I really don't want to be red

Chapter 676 Analysis
Is this... is your father?
"Dad, I really don't want to test you, I just want to know why such a substandard advertisement turns out such horrible sales data. I have been studying it with Director Yao for a day..."

As he spoke, he winked at Director Yao.

As far as what happened just now, it would be a good trick to let him talk about it for a day.

Sure enough, upon hearing this, Wang Heng's tone improved a lot.

It seems that my son is still making progress!

"How many sales are there?" Wang Heng asked.

"The major shopping malls are almost sold out. Now many dealers are waiting in the sales department with cash. We have a backlog of 100 million pieces... It is estimated that they will be sold out soon! I analyzed it and counted In the off-season, it’s no problem to sell 2000 million pieces a year!”

"Two... 2000 million pieces..."

This amount alone startled Wang Heng, this is a triple jump.

"Ahem, not bad!"

Wang Heng held back the shock in his heart, can that advertisement have this effect?To be honest, he was a little bit incredulous beyond shock.

"Dad, you haven't said yet, why is that ad so effective?"

I know so well!

Just as Wang Heng was about to scold his son, he suddenly thought that he should not lose face as a father.

"Wait a minute, I have a meeting all of a sudden, and I'll tell you when it's over!"

Before Wang Yuan could speak, Wang Heng "snapped" and hung up the phone.

Wang Yuan looked helpless, "My dad died..."

"Ah?" Old Yao was taken aback, "My condolences to Mr. Wang..."

Festival you uncle!

"My dad hung up the phone and is going to a meeting!" Wang Yuan said angrily, this old Yao is like this all the time, and he doesn't know how to change it.

Here, Wang Heng hung up the phone and immediately called the director of the advertising department, "Minister Luo, call some elites from the advertising department over, I want to analyze something!"

"Okay!" Minister Luo pondered, this is an opportunity to perform well, he should be considered an elite first!
There is also the deputy director, who is also an advertising planner, and there are several gold medal planners, all of whom are well-known in the company.

Minister Luo hurried to the conference room with four people.

I saw that Wang Heng was already waiting, and there were people from the sales department sitting on the other side of the conference table.

"Xiao Luo, come quickly." Wang Heng greeted several people to sit down.

"I called you here today because there is an advertising case for you to analyze!"

"Have you all seen the recent ad for 'Yangyang' woolen sweaters?"

"Look!" Minister Luo said sadly: "I didn't say that, An Ran can be regarded as the No. [-] person. With such an advertising plan, I suspect that he deliberately cheated the prince!"

The head of the sales department on the opposite side glanced at him.

Ma De, you stole Lao Tzu's lines!
Everyone knows that Wang Yuan is Wang Heng's son, so no one wants to curry favour.

It's a pity that the dog is one step ahead of me.

Others were just about to meet, when Wang Heng said: "The sweaters are sold out!"

"Oh Well?"

sold out?Is this good or bad?

Minister Fang swallowed the words abruptly, a little confused about the situation!

Wang Heng knocked on the table, "It's sold out, and I bought it with cash. I thought that his factory is not small, but the annual sales volume is only hundreds of thousands, and the best ones are only a million or so. I found someone to buy it to give benefits to the employees, but now such a low-grade advertisement can actually make woolen sweaters sell out, and they all bring cash to pick up the goods. You analyze and analyze, what is this advertisement? What's great about it?"

He is a businessman, he has been in business all his life, and he has never seen such a thing, and he also feels that if he can analyze it thoroughly, it will be good for his business.

Made, totally unprepared!

Minister Luo patted a rainbow fart and missed the point, and was completely unprepared, so he didn't know what to say for a while.

On the contrary, Minister Fang, who has been engaged in sales for a long time, has a lot of experience in this matter.

"I have some ideas!"

Wang Heng said: "Say!"

Minister Fang cleared his throat and said, "First of all, let's analyze the creative aspect of this advertisement!"

creative?This is a hairy idea!

Minister Luo said: "Can this advertisement be called creativity?"

Minister Fang said: "Of course, if it's not called creativity, why haven't other people used it for so many years? Don't tell me it's because the grade is too low and people don't want to use it? In fact, I think this advertisement seems simple, but the details inside cannot be ignored!"

Minister Luo is engaged in advertising. Hearing what he said, he was really a little unconvinced.

He really thinks that this kind of advertisement can be thought of by everyone, and it's because it's not classy.

Minister Fang glanced at everyone, "Have you noticed this advertisement? Why is the same advertisement repeated three times?"

Minister Luo said: "Just one time is too short, I'm afraid everyone won't remember it!"

"Then why didn't he repeat it a few more times?"

"It's asking for money for repeating it several times! The advertising time is calculated in seconds, so of course you can't repeat it too much!"

Minister Fang smiled and said, "Minister Luo only saw one, but not the other. I can say responsibly that this An is always a master of psychology, and he must also be a master of business!"

Seeing that everyone was attracted by his words, Minister Fang said: "Longer time and more money are just one aspect. This advertisement is only three seconds long. Repeating it three times is to better let the audience remember this brand, but there are only three. Over and over, it is to take care of everyone's tolerance!"

"Just say it three times, and it will be over in two sentences, but if you say it five times, you will be really disgusted!"

"So this Mr. An has already grasped the psychology of the audience just right when he was planning!"

Everyone nodded after hearing this, and what they said made sense. It seems that Mr. An has two brushes.

Minister Fang said again: "And there is an advantage to being stuck in three seconds. Do you have to change the channel when you see an advertisement you don't like? But I only have three seconds. Many people think about it and let it go. ! Or you want to change the channel, pick up the remote control, and the other person finished talking..."

"That's right, Minister Fang is right. From this point of view, people are really not fooling around!"

"I heard that this An Ran is a talent, but I didn't expect it to be true!"

"It's hard for ordinary people to notice such small details. This is probably the difference between us and others!"

Wang Heng nodded, agreeing with this statement very much.

The details of this time, if you think about it carefully, there is indeed a lot of knowledge in it.

No wonder Dong Yuyang admired An Ran so much.

"Xiao Fang's analysis is good, you continue to talk!" Although Wang Heng is an expert in business, he is really not good at these things, but he is very receptive, and he can understand and accept it when people say it. .

Minister Fang said, "The second idea is this advertisement..."

Fuck!Stop messing around, brother!
I can think of 1 such unnutritious advertisements in one minute. Is this also called creativity?

(End of this chapter)