenade at night Ah. It will definitely attract more tourists. If that's the case, I will definitely call all my classmates to cheer you up..."

If you want to say that the demands of the siblings are endless.

Especially Song Xiaocong, who talked more casually and boldly with Ning Weimin, and even gave him advice.

This is probably the characteristic of young people, dare to speak and think, unconstrained and unconstrained, and their thinking is completely unrestricted.

But they are also easy to ignore the constraints of objective conditions, forget the world, and even basic courtesy.

For example, Song Huagui was embarrassed by her son's words, so she quickly stopped her.

"Come on you. How old are you and what do you know? Just talk on paper without shame. Delay until nine o'clock? This is too unrealistic. Don't even think about it. Most of the buses in the capital will be gone at 07:30. You let How do those passengers who take the bus go home? Do you know how difficult it is to channel the passenger flow after dark. If you really want to do this, it will take a lot of manpower and material resources. Also, Xiaocong and Xiaohong, how did you two communicate with each other? What about Manager Ning? You, you, you can’t even use honorifics? It’s impolite..."

Song Huagui is extroverted, capable, and busy with work every day. Although she is a good elder sister in the company, she is a tolerant parent.

But in the family, she has never been the traditional image of a loving mother.

In particular, they are very concerned about the appearance of their children's clothing, words and deeds, and have very strict requirements.

As soon as these few stern words were said, the pair of mixed races were immediately described as flowers exposed to the sun.

They quickly blushed and admitted their mistake, and apologized to Ning Weimin as she asked.

Of course Ning Weimin couldn't bear it.

I even said, "No, no, big sister, you embarrass me. Actually, I don't use honorifics when I chat with Xiao Cong and Xiao Hong. In terms of age, I am not a few years older than them. If I am not afraid of calling you A MadamSong is very natural, but I still call the elder sister kind. I have already asked them to call me brother."

"Besides, Xiao Cong has a good eye and is really good at thinking. I'm afraid ordinary young people can't find these problems. Besides, these suggestions are all good intentions. They are for my sake. Don't blame him .Actually, just because Xiao Cong said that one flavor of ice cream is too single. I was inspired and came up with some new ideas.”

"Sister, what do you think if our Pilkardon company also produces its own ice cream? It doesn't have to be three-dimensional like the ice cream of the Hall of Prayer for Harvests. Our company logo is red and white, so why not just produce a bayberry and cream The matching two-color ice cream. You can have two flavors on one ice cream. Okay?"

Song Huagui didn't expect that Ning Weimin's excuse for his children was not just polite words and occasional words.

Because of Song Xiaocong's casual remark, he was stunned when he thought of such a brain-opening idea.

Song Xiaocong and Song Xiaohong were enjoying themselves.

The two of them still can't get rid of their childishness, and they can't help being excited when they talk about eating.

So they didn't even make dumplings, and they clapped their hands together to say hello, causing white flour to float everywhere in the air.

Even Wanman thought the idea was interesting and worth trying.

"You mean to cooperate with polar bears, let them produce ice cream, and then we sell it? Your idea is good, and I think it's very interesting. But we are in the clothing... and sell ice cream by the way, isn't it... It's a bit unprofessional? Besides, we are not the Temple of Heaven Park. I know your ice cream is completely popular at the garden party, and it has been sold out in winter. Many tourists go to the Temple of Heaven and want to buy one. But where do we have so many? Tourists? The channels that are suitable for selling ice cream are probably only restaurants like Maxim, Menimus, Tangong Restaurant, and Zhaigong Café. If the sales volume is too low..."

However, while everyone was excited, Song Huagui was really worried.

Shopping malls these days don't pay much attention to cross-border operations.

For a while, she couldn't catch up with Ning Weimin's train of thought and understand his real intention.

"Sister, in fact, it doesn't matter whether our company's ice cream makes money or not. You can understand the cost of ice cream as advertising expenses. In fact, what I mean is that selling is secondary, and the main reason is to give it away. .Like our franchise stores, don’t they always provide customers with free tea, coffee, tea and food. Why? Isn’t it just to give customers a VIP experience. Then why don’t we put a refrigerator in these franchise stores and provide more of our company’s What about the ice cream with LOGO pattern? I think this kind of ice cream given out will definitely make customers feel more interesting and more face-saving. And from the perspective of advertising effect, I think it has the elements of social news. Just disclose the news to the reporter , there will be newspaper reports, and we will make a lot of money. What do you think?"

Ning Weimin's explanation moved Song Huagui a little, but this strategy of selling and giving away was very contradictory, which made her a little uncertain about the final effect of this matter.

"I understand what you mean. But the question is, how much is the cost of making and storing ice cream? Polar bears also need costs for research and development, and the output must reach a certain number before they can produce. Once the decision is made, it will be consumed all year round. How much it will cost is out of the question. I have not been able to estimate the specific figure yet. What's more, you plan to sell and give away the ice cream. The quality of the ice cream must be guaranteed and not damage the company's reputation. What should the price of this ice cream be? Is it reasonable to set the price? Will someone be willing to buy it if the price is set high? These are all hard to say. So although I agree with this matter in principle, as you said, it doesn’t matter if you lose money. It’s also hard to say how effective it will be. If you really plan to implement it, you must first make a detailed budget and operating plan, so that everyone can have an overall estimate, and go through the discussion process before it can be approved at the meeting.”

To be honest, Ning Weimin can understand Song Huagui's cautious approach.

The main reason is that the brand image of Piel Carton is the primary issue, so the quality of ice cream must be high.

Just like the company's Maxim's restaurant, the reason why it has been operating at a loss is because Pilkardon has always insisted on maintaining a high-end style and not allowing price cuts.

So if this plan is really implemented, the capital investment of the freezer can be easily calculated, but the production cost of ice cream is not easy to predict, and if it is not done well, it will be a situation of continuous blood loss.

Although the Pilkardon family has a big business, even if tens of thousands of ice creams are wasted every year, they will only lose tens of thousands of costs, so they won't care too much about this expense.

But we can't let this matter become a thorny issue inside the company, and it's a joke for outsiders to see Le'er.

Without enough time to think carefully, Song Huagui was still a little bit overwhelmed, and decided that ice cream was not easy to sell, which is normal.

But then again, Ning Weimin is good at settling accounts.

Don't look at him as a temporary idea, but he has business insights from the next 30 years.

It is not difficult to solve Song Huagui's worries and understand her thoughts on this matter.

"Sister, you don't have to hesitate at all about this matter. We have no choice. We must take the high-end route. Just like our clothing, why are people buying it so expensive? Because our 'PC' brand is the first international brand to enter the Republic. Branded clothing is the first to eat crabs. It also represents a style and culture from France, and represents Chinese people's imagination of Western life, which has cultural added value."

"Ice cream is the same. For example, if our ice cream production cost is one yuan per piece, then the selling price should be set at around one yuan and five yuan according to the situation of the Republic. But the problem is that there is no high-end ice cream in our country. Ice cream, there is no two-color ice cream, once we make it, we will fill this gap. And the shape of this ice cream is still the LOGO of Pilkon Company, so our ice cream has become something that can bring people's imagination. Price There is no ceiling. I think it can be compared to Maxim’s consumption level, and the price of ice cream is set at five yuan, which is slightly lower than ice cream desserts.”

"Don't think it's too high. In fact, the higher the ice cream price we set, the more satisfied the customers will be. The reason is simple. From the perspective of customers who receive gifts, getting ice cream priced at five yuan will definitely be better than getting ice cream. An ice cream that costs $[-] is more satisfying. Even if the production cost is the same. As for sales, I don’t think you need to worry about it. Because even if it’s priced at $[-], ordinary customers still feel that they can’t afford it. For them , in fact, whether it is five yuan or one yuan five, it is the same. And the customers who can afford our clothes must also be the ones who can afford five yuan to eat ice cream. If these people think the taste is good, they will definitely not visit our restaurant. They will choose not to eat because they need to pay for themselves.”

"As for our ice cream, should we completely abandon ordinary customers? No, I think that ordinary customers are the main consumers of this kind of high-priced ice cream. Especially young people, because they have not experienced life and death wars like the older generation. No matter how difficult it is in China When the family is young, the basic life is guaranteed. On the contrary, the poorer the family and the more stable the life, the more these young people desire to consume luxury goods. This cannot be simply summed up as vanity. It is a kind of psychology that has been suppressed for a long time. Rebound, eager to prove that we are not inferior by consuming high-end goods. In fact, our countrymen have always had the habit of corn belly and woolen pants. It is because of this.”

"Although these people can't afford our expensive suits, they don't need to own our suits. But they can afford five yuan ice cream. In fact, because our brand image is deeply rooted in the hearts of the people, it has already Become synonymous with high-end suits and successful people. Deep down in the hearts of almost all people, they all hope that they can have some contact with our brand, which is the potential consumer market and consumption motivation.”

"There must be someone who is willing to spend this money to get back the limelight, enjoy the envious eyes of others, and experience the feeling of being a superior person. Or use this to please his girlfriend. So I don't intend to limit the sales of ice cream to our few It is not a restaurant, but wants to promote it in the entire Temple of Heaven Park. It is even possible to cooperate with the foreign-related hotels that we rent. I think the sales situation is not only not pessimistic, but also very optimistic.”

"Not to mention, the capital currently has a population of 900 million. Since the Temple of Heaven has cultural activities in four seasons this year, I expect the average monthly passenger flow to reach one million. It is conservatively estimated that as long as one of the 1000 people who come to the Temple of Heaven buys a five- The high-end ice cream with RMB [-] is sold in a month. I can also add this kind of ice cream to the table at Tangong Restaurant as a dessert after dinner. So for the whole year, I think we sold a total of It is not a problem to produce [-] to [-] pieces, plus the [-] pieces produced as a gift to customers is enough for polar bears to support our operation. Not only will it not lose money, but it should also make a profit. Although the word-of-mouth economy has a good harvest, I dare not pack it But please rest assured that the company will not get nothing on this matter and be ashamed and embarrassed by this ice cream."

(End of this chapter)