Reinventing the Millennium.

Chapter 524 Be Prepared (Two in One)

Fang Zhuo is gratifying to consolidate the consensus with the head of Changhong, and will continue to pursue the same interests.

Regardless of the B2C of e-commerce, or the industry prospect of LCD TV, this is undoubtedly an incremental market.

As long as you follow the right direction, there is a high probability that you can get rich returns.

Old Ni Lailu, this trip is mainly to communicate the expected production capacity of the ice core, and the second part is also related to the batch of products held by Changhong Overseas that are held by Yike. The impact of new arrivals.

Fang Zhuo had no objection to this, but just reminded Lao Ni that the clamping effect of overseas channels would become smaller and smaller.

When the two inspected the ice core factory together the next day, they also focused on talking about this.

"Old Ni, how is Changhong's administration in Sichuan and Sichuan? Overseas settlement, do you need to pay attention to your age?" Fang Zhuo pointed out the concerns that had already existed in his heart.

"There are also some weak voices about retiring at the age." Ni Runfeng said after thinking, "After all, they wanted to replace the younger Zhao Yong before, and this reason is hard to criticize."

This is the situation of public opinion in this era. Changhong is not like companies like Yike and Sina.

He continued: "Therefore, we must pay attention to Changhong's performance after it has fully switched to the LCD technology route. If the market responds well, then there will be no major problems. Otherwise, it will inevitably be a more ferocious counterattack after suppression."

Fang Zhuo looked at the ice core factory building with a complete outline in front of him, and said with emotion: "Yes, everything depends on the results."

Ni Runfeng was silent for a while, looked at the engineers coming in and out of the factory, and asked: "Mr. Fang, is the purchase license obtained by Bingxin once a year?"

"No, every four years, there will be spot checks in between." Fang Zhuo shook his head, "They have a total of 176 export licenses, 113 of which are non-sensitive items, and there are also equipment and technologies from other countries. Hey, most of them are now It's here."

His gaze seemed to pass through the factory building, and when he saw the equipment that had just arrived or was being debugged, he said sincerely: "It's very expensive!"

Ni Runfeng helped to calculate the time in his heart. The license obtained this year means that he will have to apply again in 2008. At that time, he didn't know what the direction would be.

It may be the tacit understanding between friends, Fang Zhuo also happened to think of this matter, but unlike Lao Ni's worries, he is more confident in the next application.

On this day, the two of them visited the ice core plant and also visited the Meiling base that was acquired by Changhong.

There are a large number of technicians dispatched from Sichuan and Sichuan by Ni Runfeng, who want to make Changhong's LCD TV products without interference from various factors. According to the current progress, they will be able to roll off the assembly line in December.

Now domestic TV manufacturers have launched LCD products on the market, but Changhong is not far behind.

Ni Runfeng predicts that next year will be a year when everyone will accelerate the elimination of CRT color tube TVs and turn to LCD products in a big way.

In the evening, Fang Zhuo and Ni Runfeng, new and old entrepreneurs, were entertained by the administrative leaders of Anhui Province. Ni Runfeng was also asked about the development direction of the TV industry, because the province and Konka were still discussing further cooperation, and the head of Changhong This is the opinion of professionals.

Ni Runfeng did not speak ill of his competitors on this occasion, he talked unreservedly about the development of the TV industry, and also frankly admitted the distance between Changhong and its competitors.

Fang Zhuo was the first to applaud at the dinner after hearing these words, thinking that this was very entrepreneurial.

The atmosphere of the dinner was very harmonious.

After the reception, Fang Zhuo communicated with the leader about the situation of the ice core for a while, and then returned to the hotel very satisfied and began to contact Zhao Zhishan, the secretary on the other side of the ocean.

When he inspected Bingxin today and talked about purchasing permits, he remembered the job he had assigned to Zhao Zhishan.

In the process of getting the ice core approved, Goldman Sachs' resources played a very important role. Otherwise, even if they had money, they would not know where to spend it.

Therefore, Zhao Zhishan stayed in the United States and tried to study ways and means of lobbying, funding, and cooperation that fit the national conditions of the United States.

It's not easy, and it's a lot of training.

Including Fang Zhuo himself, he has no idea about this, and plans to study hard after going to the United States for future needs.

The next time for Bingxin to apply for a license is in 2008. The global financial turmoil at that time must have been a suitable time for Bingxin, but it would be more reassuring to have more bargaining chips.

Fang Zhuo feels that it is better not to pin your hopes on others, especially when it comes to the survival of the company.

Otherwise, if Goldman Sachs withdraws from Bingxin at that time, it will inevitably be at a loss when it comes to applying.

"Mr. Fang... I, I flew to New York and Washington... However, the congressmen who spent a lot of time contacted did not give a very positive response."

As a secretary, Zhao Zhishan is very agile and has a good education, but when he received a call from the boss, he couldn't help crying without saying a few words.

She is by the boss's side and knows the difficulty of Bingxin's application, so she naturally knows what she wants to do in her current job.

However, both New York and Washington's actions were frequently frustrated, and this was supported by Mr. Yu's deployment.

She couldn't understand that the congressmen introduced by the lobbyists were dedicated to doing this job, but they didn't want to be friends at all, and they didn't even want to answer the phone.

"Mr. Fang, we may need more professional people to handle it." Zhao Zhishan felt ashamed. Although he had said similar things when he was assigned, he still felt that he had failed to do well.

Fang Zhuo wasn't too disappointed, it's always good to let his own people wade through this kind of thing.

He thought for a while, and asked Zhao Zhishan to talk about her contact process in detail, hoping to see if there were any lessons learned.

Zhao Zhishan calmed down quickly, knowing that what the boss wanted to listen to was not his own mental journey, but the matter itself.

She described the process as objectively as possible.

There are many lobbyists in Washington itself, connecting companies on one end and congressmen on the other. This is the precondition that money can impress.

But the reaction given by the congressmen I met afterwards was very disappointing, and I didn't care about a company like Bingxin who was willing to spend money.

Or, arguably, completely ignored.

"Well, it's not enough to spend money again, even if you find a lobbyist, even if it's just to express that Bing Xin is not aggressive." Fang Zhuo briefly concluded.

"Yes, Mr. Fang, we have been sincere in a series of visits." Zhao Zhishan said so.

"Sincerity is worthless, anyone can be sincere." Fang Zhuo pointed out this first, and then said, "It is also very common to spend money. Whether you are looking for a lobbyist or meeting a congressman, you must have money in your pocket."

"Both of these are standard configurations, but they are not too lazy to respond. They can't all be racist."

Fang Zhuo was a little puzzled.

Zhao Zhishan also felt that this was not the reason.

The two discussed on the phone for a while, and Jo Ji-sun added some rejection scenes.

Although there are differences between Chinese and Western cultures, some ways of doing things should have something in common.

Fang Zhuo pondered for a while while listening to the report.

"Xiao Zhao, since the congressmen see people like you, and money and sincerity are the most common, then you have to add other conditions."

Zhao Zhishan asked: "Boss Fang, what other conditions?"

"For example, I am a member of parliament. I have to take time every day to meet with representatives of many companies and examine the benefits they can bring. Day after day, year after year, I take this company's money as money and that company's money. It's also money, how do I filter it?" Fang Zhuo put himself in his shoes and asked.

Zhao Zhishan was silent, knowing that the boss was in his own thinking channel.

Fang Zhuo further hypothesized: "I want to sell my conscience. If I sell it to this company, I will sell it to that company. How can I choose a good buyer?"

Zhao Zhishan felt that the boss's thinking gradually deviated from the scope of his imagination.

"Stable and long-term. If you add a time premise to your money and sincerity, it looks like a good buyer." Fang Zhuo followed the logic to give the result, "I want to choose from a group of buyers, Of course, pick a target that doesn't always bother to examine."

He continued: "For another example, when I came to you, I made it clear at the beginning-Ms. Zhao, Ms. Zhao, I am Fang Zhuo, the director of the Public Relations Department of Bingxin. In the next ten years, our company hopes to maintain the relationship with you." Good relations, whether in New York or Washington, the ice cores are always there."

"We would love to have a strong relationship of trust with each other and you can call me anytime."

Fang Zhuo paused: "Then, I will introduce the tendency that Bingxin hopes to express. It is a semiconductor company committed to normal business scope."

Zhao Zhishan, who was on the other side of Washington, held his mobile phone and suddenly felt that the boss's words were very reasonable.

"Boss Fang, shall I try again?"

"Well, it's a good process to try. Bingxin has obtained the license now, so it is well prepared." Fang Zhuo agreed, "You just concentrate on contacting lobbyists and congressmen, and other think tanks wait until I go. Take it easy."

Zhao Zhishan agreed.

She had a sense of relief.

After Fang Zhuo finished the call, he thought about this unfamiliar field again based on Zhao Zhishan's report.

This shouldn't be complicated. After all, there is already a precedent for Bing Xin to obtain permission. If Xiao Zhao doesn't make progress, maybe it will be effective if he does it himself.

Fang Zhuo temporarily put aside the affairs in the United States, and continued to focus on ice core and e-commerce B2C in the next few days.

Bingxin still has an old problem, the lack of talents.

In addition, there are more or less problems in the installation and use of equipment and machines, and the digestion of Belgian technology.

Fang Zhuo can't solve professional problems, but he can find professionals.

During the National Day holiday, Fang Zhuo waited for Professor Hu Zhengming, who flew back from the United States, to invite him to visit the plant and equipment of Ice Core.

"Mr. Fang, I haven't concluded my non-compete agreement yet." Hu Zhengming declined with a smile.

"Just look, I didn't ask the professor to talk about TSMC's business information. This is an academic exchange." Fang Zhuo said, "Besides, I don't pay for it now."

Hu Zhengming smiled: "Is there any academic exchange between you and me?"

He said so, and he no longer refused.

On October 10rd, Ice Core was on holiday. The chairman and the specially-appointed professor of the University of Science and Technology of China swam together. Only a few engineers with key technologies remained in the factory.

Hu Zhengming was Xu Shu who entered Caoying, followed Fang Zhuo to browse the factory buildings and equipment without saying a word, and listened to the introduction of the engineers.

The introductions of these engineers belong to the introduction, but their introductions always mention the confusion and difficulties encountered in actual work.

In fact, Professor Hu's academic research focuses more on cutting-edge technologies, such as the 10nm silicon transistor FinFET.

However, the 130nm process imported by Ice Core from Belgium belongs to the technology that TSMC has mastered long ago. In the eyes of Hu Zhengming, this process is already outdated, and he can basically answer the questions of engineers.

However, limited by the non-compete agreement, Hu Zhengming simply listened and watched.

Until the end of the National Day holiday, Professor Hu held an open class at HKUST, talking about the application examples of technology and technology, and also assigned homework.

The engineers of Bingxin did not attend the class, but they studied the video materials of Professor Hu's class together that night, and also did homework that was obviously beyond the standard for the students.

This won't solve all problems, but it can point in the direction of solving them.

What is done on paper is superficial, but it has to be practiced on equipment.

But even so, Qiu Ciyun chatted with Fang Zhuo in private, and spoke highly of Professor Hu's help.

On October 10, Fang Zhuo, who originally planned to go to Shanghai, postponed his trip and waited for Vice President Hu Zhengda to come.

Vice President Hu came to Luzhou this time to further confirm his IC design company. He plans to formally resign at the end of this month and devote himself to a new and challenging field.

"Mr. Hu, you settled your company in Luzhou, and there is an IC design job in front of you. Changhong and the others need chip solutions for LCD TVs. Can you solve this?" Fang Zhuo and Hu Zhengda were chatting, and suddenly thought of it. resource federation.

"Well... Mr. Fang, I'm afraid we won't be able to catch up with this time. We won't start until the middle of next year at the earliest." Hu Zhengda felt a little regretful.

Fang Zhuo nodded: "Then we can only talk about it at that time."

He asked again: "Mr. Hu, do you think we can get an order from Philips together with Changhong?"

Hu Zhengda pondered, and understood Mr. Fang's plan.

As TSMC's vice president of marketing, he has a deep understanding of the market.

After a while, he shook his head: "It's very difficult, Mr. Fang. Philips' orders have always been partly digested by themselves, and partly by TSMC. As for the TV chip, TSMC has very little, that is to say, Ice Core wants to share It was the meat of Philips' own mouth."

"Facing the requirements of mainland manufacturers, Philips may have an attitude..."

Fang Zhuo frowned. TSMC is very strict about the confidentiality of customer orders, and the previously reviewed information was distorted.

He changed his mind and asked again: "As for the IC design of the TV chip, Mr. Hu has no relevant resources to introduce, maybe Philips must be chosen."

Hu Zhengda thought about it for a while. The TV chip market has the largest share in the American Genesis. Their quality has always been good. Now when it comes to LCD TVs, the solution provided by Philips is more cost-effective.

As for other IC solutions...

He thought about it seriously, and said, "There is a new company in Baodao that is also working in this field, maybe you can give it a try."

"A new company? What's the name?" Fang Zhuo asked.

"Morningstar Semiconductor." Hu Zhengda replied.

Fang Zhuo remembered the name in his heart, and planned to keep in touch as a spare tire. Now he will try with Philips first, and then find another place if it fails.

(End of this chapter)