National Tide 1980.

The very simple addition and the answer that was ready to come out made Zou Guodong excited again, and he couldn't keep calm at all.

"Oh my god! According to your calculation, this Salia's gross profit is at least 60.00%!"

"Scary?"

"But...how is this possible? The gross profit of this restaurant almost exceeds that of our Maxim restaurant! Just relying on such cheap meals?"

"How is it impossible! The cost of the family is reasonable and legal. We don't need high-quality imported ingredients like Maxim's, nor do we need skilled chefs and waiters who understand foreign languages. Everything strives for simplicity, Even the quality of the employees is the same. The employees hired by Salia can go to work after a simple training. I don’t think that even ordering food is circled on the list by the customers, and then the waiter will confirm it. So the employees here, as long as they can put It is enough to do simple tasks such as ordering food, serving dishes, and cleaning for the public. This is called unpretentiousness.”

"Still unpretentious? You really have words. I just think it's scary. Everything in front of me tells me that this Sallya's Japanese boss is so powerful that he can make such a good calculation. His restaurant The cost of the food produced is actually lower than that of ordinary people who live at home and cook at home. Does this make other colleagues unable to survive? Fortunately, the Japanese have high eyesight and look down on our country’s market, so they didn’t go to our capital to stir up trouble Ah. Otherwise, the catering industry in the capital would not be completely in chaos. At least the western food industry will definitely not be able to do well, and it will be severely impacted. I can't even imagine such a chaotic situation..."

The more Zou Guodong thought about it, the more frightened he became, and his heart felt cold.

But Ning Weimin knew that he was startled suddenly, and he didn't have time to think about it.

So he took the initiative to pick up the omissions and addendums, and spoke out to comfort him.

"Overwhelmed, overwhelmed. Mr. Zou, it's actually not that serious. You see, the western food industry in Japan hasn't messed up Saria. After all, people have multiple needs. Saria is sure of the high-end market for business banquets. The profit cannot be shared. Real foreigners will also sneer at this kind of unauthentic western food. If we want to entertain customers, we can’t bring them to eat this kind of western food, right? Also, can Salia do this Saving costs is also taking advantage of the location. If this restaurant is going to our capital, it will not be so convenient. There are many things that only local households like us can do."

"Mr. Zou, I'm afraid it's not that I'm pessimistic, but that you're too optimistic."

"Mr. Zou, don't blame me for revealing my scars. Compared with Salia's simplicity and down-to-earth, our Menimus looks flashy. French light meal? Where do you think Jane is? Doesn't that mean that The high-end dishes in French cuisine are eliminated, and the menu only sells some cheap dishes from Maxim’s restaurant. It’s not a simple meal. It’s not a simple meal with a few more sandwiches. How can it be so simple. The fact is that Menimus The prices of the dishes still make ordinary people run away, and those who don’t know how to eat Western food will still find it timid and troublesome in Menimus.”

"Although I dragged them to hoard Japanese yen together before I left, it will be half a year after the Spring Festival. Their piggy banks must be full. I will tell them again later that there will be no problem. And the polar bear factory, we can form a joint venture with them. All the cold drinks are sold by them, and your payment will be much easier..."

Undoubtedly, by saying this, we have touched the core essence of today's meal.

"What am I bragging about! Just to remind you, what is the purpose of your trip to Japan?"

"With all due respect, although China and France are the two big countries that know the most about food in the world. But in my opinion, they all made a fatal mistake in the promotion of food. It was to start with high-end food at the beginning. China and France What a complicated food culture. I am a native of Beijing, and I only barely understand Sichuan, Shandong, and Cantonese for the eight major cuisines. How much can foreigners understand? We always want to show the best to others, and we can appreciate these Things also have a cultural threshold. You say, if other people’s level is not enough, they don’t know how to appreciate it, and instead they don’t know what to do, how can they enjoy it?”

If not for some intractable objective problems still exist.

Zou Guodong's concerns cannot be said to be wrong, Ning Weimin actually understands very well.

However, what Zou Guodong didn't expect was that Ning Weimin's thinking was more thorough than him, and he had already thought of a solution to the financial difficulties.

"Oh, what are you talking about. Isn't it just money. It's easy to handle. I've already thought about it for you."

Ning Weimin was surprised that Zou Guodong was so nervous and apprehensive.

Zou Guodong really listened to Ning Weimin's words. It could even be said that he was almost convinced.

Hearing that Ning Weimin originally arranged it like this, Zou Guodong was suddenly enlightened.

When he thought about it, it seemed to be okay.

"I... didn't I cooperate with you to sign a contract with Japan?"

"Don't, don't! Don't go, don't go! I have a wife and children, you kid, don't trick me!"

"This is not counting the cost of hiring and training staff, as well as future maintenance. You know the revenue of our company. It is developing well now, and there is money, but it is currently being exchanged for yen. I and Lao Xiong has been thinking about how to pay off foreign debts, how to pay others late, and pay interest to the bank on time. Now the company is maintained by the cash income from the monthly sales of our store. It is barely balanced. There is also the mass production of your trolley suitcase, which also requires funds. Mr. Song also asked Lao Xiong to guarantee that at least 100 million will be invested in production. Therefore, within a year, there is really no extra financial resources to do other things It's up. In the current situation, if you still want us to allocate 500 million yuan to do this, it will conflict with our plan to build a building. If you have to force it, will it be worthwhile in the end? I'm really not sure..."

These words are useful, Zou Guodong listened to the truth, let out a sigh of relief, and nodded.

Business is often like this sometimes. Although it is a good opportunity, if it is not a coincidence, it can also make people rush.

"What is this!"

"This is not a small number. According to Salia's way of playing, you are counting on small profits but quick turnover. While reducing costs, you must also pursue timeliness. Of course, the more stores the better. For example, our domestic rent itself is low. , the competitive environment for Western food is not too difficult. It is suitable to open a restaurant in a downtown area. So Qianmen, Xidan, Dongdan, Gulou, Wangfujing, and other downtown areas have to open a restaurant? Chongwenmen may have to open one, otherwise the district government will lose face It’s not pretty. Do you have to fight for it at the airport and train station? Look, how many are there?”

Zou Guodong pondered for a while, because the foreshadowing ahead was sufficient, and with Salia in front of him, he didn't feel that Ning Weimin was running on him.

That is whether to follow the model of Salia to change the business model of Menimus.

"Oh, I also understand the law. I didn't let you embezzle it, and I'm not stupid. That's the Japanese yen. If we keep it in the country for one more year, we can exchange it for twice as much RMB. Why let it go? This The exchange rate earns more money than opening a restaurant. I even have to pay for the benefits I promised to Ishikawa and Takata from the exchange rate. I mean, with this money, you have actually put the 500 million We earned it. One year later, even if we lost money for this restaurant, we would have already earned the lost money through the exchange rate. Isn’t this invincible.”

"That's okay. As long as you don't touch Menimus, I don't think Mr. Carton will object. Don't say it, the two names you gave casually are quite tasty as chain store brands. Really If this is the case, Maxim will be high-end, and Menimus will be positioned at the mid-range, and our own brand will occupy the low-end market. That will completely cover all the customer groups in Beijing. And the key is low-end On the contrary, the high-end market has the largest consumption power, I think. As long as we can reduce the price of Western food to an average consumption of [-] yuan per person, it will be enough to make Yili Fast Food dumbfounded, Lao Mo and Xin Qiao to tremble, and attract Young people from all over the capital have come to try something new. But... But the question is, good or bad. Where does the money come from?"

As he talked, Zou Guodong, who just got happy, frowned again.

Zou Guodong's difficulties are obvious, and he really cannot be blamed for this. The funding problem is quite realistic.

"Okay, happy! Mr. Zou, for your trust. I'll add a show to you after this meal. Let's go to Kabukicho Street..."

"But I'm worried, Mr. Song will pass this test easily, but our big boss will not pass that test. Think about Mr. Caton's temper. Although the old man is usually very easy-going, he also has a tyrant side at work, especially the ones you are looking for. It has never changed. Maxime and Menimus are both things that masters pursue to promote the taste of French cuisine and pursue style. You know, the big boss made it very clear when the restaurant was opened. It is not afraid of losing money, it is better to lose money No price reduction. Then how can you change the dishes to the popular western food like salia? I can't imagine that crepes, bouillabaisse and duck confit, if they go through this simplification similar to salia What will the renovation look like. Will Mr. Carton think we are ruining French food culture. The old man will definitely be furious..."

What's more, thinking about it in another way, he himself hated the Panda restaurant in the United States that sold fake Chinese food in his previous life.

Then at this time, you have to face a trade-off, as the saying goes, you can't have it both ways.

"Okay, that's it, that's it! After drinking this glass of wine, this thief ship, I'm on board with you too!"

But this decision is not so easy to make, and he has to carefully consider and weigh many issues.

"No, no, since the money is used to set up a factory, how can it be used for other purposes? You have such a bad idea, and you can't do financial crime!"

He can fully imagine the feelings of the master himself, and it is only natural for him to express objection and dislike to his ideas.

So he thought about it and came up with an idea.

Regarding Zou Guodong's unrealistic expectations, Ning Weimin sighed and shook his head, and then rebutted with all his strength.

"What? What are you bragging about here? You can change 500 million if you say so?"

Zou Guodong, who originally didn't believe Ning Weimin's big words, frowned even more at this time.

"In addition, the central kitchen must be a huge place, and a car with a refrigerated compartment is required for transportation. Semi-finished catering tableware and cups have to be customized. A lot of heating and refrigeration equipment is also required. The key is to ensure that the food raw materials For supply, it is useless to rely solely on the greenhouses in the Temple of Heaven, and it will not be a small order to sign a contract with the supply port in Beijing. Let’s make a conservative estimate, based on six stores, a central kitchen with a size of 500 people, two refrigerated trucks, and two An ordinary transport truck, which is the minimum basic number, I think this matter, it can’t be done without [-] million. This is equivalent to creating a large-scale catering company out of thin air.”

"Besides, I'm afraid it's useless, we still have to find a way to curb it. Didn't I bring you here? What did the ancestors say? Learn from the barbarians to control the barbarians! In fact, this trick is nothing. It is only a layer of paper. As long as we learn how to do it first in China, we will take the initiative and first-mover advantage, and we can only make other companies have nowhere to go. In the future, who will want to rely on low prices in China? Competing with us is useless. Even if Sarria takes a fancy to our domestic market in the future and really wants to take root in our capital, it will not be easy. Who told us to let the common people preconceive it.”

"By the way, I don't know if you have noticed. Anyway, every time I go to Menimus, I find that the restaurant is as quiet as no one. This is not because our customers are of high quality, but because customers feel restrained. All guests are cautious when dining in Menimus, and they are embarrassed to speak loudly. Think about it, how can a restaurant make people feel uncomfortable, a restaurant where guests can't feel relaxed, how can business flourish? So, This has led to a clear gap in the operating status of the two restaurants under our company that also serve French cuisine. Maxim's restaurant may not be considered expensive, but high-end people have already recognized it. It is full every day and the business is very good. And Meinimus belongs to high-end and low-quality, high-end people look down on it, and ordinary people can’t afford it, and they can be scared away once they come. If things go on like this, it will be a situation of one win and one loss. The days when Meinimus lost money Coming soon..."

"Wei Min, I understand what you mean. I admit that what you said makes sense. And today I also witnessed the business situation of Salia with my own eyes. It can be called a miracle in the shopping mall, which has benefited me a lot. But the problem is, Maxim’s restaurant and Menimus restaurant are twin stars. The two restaurant brothers have achieved success in many countries. This is enough to prove that this model is successful. What’s more, Maxim’s restaurant was also successful at the beginning of its opening. It's just to save capital, and it took almost half a year to wait for success. So is it possible that your mood is a little too pessimistic. Maybe wait for a while, and the situation of Menimus will improve..."

For the kind of bad change that only cares about making money and is completely flattering, I can't wait to spit a few words.

As soon as he finished complaining, he was immediately surprised.

"Otherwise, let's not use Menimus to transform it. We simply abandon Gemini completely and launch a brand new western food brand independently owned by our Huaxia Company. For example, it is called 'Big Iron Tower', or ' Keri Keli', as long as customers can associate with the French style of Pilkardon Company, but it is not completely identical. In this way, the menu does not need to stick to the representative French food. Just base on In the world, the choice is completely free. And doing so will not affect the style and brand image of Maxim and Menimus, Mr. Carton will not mind, right?"

"The 'many countries that have achieved success' you mentioned are all Western countries, right? You have to figure out that the gap between Europe and the United States and ours is not only economic, but also cultural. Menimus focuses on coffee. Culture, even the two of us have not fully grasped this culture and cannot fully adapt to it. Can you expect the people in our capital to quickly accept it? Can the public develop this kind of dining habit without hindrance? Impossible."

"Yes! You are right, you are right. To be honest, I think so too."

So it was unambiguous, and raised the cup to pay Ning Weimin back.

It is really clear and logical, everything is thoughtful everywhere, and there is really no obstacle.

Zou Guodong's eyes lit up when he heard that, and then he slapped again.

"As for the opening of the restaurant, under such a premise, there is no need to delay. Anyway, this matter will definitely not cause holes. What are you afraid of? If you are like this, find Zhang Shihui from the Temple of Heaven, the director of the Temple of Heaven, There is also Qiao Wanlin from the service bureau to help solve the funds. They will definitely be happy to borrow at 30.00% annual interest for one year. Now their business is fully formalized, and the business is on fire. Especially the Temple of Heaven, it has been issued a long time ago."

However, Ning Weimin laughed, and finally explained the matter with what he said afterwards.

Ning Weimin made another toast at the right time, but what he said afterward was a bit poignant.

He can see this and think of practical difficulties in advance. This is a good thing, and it can show that he is not an idiot.

But this sentence, obviously well intentioned, frightened Zou Guodong to choke on the wine.

"Here! After signing the contract, the Japanese have to give us money. I have already agreed with Ishikawa, who is in charge of the Japanese company's finances, and he promised to remit us at least 500 million yen. As long as the contract is signed successfully, the final It will be in place before New Year's Day. And the next payment is still [-] million, as long as the industrial land for the factory is approved, the Japanese side will remit it. Isn't [-] million yuan a trivial matter..."

"The opposite example is also obvious. American fast food like Kentucky, McDonald's, and this Salia do a good job. It is intuitive, simple, and cultural symbols are obvious. Although it is an exotic food, it has a strong and straightforward taste. Let the public like it. Although the variety is monotonous, it can be understood by people who have never been in contact with it at a glance, so these things will spread like a virus. It can open up the situation wherever it goes. It can be said that Americans are Inadvertently inserting willows, stained with lack of culture. If we want to achieve this effect, we must simplify complicated things. Just like teaching children, let customers be interested in simple and understandable products first. , and then introduce more complex and purer things. It has to be done step by step."

He coughed for a while before regaining his ability to speak, but his face was still pale and he kept waving his hands.

"Did you misunderstand, why don't I take you there? Just to see the feasting and feasting side of capitalism! There is a special tourist area there, and there are singing and dancing performances, let's see the performance!"

Ning Weimin was also happy, and responded with reciprocity.

"Not going there either! Don't think I don't know where it is! Before I went abroad, I also prepared lessons."

Zou Guodong sighed sincerely.

"I'm not like you. I haven't played for a long time. Young man. How nice you are. No one is in charge, no one is watching, and no one is checking posts. Before I went abroad, my wife gave me a lot of ideological education. Draw a circle for me. You can make mistakes, absolutely not in that area. I, I have to call her to report the situation. Okay, let's go back later, I have to make today's Let me record what I have seen and heard, so as not to forget..."

In this way, Ning Weimin naturally couldn't force it, he could only laugh secretly in his heart.

lead!You can't blame me for not making arrangements for you!