Reinventing the Millennium.

Chapter 212 Marketing
In the end, investing is investing in people, as the investment circle likes to say.

Fang Zhuo sometimes quotes this sentence.

Similarly, he feels that no matter how good a product is, it must be sold by people.

If you just want to make a small amount of money, you can do whatever you want, but if you want to eat meat, you have to constantly examine every link and be cautious.

On this day at Yike, from morning to afternoon, Fang Zhuo examined the status of the company after the actual launch of the M1. The product team, parts supply, marketing team, and marketing team...all had some problems.

But the problem is the problem. Everyone's mental outlook is good and they are very motivated.

In the evening, Su Wei, who had been busy for a long time, came to Fang Zhuo again and took out a unique publicity plan.

Fang Zhuo glanced briefly: "BBS forum? Didn't we put in an advertisement?"

Su Wei said: "It's not that kind of advertisement. When I was discussing with Dahong a few days ago, I had an inspiration. Don't make too blunt advertisements, like Shuimu Tsinghua BBS. It is the most popular BBS forum in China and has a high influence. .”

Fang Zhuo silently said a word in his heart, navy?
"Our M1 is the first player in China to support the Mp3 format, but the price is really high. Can someone discuss it to attract attention?" Su Wei said carefully, "For example, if we post a post, we will Talk about the price of the M1, and then let other people change the number and dismantle the M1 directly. After all, the price of our parts is there, and the cost is really high.”

"In addition to the price issue, you can also directly compare it with Sony's walkman real machine. We have more benchmarks with the walkman, and everyone will gradually accept this concept."

Su Wei looked at Fang Zhuo and asked, "What do you think?"

Fang Zhuo coughed, nodded and said, "I think it's very good, you can try more, the idea of ​​this plan is good."

After he finished speaking, he took the notebook next to him and started writing.

After a while, a piece of paper was torn off and handed to Su Wei.

--No way?No way?Does anyone actually listen to music with M1?
——Walkman and M1 are so different?
——The real machine is disassembled by hand, and the cost price is revealed.

——M1 and its spokesperson Jay Chou, what do you sing about "Nunchuck"? What does M1 listen to?
——M1 assembly doesn’t require hands?

Su Wei frowned all the time, what was in the boss' stomach?

Fang Zhuo said: "Just for reference, I don't understand these things very well. In addition, you can look for parts from the product department. Our M1 has worn-out parts and models. This category is relatively small, so It is estimated that there are very few who can still recognize it.”

Su Wei didn't know about the obliteration of the model number in order to keep it secret. She read over and over again what the boss wrote, and muttered, "Is your tone a little too loud?"

"I'm just writing casually. Didn't I get the inspiration from what you said? The point is that your real machine was disassembled. They must not know our global price. You let us take stock of the price under the post , Each part is reported more, and this is US dollars, and the final calculated profit is very low, which seems to be very real." Fang Zhuo thinks this kind of marketing is indeed feasible.

Some machines are born for fever, and some machines are not very profitable for music. Anyway, the person who posted the post has nothing to do with Yike, and the purchase price of each part is confidential information of the company.

"Well...buy a digital product that costs close to 3000 yuan and has just been launched, and then disassemble it. I believe people in this BBS forum will be interested." Su Wei felt that the tonality matched.

Fang Zhuo suddenly said: "You can go to the next door and ask Zhou Xin to see how to describe it to arouse his interest."

Su Wei took it for granted: "I think it will work."

The two discussed the marketing strategy for a while. This department is temporarily held by Su Wei, who is also in urgent need of matching talents, so we can only discuss it first.

At 05:30 in the afternoon, it was time for Yike to get off work.

Fang Zhuo rejected Su Wei's dinner invitation, he knew that he wanted to make himself work overtime while eating and chatting in disguise.

"With my younger sister, I won't be home for a day, so I have to go home to accompany my mother, and she probably has to make a fuss about going back to my hometown."

Fang Zhuo had the most legitimate reason.

Sure enough, when the siblings returned home, without talking a few words, Zhao Shumei firmly stated that she would go back to her hometown the next day.

Fang Zhuo reasoned that "I am busy dealing with venture capital and I am under a lot of pressure", and moved it with emotion that "I haven't seen my mother for a long time and miss the meals she cooked with her own hands", so it is considered to stay her for another two days.

However, after going to the company for half a day to deal with official business the next day, Fang Zhuo promised to accompany his sister to go shopping and buy a beautiful hat, but he didn't go home for dinner at noon.

"Brother, who is Jobs? I see you mentioned it several times in the morning." Zhao Suqi wanted to eat KFC, and after a few words he got his wish, he remembered what he had seen today.

"It's an American man who will launch a competing product of ours tomorrow." Fang Zhuo didn't hide anything from his sister, "I'm a little nervous."

"Show off your pomp, Mr. Xiong Yu." Zhao Suqi still remembered the video connection yesterday, and spoke in dialect.

Fang Zhuo laughed: "That's not something to show off."

The two brothers and sisters were talking, when Fang Zhuo turned his head and saw a group of students walking into KFC, hey, say Cao Cao, Cao Cao's younger brother will arrive, and one of the students is Yu Hong's younger brother Yu Hai.

Yu Hai also saw Fang Zhuo who was sitting facing the door, his eyes lit up, and he stepped forward to greet him politely: "Mr. Fang is good."

"Don't be so polite, you're not in my company, are you with your classmates?" Fang Zhuo's heart moved, remembering that Yu Hong said that her brother's grades are very good, but she can consider letting her younger sister enter this school. How many people she knows can take care of her? .

"Well, they are all my classmates, Brother Fang and Brother Fang." Yu Hai changed his name.

Fang Zhuo smiled at him.

Soon, Yu Hai and his classmates ordered a meal and sat beside them.

Yu Hai was a little restrained, but Fang Zhuo was interested in listening to these high school students talking about their future college goals.

"Brother Fang, which school are you from?" Yu Hai asked a question.

Fang Zhuo said leisurely: "At the beginning, I originally wanted to go to Peking University or Tsinghua University, but because of the bad weather in Beijing, there were always sandstorms, so I went to Luzhou Printing Technology School."

Yu Hai was stunned, originally wanted to go to...uh...Luzhou Printing...

His classmates reacted and laughed together, very humorous.

"Well, that's it." Yu Hai reluctantly accepted the words, and searched for the words, "Then, how did you decide to make a player?"

Fang Zhuo didn't feel the logic between the two questions, took a sip of Coke, and said solemnly: "Originally, Tencent also invited me to be a vice president, but considering that the salary is not as fast as being a boss, I will continue to do it." player."

The high school students laughed again. They knew about Tencent, which is the Penguin chat software they often use.

"Your school is pretty good, right?" Fang Zhuo asked the question instead.

Yu Hai nodded: "Top ten in the city."

Fang Zhuo knew it well, turned his head and saw his sister had finished eating, got up and said with a smile: "Go upstairs to play some other day, I'll go first."

He took Zhao Suqi away, ready to go shopping.

"Dahai, who is this?" the student sitting next to him asked.

"My brother-in-law, ah no, my sister's partner." Yu Hai let out a breath, feeling that he was so nervous just now.

"Partner??" The classmate wondered.

Yu Hai paid attention to the situation of the registration network, and immediately began to talk about the news he knew, and then started talking about the company's defense battle...

　Three more tomorrow.

　　
　
(End of this chapter)