National Tide 1980.

Chapter 799 The world of men

Ning Weimin lived up to the big boss's reliance.

Just when Pierre Carton and Song Huagui were busy with modeling contests and fashion shows, his contact with Goldlion soon made substantial and good progress.

Goldlion, a small workshop from Hong Kong City that originally only made ties, is also a legend among contemporary men's wear brands.

In just 30 years, it has become a well-known men's clothing brand with a complete range of products sold in more than 40 countries and regions overseas.

Moreover, it has been selling well in Hong Kong City and the Mainland for more than ten years, successfully creating the price and image of a high-end brand.

And all this is the credit of its founder Zeng Xianzi.

Zeng Xianzi was born in the mainland of China. He had just graduated from school, but he was taken out of the country by his relatives because of inheriting an inheritance.

Therefore, he has strong national characteristics, one of which is hard-working, positive and optimistic.

You know, at the beginning of the business in the 60s, due to insufficient funds, Zeng Xianzi supported an entire tie production line with only one person.

He bought relevant production equipment, drew the design drawings by himself, purchased the fabrics, sewed ties by himself, and went out to sell them by himself.He also named the tie brand "Golden Lion", implying that the brand will have a bright future.

Not to mention that this is completely impossible in the eyes of Westerners, even the colleagues in Hong Kong City can no longer do it.

The second is to be good at learning and enterprising.

Zeng Xianzi's original neckties were ridiculed by shopkeepers due to inexperience and rough workmanship.

But even so, Zeng Xianzi did not retreat, but chose to work hard to improve.

In order to improve the quality of collars, he will not only ask the shop owner who laughed at him about market demand, but also listen to opinions with an open mind.

Moreover, he also spent a lot of money to buy several famous brand ties, and carefully studied the design and workmanship of high-end products.

After repeated seams and seams, he finally mastered the technique.

Then, the product was upgraded by using imported European raw materials and meticulous workmanship.

Moreover, brand awareness has been awakened, and Zeng Xianzi is determined to go out of the low-end market and enter the high-end market.

For this reason, in 1971, he seized the opportunity of the radio station to broadcast the national table tennis team's exhibition match in Hong Kong City, and spent a lot of money to advertise himself.

And considering that "Golden Lion" has a homonym for "Golden Lost" in Cantonese, which has a bad meaning, the brand name was deliberately replaced with the auspicious "Goldlion".

In this way, the sales volume of Goldlion neckties with good quality and excellent image increased greatly, and finally became a local famous brand tie in Hong Kong City.

The third is compression resistance and toughness.

In 1974, affected by the world economic recession, Hong Kong City's stock market fell, many enterprises closed down, and countless workers lost their jobs.

What followed was a drop in purchasing power, leading to a backlog of goods.

At that time, because of panic and pessimism, many merchants played the banners of "big auction", "big price reduction" and "big jumping off the building" to attract consumers to buy.

The business has just started, and Goldlion, which has initially gained recognition from customers, was not spared from this storm.

Both sales and production have declined, and it seems that price reduction has also become the only option for Goldlion.

However, after careful consideration, Zeng Xianzi made the opposite move.

In order to maintain the high-end brand image that Goldlion has built up with great difficulty, it insists on taking the boutique route.

He not only resisted the price cut, but raised the price to sell the tie.

While everyone was engaged in a price-cutting battle to clear out the inventory, he even went to Europe to select newer products in designs, colors and styles to imitate the production and put them on the Hong Kong market.

This move made the colleagues in Hong Kong City dumbfounded, and they all thought that he was ignorant of current affairs and would inevitably suffer a loss.

However, what happened next was not what everyone expected.

Zeng Xianzi's price increase strategy and the newly produced latest tie are like a high head looking down on his peers in Hong Kong.

This suddenly raised Goldlion's status in the hearts of the people in Hong Kong City, and instead became surrounded by high-end customers in one fell swoop, which drove sales.

The final result was really shocking. No one expected that Goldlion would take advantage of the trend to come back.

When the recovery of the world economy is coming, not only those merchants who have adopted price reduction methods are half dead, but also many foreign famous brands that have been defiant in Hong Kong City for decades are also squeezed out of Hong Kong City.

However, under such a bleak market, Goldlion has completed a magnificent turnaround with brilliance, and has completely established its status as a first-line brand in Hong Kong City.

At this time, the price of the tie produced by Zeng Xianzi not only increased from 45 Hong Kong dollars to [-] Hong Kong dollars.

He also began to increase the production of lighters and leather goods.

Moreover, it has successfully extended its commercial tentacles to Southeast Asia, and established a branch company in Singapore covering the markets of neighboring countries.

The fourth is not to forget the origin, and to repay kindness.

Since 1978, Zeng Xianzi, who has developed, has been donating to his hometown of Meizhou, Guangdong.

He also donated a teaching building and a large number of facilities to his alma mater, Dongshan Middle School.

All these happened when it had not yet opened up the mainland market.

It must be without any consideration of interests, and it is sincere, and naturally won the closeness and praise of the people of Guangdong.

So in 1983, good people are rewarded.

With the rise of the first suit craze in mainland China after the founding of the People's Republic of China, when Zeng Xianzi really decided to enter the mainland market, Goldlion's business activities in Guangdong were carried out particularly smoothly.

The products he put up, accompanied by the slogan "Goldlion, a man's world", were swept away.

Especially in its hometown of Meizhou, Goldlion has won the enthusiastic support of the local government and people.

In this way, it has only been a year since it entered the mainland, and Goldlion has firmly established itself in the southernmost province of the Republic.

Zeng Xianzi also logically went northward, aiming at Shanghai and Beijing as the direction of market development.

And this is the negotiating partner that Ning Weimin needs to face—a Goldlion leader with great business intelligence and foresight, and even more commendable character and dedication to serve the country.

Not to mention that Ning Weimin has a very clear understanding of the huge scale of Goldlion in the future.

Regardless of whether he still knows that Zeng Xianzi has donated more than [-] times to the mainland in his life, and finally donated all his personal property to the country.

From what has happened so far, Ning Weimin can see how shrewd, capable, respectable and admirable entrepreneur Zeng Xianzi is.

So for such a person, Ning Weimin didn't even think about playing tricks and going around in circles, but went directly to the door to show his sincerity.

He handed over his business card, a roll-up tie and a patent document to the person in charge of Jinlilai's Beijing business.

Then I politely expressed my cooperation intention, and went back to wait for the other party's reply.

As expected, he soon received a positive response from the other party - Zeng Xianzi himself will go to Beijing from Hong Kong as soon as possible to negotiate with him in person.

Such a face-to-face meeting is of course unequal in terms of status.

After all, Zeng Xianzi is the leader of a multinational company, while Ning Weimin is just an executive of Pilkon's Huaxia Branch.

However, from Zeng Xianzi's point of view, he has no choice.

On the contrary, his impatience, which is a little bit self-deprecating, is the most natural and true reaction.

You know, Goldlion's business structure is relatively simple.

Neckties are still the core business of the company, accounting for more than [-]% of the sales profit.

So it is self-evident what the patent of the easy-to-pull tie means to the development of Goldlion in the mainland.

No one knows the seriousness of this potential threat better than Zeng Xianzi himself.

How could he not be afraid?Not anxious?not nervous?

Fortunately, although Ning Weimin took the full initiative, he never thought of bullying others and forming an alliance with Tanyuan.

Instead, based on the principle of hello, me, everyone, we are very pragmatic and try our best to plan a fairly fair cooperation plan.

Even if they actually met, Ning Weimin remained courteous and courteous, which left an excellent impression on Zeng Xianzi.

So much so that after listening to Ning Weimin's face-to-face dictation of the cooperation method, Zeng Xianzi couldn't believe it at the time, and didn't know how to react.

He originally thought that he would encounter business extortion, but he never expected to encounter such an unexpected good thing, and he really got a cooperation opportunity that would be of great benefit to both parties.

So he took this plan and looked through it for a long time before he hesitated and tried it out.

"Mr. Ning, these documents... I... can I take them back and have a good look at them, and then give you an answer? Also, please don't take offense, I would like to ask... this matter... you can really represent Is it your company? I mean... if we make a deal, will your signature count?"

Of course Ning Weimin could understand Zeng Xianzi's concerns.

So he not only replied with an affirmative tone, but also made the most reasonable explanation.

"Mr. Zeng, of course you can take these documents back and read them slowly. I even suggest that you should seek the professional advice of a lawyer for the terms that may be reached. After all, the written promises need to be strictly abided by after they are signed. We Both parties should take the most serious and responsible attitude and consider everything in advance to ensure smooth cooperation in the future."

"As for my signature, it must be counted. Don't think that I am unreliable because I am young. If you have read the patent documents carefully, you should know that I invented this tie. In addition, my job is to be responsible As for the commercial operation of Pilkardon Company in China, I don’t think anyone in the company has more say than me about the specific strategy of bringing this product to the market. This is also my boss. Mr. Pilkardon can rest assured that this The reason for leaving the decision-making power to me.”

"I even know that you will have some doubts in your heart, wondering whether you should trust our sincerity. You may also think that it is a bit unbelievable that we hold such a patent that can almost change the pattern of the tie market in the mainland, and extend an olive branch to you. Yes This point is actually very easy to explain. This is mainly because our two companies are too complementary. Although our customer groups in the mainland market should be the same, our main business does not conflict. If we belong to cooperation, we will benefit from both. Useless."

"You see, Goldlion specializes in suits and accessories, while our Pilkardon's main business in the mainland is men's suits. Your base camp in the mainland is in the south, and our company has a solid foundation in the north. The foundation for our cooperation with each other is solid. It is said to be perfect, it is like a match made in heaven. As for my roll-up tie, it is purely an accidental invention for the special needs of the mainland market. The project paid too much cost, and only wanted to get a certain profit from it. Considering the huge domestic market capacity, we can share the benefits of Yilad together, and even make a bigger cake together.”

"And once this kind of cooperation is achieved, it will last for a long time. I think we are very aware of the importance of partners. If there is no basic morality, how can we achieve trust and good cooperation? Instead of mutual suspicion, put If things get worse, it would be better to fight on our own. We really want to cooperate with you, not to form an alliance with you. How can we use patents to coerce and destroy the foundation of mutual trust?
"Conversely, what will happen if we can't reach a cooperation? Maybe we can use the roll-up tie to cause serious damage to your company's main business. Even force your company to withdraw from the mainland market. But in that case, wouldn't other tie brands not Is it coming? Will we be able to firmly occupy the tie market share in the mainland with the patent of Yilaide? Impossible."

"Not to mention the lack of legal awareness in the country, it will inevitably lead to the rampant counterfeit products in the clothing market and impact on authentic products. Even our company's main business will inevitably encounter jealousy and competition from other foreign counterparts. Then why should we be so short-sighted and do such useless efforts? Obviously, as a clothing company that also set foot in the mainland earlier, instead of fighting against each other, it is better for the two of us to join forces to fight against latecomers and increase the profits of our cooperative business, which is the best choice."

"Finally, there is a personal reason. I admire Mr. Zeng for your kindness. You have helped the Mainland a lot. I am happy to help you as much as I can and watch your business flourish. So I will never force you Mr. Zeng signed any unequal treaty, even if we disagree on many issues, it doesn’t matter. We can sign the terms that can agree on it first. Just like the Sino-British negotiations, seek common ground while reserving differences. Take your time, and the problems will always be resolved reasonably Yes. What do you say?"

Zeng Xianzi was astonished and amazed by these words, and he couldn't help but agree, feeling uneasy.

I can only say with emotion, "You are young and promising. Mr. Ning, your thinking and structure are really amazing, it opened my eyes."

After pondering for a while, Zeng Xianzi didn't know whether it was intentional or simply curious, and then he didn't continue to talk about cooperation. Instead, he asked some questions that seemed to be destructive to cooperation.

"Although you have already transferred the patent to your company. But I'm still curious, how do you personally evaluate the value of this patent? In your heart, what do you think the value of this easy pull tie project is?"

Ning Weimin replied very happily, "I estimate that the reasonable transfer fee should be 1000 million. Because if it is done well, the profit of this tie should be worth [-] million conservatively. It depends on how it works."

Zeng Xianzi frowned, "Then how much did you sell it to your company? Do you know how much I am willing to pay for your patent?"

To develop according to this path, I am afraid that under normal circumstances, it is Ning Weimin's turn to worry.

However, Ning Weimin shook his head indifferently.

"Mr. Zeng, you may not believe it. I originally decided to give this patent to the company for free. Although Mr. Pilkardon didn't give me 1000 million, he could take it away for nothing, but in the end he still followed his inner standard. Gave me a lot of material compensation. I am already very satisfied with it. So no matter how much you are willing to pay, it is meaningless to me. Just like you run a business, it is obvious that a businessman is in business to pursue profits. But why do you always have to Giving away the money you make in your pocket? Right? Some things are not about money. It looks silly, but it's still true..."

Now Zeng Xianzi was really happy.

I couldn't help stretching out my hand, "Okay, great. Young man, you really impress me. Although I still need to study the documents carefully, you have convinced me that I am willing to trust you. Let us work together, Make it happen. I'm really looking forward to joining forces with your company."

(End of this chapter)