National Tide 1980.

Chapter 796 Gold Mesh

"You are too shrewd in your wishful thinking! Hey, have you read books on business management?"

Song Huagui was once again severely "thundered" by Ning Weimin.

But this time it was not like just now, when he was stunned by the electric shock and felt burnt out.

It was a benign over-electricity, and I felt a refreshing excitement.

You know, this idea simply pointed out the direction and method for her to deepen the domestic market in the next step.

And Ning Weimin's education is no more than high school, and he is so young.

From Song Huagui's point of view, no matter how smart the people of Ning Weimin are, it is unlikely that they have such a vision and insight to control the overall situation.

She naturally thought of Ning Weimin's private supplementary lessons, or the inspiration he got from foreign materials.

However, Ning Weimin denied it with a smile.

"Eldest sister, you are over-rewarding. How can you be so bluffing? This is just borrowing chickens to lay eggs, seeking common ground while reserving differences, each taking what he needs, and mutual benefit."

Following his change of subject, he ended his modesty and resumed his eloquent conversation.

"Sister, there is something I really need to explain to you. I'm afraid you may have misunderstood. In fact, I admire the business strategy of authorized OEM created by Mr. Pilkardon. This model is especially suitable for us. The country's concept of "peace is the most precious" is also a good way to maximize the use of brand effects to generate wealth and grow stronger. If you can ensure that every product with the "PC" trademark is of high quality and high taste, this method is simply It's perfect."

"But the problem is that once Mr. Pilkardon sells the license, he loses control over production and sales. Once there is a problem with the quality of these products, it will cause a drag on the 'PC' brand image. This is the biggest limitation of the licensing model. Hidden dangers. And there is no way to avoid this in foreign countries. Let alone the domestic environment. We have no awareness of protecting brand rights in China, and there is no legal supervision. Even most operators lack the spirit of contract. How can we Can you claim your rights?"

"However, in this kind of national conditions and in such a market, there will definitely be a flood of fake products. To put it bluntly, if we license our brand, the loss will not be worth the loss. We won't get much money, but we will lose the ability to judge the authenticity of the goods. It made the infringement of counterfeit products worse. What I strongly opposed at the beginning was actually just this kind of extensive authorization method.”

"To be honest, it's a pity that such a good business strategy should be completely discarded. So starting from our national conditions, I have been wondering whether I can reduce the negative effects and only keep the benefits. At present, I think The way out is to insist that the sales system is completely controlled by ourselves. Ensure that all authorized, OEM, or joint-operated products in the country are only sold in our direct sales system. Use strictly controlled sales channels to empower The legality of 'PC' products."

"To put it bluntly, a completely independent sales channel is the premise of everything. As long as we do this, we can protect ourselves to the greatest extent. Not to mention anything else, for consumers, genuine goods and fake goods are more difficult. It's easy to judge. As long as it is not sold in our store, it is all fake. Although it cannot completely eliminate fake and shoddy situations, it is easy to distinguish responsibilities and can effectively reduce the damage of fake products to our brand. Only in this way Only on the basis of this, we have the conditions to set foot in other fields, and cooperate with manufacturers of different industries and products without any worries.”

"I define this kind of cooperation as cross-border. Of course, the specific method needs to be carefully considered. Like Mr. Pilkardon, direct licensing is also not advisable, because it gives too much power to the partner and cannot be controlled. I think For simple products, it is more cost-effective for us to pay for it ourselves and order it with the manufacturer. Just like the ice cream I entrusted the polar bear to produce. It belongs to a simple business relationship. They just produce according to my requirements, and all the profits are in our hands. After the goods arrive, we have the final say on whether to sell or give them away. At that time, whether it is product reputation or profits, it will be our profit. But the shortcomings are also obvious. Once the judgment is wrong and the product is not popular, the loss will be our own loss. If it is a complex product, style and research and development will also become resistance and burden to our operation."

"Therefore, there is another way, which is joint cooperation. For example, it is like the altar palace we cooperate with the Temple of Heaven and the District Service Bureau. It is like the sculpture art we cooperate with major art colleges, art associations, and the Temple of Heaven Just like the model competition we co-organized with the Textile Bureau, Light Industry Bureau, and some industry media. Just like the model training institution we established in cooperation with China Ballet. They are all such successful examples.”

"No matter how complicated an industry is, as long as you find the right partner, you can easily get things done. This is called a strong alliance, complementing each other. After that, everyone will perform their duties, and it will be nothing more than mutual supervision and how to share the benefits. We By doing so, risks can be spread to the greatest extent and help can be gained. The resources used are also the least. It should be the easiest and most feasible way to extend its tentacles to various fields in the short term and take advantage of the blank market to occupy the high point of the industry.”

"There is a good song, unity is strength. In business, the most economical and cost-effective mode of operation is to effectively integrate corporate resources and reach a stable alliance of interests. In comparison, those who want to monopolize all benefits and fight on their own Enterprises are actually very wasteful. The cost of business operation is definitely much higher than this cooperation model.”

Ning Weimin's remarks made it clearer.

In the current situation where the commercial development of all walks of life in the country is very primitive, if this strategy is adopted, Pilkardon Huaxia Headquarters can quickly set foot in multiple industries and realize collectivization.

The problem facing the company is actually only the lack of human resources within the company. I am afraid that there are not so many people to take care of so many things.

As for how to successfully gain the trust of so many partners and obtain favorable cooperation conditions.

This may be the most difficult hurdle for other companies, but it is not an obstacle at all for Pilkardon, which is flourishing in China.

In the territory of the Republic, there is no enterprise or unit that does not believe in the strength of Pilkon Company and is unwilling to cooperate with it.

Even foreign-funded enterprises and other multinational companies are the same.

After all, no company is as famous as Pilkardon in the Republic.

Undoubtedly, this is the best opportunity for Pilkardon to try its cross-field business after several years of domestic development and a certain foundation.

The model proposed by Ning Weimin is a cow, completely turning the impossible into possible.

As for Song Huagui, if she doesn't understand, then it is impossible for her to sit in this position.

She even thought of more benefits from it.

In this way, all partners are actually fragmented and isolated individuals.

Only Pilkardon itself will become a cross-field, cross-industry whole.

Although it is not monopoly, it is better than monopoly, it is like mastering a shiny gold screen studded with diamonds.

Moreover, Pilkardon Company is the leading party, and there is no danger of doves occupying the magpie's nest at all.

In view of the potential of the domestic market, it won't take long for Pilkardon, which draws nutrition from all walks of life, to become a big crocodile.

If there are conflicts within the cooperative alliance, is there any need to say which is better?

All in all, the prospects are bright.This is a golden avenue that can make Pilkardon the czar of the domestic fashion industry!

The only concern is that the domestic environment and policies allow or not to play like this?

But then again, this is not something to consider in the early stages of development.

In other words, Pilkardon is engaged in an industry related to fashion. As long as it does not affect the national economy and people's livelihood, it should not be questioned, and it is easy to be taken for granted by the government.

Following this idea, Song Huagui became more and more excited as he thought about it, and couldn't help but say, "The domestic labor cost is the cheapest, judging from the results we have achieved so far. In addition, you just took Wella Company as an example, considering the entry into the Republic Foreign companies are basically multinational companies with mature products. Can this be said? Compared with the production of specific products, engaging in cultural activities and getting involved in the service industry is more suitable for our cross-industry expansion plan?"

This allowed her to find a tacit understanding with Ning Weimin again, and Ning Weimin agreed again and again.

"Yes, sister, I think so too. However, don't forget about education and training. This is the source of channels for all industries. It can even indirectly control people's preferences and consumption of commodities. The key domestic area is currently Absolutely blank, there are no professional training institutions in many industries. Just like models, as long as we do it first, we will be the best."

"Nowadays, who doesn't know about the stage performance art training school we jointly run with China Ballet? Our trainees are recognized as having the highest quality, so we have become a natural authority. I suggest that you should consider establishing our company in the next step. How good is it to keep the good seedlings in the school in your own hands? By analogy, the benefits of this model are self-evident. It is the same in other industries. If we have our own French food Training school, your own beauty and hairdressing school, think about it, what kind of industry status is this?"

"As for the cross-border cooperation with commodity production, the main benefits are reflected in the short-term excess profits and the expansion of brand influence. But it has little effect on instigating the overall industry structure. Just like our No matter how good the ice cream is, it is unlikely to pose a threat to polar bears. At most, it will allow us to provide customers with some fresh and rich experiences. Let the market have some special products that people talk about."

Song Huagui couldn't help sighing, "You're so clear-headed. How did you think about these issues? You thought about all aspects too well. I didn't expect that you would treat you to dumplings and give you such a big gift. It seems that there will be more in the future." Please come to your house for dinner."

Everyone loves to hear good things, and Ning Weimin is the same. He can't help but speak with a more positive attitude.

"Sister, I just said this to you. I have to remind you again. Do you still remember the place where the altar palace opened, Mr. Pilkardon came to China and held a 'PC' international exhibition?"

Song Huagui nodded, "I remember. At that time, there were a lot of 'PC' authorized agents from all over the world. Mr. Pilkardon facilitated a lot of local procurement cooperation. I also asked you to recommend some handicrafts to participate in."

"Sister, thanks to you, the manufacturer I recommended earned a lot of foreign exchange." Ning Weimin smiled brightly, "I think we should continue to hold exhibitions like this. There must be more and more benefits. What do you think?"

There was something in the words, Song Huagui was only stunned for a moment, and then quickly understood.

"You mean, as the organizer of the exhibition, we can place orders directly from this exhibition, buy 'PC' OEM products, and enrich the supply of goods in the domestic market?"

Then he said to himself, "This way... that's fine, at least we can personally control the quality, and the products are still ready-made, which can save you the trouble of picking a partner. As long as you don't buy those low-quality goods Good. What's more, if the 'PC' agent entrusts domestic manufacturers to produce goods, the cost will be lower than that of simple imports..."

But who knows that Ning Weimin's idea is even more extreme.

"Sister, in fact, we can sell low-quality products when we get them. After all, foreign products are newer in style than domestic ones. The common people look at them very well. As long as we lower the price, we can just tell others that they are processed products."

"Ah?" Song Huagui's eyes widened, and he couldn't keep up with Ning Weimin's train of thought.

Fortunately, a detailed explanation follows.

"Sister, there is one thing I have been thinking about. It is your refusal to enter the Tianqiao Mall. There is nothing wrong with us maintaining the brand style, but doing so will definitely offend the district. Can we adopt a workaround? For example, in the Tianqiao Mall Open a discount store for low-quality goods. Let’s tell others clearly that the clothes that are sold are broken numbers, or slightly flawed clothes. That’s why it’s cheap. Is this good? The products produced by foreign agents are of high quality. Buy it and sell it at the price of the genuine product in a franchised store. If the quality is poor, you can simply deal with it at a low price at Tianqiao Department Store..."

Song Huagui took the words and couldn't help laughing, "...and the advantage of this is that it not only saves the face of the district, but also maintains the image of our brand. It can also enrich our product categories and reduce the opportunities for other brands to take advantage of." It can also open the wallets of ordinary customers happily. Haha, you are trying to imitate the combination of Maxim’s restaurant and Menimus restaurant. One keeps the price without reducing, and only sells high-end. The other only serves simple meals, go mass line."

Ning Weimin was overjoyed and made a joke. "It's all up to you, that's what you mean. Don't blame me for learning and selling. I won't pay the licensing fee."

"Don't blame, don't blame, learn as you like, sell as you like." Song Huagui continued to say happily, "But this matter is a bit big, and I can't make the decision myself. No matter how good we think, we still need Mr. Pilkon's nod. Fortunately, he will come back to the capital soon to plan a new fashion exhibition. At that time, you should explain it to him face to face. You should also make an English version of the planning book. To be more comprehensive, how does the pull-on tie work? It’s also clearer. Hurry up, it’s only a few days.”

Seeing Ning Weimin grinning bitterly, he was about to speak.

Song Huagui blocked his mouth directly, "Don't complain to me, I didn't want to tell you. But because of your performance today, I plan to give up the right to deal with the unmarked clothes. I'd better call you in advance Greetings, to make you happy too. Mr. Pilkardon is very interested in your tie patent, but the company will not ask you for the patent in vain. I have discussed with the big boss and plan to give you some compensation. According to the preliminary assessment, One plan is one-time cash, which may give you 60 francs. Another plan is to give you the right to share dividends, and give you 15.00% of the profit based on the sales data of this tie. Mr. Pilkardon will come with you this time A formal agreement was signed. So do you understand? Making a plan is also helping yourself.”

Now Ning Weimin was beautiful, he couldn't suppress his ecstasy, he had no reason to refuse, he kept agreeing.

"Okay, big sister, don't worry, I will definitely do a good job. I will never let you down."

He never dreamed that he could get back what he gave away.

Who said it's hard to get overwhelmed?
My two bosses are also too particular.

As a result, when I got excited, the dumplings I just made in my hand were broken...

(End of this chapter)