National Tide 1980.

Chapter 918 The Virgin Mary

"It's delicious! It's delicious! I'll give this dish [-] points!"

It's such a wonderful change of mind.

After Zou Guodong tasted the popular product in the store - Doria Rice with Hot Spring Egg and Meat Sauce, he finally expressed his praise from the bottom of his heart.

And this is exactly what Ning Weimin is happy to see.

"Not bad, old Zou. Do you understand why I called you here now?"

"Understood, understood."

Zou Guodong, who was still immersed in the taste of the food, wiped the corners of his mouth contentedly, and expressed all his feelings about the ups and downs of his mood, from black to fan.

"Yes, really! When I came here, I was worried that there would not be a decent restaurant here. After all, everyone's usual thinking is-Western food = Western = modern = noble = unaffordable. I didn't expect that although the location of this restaurant is terrible, the store The environment inside is okay, it can be considered comfortable, with a small atmosphere, and the smell of the smelly fish and rotten shrimp outside seems to be isolated. After sitting down and ordering, when I saw the menu, I was worried that it was too cheap and I couldn’t eat decent food Unexpectedly, the taste is really good! Especially this dish, I have to say that I am quite satisfied. I am really not sure if it is an Italian dish, but I really like the taste of this dish!"

"Haha, Mr. Zou, you've got your point. The core advantage of this restaurant is its extreme cost-effectiveness! Western food that is better than it is not as cheap as it is, and the food that is cheaper than it is not as good as it is. So don't look at this restaurant The location of the restaurant is so poor, but there are still a large number of customers who come to the door by themselves, and even go over the pile of vegetables to become loyal repeat customers here. I don’t know if you have noticed? The customers here are across age groups and occupations. Broadband for customers, young and old alike..."

Zou Guodong couldn't help but yelled out in surprise, "If this is the case, why are you still staying in Japan? You might as well go back with me..."

Ning Weimin smiled, "In order to achieve this, Salia took a different approach in terms of business model, adopting the model of 'self-built supply chain + central kitchen'. Salia has many chain stores, all managed by The company uniformly distributes semi-finished products, that is, pre-made dishes. When it is open, the back kitchen of each restaurant only needs to do simple processing. Salia's boss claimed in the program that "Salia's back kitchen does not have a kitchen knife"... "

"The second thing that is also very intuitive is the marketing expenditure. Salia will occasionally do some activities, but the expenditure is limited. And almost never advertise. Because the customers of this store are ordinary people who cannot afford Western food and do not want to earn high-end Customers’ money is all based on word of mouth to spread the name of the store. Therefore, customers are all repeat customers who come to the door for the high quality and low price here. They don’t care about the bad location of the store, and they are really happy to promote this store. And People who have never eaten it often become repeat customers after eating it once. Therefore, in terms of advertising and marketing, Salia can also save 15.00%.”

But after laughing, he couldn't help revealing the mystery to Zou Guodong very patiently.

"The Japanese's fine-grained operation is admirable. Salia's boss racked his brains to figure out how to eliminate time waste and save money. In order to control labor costs, Salia implemented a full-time and part-time employment model. The key points Assess the 'person-hour turnover', that is, the turnover that an employee can achieve in one hour, and pay attention to the labor efficiency per unit time."

"Ah! What? So low!"

"Yes." Ning Weimin nodded first, and then asked a question suddenly. "Mr. Zou, have you counted how many waiters there are in this restaurant?"

I'm gratified that I don't want to be a secret anymore, and just tell the core content directly.

"Don't worry, listen to me slowly. I really never fight uncertain battles. I have investigated these situations before going abroad."

Ning Weimin waved his hand to make Zou Guodong calm down, and toasted him with the red wine, and continued talking after drinking.

"Ah! Airplane meal? So that's how it is!"

Ning Weimin suddenly realized that this was the age gap.

However, he also focused the issue on the most sensitive place at once.

When he said this, he found that Zou Guodong's eyes were obviously paying more attention.

He hurriedly turned his head to look, and it took him a while to come back, and then confirmed with Ning Weimin in an extremely shocked tone.

"The easiest thing to figure out is the cost of the house. As you can feel from the moment you come, the location of Salia's store is extremely poor. The owner of this restaurant never picks a prime location. It even goes the opposite way. When choosing In terms of address, most of his stores are opened in the third-rate corners of third-rate shopping malls, and the rent is super cheap. And he also specializes in 'picking up leaks', and loves to accept restaurants that have closed down. Then he directly changed the signboard, and the interior opened after a simple change , greatly reducing the decoration cost and decoration time. So in this item, Salia saved 5.00%.”

"The competition in the Japanese catering industry is fierce. This is true. Especially in Tokyo, unlike our country, the labor, rent, and ingredients are all cheap. And there are many choices for customers. Because there are too few restaurants in our capital, there is no lack of customers. But not in Japan. There are all high-end, mid-range, and low-end restaurants from all over the world. If you want the restaurant to make some money, you must have a good location, good decoration and service, and the taste of the food must not be bad. , and often do promotional activities, advertising and so on. These are all costs."

Zou Guodong nodded, and silently calculated the numbers in his heart.

"What? Don't have a kitchen knife? Then... then is this still a kitchen? Wait, wait... And what did you just say about the supply chain, the central kitchen, and each restaurant has its own kitchen, what is this? What do you mean? Tell me more clearly, why do I feel like there is an extra kitchen, and the cost has increased again?"

"Yes, yes, not only students, staff, but also the elderly, housewives, and even single people, whether it is a gathering of friends or a family dinner, can come here. And the key is that no one here will feel that the consumption is not enough. Come on, I think the dishes we ordered are a bit exaggerated, but there are no shortage of others. There is not a table with a pair of cups, plates and dishes. Especially those who are married and bring children, even if there is no money in their pockets. How much. You can also wave your hand here and say "whatever you want". As a father, as a person who once walked home to save a few cents on the bus fare, I can understand that this should be the biggest of happiness."

"That... plus the due profit, this is 30.00%. It is basically close to the domestic situation. But it is not enough to support such a cheap price. You just said that it is the average situation in the industry, I think so, Sa At best, Liya won't pay any compensation. From this point of view, the bulk of savings is still in the latter two items."

Nouns that everyone will know in the future are still unpopular knowledge in this era.

"This boss also boasted a series of his efficient work skills on the show. For example, he specially designed a mop that can discharge water automatically to improve the efficiency of mopping the floor. His waiter does not use a tray to serve food, because the tray can only be loaded one at a time. Two dishes, and if you use your hands directly, you can serve three or four dishes at a time. After returning to the kitchen, you have to take away the empty dishes. He also invented a self-made cutting machine for tomatoes. Cut open, the whole process only takes a few seconds."

"Haha!" It was the first time that Ning Weimin felt Zou Guodong's sense of humor so fully, and couldn't help laughing out loud.

Zou Guodong was taken aback immediately because he was not cold.

Seeing that Zou Guodong was completely unimaginable, he seemed a little unable to digest such information.

"No way? There are... only three people! Such a big restaurant! According to common sense, if there are not ten people, there must be seven or eight!"

"Hey, this is the strange thing. It is also the biggest business secret of Sarria. To tell you the truth, I just figured out this matter recently. It is also a coincidence. For a while, Fuji TV happened to be incredible because of Sarria. I went to the main store of Salia to do a program. In order to appease the customers’ concerns caused by the low price, the boss of Salia made a special appearance on the restaurant and introduced the operation of the restaurant. I learned about the customers’ concerns Things you can’t see from the angle. I figured out how Salia worked so hard, and finally saved money on her teeth through various methods.”

"According to what I have learned, in the catering business in Japan, the average cost of the industry is the ingredients. Food in Japan is relatively expensive, and this accounted for at least one-third of the operating cost. The second is a large part, accounting for One-fourth of the cost is labor. The third is marketing expenditure, including advertisements and promotional activities, which is about one-fifth. Then add [-]% of the rent, so the calculation is not just There was only a single-digit profit left. But later, I came more times, and went to other branches of this restaurant, and I gradually figured it out."

This time, before Ning Weimin had finished speaking, Zou Guodong agreed again, and even added something.

Speaking of this, Zou Guodong's eyes became more urgent, and he couldn't help urging, "Stop talking nonsense, hurry up."

"Let me just tell you this. This central kitchen is the real kitchen. It is responsible for frying and frying. It is the place where the chef works. It is also the only kitchen in Salia. So the things made in this kitchen are not for a The restaurant is made for the restaurant owned by Salia. As for the kitchen of each restaurant, it is actually simplified, not to mention that there is no chef, and it does not have many kitchen functions. It only needs to have refrigeration storage and The heating function is just fine. To put it bluntly, Salia’s store can basically be operated like a fool. Even during busy lunch hours, the entire restaurant can be handled by only two or three people. By the way, have you ever eaten airplane meals? Just understand Salia's model as an airplane meal..."

"Mr. Zou, in fact, you are not the only one who is curious about how Salia can make money while maintaining such a price and quality. To tell you the truth, I was also very surprised at the beginning. Because I just do catering Well, the purpose of coming here is also to open a restaurant. But I, like you, did not understand the cost at first. Or it should be said, it is precisely because I work in catering that I do not understand this. Accounts. Not for anything else, just because according to the report issued by a Japanese professional evaluation agency, the average profit of the Japanese catering industry is only [-]%..."

"What else!" Seeing that Zou Guodong finally understood, Ning Weimin could continue talking.

"... But the question is, how does this restaurant do it? You can have a good meal for [-] yen, you can have a party with friends for [-] yen, and you can order a variety of dishes for [-] yen. A table of food. How does this restaurant make money? The price is low, the environment is good, and it’s still Western food. Charity! What Salia, why not call it the Virgin Mary..."

For this reason, he thought about it carefully, and finally found a fairly suitable angle and example.

"Haha, okay, I'll say it."

Needless to say, Zou Guodong suddenly became enlightened. "I finally understand that all the dishes are prepared in one place and then distributed to other restaurants. If there are guests eating, the waiters are like flight attendants, as soon as the food is warmed up and served. It's okay, an airplane is so There are many guests, and two or three stewardesses can serve well. Not to mention, this is really easy, and it really doesn’t need a chef in the kitchen. This idea is really brilliant! It’s like a food factory. This is the boss of Salia That's awesome!"

Hearing this, Zou Guodong couldn't help exclaiming again.

"Oh, why does it sound like an assembly line to me. This Japanese is really smart enough to use people as machines. This is to extract the value of labor to the greatest extent! To exploit people to this extent, this Japanese capitalist It’s no worse than Zhou Papi in "The Chicken Crows at Midnight."

"No, no, your analogy is a bit inappropriate. The Japanese pay wages, and they don't ask employees to work overtime for free. You can only say that they are smart..."

Ning Weimin interjected, "Just like the supply of materials, the Japanese boss's calculations are also very good. Because Salia compared her western food business to Kentucky and McDonald's, she started a chain store operation. This It can not only let more people know about their brand, but also effectively reduce the cost of purchasing ingredients. The owner of this store took advantage of the fact that his restaurant has become popular and consumes a large amount of ingredients to obtain a certain bargaining power. Successfully reduced The supply link. The ingredients used by Salia are either directly supplied by the manufacturer or provided by their own farm. Even if they have to import things, they are purchased in large quantities at preferential prices. In this way, the labor cost is saved by 15.00%. , The cost of ingredients has been saved by 15.00%. On the contrary, Salia’s turnover rate is twice that of other restaurants. The turnover is not less than other restaurants. Do the math, how much profit is this?”

(End of this chapter)