Reinventing the Millennium.

Chapter 244 A Song of Blue and White Porcelain (Two in One)

On December 12, at 26 o'clock in the evening, Shencheng Yike Technology will hold a product and new song release conference on the Shencheng Grand Stage.

For this press conference, Shencheng Yike invited all the media reporters and portal websites that could be invited, including the travel expenses that played a role, as well as the network resources provided by IDG Capital, Capital Today, and Shenxin Kechuang.

As a result, the reporters present found that the nature of their counterparts was rather confusing.

Among other things, what the hell is an intern reporter for "Today's Statement"?

Is the president of Yike going to reveal that he misappropriated the company's assets?
However, apart from a little confusion, the reporters found that the situation was quite large.

The Shencheng Grand Stage was originally the Shencheng Gymnasium built and used in 75. It was rebuilt and renovated for theatrical performances in the first two years. The upper and lower floors can accommodate up to [-] spectators. Overkill.

Liu Nuo, a reporter from "Huaxia Sports Daily", came to the Shencheng Grand Stage early. He remembered that the last time it was reported in 98 that this place became the "Best Sports Building in Shencheng". The product release of private enterprises.

It's interesting to think about it.

In particular, it is even more interesting to see Xiao He in "Today's Statement".

Liu Nuo chattered nonsense with the people next to him, and walked unsteadily to the trainee reporter He Junhan to say hello: "Xiao He, who brought you here?"

It was the first time for He Junhan to experience such a multi-media scene, and he was a little at a loss. He turned around and saw his brother from Communication University, and quickly said, "Brother Nuo, uh, the director of production in Taili asked me to fool me and go through the motions."

Liu Nuo couldn't help laughing, he was a graduate of He Junhan several years earlier, and he met this junior sister in the alumni association last year: "If you're fooling around, just fool around, don't say it face to face, people from other companies might remember you when they hear about it." Where's the pen?"

He Junhan couldn't hide his depression and said: "Look for my column to listen to the press conference... No matter how you look at such a company, it is inexplicable."

Liu Nuo laughed loudly, indeed, no, the sports newspaper like me was also brought in.

He called the young junior sister to sit down, looked around, since today was paddling anyway, so he simply chatted about gossip: "The boss of this company is called Fang Zhuo, you know that?"

"I know." He Junhan nodded, "This year's "Win in China" is the champion. I set up a registered website before but failed, and now I am making a player."

Liu Nuo sighed: "You can't do your homework well. Fang Zhuo is not a simple person. Is it worth talking about whether he is a champion or not? He just cheated from the venture capital, ah no, the amount of money he raised is just as much." gone?"

He lowered his voice and said mysteriously: "Many people have heard that there is a sign hanging in Fang Zhuo's company. Let me tell you, this is not a rumor."

He Junhan asked curiously: "A picture?"

Some people are on the first floor, some are on the fifth floor.

This junior sister has never even heard of it...

Liu Nuo's interest in gossip has faded a bit, but thinking about the bond of the same family, he still popularized the origin of "Long things are long and should be considered".

He Junhan was shocked when he heard this: "Then, didn't this give Fang Zhuo an amulet?"

"Hey, amulet or not, Fang Zhuo may not need it?" Liu Nuo guessed, "The registration network he started is something that ordinary people can do? Xiaohe, if it were you, you, an ordinary person, would think about doing it. A place with so many mountains in the medical field?"

He Junhan understood the meaning, there were others behind Fang Zhuo.

That’s right, no normal person would do this.

Just when the two were still wanting to chat, there was a sudden commotion at the entrance of the big stage, and rows of aisles began to have young people pouring in.

Liu Nuo and He Junhan turned their heads at the same time, and didn't understand what was going on for a while.

At this time, a host on the main stage picked up the microphone to remind the order: "Hey, hello, students, fans and friends, don't rush, don't crowd, take your seats in order."

The media reporter group was a little confused. It stands to reason that it is normal for this kind of press conference to have an audience, but the audience that Yi Ke brought was too much!
This is hundreds of thousands!
However, the reporters did not make a fuss, instead someone raised a camera to take pictures of the scene.

The Shencheng Grand Stage is divided into two floors, which are also divided into inside and outside. The second floor is not in use. The reporters sit in the front row of the inner circle. Now that many spectators have poured in, they have filled in the outer circle.

The original emptiness quickly became full.

"Brother Nuo, what's the situation?" He Junhan was at a loss.

"Maybe they came to listen to the song... Didn't Yi Ke say 'cum' new song release? The brand spokesperson they signed seems to be on fire recently. It's a singer from Taiwan, called Zhou, Zhou Helun." Liu Nuo suddenly Can't remember the singer's name.

The host on the stage said again: "Dear guests, friends from the media, students, and partners from Yike and Guahao.com, good evening, today is the press conference of Yike Technology's blockbuster products, and it is also the press conference of singer Jay Chou. Thank you very much for coming to the new song press conference.”

"Today we have prepared a new product experience for everyone. Because there are too many people, the staff will distribute it to everyone during the press conference. Now, please enjoy the "Nunchaku" brought to us by singer Jay Chou."

The lights on the Shencheng Grand Stage were dimmed, and a bunch of lights were lit on the main stage. Jay Chou walked out slowly with a microphone in his hand.

Liu Nuo was delighted, he had never seen such a product launch event.

Is this a product launch event or a concert?
In the backstage position, some people have the same confusion.

Li Lan, vice president of marketing at Yike, was very opposed to such a press conference, but Yu Hong, the marketing director, insisted that it should be done according to her wishes.

Although the vice president of marketing is two levels lower in position, it is naturally impossible for the work that was originally in charge of him to be manipulated so easily.

As soon as Li Lan heard about the plan, he immediately went to Director Yu.

"Mr. Yu, is this a press conference or a concert? Is it necessary to go to such a big stage? Is it necessary to use such a large amount of manpower and material resources?"

"It is necessary." Director Yu replied without hesitation.

In Li Lan's view, this kind of lack of hesitation is an infringement of his own authority. You have to discuss it anyway, hesitate and hesitate. However, although the other party is the marketing director, he is still a shareholder, and he was granted authority by the president before going abroad.

"Mr. Yu, the cost of such a development conference is very high. Our company has just started to improve. I think..."

Director Yu interrupted without any hesitation: "I asked Mr. Fang, and his answer was 'how big and what's wrong'."

Li Lan has no objection.

In other words, he could only reserve his opinion, and then carry it out depressedly.

Li Lan was in charge of most of the work for the press conference, the organized college students, and the fans and audience in the society.

However, he still felt that it was unnecessary.

I haven't seen any company in China that does this!

"Mr. Li, are the arrangements for J1 distribution staff correct?" Marketing Director Yu Hong interrupted Li Lan's contemplation.

"The respective areas have been assigned, and we will start posting after Jay Chou sings two songs. There are nearly [-] people present today, so it may take a while." Li Lanhui reported.

Yu Hong nodded in satisfaction.

Li Lan felt a little distressed. In name, it was a new product experience, but in fact, it was just giving away J1 to the people present. The cost of this item alone was upwards of a million.

"That's okay, you watch more, and I'll look at the words again, I'm a little nervous." Yu Hong took out the card in her hand, not denying her nervousness.

Fang Zhuo was responsible for the previous release of the M1 new product. At that time, he saw people chatting and laughing, but this time it was really his turn to experience the pressure.

Yu Hong continued to take deep breaths, and had already been familiar with the product parameters. What I want to talk about today is not only these, but also the comparison with foreign products, and the sales through foreign channels to consolidate the domestic brand image.

And, the Kung Fu Panda Logo of J1 will also be announced.

According to Fang Zhuo, the new domestic products only refer to J1, and although the P1 sold overseas also uses flash memory, the price/performance ratio is not high enough and does not meet the domestic situation. It is only necessary to put it on American channels and advertisements.

The backstage staff were busy, Yu Hong memorized the words silently, and soon heard the cheers outside.

Jay Chou released his second album "Fantasy" in September this year. Compared with the first album "Jay" in the mainland, there was no disturbance. The "Nunchaku" in "Fantasy" is already very good. popularity.

Last year, he didn't have any fans. The ferment in the last three months of this year has already made many young people fall in love with this treasure island singer who can't speak clearly.

When Yu Hong heard the end of the first song, she knew that she would sing two more songs before she went on stage to release J1. She suddenly wanted to call Fang Zhuo.

then……

The phone didn't get through.

There was another cheer on the stage outside, and the second song ended.

Yu Hong sorted out her mood, put away the cards in her hand, and became a decisive and heroic marketing director again.

She inquired about the time, and asked about the order and safety when the show ended, and then simply enjoyed the singer's singing from Taiwan at the entrance of the passage. According to the arrangement, Jay Chou would play and sing the last song "Blue and White Porcelain" after he finished J1 .

This is also the scene in the current advertisement, and now it is reproduced for media reporters to help them promote it on a wider scale.

Yu Hong has listened to this song over and over again these days, and has unparalleled confidence in its effect.

Another song ended, the host continued to speak on stage, Jay Chou went backstage, and Yu Hong went forward.

"Hi, Mr. Yu, the audience is so enthusiastic." Jay Chou greeted.

At this time, Yu Hong calmed down, and said with a smile, "Take it as a small concert. Jay Chou hasn't held a concert in the mainland yet, right?"

Jay Chou felt a little uncomfortable when he was called "Director Chou" so irritatingly, he nodded and said, "Well, no, there were only two shows held in Taoyuan and Xiangjiang."

"Come on, come on, there will be more in the future." Yu Hong encouraged her like this, signaling that she would go on stage.

Jay Chou wiped the sweat from his brow, his first "concert" in the mainland was really stressful.

The host had already invited the "Marketing Director of Yike". Yu Hong came out under the light, and a projection lit up behind her. There were two Chinese characters "Yike" on it, and the pattern in the middle was a panda with vertical legs.

"Hi everyone, I am Yu Hong, the marketing director of Yike. Behind me is the new image of the company's brand."

Yu Hong took the microphone and spoke gracefully, with a steady voice and outstanding looks.

The fans who were originally interrupted because of the "concert" were still dissatisfied, but now they saw a beautiful director come out, and their emotions were appeased.

The reporters in the front row already knew that there was no President Fang Zhuo in this press conference. They were not interested in Yike’s executives, and they were not surprised by the director’s appearance like ordinary audiences, so they just silently listened to her explaining the new music player. J1.

Compared with the M1, the storage hardware of the J1 has changed, and the micro hard drive has been changed to a flash memory, from 5G to 128M.

This is simply a qualitative change.

However, everyone is not very familiar with the concept of flash memory, so they listened to the marketing director talking about the cost and advantages of flash memory.

Later, she talked about the development of the Yike brand and the popularity of M1 both at home and abroad. In the process, she had to mention the combination of the Internet and music that Fang Zhuo had mentioned.

During this period, the staff in the audience began to distribute the new machine J1 to everyone present for experience. Because of the relatively high value, many media reporters could not directly accept the gift, so the name of this experience is very appropriate.

Director Yu on the stage finally announced the company's philosophy, which is to grow together with Chinese musicians and welcome the arrival of the digital music era with a positive attitude.

At this time, the projected content changes to the white model and price of J1.

1799 yuan.

This price makes many viewers who have already got the new phone tightly hold the product box in their hands, and it also makes more people who have not got it anxious.

"Mr. Jay Chou has already brought you wonderful songs just now, but I guarantee that the new song he will release today will surprise you even more."

"This new song of "Blue and White Porcelain" has been built into all our J1 machines, and you can go back and enjoy the experience of the new machine you got today."

"Next, Jay Chou will sing "Blue and White Porcelain" for everyone."

Yu Hong took the place of the host and announced the performance of the last song.

A piano had already been placed in the middle of the stage, and Jay Chou, who took a break while the machine was released, sat under the light with great energy and softly played the first stanza.

——The plain embryo outlines the blue and white strokes from thick to light, and the peony depicted on the bottle is just like your first makeup.

Jay Chou's singing resounded on the Shencheng Grand Stage.

The charm of "Blue and White Porcelain" is also pervasive.

Yike should start to replace its own advertisements on the 15th of this month. In the new advertisement, there is a lyrics "The sky is blue waiting for misty rain, and I am waiting for you" which is loved by many people, and many of you here know this sentence.

But when I really waited for the complete song, and really heard this sentence embedded in "Blue and White Porcelain", I was still amazed.

"This, this song..."

"Sounds good!"

"This Jay Chou looks like a king of heaven!"

The reporters present also had film and television entertainment. When they saw Jay Chou singing like this under the lights and in front of the piano, they couldn't help expressing their emotions.

However, when the song ended, Jay Chou on the stage approached the microphone and said "When you listen to "Blue and White Porcelain", just use J1", which still makes people feel ridiculous, even if this is indeed the exact words in the advertisement.

This sentence brought many people back to reality from the national style, to a reality that can make judgments.

"Blue and White Porcelain" will definitely be popular!
Then...J1 probably seems to be popular too.

(End of this chapter)