Reinventing the Millennium.

Chapter 659 Dismounting Mawei (Two in One)

July is a very morale-boosting month for Gome.

From the end of last month to the beginning of this month, the company launched a surprise attack on its biggest competitor, Suning, and launched a mighty and influential competition.

It's in Jinling, the headquarters of Suning, and Xinjiekou, which is known as the "No. [-] business district in China". Now you can say "who doesn't know Gome".

On the 15th, Li Juntao, the general manager of Gome, who took over from the boss to coordinate the battle of Jinling, returned to the capital and reported his work beamingly.

Li Juntao said hello all the way, and walked into the boss's office with a smile on his face.

"Mr. Huang, this time we called at Xinjiekou to relieve our anger!" He sat down on the sofa, poured a cup of tea, and said in a loud voice, "The momentum and influence of Gome! When I came back today, there was still a lot of traffic in the Gome store!"

"It can be said that Gome can definitely gain a firm foothold in Suning's stronghold!"

"Let the suppliers see who is the boss in the country!"

Huang Guangyu sat on the boss chair behind the desk and listened, nodded, but did not speak.

Li Juntao didn't take it seriously. He and Huang have been working together for a long time, and they are both from Chaoshan.

He continued to chat about the situation in Xinjiekou. This time the competitor was not only Suning who responded, but also Five Star Electronics. Obviously, Suning and Five Star have a certain degree of cooperation or tacit understanding.

However, as Li Juntao was talking, he suddenly found that Mr. Huang was a little distracted.

He stopped and asked directly: "Mr. Huang, is there anything new?"

Huang Guangyu took a sip of tea and replied slowly, "I answered a call an hour ago."

Li Juntao frowned slightly, an hour ago?Does this mean that Mr. Huang has been thinking alone in the office for an hour?
He was very curious, but he held his temper, knowing that since Mr. Huang opened his mouth, he would continue to finish the matter.

"This call is from Fang Zhuo from Shencheng." Huang Guangyu added, "It's Fang Zhuo from Tesco."

Li Juntao couldn't help laughing. Of course he knew who Fang Zhuo was, but he soon realized that the boss's words were emphasizing the interaction between the other party and Gome. Shencheng Fang Zhuo was famous, but they did not interfere with each other.

Only when he expanded his business to home appliance 3C did he become meaningful to Gome.

Huang Guangyu continued: "He asked me to have a meal and meet to talk about the electrical business."

Li Juntao thought about the reason for the visit from Shencheng.

When he was supervising the competition in Jinling, he heard that the company had taken some actions against E-buy. Now it seems that these actions still have a great impact on E-buy?

Li Juntao waited for a while, seeing that Mr. Huang didn't intend to continue, he said, "I heard that Fang Zhuo is someone, Mr. Huang, do you see him or not?"

"If he isn't a character, what are all the people who have been suppressed on the rich list?" Huang Guangyu shook his head and said with a smile, "It's not that I can't see him, it's that I'm going to visit him in Shanghai."

Li Juntao was a little surprised. He knew that Huang was always very proud. Although he was the richest man in the mainland, Tesco's electrical appliance business was far inferior to Gome's. This was the other party's initiative to call. City call on Fang Zhuo?
"E-buy is worth my trip." Huang Guangyu guessed what his general was thinking and explained.

It would be understandable if Mr. Huang said that it was because of Fang Zhuo, but now he said it was because of E-Go.

Li Juntao was puzzled and said, "E-Go? E-Go doesn't even have a fraction of our money. Mr. Huang, is it worth paying so much attention to?"

"E-buy's online business is a bit interesting." Huang Guangyu said lightly, "Its current revenue is very low, but combining the Internet and electrical appliances business is not without prospects."

The head of Gome has always been willing to talk more about the places he is interested in: "The Internet is very powerful and will definitely profoundly transform our social life style, which of course also includes home appliance chains."

He changed the subject: "But it takes time and a process."

Li Juntao agreed with this, and said: "Yes, Mr. Huang, even if e-buy has a prospect, it will take a long time to realize it. Don't be afraid. That Fang Zhuo can reach the position of the richest man must have something. Besides, I heard that he behaves more meat and vegetables."

"If it's just such a new company that uses the Internet to sell electrical appliances, then you don't have to care about it at all." Huang Guangyu gave an example, "It's like e-buy acquired a company in Beijing called JD.com, and it's the same way."

"If JD.com does it, we can ignore it."

"But if Fang Zhuochu is here, Gome has to consider whether to put pressure on him to kill him."

"Fang Zhuo wants money and money, and people."

"He didn't start this project from scratch, but directly purchased Dazhong Electric Appliances with a big sum. With the support of such an offline channel, an online home appliance store is not like a castle in the sky!"

When Huang Guangyu said this, he couldn't help standing up, and took two steps before continuing: "For consumers, digital, virtual, and things that can only be seen but not touched, this is the biggest sense of insecurity."

"Even if Dazhong Electric is not as good as Gome, Suning, Yongle, and Wuxing, but after it is taken over by Tesco, the tasks it undertakes have changed!"

"It helped E-buy greatly eliminate that sense of insecurity!"

"Even, it has withdrawn from the competition of home appliance chains!"

"I suspect that Fang Zhuo will not let Dazhong Electric expand its scale at all."

"I bought a big piece, what should I do if it breaks? Use the Internet to solve it? This is a very novel concept, and it takes a long time to accept and build awareness."

"But Dazhong Electric can make up for this. Until a certain day in the future, all consumers will take it for granted and recognize the after-sales guarantee of Tesco. At that time, Dazhong Electric will be dispensable."

Huang Guangyu said in a deep voice: "Don't think that e-buy's revenue this year is only a fraction of Gome's, but I heard that e-buy is going to bid for the sponsorship of the Spring Festival Gala on CCTV. Next year will definitely be a year for it to carry out large-scale publicity and welcome to explosive growth."

He looked at his general manager: "Shouldn't you kill it while it's weak, and divide our market when it rises?"

Li Juntao digested the words of the boss.

Suddenly realized that the fifth child of the home appliance chain has been acquired by Tesco.

But before that, Dazhong Electric quietly lost its sense of existence, almost disappearing from its work summary.

Even though e-buy was established not long ago, it is a subversive competitor with murderous intent, but it spreads money rain with a wave of hands.

Li Juntao increased his attention, but still maintained his confidence, saying: "Mr. Huang, Gome has never lacked competitors and is not afraid of competition. What's more, it has become the number one in the industry and is still making great strides. We have great advantages. "

Huang Guangyu nodded and said with a smile, "Of course."

"However, I have only heard his name and never seen him. This time, I also want to see what kind of person Fang Zhuo is."

Li Juntao volunteered and said: "Mr. Huang, I will accompany you on this trip!"

Huang Guangyu shook his head: "No, I'm just satisfying my curiosity."

"Then..." Li Juntao suddenly thought of another thing he heard about the company on the way back, "What is the supplier meeting tomorrow?"

Huang Guangyu sat back in the boss chair again, and said with a smile, "Since Fang Zhuo is not coming to the capital, and I am going to Shencheng to visit, how can I not bring a gift?"

The last supplier meeting Gome convened was to raid Suning's Jinling stronghold.

In less than a month, suppliers were convened again. The scale was not as large as last time, but they all chose the current category of e-buy in a tit-for-tat manner.

Huang Guangyu hoped that Fang Zhuo of Shencheng would like the gift he sent.

……

Half a month has passed in July.

Although still busy, Fang Zhuo suddenly felt a sense of "life".

On the one hand, he declined all public activities and focused on work.

Sina has its own system, and now it has unearthed a treasure of "World of Warcraft", and is actively preparing to bid for the sponsorship of the 08 Olympic Games.

The domestic part of Yike has undergone functional transformation to accumulate strength for the Android system and mobile phone projects, and the foreign part has kept pace with competitors and continued to develop the market closely.

The official mass production of ice core marks the beginning of the hematopoietic cycle. Part of Qiu Ciyun Qiu’s work is turned to finding OEM orders, and because of a good contact with Infineon/Qimonda, the established wafer manufacturing service alliance We will be looking for some domestic equipment manufacturers for the second production line to see if they can play a catalytic role.

These need a little attention, and now the most invested is the development of e-buy.

On the other hand, Fang Zhuo had more time to spend with his family, gave himself a weekend vacation every week, and even seriously considered the sea fishing advice from Zhou Xin, a medical doctor.

But he was really not interested in fishing and going out to sea, and felt that he might as well drive off the track and run two laps with this time.

The 17th is Sunday, which is a fixed holiday.

However, because there were still documents to be reviewed, Fang Zhuo had to break the rules he had just followed for a week and work extra hours for half a day.

Near noon, he took a look at the name change activities of Dazhong Electric, and considered how to transfer a group of people from Yike to insert into the offline channel.

The domestic player market is too fierce, and because they are all assembled machines, including the newly released Mp4, they quickly start a price war. Therefore, Yike's staff team is a little bloated, and there is also a situation of being poached by peers .

Fang Zhuo felt that it was a pity that some employees were immersed in Yike's current domestic market, and the offline channel was obviously a very appropriate opportunity to transfer jobs.

Previously, there were already a group of employees from Guahao.com to Yike to Yigou. Now adding another channel to transfer to Yigou offline is definitely the backbone of the creation.

"How about going shopping in the afternoon?"

At twelve o'clock, Su Wei stepped into the CEO's office step by step.

"Okay, let's call Qiqi." Fang Zhuo put away the documents and agreed with a smile, "I saw my aunt the night before yesterday, and she told me that Qiqi has been working too hard recently, and you have to persuade her for me."

Su Wei said "hmm", she knew the status of her sister in Fang Zhuo's heart, and also knew that there were considerations for her body.

Because people are in Shencheng, both Fang Zhuo's elders and Zhao Suqi are familiar with each other and get along very well.

"We won't have dinner together at night. Lao Qiu called me twice, and this is the third time." Fang Zhuo said again, "I have to meet my old friend."

Qiu Lanhua contacted her three times, but her tone was fine, most likely it was just a meeting to catch up.

Just as Su Wei was about to speak, she heard the office phone rang.

Fang Zhuo answered the phone and pointed down at Su Wei. It was from Tesco downstairs.

Su Wei noticed that the expression on his face had become a little serious.

Soon, with the incoming call from her mobile phone, she knew the reason.

——17 suppliers sent a joint letter, suggesting that e-buy should control product price discounts within a certain range and benchmark against the mainstream in the industry.

This is not the first time that E-buy has received similar requests from suppliers.

But this is the first time that e-buy has received a joint protest request.

What is within a certain range?
Who is the mainstream in the industry?
Su Wei immediately thought of Gome, and the next moment she thought of Gome's competition in Jinling Xinjiekou. The one last month also used suppliers as bullets, which shocked the industry.

This way of driving suppliers is exactly the same!
Su Wei was angry, and after seeing Mr. Fang hung up the phone, he calmed down.

"If I heard correctly, this is a 'suggestion' from the supplier." Fang Zhuo said thoughtfully, "The strength is not bad, it's not a mandatory requirement, it's just a suggestion."

He smiled: "Two days later, Huang Guangyu will come to Shanghai, and the supplier gave him a joint suggestion before he came. Hey, it's really interesting."

"Soldiers first, courtesy later?" Su Wei said.

"The man hasn't arrived yet, let's show off first." Fang Zhuo tapped his fingers on the table, "Is this President Huang too hostile? I'm just looking for him to chat about friendly development."

Su Wei frowned and said, "Look at this posture, if we can't reach an agreement, the 'suggestion' becomes a 'requirement'? Does it become a 'removal'? So overbearing?"

"The market share varies too much. It's all real money. It's normal for suppliers to be controlled by others." Fang Zhuo narrowed his eyes. "

He looked for a suitable description: "This is trying to treat e-buy as the second Suning."

Su Wei calmed down her emotions: "Those domestic TV companies, like TCL, were sold at a discount without going to the Gome meeting, and with the friendship with the panel production line, I believe they can give more support, right?"

"Maybe, market competition is based on ability." Fang Zhuo said with a smile, "Let's arrange the meeting with Mr. Dong from Gree on the 20th."

Huang Guangyu arrived in Shanghai on the 19th, and that was the day after meeting Gree.

He continued: "The Eight Heroes of TV in our country are very busy, and we haven't made an appointment yet. Let's talk about it after seeing Huang Guangyu. It happens to have something to say."

"Work overtime in the afternoon, and first look for alternatives to these 17 suppliers. If you can't find a suitable list, think of other ways."

Fang Zhuo shrugged: "It's just such a joint proposal, the strength is too small, it's not painful, I don't want to accept it."

(End of this chapter)