National Tide 1980.

Chapter 798
On March 1985, 3, Pierre Carton arrived in Beijing on an Air France flight.

The purpose of the master's trip is threefold.

First, as a special guest and judge, he came to participate in the "Second Splendid Oriental Model Contest" which started in April.

Second, in June, he will hold the world's largest fashion show at the Workers' Stadium in Beijing, which is expected to accommodate tens of thousands of spectators.

The third is that he also wants to take the opportunity of this model contest and fashion show to select twelve top models from the Republic to go to Paris to be models for his latest fashion show in the second half of the year.

For this reason, not only has the influence of this model competition been upgraded again, but it has also attracted the attention of ordinary people across the country than the first competition.

The master himself has become a super VIP in the clothing industry and related foreign trade departments.

So don't look at the capital where Grandmaster came alone.

Compared with the previous large-scale group coming, it seemed to be alone and very low-key.

But the reception specifications have been upgraded instead.

Not only did Song Huagui personally drive to the airport to pick him up, but the Ministry of Foreign Trade, Textile and Light Industry sent people to welcome him, and many journalists who knew the news also went to wait at the airport early.

Even the airport specially laid out a red carpet, prepared flowers and a welcome ceremony, just like receiving a foreign head of state.

As a result, as soon as Pierre Carton appeared that afternoon, he was immediately surrounded by reporters from various countries, and immediately became one of the most eye-catching figures in the airport.

The reporters couldn't wait to attack him fiercely at the scene.

If it were an ordinary person, they would definitely be confused, and they would definitely be in a hurry and overwhelmed.

But a master is a master.

During the entire interview, Pilkardon's silver-gray hair, a pair of friendly eyes always shone with wisdom, and he answered calmly and rigorously.

All the reporters were satisfied without revealing too much inside information.

After the visit, the master even smiled habitually and said to the reporters, "I hope that you can all wear 'PC' costumes when we meet next time."

This immediately caused a burst of laughter when he said that he was attracting customers for his own business.

For nothing else, Pilkardon's clothes are really famous in the capital, and everyone knows that wearing them looks good.

But the price of 1000 yuan a piece, how many people can afford it?

The reporters present all knew that it was not realistic, and it could only be regarded as a kind of good blessing.

After that, after only resting for an afternoon, Pierre Carton started his non-stop intense schedule in the capital.

Participated in the welcome banquet, held a press conference, visited government officials at all levels, and learned about the preparations for the "Model Contest".

He even received invitations from national TV stations to shoot special reports, and invitations to lectures from the Fashion Culture Correspondence Center, the only window of the domestic fashion industry to the outside world.

It was also because of this that Ning Weimin was particularly moved.

You know, after only three days, the master himself has not even had time to take a look at the new site of Pilkardon Huaxia head office and his favorite Maxim's restaurant.

At Song Huagui's request, he dedicated an afternoon to Ning Weimin to listen to him present his detailed plan for deepening the Huaxia market.

This is enough to show that the master trusts Song Huagui and attaches great importance to Ning Weimin's proposal.

However, in the process of listening to the report, compared with Song Huagui's serious and tense mood, and Ning Weimin's careful wording, the master himself was smiling and seemed very relaxed.

After hearing the report, he only asked some questions about the general direction, without mentioning the details of the operation, and finally nodded to express his complete approval of the plan.

It is determined that the business strategy in the Huaxia region can be adjusted accordingly, and it will be implemented accordingly.

He also fully delegated power to Ning Weimin, allowing Ning Weimin to decide the negotiation with Goldlion Company.

Even Ning Weimin's idea of ​​setting up a discount store in Tianqiao shopping mall, and the idea of ​​making ice cream with Pilkon's exclusive trademark, Pilkardon also personally praised and praised it.

He even laughed childishly, saying that he had authorized so many products, and Ning Weimin was the first to think of using his own brand to make ice cream.I can't wait, and I especially hope that I can eat Pilkon's ice cream as soon as possible.

But in this way, seeing the master agreeing so happily and showing so easily, Ning Weimin himself hesitated instead.

He was a little worried that the master didn't pay attention to what he said, or didn't understand the subtext in his report.

So I thought about it for a while, and still felt that some things had to be said clearly, so I focused on the possible side effects of the discount store.

"Mr. Pilkardon, I don't know if I made it clear just now? This plan will have a major impact on our future brand positioning. At present, in the absence of means to protect rights in China, we insist on the direct sales model of franchise stores, except It is conducive to the timely adjustment of the business model. More importantly, it can keep the source of goods clear and controllable, so as to avoid and reduce the negative social effects caused by the proliferation of counterfeit goods in the future.”

"It should be said that through this method, we have performed well in maintaining the quality and reputation of the 'PC' brand. In just a few years, 'PC' clothing has become an absolute high-end clothing in China. However, this positioning, and There is a gap in the position of the 'PC' brand in the international market. Considering the country's open attitude, considering that the 'PC' brand has too many authorizations in the international market, the quality is uneven. There is no doubt that this kind of our family is in the It is impossible to maintain the situation of domestic dominance and the ability to obtain excess profits for a long time.”

"So I have to remind you that in my personal opinion, with the loosening of the domestic closed environment and more and more foreign clothing brands entering the domestic market, our 'PC' clothing will gradually return to a reasonable position for mass consumption. This process It could be ten years, or it could be 15 years. We can only delay the process as long as possible, not reverse it."

"It is based on this judgment that I propose that the 'PC' brand lower its figure in a disguised form, and use some cheap products to draw a distance from the public. Although such benefits will make the 'PC' brand more popular among the people, we can also earn money. At the same time, this is also an act of overdrafting the brand and reputation, which has a certain negative effect on the good situation in the domestic market. Although it will not hinder it in the short term, it will gradually lead to real high-end customers’ dislike and let the brand The value is diluted. A real premium brand doesn’t do that. Are you really aware of that?”

Unexpectedly, the old man smiled and nodded, and what he said was more transparent than Ning Weimin himself thought.

"Ning, I understand what you said. In fact, the reason why the French fashion industry dismissed my 'PC' brand is because I took the initiative to lower my value and turn a high-end fashion house into a middle-class consumption brand. Yes, I did take a path that was deviant and self-destructive in the eyes of others.”

"In order to break the high barriers of fashion, I took the lead in adopting the model of factory mass production of ready-made garments. I also directly sold design sketches to other factories, and only asked for a small OEM profit, so the French fashion industry despised me even more. Big. Nobody did that at all because everyone knew it would impure the status and identity that the brand represents.”

"But I did it because I realized that classics are hard to create, and fashion brands have a lifespan. Designers of clothing brands are different from painters, who usually become famous after their death. Clothing The brilliance of a designer usually only lasts for about 20 years in his life. It is not easy for anyone to guarantee that his brand and works are still popular for 40 to [-] years. If you want to make your name like Chanel, in the After the founder has passed away, the probability of a brand that people love is too low. So why don't I earn more when I can? It is for this reason that I put my The trademark is licensed to other merchants."

"I don't want to be an elite, I just want to be supported by the public. Now there are hundreds of products with the "PC" trademark printed in the world, sold in hundreds of countries around the world, everything from soap, toothbrushes, bath towels to canned sardines, This is what people love about me. My logo is my visa. I'm not at all afraid of my name being equated with daily necessities, so if someone wants to pay to put the 'PC' logo on toilet paper, I I will also happily agree. Why not? You know, it is entirely thanks to the authorization that I can make a lot of money in a short period of time. Instead, I can do more things I want to do in this limited life. Is it a good thing?"

"So you want to open a store and sell some of the 'PC' licensed products cheaply, then open it. You are helping me maximize the company's profits. Of course I support it, and there is no reason to oppose it. That's why I decided to license The original intention. I trust you very much, and I also trust Song. You have run Huaxia Company beyond expectations. Even you said that in Huaxia, you should be able to maintain the high-end brand image of "PC" for ten years, which is very important to me. It’s a kind of happiness.”

"Believe me, of course I know the disadvantages of authorization. Although this method can make my popularity reach the peak. However, due to too many and too many categories, in the end consumers have no way of distinguishing which product has been authorized and which is Counterfeit. To be honest, even if someone did put the 'PC' logo on toilet paper without my permission, consumers would just think it was real. And I've never had a problem with the quality of these products , but it’s different now. Ning, I didn’t expect that you actually found a way for me to effectively maintain the 'brand' benefits and reduce the side effects of authorization. That is to insist on direct sales stores."

"Yes, Ning, think about it, if I sign a licensing contract in the future and add an additional agreement, stipulating that the licensed products can only be sold in 'PC' direct sales stores? Then I can intervene in the production of these products ?'PC' department store, what an exciting goal. This may be a dream I can pursue for the rest of my life. Thank you from the bottom of my heart, my friend. Because of you, I may no longer have to worry about others encroaching on what I should The benefits you have. Although you are still young, your business talent is indeed dazzling, and you let me see a new world in the business field..."

At this point, Ning Weimin finally understood Grandmaster's thoughts.

To put it bluntly, the business philosophy followed by the old French man is actually very simple.

In our words, it is gold overnight, not as good as silver on the same day.

But fortunately, the era of the rise of masters was not the information age after all.

Without the Internet, without the communication channels of smartphones, it is not so fast for a brand to rot and word of mouth to collapse.

So when this method is applied on a global scale, it is a very effective strategy for attracting funds for a person's business start-up
The master relied on this to quickly realize his brand and further expand his business.

Originally, while enjoying this benefit, it is ultimately impossible to avoid the side effects of being authorized.

The master himself has been mentally prepared for this, so he only wants to have no regrets in this life.

But also thanks to the non-information age, the routine of running a brand in this era is still immature, and not many people are aware of the benefits of franchised stores.

However, Ning Weimin proved the benefits of this approach in the Huaxia region, and the master at this time has already achieved fame and is no longer short of money.

That equated to him discovering a remedy that might work, perhaps prolonging the life of the brand.

Then one can imagine how happy Pilkardon would be when he realized this.

It's no different from just spending a lot of painful money, only to turn around and pick up a bag of gold from the road.

Of course, Grandmaster had to express his gratitude to Ning Weimin, and the gratitude and excitement generated in Grandmaster's heart was still uncontrollable, which made him very excited, and it would not be an exaggeration to say that he was elated.

It's no wonder that he was smiling all the time listening to Ning Weimin's plan today.

So next, when it came to the compensation for the tie patent, Ning Weimin took advantage.

When the master was happy, the price he blurted out was already different from what Song Huagui told Ning Weimin when he was making dumplings on the fifth day.

He actually raised the cash compensation to a figure of 100 million francs.

The compensation method for sales dividends has been increased from 15.00% of profits to a full [-]%.

Obviously, the master is a person who can achieve a perfect balance between sensibility and rationality.

Even with this joy, he was still wise.

The price offered was obviously to tempt Ning Weimin to choose cash compensation.

To say that Ning Weimin really did not disappoint the old man, he chose a million francs as he wished, and signed the document.

As a result, this seemingly foolish choice made Song Huagui frown.

After he signed, although the elder sister's expression returned to normal, she said congratulations to him for becoming a millionaire.

But there was a little disappointment and dissatisfaction in her eyes, but it still revealed that the elder sister thought that Ning Weimin was short-sighted and wasted such a good opportunity.

Regarding this, Ning Weimin could only keep it in his heart silently, and find an opportunity to repay the elder sister's kindness in the future.

He was as clear as a mirror in his heart, and this matter could not be achieved without Song Huagui's good words for him.

Otherwise, no matter how particular the master is, it would be hard to imagine that he would rush to put so much money into his hands.

But to be honest, it's not that he is stupid, he doesn't know that long-term dividends are more profitable.

On the contrary, because he is also a sensible person, he is a dumb man who eats wontons and knows it well.

Think about it, he is going to Japan to cut leeks, what is missing?Isn't it foreign exchange?

The easy-to-pull tie is a good project, but in the domestic environment where counterfeit goods are rampant, it needs to be recycled slowly, and his expectations are not much.

Otherwise, he wouldn't have taken it out to save people back then.

In short, you cannot have your cake and eat it too.

To him, this million francs is completely equivalent to wanting to sleep and getting a pillow, and it couldn't be more suitable.

If the money is to be brought to Japan, it will be a bag of sand and a house of gold.

In a few years, at least several somersaults can be made, how good is that?
To be honest, in order to maximize the benefits, he even had the urge to propose another plan to Pilkardon.

It is that he does not want a penny of compensation, but only wants to get more loans from Pilkon.

A few years later, the principal and interest will be returned in full.

But then he thought about it again. The last time he borrowed money to buy paintings and calligraphy, he had been clearly rejected. The big boss seemed to hate this way of borrowing money.

It's better not to force others to make things difficult.

Don't let the big boss mistakenly think that he is a greedy and rash person.

But even so, his way of using this wealth more conveniently still made everyone feel puzzled.

Daringly, he also made two additional small requests.

One is to hope that the master can convert the money into Japanese yen and temporarily store it in an overseas account for him.

The second is that I hope this matter can be kept secret and not let other people in the company know.

"Ning, I understand that you want to convert this money into Japanese yen. After all, you are going to Japan, and the exchange rate of francs has been very unstable in recent years. But why don't you want to let the people in the company know what you have achieved? What? Is this the reward you deserve? Don’t you want to let others envy you and be inspired by it? Then how much satisfaction will you have in pursuing success?”

Ning Weimin was at a loss for words for a moment, not knowing how to answer.

This can only be said to be the great surprise of Eastern and Western cultures.

Even such an outstanding artist and businessman as the master, it seems that they don't understand the simple truth that our country's wealth is not revealed, and the light is like dust.

After thinking about it for a while, he came up with a more suitable explanation.

"Mr. Pilkardon, it is widely rumored that the Jews are the most adept at doing business in the world, and some even say that they are the most intelligent race. What do you think of this point of view?"

"Of course, this is recognized in the world, and everyone recognizes the business wisdom of the Jews..."

However, Ning Weimin spread his hands, somewhat disdainful.

"But I think it was this sentence that killed the Jews. If the Jews didn't make people all over the world realize this, if they made money and kept quiet, didn't show off, and knew how to be as humble as us Chinese. Maybe the World War II At that time, they will not be so bleak, what do you think..."

What can the master say?

Perhaps it was the first time even Song Huagui had heard such strange remarks.

So Ning Weimin's words not only made the master completely dumb, but also made Song Huagui's eyes widen, and he almost spit out the coffee he had just taken.

(End of this chapter)