Reinventing the Millennium.

Chapter 513 You Are Useless (Two in One)

Regarding the prospect of Dangdang becoming a B2C, Fang Zhuo has had in-depth consideration.

When Amazon, eBay and domestic companies are competing, it is precisely the best time to shape consumer habits at the lowest cost.

Amazon's main focus is on North America, eBay insists on charging fees for opening online stores ungroundedly, and Taobao's strength is not strong enough. The lack of heavy capital investment in the B2C model can just be driven by itself.

Not to mention that those who seize the opportunity must surpass Taobao, but they will certainly occupy a considerable market share.

At the current stage, looking domestically, Dangdang is the best pawn to implement this strategy.

As for JD.com, it just opened its website this year, and most of its business is still in the physical stores in Zhongguancun. It has neither resources, channels, nor a mature team.

By the time JD.com can digest the investment, the market development stage of this wave of Chinese and foreign competition has already ended.

Dangdang.com, which started out as a book e-commerce business under the copy Amazon model, has top-notch resources and teams in China at the moment, and has a good foundation for absorbing investment and enclosing land.

It cannot be said that Dangdang.com has never been successful. Its highest market value was once as high as 150 billion. Even if Fang Zhuo had some doubts about the two couples in the husband-and-wife store, he believed that the cooperation between them would achieve a higher-dimensional win-win situation.

To put it more bluntly, according to Yike Investment's original investment of 1100 million US dollars, the final profit may be around 20 billion, which can be regarded as a small half of the current ice core production line.

If he continues to learn from Amazon's asset-heavy development model, and truly make Dangdang the "Oriental Amazon", Fang Zhuo's profit will be at least dozens of times the harvest.

This is the payoff that redefining the market can bring.

"We plan to start cash-on-delivery and door-to-door delivery, initially in 20 cities in China, with a target of 60 within this year, and strive to cover more than 100 cities in China next year."

"Amazon's Joyo, they cut their own logistics instead and started trying to cooperate with express companies."

In the conference room, Li Guoqing seriously described the changes during this period to the investors.

Of the three companies that came today, IDG and Yike Investment were originally shareholders of Dangdang.com and have the right to understand the company's development.

Fang Zhuo nodded slightly, and said: "Amazon's domestic team's execution is obviously not in place. This is also a common problem of this type of company. Amazon and eBay will not trust local personnel, their reactions are rigid, and their judgments are misplaced."

"It's also burning money. Dangdang improves efficiency and adjusts in a timely manner based on market feedback. Then we have an advantage in burning money."

Fang Zhuo glanced at the company management in the conference room, then at Li Guoqing and Yu Yu, and continued: "The most important thing Dangdang should do now is to actively expand its categories and scale. Of course, the main business of books is that you have come so far. The biggest factor, but the unit price and gross profit of books are not high enough, and the frequency of consumers’ purchases is also low.”

"Once the category and scale are expanded, Dangdang's future will suddenly become clear."

"You have to take advantage of the advantageous period of book e-commerce to transform, and you must really make up your mind to engage in all categories."

Fang Zhuo's words were not without persuasion.

The transformation from vertical e-commerce to comprehensive e-commerce is an example of JD.com, and Amazon is also an example. Amazon started to expand its categories four years after its launch. Among them, the determination of the management is a very important factor.

Dare to spend money and not be afraid to spend money.

What Fang Zhuo is sitting here now is that he can provide ample and stable sources of funds, which cannot be provided by any domestic investment institution.

In fact, B2C is a path that Amazon has completely followed. Dangdang has a great chance of winning as long as it spends money to lay a good foundation and do a good job in localization.

"Mr. Fang, we all think that now is a good opportunity." Li Guoqing nodded repeatedly and said with a smile, "Dangdang is not afraid of competition, but is afraid of the instability of the capital chain."

Fang Zhuo stretched out his hand and waved it left and right: "Mr. Xiong and Mr. Xu are here today, so Mr. Li doesn't have to worry about this."

He smiled again at the management sitting here: "Everyone, don't worry about this. I am firmly on the side of Dangdang."

There was laughter in the conference room, and the atmosphere was quite relaxed.

The management of Dangdang.com is naturally convinced by the words of a representative of the Internet industry like Mr. Fang, and also believes that the "full category" that Mr. Fang said is very promising.

At this time, Yu Yu, who was sitting next to Li Guoqing, said in a low voice: "Mr. Fang, Mr. Xiong, Mr. Xu, everyone is optimistic about Dangdang's future. Considering the intensified competition this time, I think the estimated value of about 4 million The value is appropriate."

Xiong Xiaoge frowned, Xu Xin was slightly startled, and Fang Zhuo was startled.

4?Obviously not Huaxia coins.

A $4 million valuation offer?
This is a high price beyond the tacit understanding of mutual communication.

Generally speaking, quoting a price that exceeds psychological expectations is an attitude.

Fang Zhuo glanced at Yu Yu, who didn't intend to change his words, and then glanced at Li Guoqing, who was obviously a husband and wife.

"Go out and have a small meeting." Fang Zhuo turned his head and said to the IDG and Capital Today team.

Soon, the investor's team left, and Dangdang's management got up and left with the acquiescence of Li Guoqing and Yu Yu.

There are only five people left in the room who can make key decisions.

Fang Zhuo reflected on his impression flow, his investment enthusiasm, and his focus during the 2 minutes of clearing the field.

He almost sorted out the couple's thoughts when the meeting room door was gently closed.

——Dangdang is an entry-level player in the e-commerce market. At present, there is no shortage of funds, and the aggressive money-burning strategy can be changed at any time.

——The money that Dangdang got from Yike Investment was used to stabilize the equity position in the first place.

——Dangdang.com is not in a hurry to raise funds. In other words, they think that besides the three institutions today, Dangdang.com can also raise money from other places by virtue of its own business. After all, Tiger Fund has investment intentions before.

——The couple are very confident and believe that Dangdang under their control can develop smoothly.

Fang Zhuo breathed a sigh of relief, looked at the two speakers, and said, "Mr. Li, Mr. Yu, if I remember correctly, the valuation of Dangdang in this round of Yike's investment was 6100 million US dollars, and now this has directly turned over. Nearly 7 times, what is the support point?"

He couldn't help laughing: "Is it because I am optimistic about Dangdang?"

"Oh, Mr. Fang, you said that." Li Guoqing also said with a smile, "Mr. Fang, it's like this. This round of financing is actually advanced in advance. If you don't consider burning money, it will have to be raised next year. At that time , Dangdang’s scale has grown rapidly again.”

"Also, Mr. Fang, Amazon's price for buying Dangdang this year is 1.5 million. We didn't sell it, and the price of the last round of financing was also low."

"According to these calculations, 4 million US dollars is not high."

Li Guoqing really gave the reason.

Fang Zhuo knew that Amazon and Dangdang had talked about the acquisition, but he didn't know that the figure was 1.5 million US dollars.

As I guessed in my mind, Dangdang.com is a company with a basically mature operating mechanism and an established player. Its two speakers were unwilling to sell it when Amazon bought it at a high price. What is the picture?
They want Dangdang.com to become a giant, and more importantly, they want to become a giant that the couple can control.

The latter is even more important than the former.

It's amazing that many people in China hold the concept of "rather being a chicken head than a queen". This is true of Dangdang's reluctance to sell himself to Amazon, and the posture he is putting on now is also the same.

However, Fang Zhuo's standard of "giant" is different from theirs. Their giant is a small giant, and his own giant is a big giant. When a small giant meets a big giant, he is not considered a giant.

Fang Zhuo felt dull for a moment. The priority of these two for shares was higher than the expansion judgment of the current situation.

Perhaps, Li Guoqing and Yu Yu think that they can expand in the future, or maybe they have other ideas.

Fang Zhuo glanced at Lao Xiong, and laughed in his heart, the investment is indeed an investor, Li Guoqing is not the Eastern Bezos, and Dangdang is not the Eastern Amazon.

Xiong Xiaoge misunderstood, and said: "Mr. Li, Mr. Yu, I can understand that business leaders try to seek as high a valuation as possible, but there must be a limit. The last round of 6100 million was less than [-] million yuan. In half a year, Dangdang's market share has not increased significantly."

"Isn't your offer too dishonest?"

"To be honest, Mr. Fang is really sincere in pulling me and Mr. Xu. Your price is somewhat boring."

Xu Xin also nodded, she thinks the same, isn't this driving people away?

With a smile on his face, Li Guoqing still insisted on what he just said.

Fang Zhuo shook his head: "Mr. Li, Mr. Yu, there is no one else here, and I don't want to say anything high-sounding. I am optimistic about Dangdang, and at the same time, I have no intention of intervening in the company's operations. I just think that there is a good opportunity for development."

He said seriously: "If you miss this good opportunity, it won't happen again next time."

If you miss this opportunity, you will have to invest far more money to gain market share.

If this opportunity is missed, Dangdang will not be able to find an investor who firmly believes in B2C and can invest heavily.

Li Guoqing didn't speak.

Yu Yu said softly: "Dangdang is not in a hurry, we think we should guarantee the quality to consumers."

Fang Zhuo said unceremoniously: "Is it to ensure the quality of consumers, or to ensure your control over Dangdang? I am a straightforward person, and I don't like to beat around the bush. I will sit here and say that I will not seek control over Dangdang. , don’t you believe it?”

Li Guoqing still didn't speak.

Yu Yu said softly: "Mr. Fang, if you say that, then we really don't want to be Sina. This is something we talked about last round."

At this moment, Xiong Xiaoge next to him almost couldn't hold back his laughter.

He knew that he shouldn't have such emotions in his heart, but when he saw the veiled tone of the woman opposite, he suddenly had the feeling of "Fang Zhuo, Fang Zhuo, you have tasted the bad results now".

Dangdang can get the investment intention of Tiger Fund, and can be acquired by Amazon at a high price. It is naturally a good project target now.

When a project has broad recognition, it has many avenues for obtaining funding.

The richest man in the mainland is rich, but the money of other people is also spent in the same way.

Of course, Xiong Xiaoge knew that Mr. Fang's determination to invest money was not comparable to others, but Li Guoqing and Yu Yu probably had confidence, otherwise, they would not reject Amazon's acquisition.

The communication in the conference room broke down here.

In fact, from the moment Yu Yu, the hostess, announced the valuation figure, the exchange was essentially over—Fang Zhuo was willing to vote, but it wasn't the one who was asked for a random price.

It took a turn for the worse, but that's all.

Fang Zhuo is not only suspicious of his sincerity, but also begins to doubt how determined Li Guoqing is to "turn to the whole category" that he agreed to earlier.

He really has this determination?Can you really spend a lot of money?Can you really stick to the construction of e-commerce foundation?
All of this has to be put with a question mark, which makes it even more unnecessary to continue this meeting.

There is probably no trust in each other before, so there is nothing to force.

Fang Zhuo was not angry, but felt a little regretful and funny.

Dangdang has a foundation and has money, these are the indispensable objective conditions for coming here today.

This opportunity is in front of you, you are so useless, who else can do it?

"Okay, I hope Dangdang's future development will be smooth." Fang Zhuo got up, unwilling to argue with Yu Yu, a woman, but stated, "I also hope to see the day when Dangdang's market value surpasses Sina."

Following Fang Zhuo's movements, Xiong Xiaoge and Xu Xin also stood up.

Li Guoqing rubbed his hands, and didn't expect to stop talking about it: "Mr. Fang, Mr. Fang, I mean, you think the price is high, you can wait for Dangdang to develop and develop, and see how you vote in the next round."

Fang Zhuo smiled slightly, nodded and said: "Okay, then wait for Dangdang to develop at the right time, and I will come again. I actually like Mr. Yu's way, so as not to waste everyone's time."

Li Guoqing laughed.

Yu Yu said at this time: "Mr. Fang, didn't you invest in Dangdang earlier because you were optimistic about our development? Dangdang doesn't need to be so eager and can move forward steadily."

Not much speculation.

Fang Zhuo didn't bother to say anything more, they both understood each other's reasons, but words were powerless, only facts could prove the right or wrong of opinions, but what's the point of proving?
He nodded at Yu Yu, turned and left the meeting room.

Xiong Xiaoge and Xu Xin followed without saying a word.

Soon, IDG and Capital Today's team also kept pace with the bosses.

A Dangdang financing meeting ended hastily.

Li Guoqing quickly followed him to the downstairs, watching Fang Zhuo and others get into the car and drive away, he suddenly felt a little shaken in his heart, it is not impossible to burn money to expand the scale...

But he changed his mind and became firmer. Dangdang can continue to develop in his own hands, and can continue to raise funds at the right time, but this must be due to Dangdang's own decision, rather than being forced to move forward.

……

"Boss Fang, how do you feel now?"

Xiong Xiaoge sat in the car, thinking of Yu Yu's soft words, he couldn't help but tease him.

"The instigator, the instigator." Fang Zhuo sighed, "Yu Yu stabbed me with Sina, I'm really tired of my reputation."

Xiong Xiaoge laughed: "Who is to blame for this? Is it because of your notoriety?"

"It's strange that we have no fate." Fang Zhuo also laughed, "Li Guoqing is not a hero, and the entrustment is not a person, that's all."

"In the field of e-commerce, Taobao is actually very good and has vitality." Xiong Xiaoge said after thinking, "But they just got a lot of money at the beginning of the year, and they are definitely not short of money now."

Fang Zhuo narrowed his eyes, and said leisurely: "Forget it, let's talk."

If I remember correctly, the medical department has three warehouses in Machong, Beijing, and Shencheng.

Forget it, it doesn’t matter if you don’t vote, if you can’t vote this time, then I can only go back to my monopoly business.

(End of this chapter)