Reinventing the Millennium.

Chapter 512 Give You a Chance (Two in One)

Bezos is a very forward-looking person.

Fang Zhuo visited Amazon, and felt more and more that what he said "everything revolves around long-term value" is not a slogan. Amazon's AWS is not without internal opposition, but it was indeed launched under Bezos' insistence.

"AWS can provide more basic content than our current business. The closer it is to the basic field, the greater its value will be. This will take time."

"Compared to traditional retail, Amazon's advantage lies in technology, technology, technology! We must maintain investment in technology research and development."

"Hey, Amazon has three, customers, technology, and patience."

During his visit to Amazon, Bezos was happy to promote the philosophy of his company to a rich man with a similar net worth. Patience is a long-term value, customers are convenience and discounts, and technology is a relatively high investment in research and development every year.

According to the financial reports that Fang Zhuo saw, Amazon’s technology expenses in the past four years have exceeded 2 million US dollars, and its revenue invested in technology accounted for an average of more than 6%.

Technology costs account for 6% of revenue, which is probably quite high among e-commerce companies.

In particular, depending on what Bezos means, this will be his long-term practice.

The visit to Amazon ended, and Yike and his team took a group photo with the head of Amazon against the background of their company LOGO.

On the way back to the hotel, Fang Zhuo asked Director Xiaoyu: "Mr. Yu's thoughtful look means he has something in his heart?"

"Amazon has invested a lot in infrastructure such as warehousing and logistics." Yu Hong nodded. "This will definitely bring long-term returns, but the initial investment is also quite amazing."

She also asked the boss: "Mr. Fang has seen the strategies of competitors, and still thinks that Dangdang can beat Amazon in China?"

"It's not my competitor, it's Dangdang's competitor." Fang Zhuo pondered, "If Dangdang is facing such an Amazon and such a Bezos, I'm afraid it really won't be able to win."

"But is Amazon's domestic strategy consistent with that of the local market?"

"Is Amazon also insisting on the concept of long-term value in China?"

"I think it's a question mark."

Fang Zhuo's attack on Dangdang did not change because of a visit, but became more persistent: "Dangdang wants to fight, and we must take advantage of Amazon's strategic center of gravity to fight hard on North America, and we must fight a relatively established out of the market structure.”

"I'll call Mr. Li later and talk to him about the next round of financing. According to the current competition, the money in Dangdang's account is definitely not enough."

Fang Zhuo did what he said, but before contacting Li Guoqing, he called Mr. Xiong of IDG and Mr. Xu of Capital Today, and talked about his views on domestic e-commerce, and also talked about his trip to Amazon this day. .

The truth is universal, long-term value, and the e-commerce field is worth sticking to this word.

IDG itself is a participant in Dangdang's round of financing. Xiong Xiaoge also has some ideas about the competition of domestic e-commerce, and he agrees to continue the competition for financing.

As for Xu Xin of Capital Today, she was originally not optimistic about Dangdang, but if Mr. Fang really stood behind Dangdang, then there would be something to talk about.

Fang Zhuo briefly communicated with these two and then contacted Li Guoqing.

Li Guoqing was very happy on the phone, and said bluntly that Dangdang's next round of financing will be even more powerful, and it will definitely become a leader in domestic B2C.

However, when he ended the call and discussed Mr. Fang's proposal on financing with his wife Yu Yu, disagreements arose.

"What is the purpose of this round of financing we asked Yike to invest?"

"Isn't it just to raise the shares to a safe position?"

Yu Yu hesitated about the fierce competition that Dangdang was caught in.

Yike invested 1100 million US dollars, and borrowed another 200 million US dollars, which helped the couple increase their holdings from 41% to 59.5%, fully controlling Dangdang.

Now, with the intensification of competition, Dangdang should quickly start the next round of financing.

Will the next round of financing be enough to end the battle?

When will the funds of Amazon, eBay, and Taobao be burned?

Is it going to continue with the next round of financing next year?

What will this share ratio become with the two rounds of financing?

Sina's lessons learned must be guarded against.

Hearing his wife's concerns, Li Guoqing also hesitated in his heart, this party must not be cheating on Guo (guó), right?

If the shareholding of Yike Investment is further increased, Dangdang will not be like Sina at that time, what he will face is the richest man in the mainland with abundant funds. In the past, Mr. Fang was so open and secret, and now he is not even better. Wily?

Both husband and wife have some doubts in their hearts.

But the current competition is already imminent, and it has to be launched.

Dangdang did not stop the pace of department store e-commerce, and continued to expand the categories of competition.

However, within a few days, Li Guoqing suddenly saw the content of Mr. Fang's blog on the Internet, and a group photo of him and Bezos, the head of Amazon, was posted on it.

Mr. Fang's blog has not been updated since the Sina blog became popular, and this sudden release of new content has spread widely.

Li Guoqing was a little muttering in his heart. While urging Dangdang.com to burn money, President Fang also met with the boss of the competitor...

You know, it's not that Amazon never talked about the acquisition of Dangdang, but it was rejected by itself.

Now Mr. Fang is going to see Bezos behind his back, what is the plan?
If the competition is really as Mr. Fang said, then after two more rounds - let's see who owns Dangdang today?

On August 8, the Huaxia e-commerce market that was suddenly ignited was still not calm, and the four major companies expressed their determination and attitudes to the media.

On this day, Fang Zhuo decided to go back to China to talk about Dangdang's financing.

Originally, he wanted to make his own decision and let the company implement it, because there is an old bear in it, which is reassuring.

But after thinking about it, Fang Zhuo sighed to Yu Hong, "No, I still have to go back to China to see Li Guoqing's rammed goods, and see the current situation of Dangdang." He immediately booked a ticket to return to China.

If he can, he is determined to burn Dangdang to the appearance of JD.com.

Moreover, taking advantage of the unsettled e-commerce market, Dangdang can create more possibilities.

Fang Zhuo thinks it is necessary to have a face-to-face chat with Li Guoqing about the ambitions that Dangdang.com can have.

On August 8, the passenger plane landed in Beijing. As soon as Fang Zhuo landed, he called Li Guoqing and made an appointment to talk about financing plans at the headquarters of Dangdang.com.

"Old Xiong, Mr. Xiong, I'm in the capital."

"President Xu, Miss Xin, I'm in the capital."

After Fang Zhuo contacted the principal of Dangdang, he called Xiong Xiaoge and Xu Xin, and dragged them to Dangdang.com for an interview the next day.

That night, Xiong Xiaoge came to the door directly to discuss with President Fang first.

"Mr. Fang, why are you so passionate this time?" Xiong Xiaoge was a little surprised by Mr. Fang's enthusiasm for supervising Dangdang.com.

"Old bear, old bear, you must remember one thing if you want to become a great investor." Fang Zhuo hadn't seen his old friend for a long time, and felt very cordial, so he directly described his indirect participation in this domestic and foreign e-commerce competition. Reasoning, "Every opportunity to redefine the market should not be missed."

Xiong Xiaoge smiled: "Do you think this competition is so meaningful?"

"I visited Amazon in Seattle a while ago." Fang Zhuo said, "Dangdang is called the Amazon of the East, and now it has a chance to become the real Amazon of the East. Local B2C can give birth to a giant company."

"How about Bezos?" Xiong Xiaoge asked curiously.

Fang Zhuo thought about it, and described: "He is a very pragmatic person with long-term goals."

Xiong Xiaoge asked again: "Since you think Dangdang.com can become the Amazon of the East, do you think Li Guoqing can become Bezos of the East?"

This is a good question.

Fang Zhuo added new tea, and after reviewing the little contact he had with Li Guoqing until now, he knew that Xiong Xiaoge had returned to the position of "investment is an investor".

"Oriental Bezos, good question." He took a sip of tea slowly, "Old Bear, what do you think?"

Xiong Xiaoge participated in Dangdang.com's last round of financing, and said after deliberation: "Dangdang.com's development is very stable. Li Guoqing is capable, but as you said, 'redefining the market', I'm afraid...I'm afraid There is still some distance."

Fang Zhuo chewed on the meaning of the old bear, frowned slightly, and asked, "Are you not in favor of this financing?"

"If I don't agree, I won't come here." Xiong Xiaoge lit a cigarette, threw another one to Mr. Fang, and said with a smile, "I think Dangdang has always been very careful in its development speed, and suddenly such a money-burning competition , the management of the website may not be able to seize it.”

"Do you have any ideas about their management?" Fang Zhuo shook his head, "It's not a good idea to change generals. Besides, we are investors, so it's better not to cause hostility. I think Yu Yu from Dangdang. Very sensitive."

Xiong Xiaoge asked back: "Then you ask Dangdang to burn money and compete now, isn't it meddling?"

"I mentioned it to Yu Yu last time when I was in Lin'an, but she didn't agree. This time, they came up with their own strategy. I didn't intervene in their strategic thinking, but I was willing to help their strategy." Fang Zhuo paused, and said, "I'm here to speed up Dangdang."

Xiong Xiaoge nodded silently, and after a while suddenly smiled: "Mr. Fang, if you are willing to intervene more, IDG may be willing to invest more."

Fang Zhuo said displeasedly: "Old Xiong, I'm not that kind of person."

"Oriental Bezos is unwilling to do Bezos' business, so what can we do?" Xiong Xiaoge sighed.

Hearing that Mr. Fang told Bezos that he was "an extremely pragmatic person with long-term goals", he almost immediately thought of Mr. Fang himself. Bingxin's goal is obviously very long-term, and Mr. Fang's methods have always been "extremely pragmatic".

Although he hasn't discussed financing with Dangdang yet, Xiong Xiaoge has a vague feeling that daring to burn money is a rare skill.

"Even if it doesn't reach the height I envisioned, Dangdang's multi-circle market will make a profit from our previous investment." Fang Zhuo didn't care about the old bear's flattery, and drew the bottom line, "Dangdang can't burn Amazon, then It is still Dangdang."

Yike Investment currently holds 18% of the shares in Dangdang. The development of the company is a win-win situation.

However, under the current circumstances, Dangdang does have a golden opportunity.

Fang Zhuo and Xiong Xiaoge did not continue their communication about Dangdang. The latter asked about Bingxin's audit in the United States.

This time it really hits the spot.

The approval process of the ice core in the United States is Fang Zhuo's great pride, and it does involve many aspects that he did not expect, and it is an endless chat.

IDG is also a shareholder of Bingxin, and Xiong Xiaoge also sounds like he is enjoying it.

When he heard the end, he suddenly felt that Dongfang Bezos would continue to make ice cores, and the joy on Mr. Fang's face almost jumped out.

On the first day of September, the weather in Beijing was very good.

Xiong Xiaoge had a great chat yesterday, so he simply opened a room next door. Today, he took the car with Fang Zhuo and confirmed the time of today's capital Xu Xin. The two arrived at the headquarters of Dangdang.com almost at the same time.

"Xinjie, long time no see, your style is even better."

"Oh, this is Mr. Liu? I heard that you are a general of Capital Today."

Fang Zhuo greeted Xu Xin downstairs, while Xiong Xiaoge and IDG people accompanied him.

Li Guoqing and Yu Yu from Dangdang.com watched the scene of laughing at Yanyan in three dialects. The couple unconsciously looked at each other, and then went up to meet them.

"Mr. Li, Mr. Yu, I heard that Dangdang played well this time. Congratulations, congratulations."

Fang Zhuo shook hands with Dangdang's representative, and said heartily, "I came back from New York this time just to help Dangdang."

Li Guoqing nodded repeatedly, and walked upstairs to meet the group of investors.

The richest man in the mainland appeared in the company, which made many Dangdang employees curious about what Mr. Fang looks like, and many people took pictures with their mobile phones.

There are two rows on the left and right in the meeting room, with Dangdang management on the left and investors on the right.

Fang Zhuo sat in the first place on the right without any hesitation, and without much greetings, he went straight to the point: "Mr. Li, Dangdang's e-commerce strategy for department stores has made a good start. I think Dangdang's future can be compared to Amazon's present in the United States. .”

Amazon is now a $170 billion public company.

Just as Li Guoqing was about to speak, Yu Yu next to him said, "Mr. Fang, let's talk about the 'start' first. To be honest, I've been really worried recently, and I'm afraid that Dangdang will fall down in this fierce competition."

"Haha." Fang Zhuo laughed, "I have confidence in Dangdang, Mr. Li and Mr. Yu, and our investors. How could Dangdang fail?"

He continued: "It's not scary to burn money. If it weren't for the huge future market, Amazon, eBay, and Taobao wouldn't be fighting like this. Mr. Xiong and Mr. Xu, I, and I are very optimistic about the future market development."

Both Xiong Xiaoge and Xu Xin nodded, and since Mr. Fang stood behind Dangdang, the development of the website must be faster.

E-commerce is not a groundbreaking thing. It is a predictable and excellent market for those that have been listed abroad and make money.

Yu Yu didn't speak any more.

Li Guoqing said: "Mr. Fang, how long do you think Amazon and eBay will be able to compete this time?"

Fang Zhuo has considered this issue, and for this reason, he also learned about the current situation from the side.

In comparison, the competition between Amazon and Dangdang is quite elegant, while eBay and Taobao are going in a relentless manner.

eBay covers the advertisements of major domestic websites at a price that is twice the market price, including the three major portal websites that have received eBay's cooperation.

Netease and Sohu conduct normal commercial processing, and the one with the highest price wins.

However, Sina noticed the speech of its own boss in Lin'an, paid attention to the investment trend of his subordinate Yike, and took into account the factors of sister companies, and rejected eBay's advertisement of "If you want to Taobao, go to eBay".

Now, Sina's advertisement has been given to Dangdang, which is "online shopping to Dangdang".

"It's going to be September soon, and this year is about to end, and I guess it will be almost the same next year." Fang Zhuo pondered, "Everyone's consumption habits can't be delayed until the next year."

Li Guoqing and Yu Yu looked at each other again. This battle time is really not short for the website, and it is a very stressful test.

(End of this chapter)