National Tide 1980.

In 1986, February 2, the fifth day of the Lunar New Year.

This day is Thursday, and it is also the first day of normal life in Beijing after the Spring Festival public holiday.

In the morning, Ning Weimin went to Pilkonton Huaxia Headquarters to report and clicked.

He greeted his colleagues first, and distributed some Tokyo souvenirs to everyone.

Then he walked into Song Huagui's office, and in order to complete the legal procedures, he signed an overseas agency contract for travel trolley cases.

Afterwards, instead of staying in the company much, he wandered out.

Take the bus that has missed the rush hour and is no longer crowded, and goes straight to the Tianqiao shopping mall.

Not for anything else, one is that Ning Weimin is impatient with socializing.

He wanted to avoid Manager Sha and his gang, but he really didn't want to get involved with them anymore, otherwise he would definitely talk about stamp hype.

The second is that I am afraid that if I have a hot fight with those people in the company, it will affect Zou Guodong's authority and be detrimental to the normal operation of the company.

The third is that he is also thinking about his biggest private property and wants to visit the store.

Even if it was a random surprise inspection, he really wanted to see how Yin Yue managed his three stores.

Is it really like what she said on the phone, everything is fine, enough to make myself feel at ease.

As a result, I didn't expect that after going there, what I saw and heard was really surprising.

Among other things, the prosperity of Tianqiao Department Store is far beyond Ning Weimin's imagination.

It stands to reason that on the working day of the first day after the new year, most people don't have the mind to go shopping, especially to buy clothes.

Since I bought it years ago when I should buy it, it should be the off-season for clothing sales.

Unexpectedly, when Ning Weimin came to the entrance of Tianqiao Department Store to take a look, it was unusual, it was quite lively here.

People come and go, and there is a lot of traffic.

Just looking at the car park surrounded by iron bars at the gate, there are a lot of bicycles.

At least seven or eight hundred vehicles were parked, not less than the vehicles at the entrance of Wangfujing Department Store.

In particular, there were several cars and several motorcycles parked at the gate, which immediately raised the level of the shopping mall.

For nothing else, motor vehicles are a symbol of power and financial resources these days.

It can be seen from this that the people who come here to buy things are from a certain class of dignitaries and people who got rich first.

Even if the number of these high-end customers is not as large as that of department stores and friendship stores, it is still considered good.

It is enough to elevate the status of Tianqiao Department Store to a level comparable to that of Xidan Shopping Center and Dong'an Market.

That is to say, Tianqiao Department Store has been fully recognized by all levels of the capital for its high-end clothing and high-grade fabrics as its main products, and has become the second echelon of Beijing's department stores in one fell swoop.

Next, after entering the shopping mall, Ning Weimin never expected that the six clothing brand franchise stores located on the first floor of the shopping mall would all be very popular.

It has only been so long since the doors opened, and there are many customers shopping in almost every store.

And it must be explained that although during this time period, most people with formal jobs are at work.

Most of the customers who can come to the shopping mall at this time are either old men and old ladies, or students on winter vacation.

Maybe the spending power is not very strong.

But at a glance, there are people paying money at the cash register of almost every store.

In particular, the discount store in Pilkardton not only has the most customers, but also the most people queuing up to pay.

There were actually eight or nine people queuing up, and there were a lot of things to take.

From the looks of it, based on their demeanor and accent, it can be concluded that most of them are tourists who came to Beijing from other places.

This can only be said to be the benefit of being famous.

It seems that the advertisement behind "News Network" is indeed not in vain, and the power of the brand is really extremely powerful.

That's why these tourists from other places are so flocking to come here to spend money.

To put it bluntly, these people are actually not much different from the masters who went abroad under the name of "flying" 30 years later.

But having said that, if you look around carefully and look carefully, even Ning Weimin can't help but admit it.

After he went abroad, there were many changes in the model and operation of the store originally built by him, and it can be said that it was carried forward by others.

The real situation is far better than what Yin Yue said.

If Yin Yue did all of this alone, then she is too humble.

It's no wonder that customers couldn't resist the ecstasy displayed here, unknowingly indulged in the comfortable shopping environment here, and willingly took out the banknotes in their pockets.

what's up?
First of all, this store is different.

Although it generally continued the model of Ning Weimin's personal management, there were many differences in the details.

Among other things, the lights were brighter.

Ning Weimin copied the experience of Tangong Restaurant for the lighting when he first opened the store, and paid more attention to the mood and level of lighting.

But the downside is that in some places, the light brightness is not enough.

In fact, there is still a difference between opening a restaurant and opening a clothing store. The brightness of the lighting in the clothing store should be brighter than that of the restaurant, and the focus needs to be considered.

Otherwise, it is easy to have a sense of decay, and it is not friendly to customers with bad eyesight.

But now the six shops that Ning Weimin saw, all of which had been equipped with lights, solved the previous shortcomings.

In particular, the installation is still the kind with slide rails, most of which are used for professional exhibition lamps in Bogu Museum.

Not only is the lighting effect good, but it can also be moved and adjusted according to actual needs, which is as convenient as possible.

Of course, the price of lamps and electricity costs are indeed expensive, which increases operating costs.

But the problem is that the primary goal of opening a store is to make money, not to save money.

The brightness of the lighting is positively correlated with the grade. It is worth the money, and it can obviously improve the intuitive experience of customers.

So for this point, Ning Weimin first has to give a thumbs up.

In addition, the newly added promotional posters in the store are also very encouraging.

Whether it is Alain Delon and Catherine Deneuve who spoke for Pilkardon, or Zhang Qiang who spoke for the Champs Elysees.

Both stores use the method of photo development and collage, and professional photographers take advertising pictures and frame them on wooden boards, and then install them on the walls and windows of the stores.

There is no inkjet printer these days, and the huge advertisements on the street are all drawn one by one by artists.

In daily life, it is almost difficult for people to have the opportunity to see such a large picture of a real person.

In particular, the advertisements are all big stars that young people in the Republic are familiar with and like. The visual impact is really great, enough to make ordinary people dumbfounded and shocked.

Obviously, there is a difference between having posters in the store and not having them.

The popularity of the store is naturally inseparable from the promotional effect of these picture advertisements.

But what's even more amazing is that even a store that doesn't spend money to hire celebrities to shoot advertisements does not lack star effects, and there are still promotional posters that attract customers' attention.

At least the other two clothing brand stores belonging to Ning Weimin are like this.

For example, "Guofeng", which sells sportswear, used photos of the gymnastics team Li Ning and Lou Yun winning the Los Angeles Olympics in [-].

Playboy, which sells men's clothing, used photos of Liu Wenzheng, Leslie Cheung and Chow Yun-fat.

And without exception, they are all posted in the most conspicuous position.

There is no need to ask about this matter, Ning Weimin knew at a glance that this must be Yin Yue's idea.

He could guess it, probably this girl borrowed ideas from Pilkardon and Champs Elysees.

Although it is true that people's portrait rights have been violated, the problem is that there is no concept of portrait rights and spokespersons in the republic these days?

In hair salons in the capital, photos of all movie and TV stars are posted casually, and whoever said "no".

To put it bluntly, given the current domestic situation, talking about safeguarding portrait rights and intellectual property rights is a pipe dream.What's more, the counterfeit products of Pilkardton and Goldlion have emerged from the south, and even Ning Weimin himself has nothing to do with this kind of thing.

He didn't believe it, Li Ning and Lou Yun would sue him for infringing his personal portrait right after knowing about this?Or can those three Hong Kong and Taiwan stars go to the mainland to seek compensation from him?
This is blatantly rubbing traffic, don't be too cool!
Ning Weimin inevitably had to applaud Yin Yue.

As for the reason why he slapped himself so much, he was willing to spend [-] yuan to get Zhang Qiang to shoot an advertisement for him, that's another matter.

It's not that he has a good character, it's purely because he made too much money from music albums, and it's a bit embarrassing not to give Zhang Qiang any more benefits.

And this way of giving in disguise has additional benefits.

It will not make Zhang Qiang too inflated, but also can stabilize his heart, and feel that there are more opportunities to do things with him.

This is called trickery buying people's hearts.

Of course, even when it comes to this, these are not all the operating highlights of these six stores.

The six stores provide customers with free borrowing measuring sticks, as well as the respectful and enthusiastic welcoming attitude of the service staff, as well as the clear priority of the product display, and the shelves can always be tidied up in time.

It all proves that the operation and management level of these stores is second to none in China, far exceeding that of domestic counterparts.

There is one last thing that Ning Weimin didn't even think of, he had to choose Thumb to praise him.

That is, the Meishi Street Sewing Club actually settled in the Tianqiao Department Store, using the location in the center of the first floor of the mall to add an odd job processing department.

In Ning Weimin's eyes, under the signboard of "high-end fashion processing" authorized by the six brands, not only did customers line up and wait for processing while looking up at the hanging color TV.

And there are many customers who bought fabrics upstairs, and came here to queue up after coming down, asking for tailor-made clothes.

This is tantamount to saying that Tianqiao Department Store actually has a custom-made clothing business.

It not only makes up for the disadvantages of clothing sales in terms of size, but also solves the shortcoming of no after-sales service by the way.

Seeing that the street sewing club has built a glass-walled processing area in the shopping mall, there are twenty sewing machines.

Ning Weimin will know how popular this extra service is with customers.

This is undoubtedly a virtuous circle, a joint cooperation that complements each other.

As the saying goes, three points of goods, seven points of sales.

Ning Weimin knew best that the advantage of his clothing in style was only temporary.

And because of the high price, it also virtually makes this advantage a lot less.

In addition, with the rapid development of the clothing consumption market, more and more clothing brands are destined to enter the mainland from overseas in the future, so the products will become less and less comparable.

Where is the ultimate comparability?

Only two words - service.

And all of what he saw with his own eyes greatly increased the cost-effectiveness of the franchised stores under his command, effectively reduced the cost of high-priced vice presidents, and brought customers "the franchised stores are really different" and "there is a reason why they are expensive". feeling in my heart.

So if this is also Yin Yue's idea, then it is really a brilliant move.

It can only be said that this girl has always been overqualified in the past. She knows the clothing industry so well that she is actually a person with great business talent.

Filled with joy, Ning Weimin began to inquire about Yin Yue's whereabouts with the clerk, wanting to ask where Yin Yue had gone and whether he was still coming to work today.

Unexpectedly, this question brought another surprise, Yin Yue turned out to be the owner of the office.

In the warehouse area on the second basement floor of Tianqiao Department Store, the mall actually vacated a small room and set up a small private office for her.

Ning Weimin went down to find someone by himself, but was stopped twice on the way.

Thanks to the business card on his body, which revealed his identity as the manager of Pilkardon Company, he was allowed to go.

And when he found the place, Ning Weimin laughed as soon as he entered the door, because it really looked like that inside.

Although the area is not large, only a dozen square meters, the sparrow is small and complete.

There are sofas, tea tables, and wine cabinets with tea, coffee and stainless steel kettles.

On the two desks facing each other, besides office supplies, there is also a telephone.

Next to the wall, there are two rows of wooden filing cabinets.

Behind one of the desks sat Yin Yue wearing a Pilkardon women's suit.

It's just that she has a ballpoint pen in one hand and a calculator in the other, and she is still working while frowning.

He knew that someone was knocking on the door and came in, but he didn't even lift his head.

He just said, "What's the matter in the store? If you're not in a hurry, please wait for me, let me finish the accounting first..."

Ning Weimin knew that he was regarded as a subordinate by Yin Yue.

He didn't say anything, just smiled and watched Yin Yue's busy work.

It was not until a few minutes later, when Yin Yue finished calculating the important accounts, that she finally looked up and saw Ning Weimin who had been standing and waiting.

Needless to say, the sudden appearance of the boss undoubtedly startled Yin Yue, she almost jumped up.

But after being taken aback by the dramatic scene, she showed more joy.

"Mr. Ning, why don't you call and tell me you're coming. Come on, come on, please sit down..."

"Brother, and there are no outsiders, so what..."

After teasing for a while, Ning Weimin walked to the sofa, sat down with a leisurely smile.

"I, I want to give you a surprise. Besides, I don't know that you have a private office. You haven't given me your phone yet..."

This made Yin Yue's face flushed, and she said embarrassingly, "I'm sorry, Brother Ning, look at my brain, I only moved in around New Year's Day. I was very busy at that time. I forgot to tell you about this matter." I said it. Then I will write to you now."

"Haha, okay. I'm also happy for you. Don't say it, you really seem like a bone spirit."

"What bone spirit?" Yin Yue's eyes widened. "Are you kidding me about getting skinny?"

Ning Weimin brought it out casually, only then realized that Yin Yue didn't know about this stalk, so he quickly explained.

"Hi, no, no. You're thinking about it, the bone spirit I'm talking about is the abbreviation of white-collar, backbone, and elite."

In this way, the misunderstanding was cleared up, Yin Yue smiled, and then handed over the written phone number to Ning Weimin.