Reinventing the Millennium.

Chapter 663 Contacts (Two in One)

No matter what the reason is, Rhubarb's Gome is very interested in Tesco.

With the competitive action taken by Gome, it successfully aroused Fang Zhuo's interest in Mr. Rhubarb and Gome.

Gome is the No. [-] home appliance chain, so of course it is very strong. Otherwise, it would not have forced suppliers to choose one of the two so quickly and forcefully.

But Fang Zhuo still wanted to see how strong it was.

The so-called, real gold is not afraid of fire.

This time, I will add a fire to Gome.

Fang Zhuo made the final arrangements for tomorrow's supplier meeting during the day, and at night, he started to try to make some bank pushes.

The first thing to do is to call your good friend Zha Zong.

"Mr. Zhang, it's me, how busy are you?"

Fang Zhuo sat alone in the study, making a cup of tea.

The phone was clearly connected, but there was no answer from the other side.

Fang Zhuo waited patiently for about ten seconds, and said to himself strangely: "Huh? Is the signal bad? Call again."

Only then did Zhang Hongli say: "Boss Fang, what's the matter? Don't tell me you spent all your money!"

Fang Zhuo was shocked that the other party thought of him so much.

Zhang Hongli was also shocked when Mr. Fang didn't answer, and warned him sternly: "Don't ask me for financing, don't ask me to spend all the money, I tell you, no matter what the reason is, I will never accept it, Fang Zhuo, don't you Too much!"

"Mr. Dirty, it has nothing to do with Bing Xin, it's a little private matter of mine." Fang Zhuo sighed.

Zhang Hongli calmed down: "Oh, let's talk."

"..." Fang Zhuo also adjusted his sad mood, and said, "I heard that Mr. Zhang has a good relationship with ICBC, please do me a favor."

"The loan is not acceptable." Zhang Hongli firmly refused.

He should be clear, according to Mr. Fang's size, if he asks for a loan, it will definitely not be a small number.

"..." Fang Zhuo adjusted his numbness and said, "It's not about money."

Zhang Hongli urged: "Then what are you talking about, hurry up and say it."

Fang Zhuo has completely calmed down: "That's it, isn't your Deutsche Bank engaging in exchanges and learning with domestic banks? Has the ICBC here in Beijing had any such activities recently?"

Zhang Hongli replied: "Yes."

Not recently, but because of his background, Deutsche Bank did not hesitate to share its internationalization experience with its counterparts in the Mainland, which was relatively easy for him to arrange.

"Recently, I have paid attention to a case. I don't know if Mr. Zhang knows about it. The Poolsmart in the retail industry is the one that was dumped last year." Fang Zhuo gave an example. Smart.

It is said to be a foreign investment, and it is said to be an American brand. In fact, it is an authentic domestic private enterprise, but it has only engaged in a brand authorization from abroad.

From 96 to 04, PriceSmart opened 41 branches across the country. By the time the real controller fled, it owed more than 20 billion in payment to suppliers and more than 10 billion in loans from banks.

Among them, one of the main reasons for the collapse of PriceSmart is that it needs to keep mobilizing suppliers' payments to maintain expansion, which eventually makes the tight capital chain unsustainable, and the whole plate collapses.

Register a new store → find a bank loan → sell the supplier’s goods on credit → transfer the payment and loan → register the next new store.

PriceSmart is basically such a model.

"Of course I know." Zhang Hongli replied, "What happened last year is still fresh."

"Therefore, the retail industry is a mixed bag. In order to seize market share, some people do not hesitate to allocate money and loans to maintain aggressive expansion. This kind of lesson is not insignificant, and this experience must be learned." Fang Zhuo said earnestly.

Zhang Hongli was silent for a while, without further questioning, he just said: "You are really bad."

Obviously, he had already guessed the intention.

Puma's case is quite typical, and it is not an isolated case in the retail industry, and it has already aroused great repercussions.

But to say, compare this to Gome...

Zhang Hongli felt that Mr. Fang really had sinister intentions.

He said in earnest: "Deutsche Bank has business exchanges with several major domestic banks. Case analysis and risk management are normal behaviors, but they will never imply anything."

"Isn't it enough to just communicate normally? Isn't there a similar situation in the market? Is risk control just waiting for the risk to explode?" Fang Zhuo asked.

Zhang Hongli actively checked the gaps in his heart and made up for the omissions, and patiently said: "Of course it is normal, but this normality alone may not be able to meet your wishes."

They are number one in the industry, how can you do it on this alone?
Fang Zhuo said with a smile: "I just set foot in the retail industry by myself, studied the industry situation, and suddenly felt something in my heart. It is everyone's responsibility to regulate market behavior."

Zhang Hongli understood that Mr. Fang was full of bad things, not just this one arrangement.

"Okay, it's a small matter, just send a text message next time." He said, "Your boss Fang suddenly called in the middle of the night, it's quite scary."

Fang Zhuo thanked politely: "Okay, Mr. Zhang, thank you for your help. I will send you a text message next time I need money."

Zhang Hongli sneered and ended the call.

Fang Zhuo flipped through the address book and called Xu Kaiwei from Goldman Sachs.

Compared with Mr. Zhang's eccentricity, Mr. Xu is much more enthusiastic and genuine.

Goldman Sachs also cooperates with domestic banks. Business exchanges and even training are common occurrences. It is undoubtedly the most normal behavior to analyze the risk management and control of the banking industry based on the typical case of Puma in the retail industry last year.

Both reasonable and legal.

If it really affects other companies because of this, it is obvious that this company has unreasonable, unreasonable, illegal, and non-compliant problems.

Xu Kaiwei agreed without any psychological burden.

Both of these two promised to do a little favor. Compared with domestic banks, they are more authoritative. Fang Zhuo does not plan to find the relationship with the bank's system for the time being. He continues to flip through the address book and arranges for Sina Finance to also analyze the case of Puma. A wave of retail chaos.

The industry is right, the time is near, the actual controller is abroad, and the victim is still waiting for the result.

The Puma case is a good one.

Fang Zhuo made a network of contacts, and finally had greater confidence in the prospects of the retail industry.

……

On July 7, Tesco held a supplier meeting in Shanghai.

This is the first supplier meeting held by e-buy since its establishment, involving electrical appliances-related brands.

In terms of brand merchants alone, there are nearly fifty companies in total.

But in terms of influence, there are not many high-level executives here, and the brand scale is also small and medium. The "TV Eight Heroes" who have made another appointment come to Changhong, Konka, and TCL. They will have a meeting with Fang Zhuo on the 2nd of next month. Individual talks.

If you want to talk about the impact on brand suppliers and Gome, maybe these eight together may have greater influence than the small and medium brands present today.

Fortunately, Fang Zhuo did not only have one purpose of stopping losses. He not only showed E-buy's cooperative attitude, but also let the deputy director of the administration see the real industry situation.

At two o'clock in the afternoon, the meeting was officially held.

No. 90 people gathered in the huge conference hall, and the noisy sound stopped abruptly when Fang Zhuo took the stage.

Many people came here because of the title of the richest man. No matter whether they cooperate or not, they have the same mentality to see what the richest man looks like with their own eyes.

"Huh, huh."

Fang Zhuo tried the mic, and everything was normal.

He enthusiastically announced: "It's a pleasure to meet all the guests here. It's two o'clock, so I'll announce that the Fight against Gome Pledge Conference is officially... Oh no, Tesco's first electrical supplier meeting has officially started!"

Mr. Fang's words stunned the conference hall for a moment, and then burst into laughter.

Because, the title "Fighting Gome Swearing-in Conference" was actually displayed on the big screen. As Mr. Fang changed his words, the title on the screen also changed.

Fang Zhuo waited for the guest to finish laughing with a smile on his face, then shrugged his shoulders: "Seeing that you are smiling so heartily, I understand the situation, but if I were to sit down, I might laugh louder than you."

There were sporadic laughter again in the conference hall, this Mr. Fang's style was different from what he had imagined.

"It's okay to laugh, because the competition between channels should be good for suppliers. In particular, e-buy is an online channel that has just entered the retail industry, and we sincerely look forward to cooperating with you."

"Such sincerity is not just lip service, it needs to be shown in real money."

"Who is not happy with the money?"

Fang Zhuo operated the notebook, and the title on the big screen changed, showing Tesco's brand cooperation plan for the coming year.

How did Gome win the world?

Because it does not allow middlemen to earn the price difference, it directly transfers profits to consumers, generally at a price that is 10-20% lower.

When the market share increases, it further squeezes the supplier's profit and keeps itself flexible.

E-buy has faced competition from Gome since its inception, not only because of the cut-off of suppliers, but also the tit-for-tat product. It may be impossible to replace it with other people, but Fang Zhuo has been determined to burn money early in the morning. Carry, not only benefit consumers, but also benefit suppliers.

E-buy does not set up entry fees, sponsorship fees, etc., and does not want these money.

E-buy's own brand promotion will include its products on sale. The promotion in this aspect involves Internet first-line websites, major TV platforms and offline channels of the original Dazhong Electric Appliances.

E-buy will set up sales rebates in the next year. One level is the profit return ratio of unit price, and the other is the total price rebate for brand sales. That is, as long as there is a market for the products of brand owners, the more consumers buy, E-go The more you will return your share of money to the supplier.

The brand owner cooperation plan was announced by Su Wei, the president. When she mentioned the measure of "rebates for suppliers through channels", many people were quite surprised. This is really... rare.

However, even so, with the current market share of Tesco, the money is not much, so the guests below are surprises rather than surprises.

"We will bid for the exclusive sponsorship of the Spring Festival Gala this year. Regarding the one-year development of e-buy, Mr. Fang told me that he thinks that the news of this bidding will help everyone understand our determination."

Su Wei disclosed a major move of e-buy promotion.

Sure enough, this made many suppliers think, and growth is also an opportunity for brands.

"At the end of the meeting, everyone, don't go too fast, the staff will distribute the cooperation plan of e-buy." Fang Zhuo turned on the microphone, "if you don't understand anything, you can consult at any time, don't fight for your breath, e-buy is just embracing it now." To build a platform with the attitude of not wanting profit.”

"No matter what happens in the future, I think it should be no problem to make money first while E-buy is carrying out a large-scale promotion."

Fang Zhuo will always stand on the supplier's side, don't worry about how my website will continue to operate, don't care about how the richest man loses money, just grab the wool first.

There was a lot of discussion in the conference hall.

"Today, our e-buy invited many suppliers to the meeting, but in fact many of them did not come." Seeing that the discussion had subsided, Fang Zhuo picked up the information in his hand and said, "Just now the secretary gave me the statistics sheet. .”

"But I don't think it makes much sense."

"I absolutely welcome everyone who comes. I stand at the door and welcome everyone here one by one."

"Those who don't come... I won't remember which one is there."

While saying this, Fang Zhuo tore off the materials in his hand, and said with a smile: "To be honest, Gome is bigger than our market, so I don't want to come, or I still have a choice after today and didn't cooperate with Tesco. I understand. Human nature."

"I'm really angry with Gome, not the supplier."

"But even if we don't cooperate in the near future, if we have the opportunity to cooperate with e-buy in the future, e-buy will not refuse."

"I think Gome is doing something wrong, so e-buy will never learn from Gome."

Fang Zhuo was firm.

The applause in the conference hall became warmer with the leader, and Mr. Fang's words were very pleasant to hear.

"A lot of senior seniors came here today. Coincidentally, there is also an unresolved discussion within e-buy." Fang Zhuo manipulated the screen to display "Accounts Payable Cycle" and glanced at the deputy director in the back row. This payment cycle is questionable, is it two months? Three months? Or half a year? What is the mainstream level in the industry? "

Many people here feel that Mr. Fang cares about something, but they also think that Mr. Fang's use of this to talk about things does not make much sense.

Sun Xiaopeng, the vice president of TCL who came to the conference, said, "Mr. Fang, you can follow Gome's decision. Anyway, everyone can bear it."

Sure enough, everyone was very tolerant, and they didn't move after hearing this, at most they glanced at Sun Xiaopeng twice.

"Then half a year will be fine." Seeing this, Fang Zhuo said.

"Hey, Mr. Fang, you don't want us to live." A brand owner who actually supplies to Tesco said, "Mr. Fang, you said just now that you don't want to learn from Gome, so you don't mean it in a blink of an eye? "

"I see that you all agree, half a year is a bit long, isn't it?" Fang Zhuo laughed.

Sun Xiaopeng continued to speak out, complaining directly: "Gome two years ago agreed to be within three months, but this year it has been delayed to six months."

"TCL is like this?" Fang Zhuo was surprised, and casually clicked on the other person in the first row, "What about you?"

The supplier replied a little stiffly: "Seven months...there has been a delay of seven months."

He added: "Mr. Fang, since e-buy wants to develop and cooperate with suppliers for a long time, three months is enough, no more, no less, everyone can accept it."

Fang Zhuo didn't say anything, just continued to count people.

He didn't call names, and didn't let the guests get up, just asked about the situation.

In the United States, the delay is generally from three months to six months, and a few cases have exceeded six months.

"It's been six months for us. It's difficult. It's hard for suppliers to do it now." Another one said so.

Fang Zhuo just wanted to go down and let the deputy director take a look at the situation, and suddenly felt that the brand that made the sound was familiar. He stopped and wondered: "Sakura Weichu? Didn't you withdraw the cabinet from Gome last month? They are going to Delay the final payment?"

The regional premier of Sakura Kitchen gave an "uh" and said, "I'm not just talking about Gome."

Fang Zhuo was surprised and said, "Is Suning like this? Come on, come on, take a seat and tell us. It seems that this is an industry problem."

Naturally, Cherry Blossom Kitchen was reluctant to go on stage. They were withdrawn by Gome in Jinling Xinjiekou last month. Now they are attached to Suning and Five Star, so how can they really complain about the channel in a big way.

But he is not on the stage, and industry-specific problems are still revealed. Delays in the accounts payable cycle are common in the retail industry, especially in Gome.

(End of this chapter)