National Tide 1980.

Chapter 803 Black Tulip
The improvement of sales performance, the recognition of the company's colleagues, and the convincing of the partners.

Such solid work performance and work ability will inevitably make Pierre Carton and Song Huagui pay more and more attention to Ning Weimin.

In addition, Ning Weimin didn't take credit for it, didn't take pride in it, and bowed his head willingly as a ox.

If such a subordinate cannot win the favor of the boss, then the boss is probably too ignorant.

So no matter what Ning Weimin's nominal position is, no matter who the head of the operation department is, it doesn't matter.

Ning Weimin seemed to be distinguished from all the company's executives, and he actually became the third person in the pick of Pilkon Huaxia Company.

The specific manifestation is that after every regular meeting of the company, Ning Weimin is often stayed by Song Huagui to accompany the big boss and the second boss, and then hold a small meeting exclusively for the three of them.

Many issues related to the overall development of the company, selection criteria for model contests and fashion shows.

Both Pierre Carton and Song Huagui would discuss it with Ning Weimin individually, listen carefully to his views and absorb their opinions.

On the other hand, they trusted Ning Weimin almost unreservedly for his work needs.

For example, after Goldlion's ad was broadcast on national television, Pilkardon's original 50-second ad was dwarfed and ineffective.

This is because the pictures were deleted, and the continuous content that originally complemented the music appeared to jump and split.

Second, there is no prominent slogan in the advertisement of Pilkardon, which is overwhelmed by Goldlion's "men's world" in terms of momentum.

Therefore, Ning Weimin considered that domestic audiences had been watching such advertisements for two years, and they should have been tired of seeing them for a long time.

Coupled with the fact that the company is now starting to deploy across the country, it is obvious that new ways of publicity are needed under the new situation.

He naturally thought that it was time to shoot a new advertisement that could better stimulate customers' emotions and show Pilkon's high-end positioning.

Then he casually mentioned it to Song Huagui.

Unexpectedly, Song Huagui agreed very happily, and nodded to him on the spot, "If you think it's time to shoot, then shoot it. As for how to shoot, you have the final say on how much to spend. You are always right about product operations. Anyway, I Your judgment is not as good as yours, so you have to decide for yourself.”

Well, although this sense of trust is warm, it is also equivalent to setting up Ning Weimin.

Originally, he wanted to be lazy and leave this matter to others, but of course he couldn't play the Great Teleportation now.

So I had to think about the advertising plan myself, carefully thinking about what kind of advertising would be effective, and what kind of advertising words could achieve the effect of Goldlion.

It’s just that this matter is not so easy. Good advertising ideas are often a flash of inspiration, which is hard to come by.

Ning Weimin thought for several days but couldn't come up with a good idea, his brain hurts.

But it just happened to be such a coincidence that when Ning Weimin was at a loss what to do, he caught up with the neighbor Master Mi who sent two movie tickets, and solved this problem unintentionally.

what's up?
After so many years of Ganqing, the No. 2 courtyard of Fan'er Hutong has a special benefit.

That is, whenever the Daguanlou Cinema shows any good movie, Master Mi will surely inform the whole theater, and warmly invites the neighbors to go to him to watch the movie.

Ning Weimin was originally the one who ran the most diligently, but he did not suffer less.

Although he is doing better and better now, he stays at home less and less.

But Master Mi still didn't pull him down. Instead, he took his time into consideration and reserved a ticket for him on weekends.

Whenever there is a new movie or a good movie, they will definitely send two evening tickets a few days in advance, and Ning Weimin will decide whether to go or not.

This time, Master Mi sent the movie tickets of the French movie "Black Tulip".

Ning Weimin actually went to see it, and was deeply touched. The next day, he ran to Song Huagui to make a strong request.

"Sister, I have an idea. Our new advertisement doesn't need any special creativity at all, as long as there are special people to shoot it. As long as French movie star Alain Delon can be the image endorsement for Pilkardon men's clothing, it is guaranteed to be a national sensation! "

It is really a good idea to say what he said, and there is absolutely no exaggeration or unrealistic element.

Because although 40 years later, the younger generation of audiences are no longer familiar with Alain Delon, but the contemporary audiences of the older generation who came from the 80s and [-]s have a soft spot for this "most handsome man in France in a century".

You know, as early as 1979, "Zorro" starring Alain Delon was one of the first Western films introduced by China and was released in mainland China.

According to statistics, more than 7000 million viewers bought tickets to watch this movie at that time, which can be called an astronomical figure.

So Zorro, played by Alain Delon, became popular all over the country just like the Marvel superstar 40 years later.

Following Takakura Ken, he became the second foreign movie star to hang a whirlwind in the Republic.

To be honest, the movie "Zorro" has nothing remarkable about the plot.

It is good-looking and lively, but it is very routine. It is Alain Delon's personal style that really attracts the audience.

When he starred in this film, Alain Delon was already a well-known international movie star, almost 40 years old, and he was in his prime.

The charm of a mature man unfolds across the board on the screen, his image is handsome, suave, mighty, alert, chic and confident.

Coupled with Tong Zirong's elegant and gorgeous dubbing, it is the icing on the cake.

This makes Alain Delon's image of a Western swordsman who is chic and humorous, yet romantic and graceful, deeply rooted in the hearts of the people.

As for this year, "Black Tulip", which has just been introduced and released, is actually an early work starring Alain Delon in the 60s.

When Alain Delon starred in this movie, his acting skills were still quite young, and his temperament was also slightly immature.

But even so, the unique design of the twin brothers in the movie plot, and the exquisite beauty of Alain Delon in his 20s.

It still made this movie deeply loved by the general public, and even made Alain Delon's reputation in the Republic reach its peak.

Among other things, the movie market in mainland China has started to cool down due to the popularization of television in the past two years.

But Alain Delon did it with ease.

Nothing else, just because this guy is really handsome.

Although some contemporary movie stars in various countries are beautiful men and women.

But like Alain Delon, the handsome man who was handsome when he was young, handsome when he was middle-aged, and handsome when he was old, still stands out and is unforgettable on the screen.

Although Alain Delon is deviant, it is not too much to judge him with the simple and rude label of scumbag.

But the reason why he can be so scumbag is because he is handsome. The French even said that he "drained the beauty of French actors."

So aside from the so-called moral issues, no one can ignore his charisma and achievements as a movie star.

His handsomeness has even created the achievements and careers of many well-known Hong Kong filmmakers.

For example, Chow Yun-fat's famous TV series "Shanghai Beach" is an imitation of his 1970 movie "Dragon and Tiger".

Xu Wenqiang's style and demeanor are completely re-interpreted by Alain Delon.

Wu Yusen also created the pony brother in "A Hero" and Xiao Zhuang in "Blood Heroes" based on Alain Delon's "Lone Killer".

To be honest, it is completely logical that Alan Delong became popular in the mainland and captured the hearts of thousands of people.

He can be so handsome, it is simply a gift from the gods, and it is a miracle in the world.

Sure enough, as a woman, and a woman who is the godmother of domestic fashion, Song Huagui is even more determined to control the party.

When she heard the idea, her eyes lit up immediately, she praised it again and again, and she was very enthusiastic.

It's just that there is still a very real problem in front of her, and she can't help worrying about it.

"Weimin, but the problem is that Alain Delon is a big name in the world. He used to be the most expensive movie star in France, with a salary of 500 million francs. The salary of this movie is probably equal to our company's annual salary in the mainland. The sales have already increased. Can we afford to invite such a famous international movie star to shoot commercials?”

Ning Weimin thought about it seriously, and he said so.

"Sister, we might as well ask Mr. Pilkardon about this matter. He knows the international market of advertisements and models best, and Alain Delon is French like him. Is there any possibility of manipulation? The master should be able to Give reliable advice. Besides, making commercials is much easier than filming after all. It should not be too expensive for a few days at most. Anyway, we made a lot of money selling to Goldlion during the advertising period, so we should earn less. Hey. My personal opinion is that a price of around 400 million francs is worth fighting for. It is worth it. Think about it, the current popularity of "Black Tulip" can at least guarantee Alain Delon's popularity for a year. Popular hot spot. So as long as this ad is broadcast before the "News Network", the whole country will go crazy!"

Song Huagui thought about it for a while, and it was indeed the same.

So without any hesitation, Ning Weimin and Ning Weimin went to discuss this matter with Pilkon.

Unexpectedly, as Ning Weimin said, he learned the most detailed information about Alan Delong from the master.

Master Dare to Love once fell in love with the European actress Jenny Molu at first sight, and they have lived together for many years.

He is very familiar with the French film industry, and he has been friends with Alain Delon for many years.

According to Pierre Carton himself, from the 60s to the 70s, Alain Delon can be regarded as a world-class men's fashion benchmark, and has always been a representative of the casual style of the mainland.

In the past 20 years, it has been as famous as James Dean and Marlon Brando in the United States, and has great influence in Europe, America, South America and Asia.

Especially in the 70s, this was the period when Alain Delong was masculine, elegant and handsome, and the overall male charm was at its peak.

For ten years, he endorsed the Japanese men's brand D'URBAN with astronomical advertising fees, and shot a number of commercials that are more lifestyle-oriented.

But now this situation has changed.

Since he is over 50 years old, Alain Delon is facing the embarrassing situation of getting old, and most of the brands he endorsed will no longer renew his contract.

If you really want to find Alain Delon to shoot an advertisement, about 300 million francs will be enough.

However, in terms of age and appearance, the 50-year-old Alain Delon obviously does not meet the brand positioning and image requirements of Pilkardon, and it is impossible to expect Alain Delon to have a perfect image in his prime.

In addition, Alain Delon's third marriage derailment in recent years was exposed, and his international reputation fell to the bottom. This made all the brands that asked him to endorse him deeply worried about this, and some even terminated the contract early.

Therefore, Pierre Carton gave the opinion that the plan to find a French movie star for the advertisement is feasible, but it should be replaced by someone else.Otherwise, you will take greater risks.

But even so, Ning Weimin did not change his opinion.

On the contrary, he strengthened his idea and persuaded him very patiently.

"Mr. Pilkardon, our domestic situation is actually very special. Because it has been too closed for many years, our people don't know anything about Mr. Alain Delon's bad love history. For the same reason, our country introduced Alain Delon The timing of the film was late, so that although Alain Delon's stardom in the world has been bleak and his reputation has been discredited, he is now very popular in our Republic."

"I can say that because of the release of the two films "Zorro" and "Black Tulip". Alain Delon is the embodiment of the western swordsman in our Republic, and he is more famous than any foreign movie star. You are Inviting all the movie stars in France will not have a greater social impact than him alone. Isn't it worth hiring him?"

"So I think that all the risks you worry about do not exist. On the contrary, there is no other brand competing with us. It is a rare luck to invite Alain Delon to shoot commercials at a lower cost. In fact, Alain Delon The image has nothing to do with the imperfection of age, this gap with the imagination, on the contrary, will make the audience in our country feel a sense of curiosity and intimacy."

"Our audience is very emotional. As long as they really like a movie, they will not forget how attractive the characters he created because of the aging of the actor. Last year, an actress named Chen Sisi came to the mainland from Hong Kong City. It also caused a sensation. Wherever she went, the audience was very enthusiastic. Even if she has only one movie "Three Smiles" released in the mainland, and she is over fifty years old, it doesn't matter if she is no longer what she looks like in the movie."

"Let's put it this way, I'm absolutely sure that if Alain Delon can film an advertisement for our company and broadcast it in the mainland in time, this advertisement is likely to become a classic of our mainland advertisements and will never be forgotten by this generation. I It can even be asserted that as soon as this news is announced, it will cause quite a stir and attract enough social attention for our Pilkardton."

"If you don't believe me, we can first unilaterally release the news of our contact with Alain Delon on this matter, and observe the domestic situation first. I believe that the facts presented will definitely surprise you, so re-evaluate this advertising plan."

I don't know if Ning Weimin's persuasive power and self-confidence are really irresistible.

It was also because of his repeated successes, which always brought surprises, that Pierre Carton's trust in him had reached a level of blind obedience.

Anyway, when he said this, the master believed it as if he had been enchanted, and changed his original opinion very happily.

"You convinced me. I respect your opinion."

Then he asked him with great interest.

"I'm curious, if we needed to do another ad for women's clothing, given the situation in the Republic, who would you choose based on your knowledge of France? You would never choose another woman from the 70s and [-]s. star?"

Ning Weimin didn't expect the master to ask such a question, and saw Song Huagui looking at him with inquiry and a smile.

He couldn't help but think about it seriously.

After a moment, however, he shook his head.

"Sorry, I don't have any candidates for your reference. Originally I wanted to say Catherine Deneuve. Her ice beauty-like charm in the movie "Beauty of the Day" is recognized all over the world. Especially "The Last Metro" ", was released in our mainland in 1980. In the Republic, her romantic image still has a certain reputation and fan base.

"But the problem is that she has a high reputation in France and has been famous for a long time. It should be expensive to hire her. The current business structure of our Huaxia head office mainly focuses on men's clothing, which is in line with the actual market situation. It is difficult to increase the proportion of women's clothing sales. , I am afraid it will still be like this in the next few years. So it is not realistic."

"If it were Isabel Adjani, the image might be even better. But she has won the Cannes Best Actress in recent years, and it is the glory period of her career. Asking her to shoot commercials should be cheaper than Alain Delon's asking price. It must be quite high. However, in our country, because she has not yet introduced a work, her reputation is not obvious. So it is not suitable at all. I think this issue... Let's think about it in a few years."

Ning Weimin never expected that Pierre Carton would actually smile, "200 million, Catherine Deneuve. How about it?"

"What?" Ning Weimin was surprised now, he suspected that his ears had misheard. "You mean... 200 million, 200 million francs, you can hire Catherine Deneuve to do commercials for us?"

"Yes, in the French film industry, the remuneration of actresses is not too high, and usually lower than that of male actors. And she still owes me a big favor. I think she will accept this price. The thing is, it's just the actors' commission. We're going to add some filming costs. Would it be a good deal if the finished commercial would only air in the Republic?"

At this time, Ning Weimin really felt a kind of pleasure as if he couldn't follow his words.

"It's a good deal, it's a good deal! It's good for our commercial shooting to be life-like! As long as the actors show their personal style and taste, it's enough without too much production cost!"

Pierre Carton and Song Huagui smiled heartily, and they finally found their own comfort from Ning Weimin's impatient excitement.

(End of this chapter)