National Tide 1980.

Chapter 795

Well-founded and reasonable.

The most commendable thing is Ning Weimin's angle of analysis.

He completely analyzed the logic of this matter from the perspective of different consumers based on national conditions.

Although Wan Man was relatively unfamiliar with Chinese, Ning Weimin couldn't quite understand him when he spoke fast.

Song Xiaohong and Song Xiaocong were too young and lacked social experience, so they looked dazed while listening.

But Song Huagui couldn't help admiring Ning Weimin's eloquent talk.

In particular, the recent data from the Temple of Heaven Garden Party let her know that the ticketed buffet at Maxim's Restaurant was selling like crazy during the Garden Party.

The East Side Hall of Beishen Kitchen receives at least a thousand guests every day.

With some cold food and bread alone, the turnover is as high as more than 3 yuan, and the gross profit is more than 2 yuan per day.

She can be sure that Ning Weimin's strategy, which sounds a little sensational at first, should be right.

From this, she even understood Ning Weimin's painstaking efforts in suggesting to open a bakery on the first floor of Chongwenmen Hotel years ago.

"Wei Min, you know what? Your words remind me of a movie."

"Breakfast at Tiffany's?"

"That's right, can you guess which episode I'm talking about?"

"I can't guess that. However, whether it's the scene where Hepburn looks at the jewelry in the window with coffee and Fazon bread in hand. Or the poor writer in the movie who takes her to Tiffany's in order to give Hepburn a gift. store, painstakingly looking for anything under ten dollars. That should explain what I'm trying to say."

"You are really..."

Song Huagui didn't say that word, and his appreciation was expressed through his emotional tone.

So far, she has made a decision to give Ning Weimin as much support as possible.

"I agreed to the ice cream thing. I also approved the opening of a bakery on the first floor of Chongwenmen by Maxim's Restaurant. But you still have to prepare a detailed budget and plan, which will be announced at the post-holiday meeting." Go through the process and explain it to other people. After all, not everyone liked that movie, and not everyone understands the significance of that $6.75 silver dial stick."

Yes, the telephone dial stick about the size of a toothpick mentioned by Song Huagui is the heroine played by Hepburn and the writer in the movie. After consulting the counter clerk at Tiffany, they painstakingly found products that sell for less than ten dollars. .

Although Hepburn and the writer are surprised that there are such useless things in the world, they don't understand the world of rich people at all.

But they were still very happy and bought it with great happiness.

This is undoubtedly a vivid interpretation of a strange phenomenon discovered by Ning Weimin - the poor are more eager to obtain luxury goods than the rich, and they don't care what they can buy, as long as they can and represent happiness. It's good to have some kind of connection.

This also proves the correctness of Ning Weimin's philosophy - luxury brands can be superior, but not arrogant.

It is always necessary to allow the general public to touch its toes and sell some small things that ordinary people can barely reach, so that the public will have more goodwill for it and win more fans and believers.

Otherwise it is meaningless narcissism.

Especially for clothing brands like Pierre Carton, who have signed so many OEM contracts abroad, and whose main consumer group is still the middle class, their own "tall" is mixed with moisture.

In fact, it is far more important to make the common people of the Republic feel more close to it than to maintain a sense of admiration that only dares to look at it from a distance.

It is also more in line with its corporate image and interest demands.

"Thank you ma'am!"

Undoubtedly, Song Huagui's answer made Ning Weimin very satisfied.

At this moment, it seemed that Song Huagui's family members were alienated from her, becoming spectators who could not understand the meaning of their words.

And a rare sense of tacit understanding filled the hearts of Ning Weimin and Song Huagui, as if they had really become brothers and sisters with the same blood.

Unfortunately, this most wonderful feeling didn't last long before it was broken.

Because Ning Weimin's thinking jump is too strong, and his appetite is too big.

The matter of ice cream is far from over with him.

Next, he suggested that Song Huagui should take this as a lesson and try his best to sell in all fields related to fashion.

Beauty salons, purses, leather shoes, jewelry, music, film and television, sports and entertainment, beverages and food, stationery, toys, gifts, cosmetics, shampoo, etc., can be fully blossomed.

Create products and services with the "PC" trademark as soon as possible to seize market opportunities.

He even proposed that we should consider getting involved in the field of children's clothing and baby products.

In this way, the common people in China can form a kind of subconsciousness - Pilkon can be found everywhere, and wherever there is fashion, there is Pilkon, and Pilkon is a symbol of fashion in life.

Needless to say, this was nothing short of shocking and endless, and it made Song Huagui mad at "Thunder", like [-] volts of high-voltage electricity added to his body.

It was as shocking as seeing Hitler come back to life and make a crazy speech in front of her that would start World War III.

She knew Ning Weimin well, and if she reacted like this, let alone her relatives.

Wan Man and a pair of mixed races probably regarded Ning Weimin as a lunatic, and they all looked at him talking to himself with unbelievable expressions.

Everyone was so shocked that they couldn't keep their mouths shut to see how Song Huagui would react.

Even the movement of making dumplings in my hand stopped unconsciously.

"Wait first!" Song Huagui finally lost his composure, and stopped him, "Why do I feel so dizzy listening to you! You want the company to invest in so many fields at the same time? This... This is too whimsical..."

"No, no, sister, this is just a general direction. We can start with the main ones, such as those closely related to clothing, such as makeup and hairdressing, leather bags, leather shoes, ties, lighters, wallets and other decorative accessories. Others are not so The important thing is that you can take your time, and don't rush for a while..."

"That's not realistic." Song Huagui interrupted Ning Weimin, not allowing him to continue.

"Do you know? Whether it is cosmetics or hairdressing and beauty, although they are closely related to the fashion industry, their production and sales are independent, and they are not attached to the fashion industry. In foreign countries, the two, regardless of economic size or importance It is no less than the clothing industry, and even far surpasses the clothing industry in terms of service complexity. If you want to enter these industries, it is equivalent to setting up several Pilkardon companies, and we still lack operations in these industries experience. Is it possible?"

"Even leather bags, leather shoes, and decorative accessories are not that simple. Don't forget that our brand is now absolutely high-end in China, so every product needs classic styles and high-end quality. If you miss it, the economy will suffer. Small, the damage to the brand is serious. We can’t just find a production company to authorize it and let them produce it at will like in foreign countries? And you took the lead in opposing the licensed production model at the beginning. You told Mr. Pilkardon that the domestic Lack of law, absolutely unable to guarantee his legitimate rights and interests, that's why he gave up on this idea. Now you won't go back on your word, will you?"

"Weimin, I admit that you have indeed managed the altar palace quite successfully, and because you took over Maxim's restaurant, it is well run and no longer loses money. But you can't be too confident, just don't have any scruples Is it? Do you really think that one person can be omnipotent? Is your energy unlimited? How can you manage several restaurants and clothing stores, and at the same time manage several beauty salons? How many cosmetics stores? If that’s the case, you can take over the modeling school that we jointly run with Zhongba and let me see your skills. Otherwise, it’s out of the question..."

Song Huagui was really earnest, but Ning Weimin blinked his eyes as if nothing happened.

So while talking, Song Huagui also became angry, and in the end he was a little angry and complained.

"Wei Min, you are creative and insightful, and you often generate fantastic ideas from other people's blind spots in thinking. But you are too idealistic in doing things. You are a bit carried away, aren't you giving me a problem? Can you Don't blame me for pouring cold water on you, who made you stand and talk without back pain..."

It was probably the first time her family saw Song Huagui become so emotional when talking about work, and became more and more disturbed.

In order to prevent them from quarreling, Wan Man took the initiative to bring his wife a glass of water.

"Sister, you have wronged me too much."

Finally, Ning Weimin also began to complain.

It's just that his face is full of smiles, and he doesn't care at all.

This is obviously more annoying.

Song Huagui almost threw the cup in his hand at his face.

"Ah? You've been wronged! Then what do you mean? Tell me about it, I don't know why, you make all the dumplings left today, and you wash the bowl..."

But Ning Weimin was still so unrestrained, and seemed confident.

"Sister, don't worry. Let me explain to you slowly."

He first put down a dumpling wrapped in his hand, then picked up a piece of skin, and continued after the stuffing was twisted.

"First of all, time waits for no one. Now more and more foreign companies have entered the Republic of China, and more and more foreign companies are eager for the mainland market. In terms of automobiles, American automobile companies are here, Toyota is here, Volkswagen is here, and Citroen and Mercedes-Benz are also coming. There are more electrical appliances. In addition to Japanese brands, Philips has also settled in Shanghai. In terms of food, not only Nestle, but also Kraft Foods, Coca-Cola and Pepsi, and I heard that Mars candy is also coming. As for clothing, the news that Manager Zou gave us years ago must not be ignored. Now that Hong Kong City’s Goldlion has opened stores in Shanghai and Shanghai, it is obvious that they will not be satisfied with Guangdong and are implementing the strategy of going north. That's the next step. Another thing you may not know is that the French Montagut Far East Company is also coming to Beijing to open a store..."

"Ah? Is the news reliable?" Song Huagui was so startled that he couldn't keep his mouth shut, "How did you know that!"

"I have friends in the Friendship Store, and I still keep in touch when I buy electrical appliances. When they called for New Year's greetings, they told me that Goldlion and Montagut were in contact with them, and they should cooperate in the form of special counters. The special counter is next to us. In addition, there is news from the Great Wall Hotel that Jinlilai plans to open a store next to our franchised store and is negotiating the rent."

I have to say that Goldlion is very good at getting rich.

This is clearly the lack of accessories such as ties and wallets in Pilkardon, so it adopts the strategy of chasing after Pilkardon's franchised stores.

But more importantly than this, it also means that more international clothing brands will enter the mainland and march towards the capital.

The situation that Pierre Carton is the only one in the capital should not last long.

At the same time, the difficulty of capturing the southern market will also increase.

The potential of the mainland market is attracting more and more attention from international brands, and the more successful Pierre Carton's business in China is, the more envied it will be.

Some things really can't tolerate Song Huagui's steady and steady action according to his own rhythm.

Seeing that Song Huagui was frowning, he was silent in thought.

Ning Weimin continued, "Sister, don't worry too much, because what I'm going to talk about next is our advantage. As the first international clothing company to enter the mainland market, we have received strong official support and enjoy the best Preferential conditions, and in-depth cooperation with the government. Which clothing company has a strong relationship with the government? Besides, we have not achieved nothing in the past few years in the capital. Not only have we formed a relatively mature sales system, but also have many cooperations. partner, and also became the organizer of the model contest, and won the prime-time advertising contract of the national TV station. Within a few years, our leading position in the domestic clothing industry will not be challenged, let alone shaken. Even in organizing production and sales, holding We have favorable conditions unimaginable by others in terms of cultural activities, renting business venues, and advertising channels.”

"Secondly, we are a truly international brand. In terms of brand effect and information advantages, we are not comparable to other companies. Our 'PC' brand is not only well-known throughout the country, but also well-known abroad. Almost all the world has our same brand This creates favorable conditions for us to discuss cooperation. In fact, not only large domestic companies and units will give us face. I think many international brands and Hong Kong-funded enterprises will also sell us. As long as we cooperate Profitable and able to maintain a mutually beneficial relationship.”

"Let me make an analogy. The patent of the roll-up tie I gave to the company may be a good project, and we can try to cooperate with Jinlilai. After all, they are specialized in making ties, so it is impossible not to be interested. There is also German Wella, As a world-renowned cosmetics company, the bee flower shampoo they cooperated with Jinmen is now the best-selling shampoo in Beijing. They cooperate with Silian Hairdressing, but they never spend money to advertise their brand, claiming to 'hide Behind the hairdresser', the marketing strategy is only for hairdressers. Isn't this our opportunity?"

"In my opinion, as long as Wella's business strategy remains unchanged, we can open a hair salon and cooperate with Wella and let Wella become our supplier. Although we lack experience in hair salons, the problem is that there is no such experience in China. An authoritative chain barber shop. We just need to be better than domestic ones. Besides, in terms of beauty and hairdressing, we can also cooperate with others. The key is to start from the upstream. Beauty and hairdressing training institutions are generally not big. Find a We can cooperate with those who have the ability and experience, and let them teach and manage for us. We pay a little money and act as a middleman with brand effect, and we can reap the benefits."

"Speaking of this, you should understand what I mean, right? There are many ways to play with authorization. We can join forces with other companies to focus on the big and let go of the small. We don't have to worry about specific operations, only interfere with finances and supervise quality. Isn't this better than simply authorizing? What's more, our models themselves have makeup needs. It is definitely more convenient to work if we have our own hairdressing agency. At the same time, we can get involved in the hairdressing industry and occupy another high point in the industry. Why not ?If the partner is not capable enough to meet our requirements and expectations, then we can just change another company. Find another one that meets our requirements. Except for a little economic cost, there is almost no risk.”

(End of this chapter)