Reinventing the Millennium.

Chapter 700 Old Bear's Double Eleven Experience (Two in One)

11 month 12 day.

The second day of e-buy's Double Eleven promotion.

The weather is clear and the temperature is suitable.

Xiong Xiaoge got up early that day, and after breakfast, he nestled in the study and fiddled with the computer, which soon attracted inquiries from his wife Luo Yan.

"Since you don't have this meeting or that meeting today, can't you tidy up everything in front of you?"

"Look at your study is messy."

"And that shirt, how many times have I said that! It's still crumpled to dry!"

Luo Yan tidied up the study while giving orders.

Xiong Xiaoge was used to turning a deaf ear to it.

After a while, the study was not so cluttered.

Just as Luo Yan was about to go out, she suddenly asked, "Did you invest the money you invested in the fund?"

Xiong Xiaoge replied, "Not yet."

He raised his head and said with a smile, "What? Hesitating? Regret it?"

Luo Yan frowned, not understanding why her husband reacted this way, she walked a few steps, leaned against the computer desk, and said seriously: "It's not regret, I mean, hurry up and vote, don't have long nights and dreams, I'm watching the news, and now the investment bank This opportunity was won by Mr. Fang and the Li family."

She plausibly put forth her logic: "Not only Mr. Fang, but even Li Jiacheng are so optimistic about this investment opportunity, so there is no hesitation."

Luo Yan said seriously: "You don't have to buy the house, but Fang always has to vote."

Xiong Xiaoge let out a long sigh, and said sincerely: "It took me 20 years to understand the truth, but you only need 20 days to understand it."

Luo Yan usually listened to her husband talking about the principles of investment, and she didn't answer at all, but said again: "Don't forget this matter, since you have decided, then don't waste your time."

"Only knowledge from above and foolishness from below remain unchanged." Xiong Xiaoge said with a sigh of relief, "It's not that I procrastinate and refuse to invest, it's that Mr. Fang is busy with e-commerce promotions these days, and the funds will be delivered in the second half of this month. time."

Luo Yan glared at her husband: "Who is the fool?"

Xiong Xiaoge said without hesitation, "Of course it's me."

Luo Yan nodded in satisfaction, and asked: "I saw his e-buy advertisement, but it was troublesome to me, and I had to register, and I had to wait after buying it. Actually, what do you think of this project?"

Xiong Xiaoge clicked the mouse, and what he had been looking at after eating was the e-buy website: "The project is a good project, and it is a big project with development prospects. It remains to be seen how it will be implemented."

"You mean it might fail?" Luo Yan asked.

Xiong Xiaoge nodded first and then shook his head: "When Fang Zhuo is the manipulator, then the level of measurement of success or failure of the project will naturally change. Success for ordinary people may be failure for him."

"We approached this project as the Amazon of the East."

"As far as I'm concerned, even if you can't become the Amazon of the East, there shouldn't be too much of a gap. This is considered a success."

"Well, this is my personal expectation for Fang Zhuo, IDG's standard is not like this."

Luo Yan complained: "Okay, you speak very rigorously."

Xiong Xiaoge has been observing e-buy's big promotions since yesterday. He pulled his wife over with great interest, pointed to the order information on the screen, and said, "Yesterday I grabbed a coupon worth 200-100. I bought it." 5 books, look, look, the background shows that the warehouse is processing, and its logistics tracking is really good, step by step is very clear, but I don’t know when it will be received.”

Luo Yan was noncommittal, her interest in this had quickly lost.

Xiong Xiaoge chatted for a few more words, and said somewhat resentfully, "I'll go out later."

"Aren't you resting today?" Luo Yan wondered.

"I snatched a coupon for an electronic product just now and bought a Sony camera. This time I won't wait for their delivery, but try the self-collection process." Xiong Xiaoge said righteously, "As an investment People, I have to experience the important process of the project deeply, so that I can better evaluate its real state."

Luo Yan glanced at her husband: "If you buy a camera, just buy it."

Xiong Xiaoge laughed.

Soon, in a good mood, he went out and drove to the offline store of Tesco, which was also the headquarters of the former Dazhong Electric in Beijing.

According to the display of my personal backend, this is a self-lifting point.

The order for the Sony camera was placed at nine o'clock, and only 15 minutes later, the store that was available for self-pickup was displayed in the background. This speed surprised Xiong Xiaoge.

From yesterday to today, he feels that e-buy has many details worth savoring. The display of the logistics link is impressive, and the quick response of the self-pickup store seems to reflect the online and offline system integration capabilities of e-buy.

Otherwise, if the customer arrives at the self-pickup point excitedly, if there is no stock, it will definitely lose a lot of points.

As far as the current domestic e-commerce development is concerned, brands such as Taobao, eBay, and Dangdang are already quite mature, but e-buy's B2C seems to have a different vitality, and it does not follow the rules of those predecessors.

At ten o'clock in the morning, Xiong Xiaoge arrived at the former headquarters of Dazhong Electric.

There is no longer the signboard of "Dazhong Electrical Appliances" here, and it has been changed to "Easy Shopping Appliances" from the outside to the inside.

Today is Wednesday, a working day, but there are much more customers in the store than Xiong Xiaoge expected.

He did not go up to the pick-up process immediately, but observed the situation and found that many of them were "self-pickup" customers like himself.

However, many customers did not mention small items like the cameras they bought. They bought large items such as refrigerators and color TVs, which required the help of staff to carry them in and out. It was really busy.

Xiong Xiaoge was simply greeted when he entered the door, and then ignored, but considering how busy it is today, it is understandable.

He observed with great interest, and then browsed the products in the store, and it took nearly an hour before he went up to line up to pick them up.

The process of picking up the goods is not complicated. There is a notebook at the cash register to log in to the account, and the payment can be made online or offline by cash or credit card.

After Xiong Xiaoge queued up, he logged in to his account, looked at the order, paid with his card, got his camera, and was reminded that he would get a new coupon on his account. The process ended in less than 10 minutes.

This……

This is easier than I imagined.

He took the latest Sony camera, moved away from the laptop, took two steps, and asked the tall and thin staff who seemed to be the store manager: "If I don't pick it up, how long will it take for me to get it? "

The tall and thin man replied directly: "The delivery address is our capital, right? You bought a Sony camera? You should get it in one to two days."

Xiong Xiaoge was taken aback: "So fast?"

"E-buy has a first-level storage center in the capital. Our stores are equivalent to small warehouses all over the city. Sony cameras have a great discount this time. However, even so, its sales should not be many. After all, the goods are not used. Call it from the outside, it will be faster." The tall and thin man explained.

Xiong Xiaoge pondered: "Then what if I buy the best-selling one?"

"In terms of scoring, it generally takes three or four, four or five days longer if it is transferred from an out-of-town warehouse or even shipped from the manufacturer." The tall and thin man estimated.

Xiong Xiaoge nodded, feeling that the staff's attitude was quite good, he said, "I'll go shopping again."

The tall and thin man backed away with a smile, not disturbing the fat gentleman's mood.

Xiong Xiaoge was wandering around with his camera in his hand, guessing the sales that e-buy's Double Eleven could achieve this time. It is said that it will be announced after the three-day event ends. I don't know if it will be faked according to Mr. Fang's temperament?

After all, this promotion is not only an internal matter of e-buy, but also because of the competition between Mr. Fang and Mr. Huang.

Speaking of which, Tesco is a new e-commerce brand that just launched in the first half of this year. As a result, it was first named and competed by Dangdang, and then it was regarded as the number one enemy by Gome. This made many people startled.

Even if it's Boss Fang, even if he has money and ability, that's not the case, right?
Now, this Double Eleven is the moment to verify the eyes of Dangdang Li and Gome Huang.

E-buy obviously spent a lot of energy, what kind of battle can it come up with?
Xiong Xiaoge stopped and stopped in the store, going around and around, and it was noon in a blink of an eye, and the traffic dropped.

He actually picked a new LCD TV from Meiling.

It can be seen on the e-buy website that this time it is promoting Meiling's LCD products, but I didn't pay much attention at that time. Now I can really see the real thing offline, and it feels quite beautiful.

Taking advantage of the thin and tall staff member approaching, Xiong Xiaoge pointed to the TV and asked, "Can I place an order with you? I just finished the order for the camera. Didn't it say that there is a coupon? Can it be used?"

The tall and thin man came over, looked at the model, and answered first: "coupons can be used, and orders can also be placed."

Then he said: "This is Meiling's SY130. It has been very popular recently. Not only online, but also in our stores. If you place an order today, it may really be out of stock."

Xiong Xiaoge was a little surprised: "Do you want to take the express delivery?"

The thin and tall man first went to the cashier to confirm the supply of goods, and then walked over to apologize: "Sir, this LCD TV may not be replenished in the store until the day after tomorrow. You can pick it up in the afternoon the day after tomorrow at the earliest, or you can take it home by courier. It should be the day after tomorrow or the day after tomorrow."

After noon, there were very few customers in the store, and some staff began to eat boxed lunches.

Xiong Xiaoge glanced twice and asked, "Can't you give me this one?"

The tall and thin man declined and said, "You also placed the order online. Many online customers want to see the real thing in the store before buying. This one is already the last one. After all, the item is thousands of dollars larger."

He enthusiastically promoted: "Our courier guarantees door-to-door delivery. You don't have to pick it up and have to hug it when you go back. You can also see today that many people who picked it up by themselves chose the courier after they came here."

"You can rest assured that the LCD TV will be powered on for a trial after you get home, and you can return it if you are not satisfied."

Seeing that the fat gentleman was still hesitating, the tall and thin guy said with a smile: "Our e-buy signboard is very loud, and the guarantee of logistics is our boss who personally ordered us to let him know. If you are absolutely dissatisfied, you can return or exchange. Our boss , as you may have heard, is Mr. Fang Zhuo, the richest man in the mainland."

When Xiong Xiaoge heard Mr. Fang introduced like this from other people, he suddenly felt funny for some reason.

He nodded: "I have heard, um, then I will look back."

Xiong Xiaoge decided to place an order directly after returning home, fully experiencing the process of a large express delivery.

The thin and tall man was a little disappointed. Seeing Mr. Fat took two steps, he followed up and said, "Sir, sir, wait a moment, wait a moment."

Xiong Xiaoge said unexpectedly: "Do you want to sell me the one in the store?"

The tall and thin man signaled him to wait a moment, then went to the clerk who had finished his meal quickly, exchanged a few words and then walked back: "Wait a minute, sir, let's see if we can transfer the goods."

Xiong Xiaoge was a little dissatisfied at this time, this conflicted with what he said just now.

Moreover, what I praise in my heart is the integration of e-buy's system. Shouldn't it be electronically reflected whether there is a stock in the warehouse or not?

With a straight face on purpose, he asked, "Is it in stock or not?"

"There should be, but there is no. I will apply for two coupons from e-buy for you." The tall and thin man didn't panic at all, "It's really busy these two days. If there are any omissions, please forgive me."

Xiong Xiaoge felt that he had nothing to criticize in the face of this attitude.

After waiting for about 15 minutes, a van stopped at the door of the store, and the clerk who had just left greeted his colleagues to carry a Meiling-packaged LCD TV into the store.

Xiong Xiaoge noticed a detail. The clerk was wearing Tesco work clothes when he went out just now, but he took it off when he came back.

When he got closer, he saw another detail that was more noteworthy. The "GOME" logo was impressively printed on the side of the box.

Xiong Xiaoge instantly remembered that e-buy was once out of stock by Dangdang United Publishing House, and it was ordered directly from Dangdang, which seemed to be a replica.

Follow the example?

He pointed this out with some dumbfounding, and asked again: "Gome doesn't seem to have much sales promotion, right? Isn't it a loss for you to get the goods like this? Is it your personal or the store? After you sell a lot of units, you will get extra bonuses?"

The thin and tall man didn't expect the person in front of him to observe very carefully, and said with a smile: "Our e-buy is promoting at a loss this time, and Gome also has a promotion, but the intensity is not strong. This machine is indeed losing money, and the cost in the store is shared equally. "

He added: "If we get a few more units from Meiling, it will be considered as a top-up position."

Xiong Xiaoge asked: "As for this? Are you saying that the stock will be replenished soon?"

The thin and tall man replied: "Yes, the replenishment can be done in two days, but can customers wait for two days? After you go out, you may go directly to Gome? Don't worry, we cooperate with Suning and Five Star. Those who have done joint insurance, and have communicated with the manufacturer, if there is a problem with the product through the regular channel, it will not be you dealing with the manufacturer, but we, e-buy, and the manufacturer will deal with it."

"You... You learned this when you competed with Dangdang, right?" Xiong Xiaoge found it interesting.

The thin and tall man was taken aback, but admitted this: "We learned this lesson during our internal training. This is also the corporate culture of our e-buy. We are customer-centric and I can handle it as much as possible. I will handle it for you. .”

Xiong Xiaoge felt that the conversation and handling of the person in front of him was different from that of the ordinary staff. Wasn't it to save trouble if he really changed the ordinary staff?The customers leave as soon as they leave. The traffic flow this morning is quite impressive.

He asked, "Are you the manager of this store?"

The tall and thin man smiled and said, "Intern manager, I just transferred here. My name is Wang Yanchun. If you have any problems with the product, you can contact me directly. This is my business card."

Xiong Xiaoge turned his mind and asked, "Are you transferred from Yike or Medicine?"

Wang Yanchun was taken aback, and replied, "Yike."

Xiong Xiaoge knows that this is the offline channel of large and medium electrical appliances that a group of Yike backbones assigned by President Fang have entered, and it seems that they are indeed more subjective.

He praised: "Then let's use this one. Not bad, Wang Yanchun, well, work hard, and you will definitely be able to become a regular soon."

Wang Yanchun guessed, could it be that the company made an unannounced visit?

He didn't ask much, and continued to follow the procedure.

Xiong Xiaoge watched the staff move the TV into his car, and felt that today's experience was quite successful, except for one thing, he lifted the TV on impulse and carried it upstairs with his own hands...

This is Xiong Xiaoge's one-day experience in Tesco's big promotion, and it is also a day in e-commerce activities as an ordinary consumer.

That night, he wrote down his thoughts on his blog.

"Can e-buy B2C change the ecology of home appliance chains with a Double Eleven promotion?"

"It seems difficult, the home appliance chain market is too big."

"Then can it promote this ecological change?"

"It seems so easy, it's so alive, it's impossible to ignore it."

(End of this chapter)