Reinventing the Millennium.

Chapter 397 Seeing (Two in One)

Fang Zhuo made a series of guesses and judgments under Ni Runfeng's gaze.

As the saying goes, shallow friendship is not deep, and the head of Changhong should not ask the person he met for the first time about running away.

However, if the dog jumps over the wall in a hurry and the situation is critical, you may catch whatever you encounter.

It's just that Ni Runfeng's mental state in the chat just now is very stable, not like a dead end.

But after thinking about it, it can be acted in any state or state, and I have some accomplishments in this area.

At the end of such a series of seemingly long but actually short brain circuits, Fang Zhuo smiled lightly: "Mr. Ni, are you going to expand overseas markets?"

He didn't wait for Ni Runfeng to answer, and continued: "For other matters, we have a long-term cooperative law firm, Cadwalader, which is very professional and capable, and I can introduce it to you. played a big role.”

Ni Runfeng didn't know that there was a brainstorm happening in front of him just now. He sighed and briefly explained the whole story - last year, he opened up the US market and cooperated with APEX, but now he is more worried about APEX's ability and willingness to pay back.

Fang Zhuo felt strange when he heard that these words were incomplete and untrue, mixed with emotions that seemed to be for himself.

He pondered for a while, thinking about the difficulty of his own fundraising journey, he felt a little empathetic, it is really not easy to run a business.

"Mr. Ni, this is the contact number of Lawyer Martin of Cadwalader Law Firm in New York. According to what you said, if the APEX company may breach the contract, you must find a reliable law firm and lawyer in a foreign country." Fang Zhuo himself I am also worrying about the project, there is no way to help the head of Changhong, I can only provide a reliable suggestion.

Ni Runfeng really took down the phone call, asked a few words about Yike's previous lawsuits, thanked the young president, and then asked curiously about the tens of billions of investment in semiconductors that was widely rumored in the media.

When he saw this report for the first time, he thought it was absurd, and he thought it was rumored news, but more and more reports proved that there was such a thing, so he was [-]% curious.

The biggest curiosity is how Fang Zhuo can raise so much money.

For a company as big as Changhong, its annual revenue was only 125.9 billion last year, so Fang Zhuo will make an investment of tens of billions without saying a word!

"In fact, it's nothing. Yike's overseas market is doing well. Several international venture capitals trust me. I don't understand technology. There is a vice president of SMIC who is willing to come to work on the project. The venture capitalists think It's very reliable, and then I voted." Fang Zhuo said lightly.

Ni Runfeng looked at the young president in surprise, and said with a smile, "I admire you."

He probably knew what the fab was doing, and said, "I hope that Changhong can use chips from the main factory above in the future."

Fang Zhuo had always been wary of Ni Runfeng's sudden mention of New York. At this moment, his heart moved, and he asked, "Mr. Ni, what chip is used in the color TV?"

"There are mainly SOC, DDI, and TCON." Ni Runfeng replied.

Fang Zhuo blinked: "Three chips? What was Changhong's sales last year?"

"We sold more than 1100 million units last year." Ni Runfeng smiled.

"Then which manufacturer do you buy chips for color TV?" Fang Zhuo's interest was aroused, 1100*3=3300 million, Changhong purchased more than 3300 million chips last year.

"We use Philips' SOC solution. Others are from South Korea and the United States, and they have different models." Ni Runfeng replied.

Fang Zhuo nodded, thinking deeply.

This Changhong designation has not developed well, and it will become weak in a few years. Not to mention that it cannot compare with the industry leader in the 90s, it must not even be as powerful as in the past two years.

Generally speaking, wafer foundries such as Ice Core connect to upstream IC design manufacturers such as Philips, but not to terminal customers such as Changhong.

Because, ice core does not involve IC design, nor does it involve IC packaging.

This process is that Philips designs a solution suitable for product functions, the fab manufactures it, and then sends it to be tested and packaged, and finally the chip meets the requirements.

Fang Zhuo has been busy raising funds during this time, but he has also learned about the current market situation with Qiu Ciyun.

Take SMIC as an example. Last year, 90% of its sales were overseas, and its contacts were with major foreign manufacturers. Because there are not many IC designers in the mainland, it is impossible to provide customers with excellent solutions.

The reason why the fab is a technology-intensive industry is that, in addition to its high technical production threshold, the first element that determines product profits is technology.

If the technical process is passed, every 1% increase in the yield rate is a competitive advantage.

The surface area of ​​a 12-inch wafer is about 70659 square millimeters. If you make a chip with an area of ​​100 mm and remove the scraps, you can make about 640 chips.

In actual production, if the yield rate of the foundry is 85%, then 544 chips can be produced. If the yield rate is 90%, this number is 576 chips. If it is 95%, that is 608 chips.

For the same wafer, A’s output is 544 pieces, and C’s output is 608 pieces. This is not an order of magnitude market competition at all.

The level of process technology is so intuitively reflected in the product cost, which further determines the life and death of the foundry.

Intel used to make memory products, but because the yield rate was 10-15% lower than that of Japanese manufacturers, it had no choice but to give up this market and devote itself to the processor business. At that time, memory was still the business with the highest proportion of Intel's revenue. .

Also because the wafer yield rate is so important, it is regarded as the top secret of the enterprise, and the published data is often not the real total yield rate.

After Fang Zhuo knew this, he suddenly understood the anger and anger of Zhang Rujing, the president of SMIC, because...Qiu Ciyun really knew SMIC like the back of his hand.

From this point of view, Fang Zhuo will occasionally review his own behavior style, but limited by the spirit of imitating the law he has established, he can only hope that Zhang Zhongmou, the president of TSMC, will be more angry and angry in the future.

Do things fairly.

However, regardless of the factor of yield rate, Fang Zhuoyou is considering whether the needs of end customers in the market will also affect upstream orders in turn.

He doesn't know how high the yield rate of the ice core led by Qiu Ciyun can be, but if it fails to provide enough competitiveness, then he can't immediately declare bankruptcy and quit. It's better to live than to die. Invite talents with more advanced technology.

Therefore, Changhong Ni Runfeng in front of him suddenly became cute in Fang Zhuo's eyes.

Well, Changhong has encountered some troubles, right? The company that may default on the payment is also active in New York, and there may be other ways. The role of a law firm is a bit easy to deceive.

"Mr. Ni's Changhong purchases a large number of chips every year. I really hope that after the completion of our production line, we can OEM Changhong's chips." Fang Zhuo did not hide his desire, and continued, "I wonder how long Mr. Ni will stay in the capital? , I can also fulfill half of the landlord’s friendship in the capital, and I will go to Sina for a few meetings this trip.”

Ni Runfeng was taken aback, oh yes, the one in front of him is the president of Sina.

"Fang always reports to the leader, and I also report to the leader. There may be three or four days in the capital. We must make a round when we have time."

Fang Zhuo said very sincerely this time: "Yes, I have always liked to listen to the development experience of my seniors, and I also hope that I can let the seniors give pointers to our Yike's overseas development strategy, like the New York that Mr. Ni said before, it is almost a We are Yike's base camp in the United States."

New York?base camp?

Ni Runfeng felt that the young man in front of him seemed to be implying something, looked at his peaceful expression, and felt that he might be thinking too much.

"The waves behind the Yangtze River drive the waves ahead, but I dare not give any advice. On the contrary, Changhong should learn from Yike's overseas development. It is really amazing."

The two of them settled down.

After chatting for a long time, as the passenger plane encountered turbulence and became stable again, this air journey was coming to an end.

Fang Zhuo and the head of Changhong shook hands and said goodbye, watching each other get into the car, he thoughtfully ordered to the assistant: "Check Changhong's annual report last year and the business situation that has been disclosed this year, and then check the APEX company in the United States. See what's going on."

The assistant responded immediately, and made a phone call before getting in the car.

Fang Zhuo always felt that what Ni Runfeng encountered was not a small problem, and it was not the level of asking for help that he showed.

As for the ice core production line that has not yet been completed, considering its future market performance, whether it is long or short, it can be regarded as a leisurely move based on the current situation. After all, the ins and outs of Changhong and APEX are not yet known.

In the afternoon, Fang Zhuo led his team to stay at the hotel, first contacted the secretary of the Ministry, and made an appointment to report to the leader the next morning.

It may be that he has seen the leader too much. Although the rank is quite high this time, he is not nervous at all.

In the evening, Fang Zhuo got some information from Changhong after sorting out the semiconductor project materials in his hands.

Regarding Changhong’s overseas business, last year it announced in a very high-profile way that its overseas strategy was a success. The export of color TVs was US$7.6 million, of which US$7 million was represented by APEX, which is the distributor of Changhong’s color TV exports.

However, the DVD player business of the APEX company founded by the Chinese had some behaviors in arrears of payment, and its reputation was not very good.

Under such circumstances, it seems a bit paradoxical that Changhong still chooses to carry out export cooperation with APEX.

"Well, this APEX company is interesting."

Fang Zhuo flipped through the information sent by New York, and found that APEX started off with the channel of Wal-Mart, so that domestic low-priced DVD players can appear in the eyes of American consumers.

The victim of this low price is none other than Sony.

In just one year, APEX surpassed Sony to become the largest supplier of DVD players in the United States.

"Sony, hey, it's Sony again."

Dong dong dong, there was a knock on the door outside the room.

Fang Zhuo took the information and opened the door. It was Liang Mu, a biographer who came. He had gone to see Yike's supply chain on the spot before, and this time he came to the capital with the team, intending to record Mr. Fang's fight for policies from the leaders. knowledge.

"Mr. Fang, are you confident in tomorrow's leadership report?" Liang Mu asked about business.

"Yes, of course." Fang Zhuo said with a smile, "Even if there is no such situation, you have to pretend that there is. Well, let me show you something fun."

He handed over the materials of Changhong and the American distributor APEX.

While Liang Mu was reading the materials, Fang Zhuo smoked a cigarette.

"Mr. Fang, as far as I know, Yike just started selling music players and entered the supermarket channel, right?" Liang Mu asked as he put down the information.

Fang Zhuo smiled slightly, nodded and admitted: "Yes, we also wanted to enter Wal-Mart at that time, but we only found Kroger. With Kroger's sales, we initially gained a foothold, and then continued to invest in Wal-Mart and other chain stores. Taking into account the layout of secondary channels and online channels, it is possible to have Yike's current overseas sales."

Liang Mu pondered: "Can this be called a hero who sees and agrees?"

"APEX sells DVDs and we sell M1. There is actually no difference. The most important thing is to rely on the low-price strategy to compete with products in the US market. Coincidentally, Sony is a victim." Fang Zhuo couldn't help laughing, " But the development will be different in the future, our player and online music are combined to form a very good moat, APEX is not good, it is still just a distribution role.”

"Moreover, for the sake of profit, it is still empty-handed. It first buys goods in small quantities in exchange for domestic trust, and then buys goods in large quantities and defaults on the payment for the goods."

Liang Mu asked, "Did Changhong encounter such a scam?"

"Changhong." Fang Zhuo pondered for a moment, then said pointedly, "Cheating 7 million U.S. dollars all at once is not a bit like a scam."

Liang Mu picked up his pen honestly, as if a student was listening to a teacher's lecture.

"You are such a big company, if you send [-] million goods, there is no refund or less payment, and [-] million is sent, but you still don't return, you can still send [-] million later?" Fang Zhuo analyzed, "This It's like Zhou Yu beating Huang Gai."

"Why? Is there any benefit transfer?" Liang Mu was puzzled, "Is it necessary for Ni Runfeng? Isn't this method of benefit transfer too direct?"

"Such a move may cause so many bad debts, and Changhong is a listed company, Ni Runfeng..." Fang Zhuo's mind flashed a lot of information, and he came to a conclusion, "Ni Runfeng is going to use capital means to get Changhong. "

Ni Runfeng is the chairman of Changhong and the head of Changhong.

However, Changhong is a state-owned enterprise, and its actual control is not in the hands of the chairman who brought Changhong to where it is today. acquisition.

Liang Mu quickly understood Mr. Fang's meaning, and said in a daze, "Is Ni Runfeng taking a risky move in the restructuring of state-owned enterprises and stock market acquisition?"

"I guess he might lose control with this move." Fang Zhuo shook his head slightly, giving a judgment.

Changhong's receivables on such a scale have been suppressed. Once it is out of control, someone will be responsible.

Liang Mu looked through the information again, and said in shock, "Ni Runfeng is so courageous!"

"It's dangerous to fight, it's fine if you win, he has the guts..." Fang Zhuo's eyes moved, and he didn't say the consideration of the second half of the sentence.

However, when Liang Mu heard this, he already guessed what Mr. Fang meant, there was someone behind him.

Fang Zhuo pondered and reviewed the analysis of Changhong, thinking about whether the future ice core could benefit from it. If Changhong is not Changhong, the ice core will get the ice core.

He doesn't care about whether Ni Runfeng can succeed, but only thinks about the right to speak that this fixed market demand exerts on the upstream of the industrial chain.

The big shop bullies the customers, the big customers bully the shop, and the offensive and defensive changes are all tailored to local conditions.

(End of this chapter)