Reinventing the Millennium.

Chapter 523

Fang Zhuo considers himself and Ni Runfeng to be friends.

Fang Zhuo thinks that he and Mr. Ni have the same pursuit.

But it’s not guaranteed, Lao Ni doesn’t think so, so Fang Zhuo is more concerned about the way of communicating with the head of Changhong, trying to make the other party accept it smoothly.

Although Changhong's overseas channels are controlled by Yi Ke, even though some of Lao Ni's behaviors are known to him, but now Lao Ni is talking about being a teenager and wants to lead Changhong out of the predicament. He has been in charge of a business for decades and is suddenly desperate.

You know, this person is also in his sixtieth year, so we have to take this into consideration.

If he wanted to retire intentionally or unintentionally, it would be really difficult.

Therefore, we must pay attention to the method of doing things.

Changhong is now fully shifting from plasma to LCD TV. This is not just a matter of technical route. The management represented by Ni Runfeng has assumed the responsibility of abandoning the long-term cooperative CPT friends, hard top administrative intervention, and ignoring the opinions of the original technical personnel in the company. etc. pressure.

In fact, Fang Zhuo was particularly able to understand Lao Ni's current situation, and he could understand the concern for Changhong LCD products behind his words.

Everyone came here like this, as if he was surrounded by investors and forced into the palace. Old Ni may have been called to the office by the executive leader to reprimand him face to face.

It is not easy to understand, to understand.

But, then again, it's not easy for you anyway, so it's okay to have a little more, right?

Anyway, you're already at this age, so it's okay to be a little crazy, right?

Embracing the ice core is a great achievement.

"Old Ni, I will invest 10 billion US dollars in e-commerce next year, and this is one of them."

"The final investment of this e-commerce company is far more than 10 billion US dollars, which is the second."

"The main category of e-commerce is digital home appliances. I know that Changhong still has a lot of inventory to digest. This is the third."

Fang Zhuo replaced both himself and Lao Ni with new teas, and slowly talked about the e-commerce plan. The investment figure was slightly exaggerated to boost Lao Ni's confidence.

The road has to be walked step by step, and the meal has to be eaten bite by bite.

The initial investment plan is about 1 million US dollars. Only when the B2C model has a proper foundation can it continue to increase its efforts.

But this is indeed in line with Changhong. Changhong’s strategic mistakes two years ago led to a large number of products being piled up in the warehouse, which can just rely on the massive publicity of e-commerce B2C to destock.

Even if there is a slight cost loss in the process of destocking, it is worth it, otherwise, the products in the warehouse will become more and more backward and worthless.

It can not only make Changhong's long-term pain worse than short-term pain, but also make the website have a reputation for discounts.

It's an obvious win-win.

As expected, Ni Runfeng was shocked when he heard the investment figures, and asked in surprise, "Isn't that the second ice core?"

He knew that Bingxin's landed investment was so-called tens of billions of Huaxia coins, but he didn't think that the richest man in the mainland couldn't spend 10 billion US dollars to engage in e-commerce.

If so, such a figure is not only the amount of investment, but also symbolizes Fang Zong's determination to be an e-commerce company.

Once a person like Mr. Fang is determined to do something, it will make people feel powerful.

Ni Runfeng had really felt part of the power, he pondered for a moment, and continued to ask: "Is it worth investing in the e-commerce market?"

"What do you think the Internet era is like?" Fang Zhuo smiled, "Embracing the Internet, how do traditional home appliance companies embrace the Internet? Now this is my chance to embrace the Internet."

"Next year, the domestic C2C business should be settled, but the B2C market is not well developed. This is a good time to enter."

"Old Ni, then you will be able to witness what is called a real Internet wave."

"Next year, the number of netizens in our country will definitely exceed 1 million. Do you know what this concept is?"

Ni Runfeng pondered, for a traditional home appliance company like Changhong, it is true that the country and the media are shouting "the Internet is coming" and so on, but they have no real experience in their own home.

E-commerce, e-commerce, channel supplement?
He had such a vague concept in mind.

"Mr. Fang, do you think this e-commerce website you run can help companies sell more goods?" Ni Runfeng thought slowly, and asked slowly, "I don't quite understand. Although TVs are divided into high, high, and low end, , but even low-end products cost a lot of money, and if you look at the pictures on the website, you can’t touch them, so how can consumers trust them?”

Fang Zhuo said simply: "Changhong has not done well in the past two years, but it is also a well-known brand. Consumers know this. Besides, I am also the richest man in the mainland. As for the money for a TV set? The credibility of the time comes from the brand and my reputation, and after a little longer, there will naturally be word-of-mouth on the website.”

He asked again: "How many TVs did Changhong sell this year? Not counting overseas ones."

Ni Runfeng said an estimated annual sales volume: "This year, it will be around 700 million units."

"Your destocking action has been counted, right?" Fang Zhuo guessed.

Ni Runfeng nodded. The effect of destocking is mediocre, because dealers can't make profits and have no motivation. Changhong's current decline does not have strong constraints on dealers like before.

"Then use numbers to understand. E-commerce is a channel that can sell 1000 million TV sets a year." Fang Zhuo said a number, so that Lao Ni can understand.

Ni Runfeng smiled.

He really smiled from the bottom of his heart.

"Mr. Fang, there is no need. You don't need to exaggerate this number to fool me. Are you trying to use the Internet to create a Changhong or TCL?"

Fang Zhuo replied: "Old Ni, don't believe me, it will definitely not work in a short period of time. Moreover, the Internet is only a platform, and the quality and price of products are important factors, but the Internet definitely has this channel capability."

"If there is such a channel, don't you sanction TCL if you want to sanction TCL? Sanction Skyworth if you want to sanction Skyworth?" Ni Runfeng thinks this is difficult to achieve, he said with a smile, "Mr. Fang, well, even if what you said is true, If it doesn’t work in a short time, if it takes a long time, then I won’t see that day.”

Fang Zhuo also smiled: "Old Ni, you must have seen that day. I remember seeing the news at that time and calling me to apologize as soon as possible."

Ni Runfeng didn't want to joke with Mr. Fang anymore.

He drank two sips of tea and returned to the topic: "Let's talk about this e-commerce company, Mr. Fang is willing to give us Changhong a chance. Changhong is definitely willing to give it a try. Even if I don't believe in the Internet, I still trust Mr. Fang."

"You don't have to believe me, then I can find Konka. They have a production base in Anhui Province." Fang Zhuo said as he planned, B2C must have a brand that is strongly promoted, and if it is to be able to open up the situation, it must take into account both price and after-sales.

This involves the docking with enterprises, and B2C after-sales word-of-mouth is a very important part.

Ni Runfeng thought about it for a few seconds, and first said what Mr. Fang was concerned about: "Mr. Fang, Ice Core has not been produced yet, so it will be next year. The first batch of our LCD products will be off the assembly line by the end of the year."

"From now until the ice core has production capacity, it is the time we can coordinate with Philips."

"I believe that other TV chip manufacturers will also launch more suitable solutions during this time, which will give us more choices."

Fang Zhuo agrees with this, but still needs to be vaccinated in advance: "Old Ni, I am determined. I am holding on to foreign manufacturers like Philips. If they are arrogant and unwilling, I would rather find a domestic IC design company or a small company. Brand companies design their own solutions.”

As he said this, he looked at Ni Runfeng with a piercing expression.

Ni Runfeng was silent for a while, and gave a clear statement: "The first batch of LCDs has no problems, and the inventory can be digested well. Then I also have this determination to accompany Mr. Fang to reduce the cost of purchasing chips for Changhong."

It's not because Fang always needs to fill the capacity of ice cores, but to drive down the price of chips!

This is something beneficial to Changhong.

This is something the head of Changhong can do openly.

This is something that Huaxia TV companies would rather sacrifice short-term interests than pay attention to long-term development.

(End of this chapter)