Reinventing the Millennium.

Chapter 222 014 A Little Theory on the Clouds (Two in One)

"My humble name is Mitsu Tanaka (shí), the deputy director of the electronics design department at Sony EMCS."

"My Chinese name is Tian Zhongshi."

"Fortunately, the Walkman in the hands of this gentleman may have a design credit from me."

A middle-aged man in the business class saw that the two who criticized Sony just now did not respond to his question, so he took the initiative to introduce his identity.

Afterwards, he smiled and said, "I didn't intend to disturb you, but I am really eager to hear your opinion."

It’s somewhat different to be able to fly business class in this era, not to mention that the destination of this flight is New York. Tanaka’s attitude is very humble, but he is very recognized and proud of Sony in his heart.

Fang Zhuo was a little surprised that there was a Japanese with a good life in such a close place, and it belonged to Sony.

He smiled slightly, and didn't intend to entangle with the other party: "Just talking casually, Deputy Chief Tanaka doesn't have to take it seriously."

Although the syllables sound the same, the Japanese surname is Tanaka instead of Tian. The deputy chief calls himself, and the domestic branch may not use this name. This is probably a middle-level Sony native.

As for Sony EMCS, it is unclear whether it is a functional department or a subsidiary.

Fang Zhuo simply judged the opponent's situation in his heart.

"This gentleman just said it's okay, don't take into account that I'm in Sony." Tanaka was a little stubborn, and his strange accent and written language seemed quite weird. He said to Fang Zhuo, "The truth is getting clearer and clearer."

"Sony is a great company. I was just teasing my friend just now. Don't take it to heart, Mr. Tanaka." Fang Zhuo turned his head slightly, and said helplessly to Mitsu Tanaka.

Tanaka said modestly: "No, no, sir, you were very serious just now."

To say it once is to be sincere, but to say it three times in a row is to be arrogant.

Fang Zhuo was a little surprised, why this person still had such a unique sense of humility in his tone.

He said politely: "Since Mr. Tanaka insists on me to say it, then I will just talk about my own opinion. If there are mistakes, I hope Mr. Tanaka don't care about it."

Pan Ben on the side asked the stewardess in a low voice for three cups of coffee. He turned off the fuse of the Walkman in his hand and watched the scene with great interest. He felt a little regretful, and he should take it out halfway through the flight. Listen, so the journey will not be lonely.

Fang Zhuo still said politely: "I personally admire Sony, and I also like Mr. Akio Morita. I have read many of his books."

When Tanaka heard the name "Akio Morita", the founder of Sony, he became awe-inspiring, at least in his expression.

However, what he said next made his face change.

Fang Zhuo said leisurely: "If we want to talk about Sony's strategic issues, we must first talk about the semiconductor competition between Japan and the United States. Unfortunately, Japan lost this sophisticated competition that can be called a national destiny."

Sony's first fortune was the radio that came from the transistor, and then there were household appliances such as televisions and electronic products such as calculators that integrated circuits and semiconductors were used for civilian use.

Fifteen years ago, Japan occupied more than 15% of the world's semiconductor market.

Then, the United States began to have the threat theory of Japan and anti-dumping tariffs on Japanese semiconductor chip companies. It supported South Korea and directly reshaped the global semiconductor industry chain in this competition.

It can be said that this is the pain that any Japanese who understands this period of history will never get rid of.

Pan Ben didn't know much about the history in this area, but he could clearly see the change in Tanaka's face, and he understood that President Fang probably aimed hard at the pain.

Tanaka took a deep breath, and said lightly: "At least, we have fought before, and Huaxia is not qualified to enter."

Fang Zhuo smiled slightly, and said to Pan Ben in Shencheng dialect: "He is in a hurry."

Tanaka's face turned black, he could understand Shencheng dialect!

Fang Zhuo noticed the look on his face and murmured to himself, this Tanaka still understands the dialect, right?Isn't it native to Sony?
Tanaka calmed down, and apologized: "I'm sorry, I was agitated, and I offended Mr., I'm sorry."

"Mr. Tanaka is not wrong. Just as Japan spent ten years localizing the semiconductor industry, China will inevitably have this process. I just learned from Japan's industrial history of ten years, surpassing ten years, and declining for ten years. It’s just a matter of emotion.” Although Fang Zhuo deliberately pointed at the pain point just now, his emotion is also true. The semiconductor industry competition between Japan and the United States is really exciting.

Tanaka's face softened, and he said sincerely: "Please advise, sir."

The passenger plane had already taken off, and above the white clouds, a small discussion also attracted the ears of a couple next door.

Fang Zhuo took a sip of his coffee, nodded, and said with great interest: "The impact of this technological dispute is in all aspects, and it has lasted to this day. Japan's semiconductor industry strategy was more betting on analog circuits, while the United States chose Digital circuits."

"In this case, Sony's analog devices are excellent. Let's take its TV products as an example. It has been insisting on making image tube technology, but has the launch of LCD TVs this year awakened Sony?"

Fang Zhuo asked with a smile.

Mitsu Tanaka's face was serious, and it was difficult to answer. He just bought an LCD TV at home.

"TV is a relatively important product line of Sony, and the impact of LCD TV on Sony will definitely increase in the past two years."

"Just now Mr. Tanaka said that he is from the electronic design department, and he participated in the design of the walkman, right?"

"Of course this is Sony's unique product, but as far as I know, an Apple company in the United States released an iPod that supports the mp3 format last month. Does Mr. Tanaka know?"

"Coincidentally, I saw that the Ipod conference also mentioned the development of 'digital' music many times."

"This time, will Sony stick to the Walkman like it sticks to CRT image tube technology, or will it actively turn to this Internet-based digital music player?"

Fang Zhuo asked.

Mi Tanaka glanced at the Walkman on Pan Ben's desk, and said slowly, "I have noticed that iPod, but according to the company's evaluation, it is impossible to beat the Walkman."

He explained his reasons: "One of its biggest disadvantages is that it cannot provide users with high-quality sound. In addition, its use time is less than our walkman, and the price is quite expensive."

"And, Sony Music owns the most music rights in the world."

"Maybe, Ipod will have a certain market, but it can't beat the walkman, and it can't replace the classic product that has been selling well for 20 years."

Tanaka's voice was firm.

Fang Zhuo seemed to praise but not praised: "Yes, Walkman has been selling well for 20 years, it's been a long time."

He clasped his hands together slightly: "Mr. Tanaka don't need to worry about a little nonsense, it's just my imagination."

Mito Tanaka said seriously: "Mr. has extraordinary insights, I don't know how to call him?"

"Your surname is Fang." Fang Zhuo smiled, "This trip is to see the outside world and see different scenery."

Tanaka said gratefully: "Mr. Fang's words surprised me, and I hope to have opportunities to cooperate in the future."

Fang Zhuo nodded with a smile, and said politely, "I hope there will be such a day."

Sony's Deputy Chief Tanaka turned around and took a sip of the cold coffee with a blank expression. He sat for a while, trying to calm down, but the words "It's been a long time" filled his heart like a cloud .

"Why does Mr. Fang still understand these things? You have covered so much." Pan Ben turned on the walkman and listened to half of the song before speaking to Fang Zhuo in Shencheng dialect.

"Sometimes I chat with Director Xu. He understands these things. He is from a major. I understand a little more after listening to it. The main reason is that he finds it interesting." Fang Zhuo also replied in Shencheng dialect. However, he saw Tanaka's face turned slightly to the side.

Fang Zhuo thought for a while, and said in Cantonese: "This little Japan seems to understand Shencheng dialect, let's change it."

Pan Ben looked at Fang Zhuo blankly, and still said in Shencheng dialect: "Uh, Mr. Fang, I don't understand Cantonese."

Fang Zhuo: "...you listen to the song."

Shouldn't people like venture capitalists, who often inspect projects in different places, master a few more mainstream dialects?

Pan Ben shook his head with a wry smile, and simply listened to the song his wife recorded for him.

Mimi Tanaka opened the book in disappointment. This Mr. Fang must not have come out to see the scenery as he said, regardless of whether his judgment on the situation is right or not, such caring and thinking are not common people in life and work.

Moreover, Sony is indeed under a lot of pressure on TV, and there are many discussions about mp3. I am on my trip to New York to learn more about Ipod. If necessary, Sony Music will initiate an investigation and lawsuit against Apple's iTunes.

The flight from Shanghai to New York takes a long time.

Tanaka tried to learn more about the origin of Mr. Shang Shang in the back seat. However, even if he found an opportunity to exchange his business card, he gave a reason why he didn't bring it with him. Instead, the ordinary older man next to him gave it to Zhang VC IDG. business card.

IDG?

Is Mr. Fang also a talent from an investment institution?
It's possible, but who is the "Director Xu" who was "graduated from a professional class" mentioned in his words?
Mitsu Tanaka was unbearably curious, and finally exchanged numbers with the other party just before getting off the plane.

When he got off the plane, he realized that there were not just two people, but another group of people respectfully surrounded Mr. Fang and left. The posture seemed a bit like a Yamaguchi-gumi—of course, the expressions of this group of people proved that they were quite different from each other. Those who are jerky and curious must not be social organizations.

When they arrived at the parking lot, Mi Tanaka witnessed the group of people being picked up by three cars. Before getting out of the car, Mr. Fang seemed to be aware of his gaze and glanced in this direction.

Because of this gaze, Tanaka bowed humbly in that direction, but as the vehicle drove away, he hated the etiquette of his own nation.

"Let's go, Watanabe-kun, let's go directly to the company."

……

"Boss Fang, I'm almost suffocating on this trip."

"I will learn Cantonese next time, it will be widely used."

Fang Zhuo took the mineral water handed over by Pan Ben and joked.

Pan Ben shook his head. Who would have thought that there would be such a thing on the plane? However, Mr. Fang is also a chicken thief. When talking about competition, he also mentioned iPod. I wonder if that Tanaka will regard Mr. Fang as an authorized distributor who wants to come to the United States business.

He lowered the car window and said, "The person we met in New York was Smith, the global senior vice president of IDG. He can provide some help and convenience. Some procedures of M1 in the United States also go through Smith."

"Oh, President Shi, do you want to express your gratitude to him?" Fang Zhuo asked.

"Cough, cough, Mr. Fang, I'm from IDG, so don't ask me about this." Pan Ben said awkwardly.

Fang Zhuo said seriously: "Mr. Pan, the old bear lent you to me to let you be my person temporarily. You are on my side now, understand? You have to understand the mind of the leader. Smith doesn't care if you are For the promotion of IDG Huaxia District, you have to help me do a good job in the career that the old bear is also looking forward to."

Pan Ben sighed: "Then I will deliver it."

"Look at you." Fang Zhuo took off the watch on his wrist and put it on Pan Ben's wrist. "I would like to thank Mr. Pan for his compassion for our entrepreneurs. Starting a business is not easy."

Pan Ben withdrew his hand, dumbfounded: "Boss Fang, don't come here with me, let's hurry up and see how to do the market this time."

Fang Zhuo smiled, and put on his watch again. This was a gift from Xiao Zhou. Don't look at that guy's boredom, sometimes he can be quite troublesome.

"Actually, our competitive strategy is already very clear, more applicable system + lower price." Fang Zhuo looked at the gloomy sky outside the window, "After the M1 procedures are completed, can Smith introduce us to a suitable channel?"

"Of course, now I want to look at the Ipod market performance research, does IDG have it? Or is there any reliable institutional research report?"

"Also, how did Apple respond to the lawsuit? Its iTunes directly imports songs, and which companies did it buy the authorization from for copyright."

"Look at the word-of-mouth feedback from users."

Fang Zhuo casually said that there were many problems.

Pan Ben quickly turned on his phone and wrote down one by one, and then said: "I have an appointment with Smith tomorrow afternoon, let's adjust the time difference first tonight."

"Well, no problem." Fang Zhuo slept for several hours on the plane, and he didn't feel sleepy at all. He also lowered the window on his side, took a couple of breaths of fresh air, and suddenly remembered a song he heard a long time ago. Question, he said hesitantly, "The air is not sweet either."

"What?" Pan Ben didn't hear clearly.

"I said the moon is not round." Fang Zhuo pointed to the moon already hanging in the sky.

Pan Ben smiled, knowing that Fang was always joking.

The three cars arrived at the hotel where they were staying. Fang Zhuo first reiterated the discipline with the seven employees who came with him, and then chatted with Vice President Yang Wan among the group of people before returning to the room after having dinner together.

It was still early and there was a computer in the room.

Fang Zhuo opened Amazon while experiencing the speed of the Internet in New York, and browsed the dazzling array of products on it. At this moment, the Internet in the United States is indeed much more advanced.

After a while, he received an email from Pan Ben, which contained some latest research on Apple products.

Fang Zhuo looked at it for a few minutes and found a problem. The music on iTunes is actually free, without authorization processing. Its method is CD transcription and network sharing, which is almost completely different from the music platform that later generations are familiar with.

He thought for a while, got up and took a few steps to open the window, and saw the sky outside, the moon was indeed not very round, just like the apples are not so dazzling now.

(End of this chapter)