Reinventing the Millennium.

Chapter 216

Ipod is not compatible with Microsoft systems is undoubtedly a decision-making mistakes.

But who can firmly believe that it can set off a great development of digital music at the beginning?

Who would have known that this little digital product would be such a success?
Who knows to what extent its failure to support Microsoft at this moment is a mistake?

It's like a good thing. Ordinary people know it's a good thing, but can they know how good it is?

Ten, ten!
Fang Zhuo pushed his own judgment at the meeting. The current situation of Ipod is a strategic mistake in Apple's product decision-making. It is bound to change, and this time may only be a few months.

If it is another company, it takes time to judge the market, build a product team, and launch mass production. This series of time is enough for Apple to correct its decision-making, then the competition will lose its opportunity.

but……

What about M1?
"I think we can try the U.S. market right away."

Fang Zhuo came to this conclusion.

Although the atmosphere in the conference room has become much more relaxed, hearing such a clear direction of the company is still a little uneasy. This uneasiness is firstly uneasy about the size of competitors, and secondly uneasy about unfamiliar markets.

What is the market on the other side of the ocean like?Can people there accept a product from a Huaxia company?

"Look at the iPod on the projector, Mr. Xu, do you think our M1 is worse than it?" Fang Zhuo called out.

If Xu Keden had hesitated before, but knew that his opponent did not support Microsoft, he said confidently: "Not bad, even better, ours is lighter than theirs, and supports more users, this is too critical. "

"Before the Ipod came out yesterday, I was really worried about its actual effect, but after it came out, I felt relieved." Fang Zhuo said with a smile, "Even if Microsoft is aside, we still have room for movement."

"Based on the current exchange rate, the Ipod is $399. If we remove the subsidy for export, the price of M1 can drop to $320-330. A product can still maintain a profit of $100, which is 800 Huaxia coins."

"Users in the United States are also human beings. They can not only enjoy the Microsoft system, but also get 20% cheaper. I think this is very competitive."

"Moreover, we can continue to share the profit. The Ipod is 399, we can make a profit of 299, and a profit of 80 US dollars."

"Small profits but quick turnover, not to mention, the profits are not thin."

Fang Zhuo helped everyone calculate the price and profit in detail. The price/performance ratio is undoubtedly an important factor of a product.

After talking about this element, he continued: "Previously, we were going to launch the mid-range product P1, reduce storage space, and prevent the entry of other domestic brands. Everyone is aware of the importance of this, right?"

Everyone in the conference room nodded their heads. The mid-to-low-end products of other brands will definitely have a great impact on M1.

Fang Zhuo said: "Now, we sell M1 in the US market, which is equivalent to the impact of American Yike from other brands, which is the competition situation we imagined in China."

Everyone nodded one after another, so that's the case, I understand, Apple is the American Xiaoyike!

In this way, it is easy to understand that what American Xiaoyike is facing is the competitive situation that it has been simulating!

"Also, Apple may not be aware of our existence." Fang Zhuo said with a smile, "Even if Toshiba knew that there was a Chinese manufacturer when it purchased the hard drive, it probably wouldn't care too much. Now, what we need is a bold attempt. "

"This bold venture requires a team with the ability to execute."

"It's definitely good to win, and it doesn't matter if you lose, because our basic game is in China."

"Try it and you won't lose money. What if you make money?"

After Fang Zhuo said this, he looked around: "How is it? Is there any objection?"

"No objection." Marketing Director Yu Hong first stated her position, and then said, "It's just that I'm really not familiar with the US market. Language, channels, and processes need to be handled by people. Microsoft is the computer operating system with the most users in the world. If we If you procrastinate too much on these matters, I am afraid the other party will react."

Fang Zhuo answered this question after seeing that other people had no opinions: "Well, this is indeed a matter, but the US market is quite mature. This time we are going overseas this time, and I initially imagined two ways."

"One is the Internet retail giant Amazon, and the other is offline supermarket chains such as Wal-Mart, Carrefour, and Metro."

"The process of the former is relatively simple, don't worry, what we need to face is how to put the goods into the chain supermarkets. I have a little idea about this problem for the time being and I can try it."

Fang Zhuo didn't say much about this idea, and changed the subject: "This time we enter the overseas market, we only need two labels: 1, support Microsoft Windows, 2, cheaper than Ipod."

"You don't need to make too many bells and whistles, just hold on to these two points."

"In terms of the supply chain, Mr. Sun, you have to actively communicate with Toshiba to supply from today, not only the 5G version of the micro hard drive, but also the upgraded version."

"In addition, if the M1 has a good effect, we can also launch the overseas version of the P1, and the flash memory version is an early adopter."

"President Su, the recruitment of employees has changed. A lot of Internet companies have gone bankrupt. We are looking for those who have passed the English test. We need them urgently, and the treatment is easy to negotiate."

"Mr. Xu, you need to check the adaptability of the product to the US market, especially the transmission speed. What version of USB 2.0 are they generally using? Do your research."

Fang Zhuo ordered troops in one breath, and briefly arranged the established strategy for the domestic market, and then announced the end of the meeting.

Before everyone left the meeting room, they began to discuss the strategic shift of this meeting, and the cooperation between different departments began to operate from this moment.

"Mr. Fang, I'm afraid we need to find someone who is familiar with the American market."

It is customary in the conference room to leave the shareholders, Su Wei said.

Yu Hong stared at Fang Zhuo, she knew that this meeting should refer to the "a little idea" he just said.

"Well, do you think there are fewer people in the conference room?" Fang Zhuo took out his phone and said something off topic.

Yu Hong and Su Wei looked at each other inexplicably.

"You two are shareholders. You two are here. Xiao Zhou is also a shareholder. He didn't show up, but we still have two shareholding companies, Capital Today and IDG, and none of them were there." Fang Zhuo laughed, "I think As the chairman, it is necessary for the company to unite all forces that can be united."

"IDG Capital is from the United States. I'll give Mr. Xiong a call. I haven't communicated with him for a long time. I miss him a little bit."

Yu Hong is numb, you, why do you have the face...how dare you make such a call?
However, Fang Zhuo did what he said and started dialing on his mobile phone.

……

PS: I saw someone asking about the real situation of the Ipod. In fact, it was released in October 01 and really did not support Microsoft, and it was only compatible in June of the following year.

In 01, the sales volume in three months was 12 units, and the sales volume in the first half of 02 was less than 12 units.

After supporting Microsoft in the second half of 02, sales increased to 26 units.

03年93.9万，04年441.6万，05年2249.7万，06年3940.9万，07-10每年都是5000万台级别的销量，这4年就是2亿+台的销量。

As a reference, the market value of Apple in 01 was close to 60 billion US dollars, and the market value in 06 was 720 billion US dollars. The main credit is Ipod+iTunes, because the iPhone was released in 07.

(End of this chapter)