Reinventing the Millennium.

Chapter 588 This is for u (two in one)

Mr. Yi Kefang finally gave a response.

Also on the blog.

Without waiting for the natural fermentation of the content, Sina artificially put the boss's blog at the top of the list, and it happened that Mr. Dangdang Li's shoutout became the top one or two, like a stone thrown into a lake, and the waves spread out rapidly.

Excluding Mr. Fang's call to buy more books, the most shocking thing in this response is his straightforward approach-e-buy's book category has not been profitable for two years.

Unlike Li Guoqing's successive public opinion offensives, such as business ethics, writing in calligraphy, and hiding behind women, Mr. Fang's response was very straightforward, and it was a real business measure.

This kind of "unprofitable" response made people in the industry stunned. How can they start a big business as soon as it comes up?

The attention of the people who eat melons is more divergent.

"Qingzi? Is that what Mr. Fang calls him? What about other Internet companies? Tengzi? Leizi? Mazi?"

"Because Sina and Yike don't have the genes for games, Mr. Fang called on us to play less games!"

"Sure enough, it is to repay consumers. E-buy's books have not been profitable for two years. What about Dangdang? Mr. Li of Dangdang, please speak up! I have been waiting for you for an hour! I have been waiting so hard!"

In fact, although Li Guoqing did not respond, as the person concerned, he has already received several calls.

In the end, he read the blog with his wife Yu Yu in the office.

The content was not long, but both of them frowned after reading it.

"Ma De, this Fang is crazy, not profitable, what are you trying to do!"

Li Guoqing held the cup in his hand, but this time he held back and didn't smash it on the ground.

Yu Yu frowned and said nothing. She really didn't expect Fang Zhuo to say such words directly. With his status, if he said such words, he might really do it.

She said slowly: "Fang Zhuo probably wants to learn from Taobao. Ma Dian's Taobao is claiming that it will not be profitable within a few years, but we can't do that."

Because of the different levels, Dangdang is the number one book e-commerce company in China, and neither Amazon nor Bertelsmann can match it.

Based on the current situation of e-buy, its unprofitable revenue may be in the tens of millions. At best, it will reach 1 billion in book revenue in half a year, but Dangdang’s goal for this year is 2 million. If Dangdang If you follow like this, you will lose a lot.

Moreover, Dangdang's business is in pursuit of profit, which is to be profit-oriented.

It was originally estimated that Dangdang and e-buy will offer discounts and promotions. The latter does not have a large number of book categories. First, limit its supply chain and start with resources in the traditional book field, so that e-buy's book business will slowly lose blood.

Once e-buy's book business fails to get traffic or traffic, it will end up with Amazon and Bertelsmann.

Both Li Guoqing and Yu Yu have confidence in Dangdang's core business. This is the field they started and worked on for several years, and they are well-deserved No. [-] in China.

but……

Fang's boxing method...

"Stop talking, let the company make a statement. On the one hand, it must provide users with high-quality services." Yu Yu said calmly, "On the other hand, we still set out to start from channels."

She expressed optimism: "E-buy's purchase price is always higher than ours. When it comes and goes, how long will it lose money?"

At this time, Li Guoqing said a little anxiously: "He is the richest man! If he is really crazy like this, who knows how long he will go crazy! If I don't speak now, all I said before will be in vain!"

"The richest man doesn't necessarily have money." Yu Yu analyzed, "Fang Zhuo has a lot of money, but the projects in his hands cost money. How much can he really spend on e-buy? Besides, this is e-buy now. I bought a non-core business, and it still costs a lot of money for the electrical and electronic business.”

It is precisely because e-buy has touched Dangdang's core business that it has to take advantage of the opponent's weakness to bleed.

Hearing what his wife said, Li Guoqing also felt that it made sense. Although the Fang Zhuo he came into contact with was indeed rich and powerful, after all, I had the advantage.

He and Yu Yu discussed Huidangdang's competition and response strategies, but before there was a result, new news appeared on the Sina blog.

It is still a blog update from Fang Zhuo.

——"Someone from the company called me just now and asked me what it means to be unprofitable."

——"I thought about it and remembered that when I invested in Dangdang, Dangdang didn't make a profit."

——"So, I used the most stupid method for the company. The same book is 1 yuan cheaper than Dangdang."

——"Dangdang is not profitable, we are cheaper than Dangdang, so we can be sure."

——"Do you know how I became the richest man? It's because of this cleverness."

——"Remember, Tesco is 1 yuan cheaper than Dangdang."

——"This 1 yuan is my heart for you."

——"Refill."

The content is still not long-winded, but with the specific implementation of the previous article on non-profit, it is extremely tit-for-tat, showing off the charisma, and it is a competition method that Dangdang has never seen - 1 yuan cheaper.

Holding the cup in his hand, Li Guoqing was stunned.

He was stunned for 30 seconds, and he had a sincere question: "Then some books are less than 1 yuan, how can he be so cheap?"

Yu Yu obviously couldn't answer, she frowned deeply, realizing that this menacing approach was a bit too ferocious.

When Fang Zhuo came up, he was so open-minded that he didn't treat money as money.

Or is it because e-buy doesn't have enough books, so I took the opportunity to make a gimmick?
Yu Yu asked this question.

It was also difficult for Li Guoqing to judge.

He subconsciously refreshed Fang Zhuo's blog, and found that this post had been edited and added a few lines.

——"Oh yes, I'm going to sell Dangdang's shares to implement the 1 yuan subsidy."

——"If you find that our book is more expensive than Dangdang, please contact customer service directly to modify it."

——"E-buy is serious about selling books."

Li Guoqing saw this supplement, so he didn't throw the cup out!
He seemed to be able to see Fang Zhuo's smiling face when he said this!
Use the money from selling Dangdang shares to attack Dangdang?

Thanks to him for figuring it out!

Yu Yu frowned and let go: "It's a good thing if he really sells, so as to avoid troubles in this area in the future, but we have to follow the low price of one yuan."

"How's this going? He's one dollar lower, we're one dollar lower, and he's another dollar lower?" Li Guoqing was annoyed.

"According to this situation, this kind of competition cannot last for too long." Yu Yu analyzed, "This has begun to disrupt the normal order of the market. We can respond to the General Administration of Press and Publication. The administration will definitely not sit idly by and watch this kind of competition."

"Then let's get two yuan cheaper!" Li Guoqing felt that the administrative interference his wife mentioned was very likely, and his enthusiasm burst out immediately.

Yu Yu thought about it for a while, then shook her head and said: "Just match the mark. These methods are superficial to E-buy. We still have to hold the publisher's channels in our hands."

Li Guoqing respected his wife's opinion very much and nodded in agreement.

He began to think about arranging a reminder channel.

Last year, due to e-commerce competition, Dangdang was developing channels and signed "Super Strategic Partnership Contracts" with many publishing houses. The main reason was to exclude Amazon from getting goods. Now it has to add E-commerce.

This is the confidence from Dangdang.

The development of the Internet has brought a lot of traffic, and Dangdang is very popular with publishing houses for holding the largest share. Today, it has been able to manipulate many upstream intentions in terms of interests and relationships.

At the very least, for half a year and a year, this aspect can involve a lot of e-buy's energy.

The "six months" that Li Guoqing called out earlier is not nonsense. He believes that e-buy, whose core business is to be electrical appliances, cannot concentrate its resources on the book field. Go slow.

Half an hour later, Li Guoqing arranged for the staff to connect with the publishing house.

At this time, Fang Zhuo's blog, which is silent and silent, appeared again.

——"Although Qingzi will not participate in the construction of e-buy, his actions are destined to leave deep marks in the history of e-buy."

——"Like many people's surprises, I was surprised by Yu Qingzi's sudden criticism of me and his competition with Tesco."

——"E-buy has only just launched, and I was also very optimistic about Dangdang."

——"Qing Zi talked about business ethics."

——"The greatest business ethics is success."

——"I hope that one day Qingzi can stand in front of me with his business ethics and dare to do what he wants."

——"I just communicated with the management of E-buy. Today, that is, March 3, we have designated this day as 'E-buy · Reading Day' to celebrate Qingzi's competition with us."

——"March 3 every year will be the most favorable day for e-buy's book category throughout the year."

——"316, reading day, buy good books, come to e-buy."

——"Qingzi, This is for u!"

No profit, one dollar, book day.

Three combos from Fang Zhuo within a few hours.

Every year, 316 will be the most favorable reading day for e-buy to sell books. This is the deep trace left by another business owner on e-buy.

boom!
Li Guoqing finally threw the cup out this time!
There are too many tricks for the surname Fang!
Poke the lung tube!

Yu Yu frowned, but she wasn't frightened by Li Guoqing's mug throwing. Instead, she said, "Why did you throw it? I think you are addicted! Why do you still want to throw mugs for fun? I'll change all the mugs in the company when I turn around." It's made of plastic, let you drop it!"

"Can throwing solve the problem? No!"

"Forget about Fang Zhuo, his brain is different from others."

"Let's hold on to the publishing house first!"

Yu Yu was also shocked in her heart, but soon came back to her senses, and needed to use deeper actions to determine the final outcome of this competition.

Li Guoqing responded with a muffled voice.

……

That night, Fang Zhuo's three consecutive updates on his blog had spread all over the Internet, and were promptly published by major portal websites.

Everyone is very concerned about the outcome of this competition.

Dangdang started the war earlier, and now Tesco or Mr. Fang's counterattack finally did not disappoint. It really heated up the competitive atmosphere.

In particular, there is an annual reading day, which...

That's a bit sloppy!

If it is true that 316 has very good discounts for buying books every year, do consumers have to recall the contribution from another book e-commerce company every time they buy?You have to think about Qingzi?Have to this is for u?

Let's do this...

It really complied with Mr. Li's previous evaluation. Mr. Fang didn't seem to be doing things properly.

But having said that, if you think about it calmly, people are just poaching people, and they are not going to be the chairman of Dangdang.

The competition between Tesco and Dangdang began to intensify, and as the latter issued an official response, it was indeed a head-on handover as Li Guoqing wished.

How well that works remains to be seen.

But Fang Zhuo has already started raising funds and burning money.

In the evening, he had a conference call with Su Wei, Amazon's Shi Tao, Dangdang's Ge Guangming, and Yuan Yaohan to discuss the competition in e-buy's book business.

Most importantly, the three people are concerned about how much budget investment e-buy books can have.

"For books, the three of you form a team. If you can make 4 million yuan in revenue this year, what budget do you think is appropriate?" Fang Zhuo set a goal and threw the question back.

However, the three industry insiders did not respond.

This year's revenue of 4 million yuan is basically aimed at Dangdang's scale last year, which has already surpassed Amazon and Bertelsmann. The requirements are too high and it is impossible to meet them.

"In this way, you guys discuss and discuss, and then talk to the library business group. If you have a goal, then tell me the budget figure." Fang Zhuo also knew that the figure he said was slightly higher.

The 4 million in this situation may be the front of 40 billion and 100 billion in the future. After all, it is the real second in China.

The conference call is over.

Fang Zhuo chatted with Xiao Su about the board office, and at the same time called Xiong Xiaoge.

Soon, the phone was connected.

"Hey, old bear, play money!" Fang Zhuo cut to the chase.

"What money?" Xiong Xiaoge asked.

Fang Zhuo smiled and said, "Why are you pretending to be confused, I'm starting a fight with Li Guoqing."

Xiong Xiaoge raised his voice: "What's none of my business? You started rummaging through other people's pockets after burning money in the early stage? Is there any reason for that?"

Fang Zhuo stopped laughing, and said angrily: "Didn't you tell me what kind of Eastern Bezos I am? What kind of Eastern Amazon can I make? It's not that you, the CEO of venture capital, said that I can muster up the courage to start e-commerce? Okay, turn your face and deny people now? Do you have business ethics?"

Xiong Xiaoge didn't hide his voice from talking to the people next to him: "You heard me, this is Mr. Fang, he is very skilled in beating him up. To a certain extent, I don't think there is any problem with Li Guoqing's evaluation of him."

"Stop talking nonsense, save a little budget, e-buy is about to move." Fang Zhuo didn't bother to refute other people's misunderstandings.

"Boss Fang, you really want to kill Dangdang." Xiong Xiaoge sighed.

"The business methods are actually the same. We are equivalent to opening a store and getting a big reward for the opening." Fang Zhuo is not very complacent. .”

"And then?" Xiong Xiaoge asked.

"Then it's time for you to prepare the next wave of money." Fang Zhuo said this, and then ordered, "You come to Shanghai before the end of this month. I still have ice cores here and I need to talk to you."

Xiong Xiaoge warned: "IDG will not throw ice cores anymore."

"Bingxin is really short of money. I guess other companies have the same attitude as you." Fang Zhuo said seriously, "Come here, I will discuss it with you."

"Just talk on the phone if you have something to say, it's the same." Xiong Xiaoge remained vigilant.

Fang Zhuo sighed in his heart, since old bears are like this, everyone else must be the same and refuse to submit. This is really embarrassing.

He thought for a while, changed his attitude, and said, "Okay, let's talk in detail when we have time, and do it first, Old Xiong, this is the for u of Dongfang Bezos."

Xiong Xiaoge sneered, but his mind began to wander about the investment in Tesco.

(End of this chapter)