Reinventing the Millennium.

Chapter 658 Ji Moonlight Wind (Two in One)

Fang Zhuo's opinions on the development of e-buy occupy a dominant position.

As for how Dazhong Electric Co., Ltd. will cooperate with the development of Tesco, this is an urgent research in the future and training of employees should be combined with practice.

The afternoon meeting was a continuation and deepening of the morning, and the focus was still on unifying the executives of Dazhong Electric.

The current situation seems to be a multiple-choice question. On the one hand, it is the rapid development of the home appliance chain market, and on the other hand, the future of e-commerce is promising. It seems that not only can you choose A or B, but you can also choose to mix them together. Parallel development of large and medium-sized enterprises.

But in fact, tilting resources to promote e-buy is the only solution.

In the evening, Fang Zhuo, who has been emphasizing the main body of e-buy all day, invited Zhang Dazhong and Zhang Xuebin to have dinner together, and Su Wei, the president, also attended.

After three cups and two cups, there was no one else at the dinner, and Zhang Dazhong finally broke his almost silent performance all day, and used the market development to speak out for the Dazhong electrical appliances he personally built.

"Suning and Gome are developing so fast."

"Especially Gome. I met Huang Guangyu in the capital. At that time, I never expected that he could leave Dazhong far behind."

Zhang Dazhong was so emotional after toasting Mr. Fang with a glass of wine.

As the head of Meiling, Zhang Xuebin also felt the same, but he said with a smile from the supplier's point of view: "The faster Gome develops, the more complicated the feelings of our manufacturers are."

Fang Zhuo smiled and said nothing.

Zhang Xuebin chatted about the details of Gome's raid on Suning's Jinling base camp last month.

Meiling is also a supplier of Gome, and last month it sent a vice president and regional manager.

Before the opening of the Gome Jinling store, Huang Guangyu held a supplier meeting in the capital, and all the supplier brands that were not present were all used by him to sacrifice flags at the Jinling site as special offers.

Like TCL, they didn't go to anyone, and they opened at a low price.

Similarly, the Konka color TV that participated in the Gome Jinling press conference was sold by Suning at a [-]% discount.

This is a competition that cares only about momentum and influence regardless of cost and profit.

Zhang Xuebin shook his head and said: "The channel is strong, and the life of our suppliers is miserable. That Cherry Blossom Kitchen, they participated in the Gome promotion. When the news spread to Suning, the product was immediately sold at a [-]% discount."

"In the end, Sakura Kitchen had no choice but to withdraw from Gome to calm Suning's anger."

He concluded: "Prosperity, suppliers suffer, death, suppliers suffer."

Su Wei heard the words and said with a smile: "It's a bit of a bitterness, as long as you can make money in the end, the cherry blossom kitchen you mentioned, is it not afraid of Huang Guangyu's anger if it withdraws from Gome?"

Zhang Dazhong said slowly: "Obviously, Cherry Blossom Kitchen has more shares in Suning. Moreover, in the battle in Jinling, it encountered the joint price reduction and fire sale of Suning and Five Star, so it had to choose to withdraw from Gome."

He also paid attention to Gome's raid on Suning and knew more details.

Because of this, there is a sense of soul-stirring competition among home appliance chains.

Zhang Dazhong has been a home appliance chain all his life. Seeing the grandeur of his competitors in the past, he felt more indescribable.

He offered Mr. Fang another glass of wine: "Gome and Suning still have a lot to do."

Zhang Dazhong raised his neck and drank the wine.

Fang Zhuo didn't want to talk about things that were said here but meant something else, and he didn't want to guess whether Zhang Dazhong was using Gome and Suning to talk about Dazhong Electric.

Holding the wine glass, he didn't move, and asked directly: "Mr. Zhang, I don't think you said much at today's meeting. Do you have any opinions on our e-buy's development strategy?"

Zhang Xuebin did not expect Mr. Fang to ask this question out of the blue, and quietly put down the cup he had just raised a little.

Su Wei is also paying attention to Zhang Dazhong's answer. The founder of Dazhong Electric has undoubtedly maintained a huge influence on the channel. Judging from his performance today, he still has some ideas in his heart.

Zhang Dazhong looked at Mr. Fang, and said restrainedly: "Mr. Fang, I reserve my opinion today."

After Fang Zhuo heard this, he raised his hand and drank the wine, laughing loudly: "Mr. Zhang, your opinion is very good."

Zhang Dazhong was a little inexplicably laughed, and asked: "Mr. Fang, what's the reason? What's the good news?"

"It's good that you have reserved your opinion." Fang Zhuo half-joked, "Otherwise, Tesco is so weak, I will inevitably have to replace the person in charge of the channel."

Zhang Dazhong's expression froze.

The atmosphere at the wine table also became colder.

Seeing this, Su Wei smiled slightly, and said softly: "The situation is a bit complicated now, Mr. Zhang, the offline home appliance chains are booming, but Gome and Suning are both listed on the market, and Dazhong Electric wants to match them. Resource competition, I'm afraid we can only get a blood transfusion from Yike, right?"

The implication of her words is very simple.

Why did you sell yourself Dazhong Electrical Appliances?
It's not because Gome and Suning have a lot of funds to start their rapid development after they go public.

Then why are you, Zhang Dazhong, thinking about it now?
It's not because he feels that Yike, who is also a listed company, is standing behind him.

Su Wei got up a little bit, poured wine into the cups of Mr. Fang and Mr. Zhang, and continued to smile: "Yike has its projects to do, and the domestic market of players is becoming increasingly corrupt, and it has its own strategic transformation tasks. "

"E-buy, although it has the financing approval from venture capital, but it is more for Mr. Fang's personal relationship. It is different whether to invest this money in offline channels or online development."

"E-buy wants to continue financing, not to enter the fiercely competitive offline home appliance chain industry, but must combine the rapid development of the Internet, on the one hand, to enjoy the growing consumer demand for home appliances, and on the other hand, to participate in the construction of domestic e-commerce. "

"Furthermore, Mr. Zhang, think about it, as long as consumers rely on offline Dazhong Electrical Appliances to build trust in the e-buy website, this B2C model is still more advanced after all."

"The signboard has been launched, so that consumers have no worries and reduce their tossing back and forth."

"The website reduces the channel hierarchy, allowing consumers to get relatively more transparent prices and benefits."

"E-buy's goal is definitely not the Gome of today as mentioned at today's meeting, but to leave Gome and Suning far behind in the future."

Su Wei raised her glass softly: "I believe that e-buy will be able to achieve success in the end. This success is inseparable from Mr. Fang's strategic vision, the dedication of offline channels, and the close cooperation of suppliers. .”

Zhang Xuebin, who was on the sidelines, listened to Mr. Su's words, from Yike's capital, Yigou's financing to the advanced model and long-term goals, he talked about it, advancing layer by layer...

And even I have taken care of it, I just feel that I am worthy of Mr. Su who has been in charge from Yike to Yigou.

As a result, the atmosphere eased, Zhang Dazhong nodded thoughtfully, and gave a gesture of toasting together.

He was even more awakened by Mr. Su's sentence "Yike's blood transfusion". Yike obviously did not want to fall into the quagmire of competition because of the acquisition of Dazhong Electric. This is not only an objective consideration, but also obviously depends on Mr. Fang's wishes.

From yesterday's simple personal communication to today's statement at the banquet all day, Mr. Fang remained unmoved at all, and his will was quite firm.

Zhang Dazhong put down his wine glass and said proactively: "The key to e-buy is how to cultivate consumers' confidence, so that they believe that the products they see on the Internet are of the same quality as those in the store, and they can get the same after-sales service."

Zhang Xuebin also said: "Simply put, you can buy it with confidence and use it comfortably."

Fang Zhuo showed a smile: "Yes, e-buy does not need to deliberately pursue revenue this year, but to initially establish consumer awareness, so offline channels have a very heavy task."

Zhang Dazhong did not hesitate this time, and immediately stated: "Dazhong Electric is confident in helping Tesco to move forward."

The atmosphere of the wine bureau became joyous.

At 09:30 in the evening, the four of them finished eating and drinking.

Fang Zhuo and Su Wei went home in the same car.

"Aren't you afraid that what you said would force a rich man to resign on the spot?" Su Wei saw Mr. Fang enjoying the night view of Shanghai in a good mood, and smiled and reviewed the key points of the dinner.

After Yike's wholly-owned acquisition of Dazhong Electric, Zhang Dazhong is undoubtedly a rich man.

Fang Zhuo turned sideways, patted Su Wei's hand, and replied, "No, Dazhong Electric is his life's career, so he shouldn't be so impulsive."

Su Wei said suspiciously: "You don't want to have a drink to release your military power, do you? What if he really resigns? If it's me, I don't have shares, I don't have the same ideas, and I have enough money for several lifetimes, so I just resign. "

"If you really resign, then resign." Fang Zhuo said with a smile, "What else can I do?"

Su Wei concluded: "You are at least talking about this matter with the bottom line expectation of Mr. Zhang's resignation. In fact, I think Mr. Zhang is okay. The main reason is that the people under him are a little unconvinced. They really let e-buy run. Emotions will be soothed."

Fang Zhuo did not deny it.

After a while, he said: "The offline channel needs to be renamed. It can no longer be called Dazhong Electric Appliances. It needs to be gradually changed to Yigou, to achieve the unity of online and offline, and to give full play to the product experience function of offline channels. come out."

When Su Wei heard this, she felt that President Fang's dissatisfaction with the Department of Dazhong was deeper than she imagined.

She thought for a while: "Let me talk about Mr. Zhang."

Yike has not changed the name of Dazhong Electrical Appliances until now. One is out of respect for Zhang Dazhong himself, and the other is that the name has a certain influence in the consumer group.

But if you really want to change it, it is not easy to operate. The stores of Dazhong Electric can offer discounts for name changes that last for a week or half a month.

For example, activities such as "New name is coming, e-buy special offers".

It's just that the timing of this name change is prone to misunderstanding.

"Mr. Zhang can accept e-buy's clear positioning of Dazhong Electric Appliances today, and he can accept the name change of the channel tomorrow." Fang Zhuo said casually, "We can gradually change some management levels the day after tomorrow."

"Dazhong Electric is part of Tesco, and this is a normal job change."

"On the contrary, you act cautiously as if Dazhong is still that Dazhong."

Su Wei didn't get angry because of the little criticism, she understood: "Fang always believes in his own influence, and also believes that his own people can take over quickly. I think Mr. Zhang also has a certain influence, and I want Mr. Fang and Mr. Zhang The organic combination of the influence of e-buy allows e-buy to move forward smoothly."

Fang Zhuo stopped talking.

"Mr. Fang, as soon as you don't speak, I feel that I have ruined your black belly." Su Wei teased.

Fang Zhuo couldn't laugh or cry: "It's nothing, if I want to change Zhang Dazhong, I will communicate with him directly. Today, I will discuss the company's strategy with him on a case-by-case basis. If he breaks up because of one thing, then I can accept it." , is such a logic."

"I am a piece of Jiyueguangfeng, and I have been distracted by you people."

Su Wei curled her lips: "Yes, yes, I am the one who treats a gentleman's belly with a woman's heart."

Fang Zhuo nodded seriously, that's all.

"E-buy needs to be more united internally, and all efforts must be made in one place."

"Tomorrow, I will call Huang Guangyu and ask him to have a meal together to talk about the price of this supplier."

"At noon today, Zhang Xuebin told me that Huang Guangyu was looking for suppliers for a meeting in Beijing again. You said, he wouldn't regard our e-buy as Gome's rival after Suning, would he?"

Su Wei pondered.

Fang Zhuo said again: "E-buy's revenue this year is not even a fraction of Gome's. How can he attach so much importance to it?"

Su Wei asked: "Mr. Fang, is e-buy's goal to be stronger than Gome?"

Fang Zhuo nodded as a matter of course. E-buy does compete with Gome, but the ultimate goal is the domestic e-commerce market, and that is the ultimate goal.

Su Wei shrugged: "Then Huang Guangyu treats e-buy as his opponent, it's not a loss at all."

No matter what the process is, they seem to be doing this now.

"That's right, there's nothing wrong with that." Fang Zhuo shook his head slightly, "Let's make a bet, do you think Huang Guangyu will agree to my dinner appointment tomorrow?"

"What are you betting on?" Su Wei asked Caitou first.

Fang Zhuo glanced at the sky outside the car window, and sighed: "The moon is so round tonight, it's suitable for overtime work, and the loser should obey."

"Bah!" Su Wei glanced sideways, "Where's your public-private boundary?"

"The moment you see Weiwei, you can't distinguish between public and private." Fang Zhuo laughed, "Will you bet or not? Bet or not? I bet he will agree."

"Bah bah bah!"

……

A few days after Mr. Yike Fang returned to Shanghai, as he investigated the company's situation and convened a meeting, the news that Mr. Fang was in Shanghai gradually spread.

Chen Xiao, the head of Yongle Electric Appliances in Shencheng, has paid more attention to Mr. Fang's movements recently, and wants to visit him when he knows that he has returned from abroad.

However, when he heard that Gome held another supplier meeting, Chen Xiao stopped such plans.

Gome and Suning went public, Dazhong sold itself to Yike, and Sanlian Trading Company is said to be negotiating with Gome for an acquisition... The home appliance chain industry seems to be ushering in a new pattern change. Under such circumstances, Yongle Electric is facing greater pressure.

Gome and Suning are constantly expanding, especially the former, whose footsteps have been non-stop.

In the battle of Jinling, Suning and Five Star Electric stood together to resist Gome's price war and defend their regional status, but who can Yongle Electric turn to in Shanghai?
With fierce competition in the industry, a difficult road to listing, and rapid changes in the situation, Chen Xiao also had a similar idea after seeing Zhang Dazhong selling Dazhong Electric, Gome?Suning?
Or, Mr. Fang, who seems to be intent on entering the home appliance chain market?
Chen Xiaoren was in Shanghai and had heard a lot about Mr. Fang's deeds. He felt that if he really wanted to sell, he could try his luck with Mr. Fang.

However, since Gome may have a new move, let's see Mr. Fang's response, and whether there will be any changes that are beneficial to Yongle Electric.

(End of this chapter)