National Tide 1980.

Chapter 804 Extraordinary News
"News! News! Big news!"

"The four largest murals in my country have been completed in the Beijing subway!"

"The Beijing Municipal Government has decided to expand the travel area for foreigners in the capital from April 4st!"

"The Pierre Carton clothing company is in contact with the international movie star Alain Delon, and sincerely invites Zorro to shoot a TV commercial!"

It was close to five o'clock in the afternoon, when the rush hour was coming.

On a newsstand by the street, two stacks of [-] copies of the "Beijing Evening News" had just arrived.

The stall owner took the time to arrange the newspapers, and according to his usual habit, while browsing the headlines of the newspapers, he yelled hard at the flow of people on the street.

Needless to say, no national event is as effective as the name of "Alain Delon" and the signboard of "Zorro".

Although passers-by were completely indifferent to the first few sentences, but as soon as the last sentence was uttered, there was a different movement in front of the newsstand.

To use an analogy, it was as if the stall owner had learned Monkey King's body-fixing method, and immediately stopped several people who passed by the newsstand.

Two people walking together immediately turned back, and a cyclist also braked to a stop on the side of the road, and then fell back on his legs.

"What what? What did you call? Alain Delon?"

"That's right, it's Alain Delon!"

"The one who played Zorro?"

"Which one else could it be? In addition to Zorro, they also played "Black Tulip", and it's showing in theaters now. It's hard to get a ticket!"

"Then...well, give me a copy. Hey...where is this, why isn't there?"

"Yes, don't read the front page, look for it in the upper right corner of the third page..."

"Hey! It's just such a little content..."

"Hey, look at what you said. This is not "Popular Cinema", but the evening paper. I can give you an update. You also plan to see how "Black Tulip" and "Zorro" are made?"

"Hey, you're right, I won't choose, give me one."

"I want it too, I want it too, have one!"

Next, there is no need for the stall owner to yell anything, the crowds flocking to the newsstand are enough to attract the steady stream of customers behind.

As a result, a [-]-[-]-word report sold out the "Beijing Evening News" half an hour earlier in the city.

Even this phenomenon became local social news in the capital, and it also led to a huge increase in the number of people who went to the post office to pay the annual fee to subscribe to the newspaper.

You know, many people who are used to reading newspapers on this day have to spend money to buy newspapers, so many people who have a long-term habit of buying newspapers did not buy the evening paper of the day.

A similar situation only happened when Mrs. Thatcher fell in front of the Great Hall of the People a few years ago.

This shows the attraction and influence of Alain Delon to the general public.

The follow-up impact is even beyond the expectations of those who concocted this news.

Because neither Pierre Carton, Song Huagui, nor even Ning Weimin himself thought that this piece of news just for testing the water would be so hot that it could boil the water.

It was only the next day that Pilkardon's telephone became a hotline.

Many film and television-related newspapers and magazines called to inquire about the news and issued interview invitations.

For example, "Popular Movies" and "Television Weekly", as well as national TV stations, Beijing TV stations...

Such authoritative media all expressed concern about this incident.

Even the Ministry of Textiles, the Ministry of Light Industry, and the Ministry of Culture also specially sent people to call to verify whether the situation is true.

Ever since, the whole Pilkardon company was in a mess.

At the end of the day, almost everyone answered the phone with a hoarse voice.

Not to mention the front desk, that's my job, no matter how busy or messy it is, I can't complain, at most, I just hang on to the phone and don't let go.

But other departments also had constant phone calls, which undoubtedly seriously affected the normal operation of the company.

Because many customers who have business dealings with the company, as well as acquaintances or relatives and friends of employees in various departments, also called to inquire about relevant information out of curiosity.

Song Huagui came to work at [-]:[-] in the morning, and almost everyone he saw along the way into the company was on the phone.

"No, no, no, I don't know. I really don't know. I'm in the customs clearance process. Who does the company hire to shoot advertisements? Do I need to inform me? I only found out about this after reading the newspaper. Can I say What? I don't know anything..."

"Our company has no follow-up progress. Alain Delon will not come to the Republic, not sure? If he comes, I will tell you as soon as possible. Okay? I have a lot of things today, sorry, sorry, I really have to hang up. Hey, Don't worry, there's no problem. If he really comes, he will definitely get his autograph for you..."

"No, no, I have nothing to say. Our company has confidentiality requirements, so we can't disclose it. I can't do anything about it. No, no, it's not meaningless, our foreign-funded enterprises are not iron rice bowls. If you say it, you can open it, and you can punish it. Yes. If you don’t want to resign, come to our company to ensure that you have first-hand information..."

"Yes, we are indeed negotiating. Your Jingcheng advertising company responded quickly enough. Of course, the production fee must be indispensable. At least hundreds of thousands, maybe millions. But if the negotiation is finalized, the shooting is likely to be in the Overseas. Although domestic advertisements need a qualified advertising company like your company to put them in. But do you have this level of production? Do you have the strength to go abroad to shoot advertisements? Okay, I understand, you are Dentsu Advertising Company alliance partners, I will explain this to our company..."

It was in such a lively atmosphere that Song Huagui had to temporarily rent another six suites from the Chongwenmen Hotel.

Temporarily let people in various departments of the company who need to call to contact the business use it to maintain normal office work.

Even she herself took the materials from the office and hid out.

But it wasn't over yet, another day later, letters from movie fans in Beijing began to pour in like a tidal wave.

It's like Alain Delon hiding in Pilkardon.

At that time, the front desk of the company saw the postman bring two large packages and thousands of letters, all signed by Alain Delon.

Immediately dumbfounded, I don't know how to deal with it.

What makes them even more embarrassed is that the daily official letters are also hidden in these emails. This project is too big, how to choose?

But having said that, the more unbearable the situation is, the more it proves that Ning Weimin is wise and has a unique vision.

After learning that the major franchised stores in Beijing once again ushered in a wave of sudden surge in performance due to this news.

Neither Pierre Carton nor Song Huagui had any hesitation about this matter.

They even brought in Ning Weimin and reconvened a meeting to discuss whether planning and organizing a visit to China by Alain Delon would bring greater benefits to the company.

Then on this matter, the three reached a new consensus.

Immediately afterwards, Pyle Carton took the initiative to set aside half a day to make overseas phone calls to communicate directly with Alain Delon himself.

Use the relationship of friends to bypass the economic agent and send a formal invitation to him.

Afterwards, after receiving the positive attitude of Alain Delon himself, Pierre Carton worried that the delay would change, and began to urge the French head office to quickly issue a contract and sign a contract with the other party's agent.

At the same time, he also asked his subordinates in France to send someone to start contacting with Catherine Deneuve about shooting the advertisement.

In this way, after another ten days, the French headquarters finally sent the good news that the dust had basically settled through a fax machine.

Alain Delon has officially signed a contract to take over the advertisement of Pilkardon at a price of 300 million 50 thousand francs, and is expected to visit China one year later with the arrangement of Pilkardon.

Catherine Deneuve also expressed her willingness to accept the invitation to advertise.

It's just because Ice Beauty is filming a movie herself, and the time schedule is hard to grasp. Regarding the specific details and final price, her agent can only further negotiate with Pilkon Company.

So on April 4, news about Alain Delong appeared in the newspaper again.

Only this time, the "Beijing Evening News" was not the only one publishing it.

The nationwide "Guangming Daily" and the new issue of "Popular Movies" also published this news.

In addition to distributing recent photos of Alain Delon, the article also introduces Alain Delon's film works and life in recent years, as well as the lace news of commercials and brand endorsements during his brilliant career.

Now, it has really become a national sensational cultural event.

Chinese people who are very unfamiliar with the behavior of celebrities accepting commercials are delighted at the same time that they may see Zorro's true face.

Only then did I realize that the price of a foreign film star's advertisement was almost equal to the annual output value of a factory.

Naturally, this has sparked widespread discussion.

Some skepticism about celebrity advertising in the capitalist world is inevitable.

For this reason, even Liu Xiaoqin and Chen Ye had a lot of trouble advertising for the altar palace in the first few years.

But the good thing is that Liu Xiaoqin and Chen Ye's remuneration was secretly stuffed by Ning Weimin, and Li Hanxiang authorized the altar palace to use movie screens as advertisements in name.

The responsibility of the two domestic stars is not big, just come forward to clarify.

And the contract between Alain Delon and Pierre Carton belongs to Zhou Yu of France playing Huang Gai.

Chinese people are also unwilling to interfere too much.

Therefore, the tolerance shown by the public opinion is much milder than when Li Moran filmed the "Sanjiuweitai" advertisement in 1989 in history.

What's more, I am happy that I can get in close contact with Alain Delon, and that my country can attract such a famous international celebrity.

It has to be said that the Pilkardon Company has really benefited immeasurably from this matter.

Don't look at Alain Delon, who is far away on the coast of Nice, France, just nodded, but people can fight cattle across mountains while lying on a yacht, and such a tornado can blow up in the ancient eastern country, driving up Pilkardon's national sales [-]% higher.

This is more effective than most companies spending real money on advertising every day.

The good reputation of actively promoting the cultural exchanges between the two countries has once again fallen on Pilkardon's head, and the upcoming model competition has been shrouded in a layer of sacred and pure light of international friendship.

On the same day as Alain Delon's news, the news that the Wham & Mighty band was about to perform in China was completely overwhelmed, and almost no one paid attention to it.

It has to be said that the Mighty Band was backed enough and was ruthlessly cheated.

But after this matter was implemented, how to judge meritorious deeds and rewards undoubtedly once again became a matter that deeply embarrassed Pilkon and Song Huagui.

Has anyone seen such a subordinate?
Come up with whimsical ideas at every turn, make some movement, and let the company's business surge.

Just like a good fortune boy, it is much more effective than the beckoning cats offered by the Japanese.

So after private communication, an unexpected big pie finally landed on Ning Weimin's head.

Piel Carton, who held 5.00% of the shares in Huaxia Company, and Song Huagui, who held 100% of the shares, both intended to make him a partner of the company. They agreed to share [-]% of the shares in proportion, and transferred them to Ning Weimin at a price of [-] million.

(End of this chapter)