National Tide 1980.

Chapter 797

Just after the Lantern Festival in 1985, the commercial retail pattern in Beijing suddenly changed dramatically.

Because the Beijing Municipal Party Committee and the Municipal Government issued an extremely important notice to all levels of the city.

It is required that "the walls, open spaces and buildings closed to the public on both sides of the important commercial streets in the whole city should be fully utilized to develop the tertiary industry. Those who are unable to set up by themselves should lease, exchange, or transfer the houses to other units or individuals. , or be requisitioned and built by the local government through bidding.”

This is equivalent to saying that in order to promote the prosperity of the market, while the survival threshold for foreigners entering Beijing is gradually lowered, the Beijing government has also further relaxed the control on business locations.

This will undoubtedly lead to the emergence of various markets in the capital in the form of spouts.

Since then, not only the old business districts such as Dashilan, Xidan, Yinjie, Wangfujing, Gulou, and Liulichang have begun to expand as a whole.

The Zoo, Hongqiao, Muxiyuan, and Yabao Road have also started grand engineering renovations, forming new business district gathering places.

In Xidan alone, in just a few years, the district government funded the transformation, and several individual markets specializing in clothing appeared, such as Baihua Market, National World, and Quanyechang.

Even the street-facing private houses in the capital are impatient, and have begun to transform from private houses to front-facing houses.

With the support of various streets and neighborhood committees across the city, renting out street-facing houses for commercial operations is no longer a sneaky thing.

Instead, it has gradually become an aboveboard way of making money.

For this reason, Zhang Shihui signed a formal rental contract with Zhang Dashao within this month, and paid taxes to the government.

At the same time, all over the city, small businesses have sprung up like mushrooms after rain.

Take Meishi Street as an example. In the past, there were only grain stores, non-staple food stores, hardware stores and grocery stores on the street.

But under the promotion of the government, small restaurants, small hair salons, small clinics, small clothing stores, and small smoking hotels soon became the decorations on the street.

Even in a small place like Fan'er Hutong, Qiuzi's mother opened the window facing the street and opened a small shop.

It can be opened from seven in the morning until nine in the evening.

Since then, it has become much easier for the residents of Shan'er Hutong not only to buy cigarettes and wine, but also to buy salt and vinegar.

The key point is that the public phone is finally placed at the window facing the street, so there is no need to go into the courtyard to make an urgent call.

This is undoubtedly a great progress for our lives.

But after all, the biggest beneficiary, I am afraid, will have to be counted on Ning Weimin's head in the end.

Because unlike most people, Ning Weimin can see farther if he stands taller.

In fact, he didn't care about the operational convenience that resulted from it, it didn't mean much to him.

But from another perspective, this incident can be called a landmark event for the start of commercial real estate in Beijing.

It means that commercial stalls and door-to-door houses, along with the further prosperity of the capital market, are about to usher in a reshaping of value.

Considering that he himself has completed the accumulation of the first pot of gold.

It can be said that it is a tailor-made gift from the government for him.

You know, even though open-air markets such as the Zoo, Red Bridge, and Drum Tower were formed spontaneously, he could no longer follow the example of Silk Street to gain more by ambush in advance.

However, the Baihua Market, Quanyechang and National World in Xidan are all new official markets.

There are no self-employed individuals who have been here for a long time in these markets. After the market transformation is completed, the government will uniformly recruit rents in the name of the market.

Needless to say, he can naturally get the most benefits through the advantages in capital and connections.

How worry-free it is to rely on subcontracting stalls to be the second landlord in the future.

Just think about it, in a few years, he will be able to live a life of lying down and earning money, and Ning Weimin will be so beautiful.

Hey, say something that is not crazy.

Thirty years later, if Beijing TV Station wants to hold another wealth story meeting, there will be no four Lis in Beijing.

There is only one elder brother, Ning Weimin!

What is this called?
This is called one step at a time, and everything is in place!
I have to say that things in this world are still like this.

Often as long as you make a good start, you will first occupy a certain advantage, and then it will be a matter of course, and it will be a matter of course.

Sometimes, the person who takes the lead in doing this can't do it even if he doesn't want to do it anymore. Instead, he will be pushed forward by his accomplices behind him.

Not for anything else, just because it allows partners to see tangible benefits, which is more convincing than anything else.

This is the case with the ice cream project that Ning Weimin brought together for "Tiantan Park" and "Polar Bear".

The first batch of [-] "Prayer for Good Harvest Ice Cream" was originally planned to be stored in the cold storage of the Temple of Heaven as soon as the Tiantan Garden Party was over, and then slowly sold into the summer.

Whoever wanted to get it to the garden party, it was sold out on the seventh day of the lunar new year.

Even if the price was adjusted back to [-] cents, it didn't stop the enthusiasm of tourists, it was so popular.

As a result, this ice cream not only made Tiantan Park popular among tourists, but also earned a lot of fame in newspapers, and also earned thousands of yuan in net profits.

So the Temple of Heaven didn't even have time to say hello to Ning Weimin, so they contacted the Polar Bear Factory and placed an additional order of [-] ice creams.

Needless to say, this is new to polar bears as well.

Originally, the winter ice cream workshop was completely shut down.

This is why the factory, after October, can spare manpower to develop ice cream for the Temple of Heaven.

In the end, they didn't expect that this high-priced ice cream, which cost as much as [-] cents a piece to make, would become popular just because adults and children find this kind of ice cream fresh and interesting.

And it has become so popular that it has almost become the iconic food of the Spring Festival Garden Party in the Temple of Heaven, and its popularity is no less than that of candied haws at the garden party.

Even though most people have to rely on stoves to keep warm these days, they can't even enjoy heating.

I am not afraid of getting gastroenteritis from freezing, so I have to rush to buy it back for a fresh look.

So this is all right, the workshop in charge of producing this ice cream also has work to do in the off-season.

The factory should organize production urgently at the request, and let the workers work hard overnight to produce the Hall of Prayer for Good Harvest ice cream.

The workers didn't expect to get bonuses in the winter, so there was absolutely no complaints, only joy.

But even so, the goods are still gone as soon as they arrive, because the factory has limited molds, and the output is only [-] pieces a day.

Temporary additional molds are definitely not in a hurry.

However, even more unexpected, the popularity of this ice cream is not short-term failure.

Even after the Lantern Festival, the garden party is over, this ice cream is still selling well, and five or six hundred of them can still be consumed in the garden every day.

And don't forget, there are two sales systems of Tangong Restaurant to make up for the declining sales of Tiantan Park.

Especially for the banquet hosted by Beishen Chef, the ice cream was spread into the banquet, and there were hundreds of ice creams as soon as they came out.

Looking at it this way, it is obvious that the market potential is still huge. If it really comes to summer, it is simply inestimable.

Both Tiantan Garden and Polar Bear are not stupid, they both intend to expand production and sign new long-term cooperation intentions.

The preliminary agreement between the two units is that the polar bears will produce another [-] ice creams for Tiantan Park before summer.

From June to October in summer, polar bears should supply no less than [-] ice creams to the Temple of Heaven every month.

The polar bear even took the initiative to suggest to the Temple of Heaven to add flavor changes to this ice cream, which is exactly what Ning Weimin thought of.

Under such circumstances, not only Ning Weimin asked Polar Bear to develop a "two-color ice cream" project for himself, but the polar bear factory responded positively and cooperated.

Even the proposal of "two-color ice cream" and the proposal of opening Maxim's Bakery on the first floor of Chongwenmen Hotel were passed unanimously at the regular meeting of Pilkardon Company.

During the Spring Festival of Ganqing, the executives watched the documentary broadcast on TV and went to the garden party.

There is no one who has not been fanned by the Hall of Prayer for Good Harvest Ice Cream.

Some executives even ordered privately with Ning Weimin at the wholesale price of [-] cents.

They all thought that the ice cream in the Hall of Prayer for Good Harvests was better than the ice cream available in the capital.

So everyone is willing to buy dozens of "Praying for Good Harvests" and store them in the refrigerator at home to eat slowly.

Moreover, these executives have also seen the enthusiasm of the people in the capital for baguettes, fazon breads and cold food buffets in the Beishen Kitchen in the Temple of Heaven.

So the plan passed without hindrance.

The only controversy is actually only entangled in the way the company will present the "two-color ice cream" after ordering it.

Some people are still a bit stingy, thinking that the cost of this thing is too high.

Because of the emphasis on quality, certain imported materials will be used, at least one dollar.

Naturally, it should not be given to every customer like tea and coffee, but should only be given to customers who confirm consumption.

The worries that Song Huagui and Ning Weimin combined in private were all in vain, and no one would think that Ning Weimin's two ideas were unfeasible.

(End of this chapter)