I really don't want to be red

Chapter 677 Unfathomable
Dissatisfied!

Minister Luo only had these two words in his mind.

If it is said that the timing is ingenious and An Ran's use is very knowledgeable, then this advertisement has no intention at all, it is just a casual statement.

Fuck "Yangyang cardigan, Yangyang..."

Does this have anything to do with "Yang Yang Yang"?Purely for the sake of ease!
"I have a different opinion!"

Wang Heng nodded, "Say it!"

Now that everyone is asked to analyze, we must brainstorm.

Minister Luo said: "This advertisement is so low-end and outrageous, it's useless at all. I think he just said it casually to fool people!"

"That's not necessarily it!" Minister Fang said with a smile: "Don't forget, An Ran is famous for his talent, and his two poems have been included in textbooks, and 'Will be the top of the mountain, and look at the small mountains' has long been Known as the number one poem on climbing, this kind of person writes such substandard advertisements... Don't you think it's a bit strange?"

It seems to be the case!
There is no doubt about An Ran's talent, she has shown extraordinary talents from the very beginning, there is no reason why the advertisements are written so hip.

Could it be that there is really something in it?
Minister Fang talked eloquently, "I would say that the most amazing thing about Enron is this advertisement. You must have great wisdom, otherwise you dare not write or use such an advertisement!"

"Oh? How do you say it?" Wang Heng became more and more interested.

"Six words, 'Yangyang Cardigan', concise and to the point, point out the brand name, and let everyone know that I sell woolen sweaters..."

"It's not surprising, most advertisements will have such ad words!" Minister Luo still held a different opinion.

Everyone nodded slightly.

Tengwei mobile phone, Daliang mobile phone, Xuezhongfei down jacket...

There are too many similar examples. It is not surprising that basically every advertisement will carry the brand name.

Minister Fang laughed and said, "The last three words are the essence of this advertisement..."

"Yangyang?" This is the essence of a ghost.

"Three meaningless words!" Minister Luo sneered.

"Then you're wrong!" Minister Fang said tit-for-tat: "It's meaningless to take it apart, but it makes sense when combined. These three words are just to make this advertisement easy to say, so that you can say it right away, say Once you come out, you won't forget it!"

Minister Fang said: "If you only say 'Yangyang brand' woolen sweater three times, it will be too monotonous and even more annoying. Adding these three meaningless words will make people less disgusted, and it will be more fluent and more annoying. Easy to remember!"

Someone recited it silently several times, with a frightened expression on their face, "It seems to be the case!"

"When I mention woolen sweaters now, I think of Yangyang brand!"

"Yes!" Minister Fang said with a smile: "This is the biggest effect. It makes him deeply rooted in the hearts of the people. The advertising words that seem very rough and not high-grade are more down-to-earth, and can be remembered by men, women and children!"

"This ad has only been out for a few days, and all the three-year-olds downstairs when I go home will say, how powerful is this?" Minister Fang said with a serious face: "I have to say, this is another classic case in the history of advertising , seems low-end, but in fact the idea is ingenious, and every step hits the bull's-eye, which makes people have to be convinced..."

Wang Heng nodded silently, as if it was true.

This Enron is not easy!
He has his own film company and his own theater chain, and he has also noticed An Ran, a rising star.

He also applauded his two cleverly conceived movies, but he didn't pay much attention to them.

After all, his film company is in Xizhou, so he doesn't care much about Xiazhou's side.

The Xiazhou movie went to Xizhou, and the acclimatization situation was very serious.

But looking at it now, An Ran seems to be an exception. "127 Hours" has already surpassed [-] million box office in Xizhou, breaking the highest box office record of Xiazhou movies in Xiazhou.

This kid can cooperate!
"That said, this An Ran is really amazing, he has played tricks on things that we think are insignificant!"

Minister Luo's words brought Wang Heng back to his thoughts.

Minister Fang nodded and said: "Exactly, this kind of advertisement... Actually, I don't know what to call it to define it, but it is definitely the first of its kind for Enron."

Minister Luo smiled wryly, "I have been doing advertising for more than ten years, and my planning projects have won many awards. Now it seems that I can't compare to this fledgling little guy!"

Many things have been subtly changed. Anyone who sees this advertisement of Enron will be annoyed.

I really want to buy woolen sweaters, and the first thought in everyone's mind is "Yangyang brand"!
Other people's advertisements are to attract you, but this one is forced to be accepted, overbearing and unreasonable, and the effect is surprisingly good.

Wang Heng nodded, "I think it's quite reasonable to be analyzed by Minister Fang!"

Minister Fang laughed and said, "I think there is still a learning here, which is An Ran's use of '3'!"

What do you mean?
The use of "3", where does this come from.

Minister Fang said: "The advertising time is three seconds, the advertising words are nine characters in multiples of three, the advertising words are repeated three times, and the snowballs that turn into three after the lamb appears...the whole advertisement cannot be separated from three!"

Before everyone could ask questions, Minister Fang said: "As we all know, three is the most stable number!"

"Our Xiazhou pays attention to the three talents of heaven, earth and man, and the Xizhou religion pays attention to the trinity. The primary colors are red, yellow and blue. People are the three spirits of body, mind, and spirit. Everything related to numbers represents stability!"

"And Teacher An Ran is a master at using the number three. The use of three in this advertisement has reached an admirable level. I think everyone can get a lot of inspiration from it!"

After speaking, everyone in the conference room nodded frequently.

After thinking about it carefully, everyone felt a little terrified. There are so many things in a small advertisement?
If it wasn't for Minister Fang's analysis, they might never be able to analyze the truth inside.

How terrifying is this An Ran!
What's even more frightening is that their analysis may not be comprehensive, and there should be some deep-seated things they haven't discovered.

From this point of view, Enron is unfathomable!

Wang Heng sighed in admiration: "We all thought that he had no creativity! In fact, his creativity is hidden in inconspicuous places,"

"You all learn a little bit!"

Everyone in the meeting room nodded, that is for sure.

Wang Hengdao: "This Enron movie is quite interesting. I think there will be a great opportunity to cooperate in the future!"

"Okay, let's stop here today!" Wang Heng stood up and left the meeting room.

Go back to the office and close the door.

After smoking a cigarette and drinking two more sips of tea, he took out his mobile phone, cleared his throat, and called his son.

Is there anything a father can't figure out?I have been in business for so many years, why don't you know?

Even if I can't analyze it myself, there are still so many people under my command!
As soon as the phone rang twice, Wang Yuan's voice sounded over there, "Dad, the meeting is over!"

"En!" Wang Heng said in a serious voice: "About that advertisement, you can't even analyze such a simple matter. It's really useless to be my son. Listen to me and tell you..."

(End of this chapter)