Reinventing the Millennium.

Chapter 211 Minor Deviations from the Marketing Department
Xu Keden, who was a product manager before, was troubled a lot because of the problems in Toshiba's contract, but Sun Qi, the vice president, officially joined the company after that, so his feelings were not so deep.

Fang Zhuo repeatedly emphasized that he even used the slogan of struggle many years ago to make the vice president of the supply chain realize his determination.

As for Sun Qi, on second thought, he doesn't think the boss's attention is a bad thing, it's always good to be prepared.

Then, buying a factory and buying a suitable production line will become the first thing to do, anyway, you have to put on a vest.

Fang Zhuo and Sun Qi chatted until 10:30, Su Wei still had something to do, only Zhao Suqi in the office listened ignorantly but interested, and then, the video connection from Pengcheng Yuhong came late.

"The assembly line is not a complicated process. I will strive to confirm the factory this week and the production line next week." Sun Qi gave the time schedule before leaving.

Fang Zhuo was very satisfied, the vice president introduced by Xu Keden was very practical.

Yu Hong on the other end of the computer didn't see anyone, but heard the voice. She said "Hello" twice, and asked in a raised voice, "Mr. Sun, Mr. Sun, when will you be able to produce low-priced products?"

"Don't worry, I'm already out of the office." Fang Zhuo answered the question, "We will try to make P1 by the end of the Gregorian calendar."

"Oh, this progress is okay." Yu Hong praised.

Fang Zhuo looked serious: "What about your market system? Why didn't there be a report when I checked the mailbox just now?"

At this moment, Zhao Suqi's head also squeezed into the screen, and she looked curiously at Director Yu on the screen.

Yu Hong thought this scene was a bit funny, and said with a smile: "It's in action, there are Sony's agents here in Pengcheng, I'm talking to them, and their channels are very mature."

Fang Zhuo frowned and said, "Aren't you a little whimsical? I called Sony over and over again. You can find its agent over there, and go directly to the first-tier markets, big and small video stores, computer stores, and electronic product stores. Why do you make it so complicated?"

Yu Hong was taken aback: "After I contacted the Sony agent here, they have the intention to help distribute the goods together..."

"Aren't you handing over the initiative to someone else? M1 is not in a hurry, but we have to do more in the future P1." Fang Zhuo interrupted, "How can you, a marketing director, think about relying on others, especially when you are competing? What about the opponent's channel?"

Yu Hong felt a little wronged. She had personally come into contact with the situation on the front line, and this direction was also discussed by several middle and high-level executives. Since Sony's agents can hook up, wouldn't it strengthen herself and weaken her opponent?
Fang Zhuo criticized: "We, Yike, are not short of people. If we don't take advantage of the time when there is only one machine in the market, we will run away. When the competition becomes fierce in the future, the agent will cut off the channel, and you will have to start all over again at that time." Time and space?"

"Xiao Yu, Xiao Yu, how can you be so short-sighted?"

Yu Hong pursed her lips and said nothing.

Fang Zhuo looked at the video on the computer, and suddenly reached out and pushed his sister's head off the screen.

Zhao Suqi stuck out her tongue, her brother was so serious, it was scary to criticize people.

The work communication via video connection fell into silence.

If we can rely on mature agents and use their channel system, the current sales results will definitely be better. However, in the long run, especially in the future, the intensity of the domestic MP3 market may exceed the imagination of many people, so this is not advisable. .

Fang Zhuo thought in silence, and felt that Xiao Yu could not be blamed too much, she must not realize the cruelty of this market.

The current M1 can be priced at 2899 yuan, but within three years, Mp299 products at 3 yuan will appear on the market. This intense situation is difficult to truly feel and predict.

This is no longer intense, but tragic!
"Do we have any core technology for producing M1?"

"Oh, using the roulette button solves a problem of finding songs. Besides this, can we produce chips by ourselves? Can we produce micro-hard drives and flash memory by ourselves?"

"Once there is a change in the market, once other manufacturers come in and assemble in the same way, what should we do?"

"Shouting at them, do I have a Sony agent?"

Fang Zhuo made the last sentence with a high-pitched voice on purpose, stunned Zhao Suqi who was next to him, it was an extremely ironic thing...

Ding dong.

Video connection lost.

Seeing that her brother stopped talking, Zhao Suqi glanced curiously and asked, "Brother, did they cut off the video? Are you angry? Why are you so strict?"

"I'm not strict today, but tomorrow the market will be even stricter." Fang Zhuo was also a little embarrassed, and the words might be a bit harsh, and the relationship between himself and Xiao Yu is generally... respectful.

Ten seconds later, the connection request came back on the computer.

Yu Hong, who was connected again, said flatly: "Well, the signal was not good just now, so it was disconnected."

Fang Zhuo also said as if nothing happened: "Well, I will replace President Yu with a laptop with stronger signal capability at the end of the year."

"You think it would be better for us to start from scratch, don't you?" Yu Hong was able to communicate and work normally after returning from the connection, and asked seriously.

"Yes, the general direction is like this. You can communicate and improve more about how to do it and the front-line details. The profit from the grassroots to the middle and high-level is 100 yuan, and then 100 yuan is given to the distribution and retail. -200 profit."

"After all, we still have a direct-operated experience store, so we need to control the price."

Fang Zhuo gave a clear space.

M1 removes the profit sharing from the sales team, and the company can get a profit of 700 yuan. Even so, the market distribution cannot allow too much, because it is very easy to disrupt the product price system.

For example, if a terminal store sells an M2899 with a price of 1 and can get a profit of 200 yuan, then it may actually be sold at a price of 2799, as long as there is a profit, it will be fine, even if it makes money at 2750.

But in this way, Yike's direct sales experience center will be impacted. Even if it can provide better return and repair services, it will be difficult to sell the goods, but it cannot give up the way of direct sales to build a brand and rely entirely on third-party distribution.

Moreover, if the profit sharing space is too large, different market teams are prone to internal friction, resulting in cross-selling.

All in all, it is important for brands to control prices.

Fang Zhuo continued to instill his own ideas, intending to reverse the direction discussed in Yu Hong's marketing team.

At twelve o'clock at noon, the video report ended, and Fang Zhuo's mouth was dry.

He drank two mouthfuls of cold tea, turned to his sister and asked, "Qiqi, what did you hear from the side?"

"Is there a problem with Director Yu's direction?" Zhao Suqi replied hesitantly.

"Contacting Sony's agent is a plan discussed by the marketing department. The marketing department is the department with the largest number of people in Yike." Fang Zhuo narrowed his eyes, "M1's marketing strategy has been set before, and the change shows that the marketing department wants to take In terms of immediate benefits, after all, every unit sold is money that can be shared by the marketing department.”

Zhao Suqi: "This..."

"No matter how good the strategy is, it won't work if there is a problem with the execution." Fang Zhuo summed it up like this, and then said, "Do you think it is because the competition is underestimated, or some people are eager to get the money they can get, or a combination of both ?”

Zhao Suqi looked at the unpredictable expression on his brother's face, and said sincerely: "Brother, I want to go back to school."

Fang Zhuo nodded with satisfaction: "Okay, I will study in Shanghai."

"Um……"

(End of this chapter)