Reinventing the Millennium.

Chapter 245 The City Asks J1
——"On the evening of December 12, the famous technology company Yike released a new music player J26, priced at 1 yuan."

——"Yike brand spokesperson Jay Chou simultaneously released a new song "Blue and White Porcelain" at the launch of the product J1, and the response was overwhelming!"

—— "It is reported that Yike has launched a new product J1, expressing that it will grow together with domestic musicians and welcome the arrival of the digital music era."

——"Treasure Island singer Jay Chou and Shencheng Yike released new products and new songs. J1 is as amazing as "Blue and White Porcelain"."

——"J1 is released, and Yike said that it will launch the exclusive machine color system of Jay Chou, the brand spokesperson. J1 will have three color models: white, black, and azure."

——"Azure is waiting for misty rain, and I'm waiting for you——Yike's product J1 hits hard, and Jay Chou's "Blue and White Porcelain" new song hits the charts."

After the press conference of Shencheng Yike's new product and Jay Chou's new song ended, a fast portal website released industry news that night. Some fans were invited from online forums and also quickly shared their thoughts.

Yike did not give money, but this new experience machine is worth a lot of money. Of course, some people will insist on their opinions, but more people will more or less say a few good things about Yike J1.

In just two days, more reports came out.

Accompanied by these reports, "Blue and White Porcelain"'s new song hit the charts has also begun.

CCTV3's new song list.

Rankings of major radio stations.

There are even people who are responsible for the playback of songs in audio-visual stores in major cities.

Yike itself has a large local push team, and their job content has added a task of helping urban stores to play songs. This involves not only audio-visual stores, but all streets and alleys, as long as there are external speakers, they are all planned. defined scope of work.

Because many stores do not have computers, tape playback is still required.

Therefore, Yi Ke made a tape of "Blue and White Porcelain" at his own expense in advance to lay out publicity, with the purpose of making this song resound in the streets and alleys.

In the songs on all channels, there is a sentence Jay Chou himself said, "Listen to "Blue and White Porcelain", just use J1", that is, Yike is using the current more mainstream tape transmission method to promote the mp3 music player J1.

This is what Li Lan, vice president of marketing, considers using.

Songs like "Blue and White Porcelain" are destined to spread, and Yike artificially promotes this kind of spread and adds a word of publicity, which will definitely have a very good effect.

All premeditated plans are being executed in an orderly manner.

Yike's relatively large local push team has been sharpened by the registration network, and has undergone training and actual combat in the recent development of channels, and has extremely mature combat effectiveness.

This kind of combat power is not easy to be noticed by the outside world, and everyone will just suddenly discover one thing.

The whole city is full of "Blue and White Porcelain".

There is J1 in "Blue and White Porcelain".

So, there is no tape sales, no second mp3 player, where can I buy it if I want to listen to "Blue and White Porcelain" only with J1 or M1?
There are directly-operated stores of Yike products in five cities including Beijing, Shen, Yang, Peng and Lin'an.

A small number of video store channels have also maintained cooperation and obtained some M1 and J1 bundled products.

In the remaining five days of December, the customer flow of the five directly-operated stores doubled, and all the channels of cooperation were all with one voice-get the goods, get the goods, and get the goods quickly!

It doesn’t take too long for more channels that have not yet cooperated to realize the popularity of the J1 product. It doesn’t take much effort to contact Yike’s local promotion team and get a detailed and patient explanation of the cooperation conditions.

The decisive dealers immediately started the cooperation process at the end of December. Those who needed time to think about it quickly witnessed the sales enthusiasm of their peers and began to contact and cooperate in January.

In January 2002, with the promotion of Yike and the quality of its own songs, the popularity of "Blue and White Porcelain" was the same for a while.

And behind this kind of uniqueness is the distribution of J1 all over the country.

Is a music player priced at 1799 expensive?

——Expensive, but it seems that the M2799, which is priced at 1, is not so expensive.

Is there a market for a music player priced at 1799?

——Sony sells more than 01 D-E2600s, and more than 999 D-E1500s. They both have a good market in China.

There are too many people in China, even if most of them are not considered rich, a small number of them are still quite large in the context of a large base.

Only in the first two weeks of January, Yike, which had already prepared in advance, was still sold out. The popularity of "Blue and White Porcelain" was even stronger than expected. For a while, there was only one voice from the channel—GKD, GKD!

The Kunshan factory under the Yike Group announced the introduction of a second production line. All employees worked overtime, and the machines were restless. They vowed to plug the gap at full capacity and meet the domestic supply and demand of machines.

However, domestic factories belong to contract processing, and the procurement speed of foreign parts restricts part of the supply.

12月26号的发布会到1月15号的月中，一共19天，易科直售7.2万台J1和1.1万台M1，渠道铺货8.5万J1和1.5万台M1。

In this way, the heat was relieved.

However, the phrase "Listen to blue and white porcelain, use J1" in the TV advertisement is still broadcast every day, and with the return of Yike's funds, it has a tendency to expand.

According to Fang Zhuo's judgment on the phone, the market for mp3 music players will increase in the next three years, and Yike should seize the opportunity to promote the brand deeply into the hearts of the people.

Everyone in Yike Company firmly believed in the judgment of the boss, and maintained the vigor of the whole body.

……

"J1 sold like crazy."

"Ok, I know."

"It's amazing!"

"The surname Fang's vision is very poisonous."

In the office of IDG Capital, Xiong Xiaoge poured a cup of coffee for CCTV producer Hu Meng, casually responding to his old friend's exclamation.

"This J1, why is it so popular all of a sudden?" Although Hu Meng produced a CCTV entrepreneurship program, she herself is not that good at business operations.

"The mp3 player is a trend. As Fang Zhuo said, the combined development of the Internet and music requires a carrying hardware." Xiong Xiaoge agreed with this point of view and continued, "But if you want to say 'suddenly', then You need to know Yike's team."

He sincerely praised: "Yike's team is very powerful. All the 'sudden' things you saw were planned, but planning alone is useless, and the effect of this kind of execution can be seen."

Hu Meng took a sip of coffee and said half surprised and half confused: "How can Yi Ke's team be so powerful?"

"Fang Zhuo is very generous to the company's employees. This is one of the reasons." Xiong Xiaoge paid close attention to the development and development of the domestic and foreign markets, "Second, his employees have been tempered and breathless. "

"A breath?"

Xiong Xiaoge nodded: "That's right, Guahao.com has done a good job, but suddenly they had to change their line of business due to policy reasons... If it was purely commercial competition and failed, it's okay, how can you not hold your breath for such non-war crimes?" .”

He laughed and said: "This kind of anger is not anger or anger. It may be unwilling to be more willing. Yike has the trend of the times, such a team, and relatively sufficient funds. Do you think it should succeed?"

Hu Meng nodded thoughtfully: "Then I have to invite him to the second season of the show. Later, you can help me mention to him, when will he return to China?"

"The U.S. market is also at a critical moment. It may take a month or so before we can get out." Xiong Xiaoge frowned. "I haven't been able to contact him very much these two days. I don't know what I'm trying to do."

Not only is it difficult to contact Fang Zhuo, but even Pan Ben, who is with IDG Capital by his side, is half-effective and always lags behind in news.

Maybe it's too busy there.

Xiong Xiaoge thought so.

(End of this chapter)