Reinventing the Millennium.

Chapter 586 Changes (Two in One)

The interview with Shi Tao by the chairman and president of Tesco took longer than originally expected.

As a result, even the interview with the two supervisors of Dangdang was postponed.

Shi Tao was very familiar with the field of books when he talked about it, and he was very insightful in analyzing the competitors in the market. After he chatted a lot, he reflected on the slow development of Joyo Amazon from his own perspective.

From this person's mouth, Fang Zhuo knew how unsuccessful Amazon's localization was.

I knew there was a problem with the localization of the giant, but I didn’t expect it to be such a big problem. For example, the change of the webpage style needs to be reported to the US headquarters. Even bigger, the participation in the price war last year was severely criticized.

Amazon does not seem to be localizing, but more like trying to replicate success on a scale.

"This year at Amazon, I always felt that my understanding of the domestic market was out of step with those above." Shi Tao felt a little depressed when he talked about it, "Sometimes I would be at a loss, and it was not easy to understand who was right."

"Amazon is a giant, and it is deeply involved in B2C e-commerce. I would think that maybe the higher-ups, maybe the headquarters, what they value can bring more long-term returns."

"After all, they are Amazon."

"And Joyo is just the loser of the acquisition."

Shi Tao's analysis ends with his admiration for the authority of giants.

He is in charge of the book and audio-visual product line, with the vice president above, the executive vice president above, the president above, and instructions and constraints from the foreign headquarters.

Shi Tao was not very confident, and he didn't dare to say what was going on and the final victory or loss.

Fang Zhuo got up and poured some tea for the director, and returned to his seat to discuss with Xiao Su in a low voice.

Then, he said: "I have said many times on different occasions that the experience of giants is not always brilliant, but, because of their size, we are all still prone to yield."

"E-buy is a new project. I also told Mr. Shi on the phone that the book business is not our original focus."

"This business now also needs to develop categories and create management operations teams, which is a challenge."

Fang Zhuo paused, and finally said: "Mr. Shi, since you are at a loss in Amazon, it is indeed better to come to e-buy to verify for yourself who is right and who is wrong, instead of following the trend."

Shi Tao came today, naturally he already has a lot of inclinations in his heart, but he has not fully finalized it. He is not only accepting an interview, but also seeing how the boss is doing. Space may be available.

He nodded heavily, and said, "Mr. Fang, I'm very optimistic about the development of e-buy. I heard that e-buy's warehouse is built by people from Amazon. I wonder if I can visit Kunshan today?"

"There is a former Amazon team. Amazon's supply chain and data analysis are excellent." Fang Zhuo said with a smile, "But they misjudged the flow acquisition in China."

He continued: "Okay, if you visit, I will let the supply chain go with you."

Fang Zhuo dialed the internal number and ordered a deputy department director to accompany Shi Tao to visit Kunshan No. 1 Warehouse.

Taking advantage of the two supervisors who hadn't met yet, Su Wei and Fang Zhuo communicated their views.

"This Shi Tao's speech and thinking are quite clear. He will go to Kunshan because he is afraid that we will just talk lively and not engage in actual actions."

Fang Zhuo nodded: "It's normal. If it were me, I would have to look at it to be sure. If there is someone who accepts the head, I will worship."

"Amazon's president and vice president have to resign, or else, we can do it all at once." Su Wei suggested.

"They probably have non-compete agreements on their bodies at this level, unlike Shi Tao and Dangdang, but the departure of Lin Shuixing and Chen Nian will definitely lead to the resignation of a group of people. The people who can do things below can choose one Pick." Fang Zhuo replied.

The two chatted a few more words, and Su Wei asked the two department heads of Dangdang to come from the reception room.

One is Ge Guangming, who is in charge of digital, cultural and creative businesses.

One is Yuan Yaohan who is in charge of book distribution.

They came up from the reception room on the 22nd floor. As soon as they entered the CEO's office and saw Mr. Fang, they felt a little nervous.

Fang Zhuo looked at his resume while exchanging simple greetings, and asked Ge Guangming, "Mr. Ge, I see that you were transferred from the Book Department to your current position in October last year. May I know the reason for this adjustment?"

A trace of grief and indignation appeared on Ge Guangming's face: "Mr. Fang, that's because I insisted on advising Mr. Li and Mr. Yu that Dangdang should accept the third round of financing led by you and that Dangdang should implement the development strategy you proposed. Then I was transferred to be in charge of digital, cultural and creative businesses.”

Fang Zhuo put down his resume a little surprised, not sure whether it was flattery or something real.

He looked at Ge Guangming seriously, recalled it, and asked, "When I went to Dangdang to discuss investment last year, were you also in the conference room?"

"Yes, Mr. Fang!" Ge Guangming raised his voice once, "Mr. Fang, I am convinced by your views on the side of the West Lake and the domestic e-commerce market. In fact, I once lost my understanding of the Internet industry. My confidence was originally your open letter to the entire network, saying that the spring of the Internet is coming, and I regained my confidence."

Su Wei felt a little bit sour when she heard this, it's not right, this person is not right, it's not like this when communicating on the phone, did you change someone?Imposter?

Fang Zhuo nodded slightly, very good, it was clearly an open letter to Sina employees at first, but now it has become the entire network.

He looked at Ge Guangming's face as a matter of course, thinking that at least he was level from a psychological level.

Judging from the resumes of these two people, their responsibilities in Dangdang are not comprehensive enough. It is not impossible to come to Tesco to host the work, but Shi Tao seems to be a better choice.

and……

"Mr. Ge, e-buy won't be doing digital business for a period of time, um, you are in charge of e-books and audiobooks. If you come to e-buy, you will return to the original book section, okay?" Fang Zhuo asked.

"Mr. Fang, just call me by my name." Ge Guangming nodded and said, "Such an adjustment is conducive to giving full play to my ability. I think e-buy really shouldn't have too much development in the book business now. E-books may be available in the future. would work, but right now it's like..."

He thought for two seconds: "It's like Yike's iMusic has not been developed rapidly in China and cannot be used as the focus of competition at this stage. I think Yike has not promoted the coverage of iMusic in China. It must have similar considerations for the domestic environment. .”

Ge Guangming's metaphor is very appropriate.

Fang Zhuo nodded and threw the question to another Yuan Yaohan, asking him about his experience in channels.

Book e-commerce is not only about selling books online, but now also involves issues such as online exclusivity and online release. It needs to connect with large and small publishing houses, and it is not easy to handle successfully.

E-buy has no time to cultivate talents in this area.

Compared with his colleagues, Yuan Yaohan is more pragmatic. He basically didn't talk about strategy, but only talked about the specific work content he started.

Su Wei felt that the supervisor was quite consistent with the performance on the phone. After he finished answering Mr. Fang's question, she asked with a smile: "I think Mr. Yuan's resume in Dangdang is relatively stable. Can you know why you want to leave? ?”

Yuan Yaohan hesitated for a moment, and replied: "I was also very inspired by 'the spring of the Internet'."

In short, I came here for Mr. Fang.

Su Wei finally understands, this is clearly what Mr. Fang said, "Bow upon accepting your head"!
Fang Zhuo cheerfully did not comment on the encouragement, but just asked another question: "I have a question about your competitor, Amazon's Shi Tao, do you know each other? Have you heard about his situation?"

Yuan Yaohan and Ge Guangming looked at each other and nodded.

"Shi Tao is the director of the book audio-visual product line. The domestic book e-commerce is basically Dangdang and Joyo Amazon. Oh, and now Bertelsmann is also starting to do it in South China. Well, NetEase's business has not yet started, and the circle is not big. It’s not small.” Ge Guangming said, “Shi Tao’s reputation is good, and Dangdang has recruited employees from Amazon. When we talk about him, the comments are basically positive.”

Yuan Yaohan added from his own field: "I communicate with publishing houses, and occasionally talk about their cooperation with other e-commerce companies. I mentioned Shi Tao, saying that he is very comprehensive in doing things."

Fang Zhuo asked again: "If I work with him, will there be any problems?"

Both shook their heads.

Fang Zhuo marked his resume casually, and signaled to Xiao Su to continue talking about the competition that Tesco would develop in the book business.

Su Wei had already talked a lot on the phone before, except for the feeling of dislocation for "Take your head and worship", everything else is quite reasonable.

She also didn't talk about the strategic level, and mainly asked Yuan Yaohan some experience related to SKU, promotion nodes, etc.

The interview lasted until 12:30 noon. Because of this time, the four of them had a meal together in the cafeteria, and chatting while eating was much easier. Both supervisors mentioned some internal opinions of Dangdang.

Many people think that the company should raise more financing and accept Mr. Fang's cooperation.

However, such voices do not reach the top management and belong to the neglected part.

Fang Zhuo didn't care about this at all, and now he has opened up his posture to do e-buy, so there is no need to bring up the old things.

After lunch, Ge Guangming and Yuan Yaohan left. They will meet with the HR director of E-buy again, and if there are no accidents, they will complete the job-hopping action as soon as possible.

"Since you asked them both, do you want to call Shi Tao again and hear his impression of the two of them?" Su Wei asked.

"What is a tacit understanding, this is a tacit understanding." Fang Zhuo turned on his phone, and it was Shi Tao's number on the screen.

Su Wei cocked her lips, stood up and said, "I'm working overtime, I have something to stamp my feet on."

Fang Zhuo stepped on the floor, wondering if the sound insulation effect of the CEO's office downstairs was good.

……

Dangdang.com declared war on the newly-launched e-buy, and soon, it was not just an attitude, but a reality.

Although e-buy has a lot of product categories, it is like a book category, and the categories of purchases need to continue to be enriched.

Therefore, it is easier to target Dangdang. Basically, it is to use the best-selling books on e-buy as a promotion plan.

Although Mr. Fang and E-buy President Su Wei, who are said to have returned to China, did not respond, everyone is paying attention to E-buy's actions. I believe that Mr. Fang will not be beaten so honestly.

But before e-buy's response, Joyo Amazon changed the world first.

President Lin Shuixing and Executive Vice President Chen Nian announced their resignation.

Amazon appointed Dr. Wang Hanhua as the new president of Joyo, Huang Weiqiang as the vice president of operations and customer service, and Jiang Ancheng as the vice president of finance.

As soon as this news came out, the industry was shocked, basically announcing Amazon’s de-excellence in the top management, which further strengthened the control of the US headquarters. The three newly appointed Amazon has many resumes from international companies.

The financial channel of Sina.com published news, commenting on this matter, thinking that "Joyo Amazon is further changing into Amazon Huaxia, and the management is changing from entrepreneurs to professional managers. Is this transformation conducive to the development of international giants in China?" Tuotu still needs a very severe test."

However, compared to Sina.com's view, more financial reports believe that Amazon will accelerate its business development in China, and that management changes will bring benefits.

The mainstream voice is actually like this, which makes Sina's financial reporters a little puzzled. They once wondered whether Amazon has carried out public relations, but after understanding it, they found that everyone really thought so.

"Could it be that we are too deeply influenced by Mr. Fang?"

Sina Finance and Economics has the same self-doubt.

The next day, they simply made an impromptu "Sina Interview Room" program, and successfully invited Chen Nian, the vice president and founder of Joyo.com who had just resigned, to understand his views and reflections on his experience.

New media programs are different from traditional media in that they can be established quickly, act quickly, and go online quickly.

On the fourth day after Chen Nian's resignation, Sina released a compilation of interviews, subtitled: Joyo was born as a freak.

The interview of one of the founders of Joyo.com attracted the interest of many people in the industry. He clicked on Sina's financial channel immediately, and got answers to Chen Nian's willingness to accept the invitation.

——"Your President Fang offered me a job invitation out of politeness, but I declined it. It happened that you came to invite me for an interview again. I thought it was his order, and I didn't have the nerve to refuse, but it turned out not to be."

——"After being acquired, it is too difficult to make a plan for the Chinese market that meets your understanding."

——"The interactive nature of the Internet is very fast, and the huge user group brought about by its technology makes me feel like I am floating in the air. Now, I have fallen to the ground."

——"A person I like very much said a word: We are just living like ants. It is not us who control the big things, but those people."

In the interview, Chen Nian was really frustrated and reflected. This attitude made many people in the industry quite embarrassed, especially Lei Jun who was also seen at the first time. The era of Joyo is completely over.

Finally, Chen Nian also expressed his judgment on the current competition.

——"Dangdang is very strong, they have fast learning ability and reaction speed."

——"But Mr. Fang is also very strong. If you ask me which side can win, maybe half and half. Dangdang said it will be six months, but e-buy still needs further preparations. The competition between the two sides will definitely have to wait for a while before it can start."

After only one day, the reality proved that Chen Nian's failure in Joyo was not unreasonable.

Dangdang's Li Guoqing started cursing.

(End of this chapter)