Reinventing the Millennium.

Chapter 703 President Fang's Class (Two in One)

The delegation of Fang Zhuo, Qiu Ciyun and Xiong Xiaoge visited Peking University and was received by the vice president, director of the school office and other leaders.

Among the group of them, only Xiong Xiaoge, who had nothing serious to do, knew the school leader, and Fang Zhuogao had to take a look at it, and Fang Zhuogao had to take a look at it. He was old and well-connected.

Fang Zhuo and the vice-principal walked in the middle, and the director of the school office next to him introduced Qiu Ciyun's relevant majors in setting up the scholarship on behalf of Bingxin this time.

A group of people stopped and walked to feel the campus atmosphere of the highest university in China.

Regardless of the large number of people or the presence of leaders, the students passing by on campus were not unusual.

Xiong Xiaoge said something beautiful at this time: "It's not the first time I have come to Peking University, but every time I come, I feel that the school's dedicated atmosphere is very good. Just for a while, I heard from the passing students that I have heard a lot of discussions about technical terms that I don’t understand.”

By the tree-lined lake, in the corridors and corridors, there are groups of three and four, chatting and laughing happily.

The intrusion of a group of people seemed to cause no disturbance at all.

Both Fang Zhuo and Qiu Ciyun nodded repeatedly.

School leaders also feel quite complacent.

However, just when they were about to enter the office, the ripples that seemed to be thrown into the lake still rippled out. Several students in a row showed surprise and surprise, and some of them walked over and then turned around to follow .

Fang Zhuo and Qiu Ciyun turned a blind eye to this, while Xiong Xiaoge chatted about the scholarship with interest.

While chatting with the school leaders, they murmured in their hearts, what happened today?
When they sat in the office, talking and chatting about professional construction, social pillars, and academic development with a smile, an uninvited guest came to visit with a knock on the door.

Associate Professor Li Zhimin of Guanghua School of Management.

"Professor Li, who is this?" The director of the school office looked at the furious associate professor, quite puzzled.

While apologizing, Li Zhimin eagerly shook hands with the benefactor: "Leaders, it's not that I'm taking the liberty, it's because the students said that Mr. Fang is here, so I can't help but thank you."

The director introduced to everyone: "Mr. Fang, Mr. Qiu, Mr. Xiong, this is Professor Li Zhimin."

Fang Zhuo let go of his hand and said with a smile: "So this is Professor Li. I have acquainted with Professor Li on the phone, and I just met him face to face today. It's a pleasure to meet you."

Li Zhimin once asked for Mr. Fang's phone number from a friend, and invited him to come to the school to explain business cases, and after being declined, he also received a promised scholarship of 100 million.

When he heard that Mr. Fang was coming to Peking University today, he immediately became excited.

One is because Li Zhimin really recognized Mr. Fang's business ability, and he has explained what he knows many times in class.

Second, the scholarship has not yet been implemented.

The two of them had never met face to face, and a million sponsorship was just a phone call away. Out of such arrogance, he was too embarrassed to call and urge Mr. Fang's assistant, but today's opportunity is really good.

It's not an unprovoked intrusion, but a relationship between them.

The atmosphere in the office became more lively.

Soon, everyone got up and went out again to perform the procedure of setting up the scholarship and take a group photo.

"Mr. Fang, to be honest, I often mention you in class, and the students have long been looking forward to your arrival. Everyone wants to hear Mr. Fang's views on commercial projects."

Li Zhimin took a group photo and brought up the old matter of the phone invitation.

Fang Zhuo repeatedly refused: "No, no, Professor Li, I'm a clumsy and stage-frightened person, and it's okay to be prepared. Doesn't it make me look ugly when I play temporarily? Professor Li, next time, next time."

Xiong Xiaoge and Qiu Ciyun looked at each other, and nodded cheerfully against their will.

The school leader also thought that was the case, and persuaded him a few words from the side.

Li Zhimin couldn't bring it up again.

But after a while, a student from the business school happened to pass by. When he saw the leader, teacher, Mr. Fang and others, he greeted them politely and sincerely, and warmly invited the well-known Mr. Fang to come to teach everyone in the afternoon.

It's fine for one student to do this, two of them, and three of them.

Fang Zhuo couldn't help laughing at Professor Li's style.

Li Zhimin saw that Mr. Fang was not disgusted, so he took advantage of the situation and said again: "Mr. Fang, I usually like to talk about Sina and Yike in class. I am sitting in the office today and saw Mr. Fang's classmates on campus. Come and tell me the news."

He took two steps, and finally said: "This is a rare opportunity, Mr. Fang, I adjusted the afternoon classes before I came, so please give us a little chat."

Seeing that the associate professor was so attentive, Mr. Fang hesitated again. The vice-principal changed his position and said with a smile: "Mr. Fang, the teacher and the students are very kind, and today's scholarship is just for them. You can chat casually on stage, which is considered to be a mutual favor. "

It's really kind.

The professor's style was also somewhat beyond Fang Zhuo's expectations, so let's just chat.

Fang Zhuo agreed, and Li Zhimin smiled happily.

He didn't drink during lunch time, and when he came to the school, Fang Zhuo didn't want everyone to get too drunk, so he gave the topic to Qiu Ciyun to talk about domestic semiconductors.

Mr. Qiu is not the kind of person who is particularly good at communication, but he is the backbone of SMIC who came to the mainland to build SMIC with Zhang Rujing. The leaders of the school heard the twists and turns and were moved.

Even Li Zhimin changed his mind after hearing this, and said on the way to class with Mr. Fang, "Mr. Fang, why don't you come on stage and tell us about the ice cores you made?"

He had barely talked about ice cores in class in the past.

"It's a long story for Bingxin, and it won't be too late when it succeeds." Fang Zhuo said with a smile, "Today's time is limited, so I'll just talk about it casually, and I don't know what you want to hear."

You have to listen to insider gossip, you have to hear how Duan Yongji got out of Sina, you have to listen to Yike’s abnormal stock price fluctuation after listing, you have to listen to how Changhong suddenly became inseparable with you, you have to listen to Shanghai Henglong Street...

Li Zhimin resisted the urge to offend, and nodded: "No matter what Fang always says, I believe they can gain something."

It's time for class.

Fang Zhuo just wanted to go in with him but was stopped again.

"President Fang, we have an entrance ceremony here, can you wait a moment, I'll invite you in." Li Zhimin made a small request.

Fang Zhuo didn't know what tricks this associate professor was playing, but he was already here, so it didn't matter.

The door of the multimedia classroom was not closed tightly.

Soon, he heard Professor Li's opening remarks, and then mentioned that he was invited as a guest.

However, what puzzled Fang Zhuo was that the reaction in the classroom turned out to be roaring laughter.

He signaled that he had only brought one assistant outside today, straightened his clothes, opened the door and walked in.

The laughter in the classroom stopped abruptly.

A group of students saw the person coming, but it was Mr. Fang who was handsome and personable.

After a brief moment of shock, the classroom erupted in exceptionally warm applause.

Fang Zhuo felt that this seemed to be the warmest welcome applause he had ever heard.

He couldn't help being a little surprised.

He has been busy for a long time, but Fang Zhuo has tried his best to avoid public exposure, whether it is an internal meeting of the company, or a negotiation with a partner. Standing on the campus podium today to receive a warm welcome, it is really special flavor.

"Hi everyone, I'm Fang Zhuo."

"The applause was very warm, and the enthusiasm made me a little confused."

Fang Zhuo told the truth about his feelings, and in a blink of an eye, he saw some students smiling. He probably guessed that Professor Li had teased him in class in the past.

He continued: "Professor Li asked me to talk a few words today. I don't have a draft, and I don't know what to say. Just now I observed it when I was outside and when I came in. Our classroom doesn't seem to have air conditioning. It's okay to have heating in winter. , isn’t it hot in summer?”

Just when everyone thought Mr. Fang was about to donate generously, they heard him say: "E-buy's Double Eleven event ended yesterday. As the boss, since I am here, I can't come empty-handed. I will give you the discount for buying Gree air conditioners later." Coupons are distributed to everyone."

Li Zhimin couldn't laugh or cry.

A student in the front row boldly expressed surprise: "Mr. Fang, I thought you were going to send us off directly."

Fang Zhuo smiled and explained patiently: "That's right. Everyone here today should be studying in a business school. I guess there may be many people who have never tried online shopping. After all, e-commerce is just a type of business."

"However, the concept of e-commerce has been very popular in the past two years. I think it is very necessary for everyone to experience its model for themselves, instead of just hearing the project framework and industry trends from the teacher's mouth."

"Whether it's a business or a business, the most important thing is to get back to the basics, and the most important thing is the feelings of the consumers. This time, you will feel the feelings."

Fang Zhuo's eloquence made everyone feel very reasonable.

Li Zhimin was completely sure that Mr. Fang was by no means the kind of clumsy, stage-frightened, unprepared person who would make a fool of himself as he said.

"Since we talked about e-buy, let's talk about it. It happened that yesterday I had a chat with e-buy's investor and my respected friend Mr. Xiong Xiaoge and Mr. Xiong Xiong. Performance." Fang Zhuo did it at his fingertips.

He talked about the experience of picking up goods in offline stores that Lao Xiong encountered.

The students listened very carefully. First, Mr. Fang's description was not too fast or slow, and second, he did not expect that someone like Xiong Xiaoge would go to the offline experience specially.

Fang Zhuo said with a smile: "The intern manager Wang Yanchun said a corporate culture of 'everything is customer-oriented', but I can see that Mr. Xiong is a little bit disapproving of this, including the last e-buy's online competition with Dangdang. There are similar operations."

"People may feel that it is more pleasant to buy goods from competitors, but our main purpose is to meet the needs of customers."

"There is no need to deny that the Internet is developing faster abroad now. Many domestic companies are learning from foreign countries, and so is E-buy."

"I visited Amazon last year and met its founder Bezos."

Fang Zhuo slowed down his speech: "He and I talked about an interesting setting. They set up a seat reserved for consumers in their meeting room. When there is any disagreement in the company, just assume There's an average consumer sitting there."

"How do consumers choose? An ordinary consumer doesn't care about your company's profits, costs, or strategies. He only cares about one thing, whether your decision is beneficial to him."

"I find this setup within Amazon interesting."

Fang Zhuo took a sip of water and said with a smile: "The interesting thing is that, as the head of the company, when I hear Bezos talking like this, I will wonder in my heart, is this seat and this chair just a formality?"

Many students nodded their heads, and they also had similar feelings.

Fang Zhuo went on to say: "I also discussed with the people in the company, they are all very smart people, they said, to truly put consumers first, just keep it in the heart directly, why do you have to use a formality. "

"But aren't people in Amazon smart?"

"Later we hired a team of former Amazon warehousing experts. I had a chat with him about this. He talked about this seat and said that he had really experienced executive disputes, and even the voting was [-]/[-]."

"In the end, the fixed imaginary consumer votes. Even the executives who have the opposite opinion have to admit that consumers will vote for the other party, and he will not care about the increase in costs."

"So, the decision in favor of the consumer passed."

Fang Zhuo thought about it and said: "This matter is still very inspiring to me. Putting consumers first and actually implementing this cognition may increase the cost of the company in the short term, but it will also bring long-term benefits. Benefit."

"E-buy's cross-selling of goods, E-buy's painstaking efforts to persuade manufacturers to carry out unified after-sales processing, E-buy's greatly reduced product profits, and E-buy's efforts to improve the logistics system are all cost-intensive things that can be passed on to other parties. .”

"E-buy may not do it."

"However, if there is an ordinary consumer sitting in our conference room, he must be excited to make a decision-Mr. Fang, do it, do it quickly, I want high-quality and low-cost products with after-sales guarantee."

Fang Zhuo spread his hands: "So, this is the direction of E-buy's efforts, and it is also the corporate culture I hope E-buy can have. The interests of consumers are destined to become the long-term interests of a company."

There was applause in the multimedia classroom. The logic of Mr. Fang and E-buy is consistent, and judging from the current actions of E-buy, it is indeed getting closer in this way.

A student asked a question: "Mr. Fang, why is Amazon not so popular in China because it attaches so much importance to user needs?"

"It pays attention to the needs of American users, not necessarily domestic users. It pays attention to domestic users, but it may not know the real needs of domestic users. It knows the needs of domestic users, and may not have the power to implement the company's competitive strategy." Fang Zhuo said with a smile, "Business Competition is multi-faceted, and foreign giants will always face a problem of localization, which is the biggest advantage of our domestic enterprises.”

"For example, Taobao is pressing against eBay. The latter's server was once set up overseas, and the seller's backend freezes from time to time. Also, eBay is unwilling to cancel the fees charged to sellers. Is it really short of that little money?"

"eBay has failed to compete with local companies in Japan and China one after another. 'Localization' is just three words, and you have to experience it with a low profile and heart."

Fang Zhuo talked a lot, and felt a little dry.

He took two sips of water and said, "I don't have anything systematic to say, let's chat casually, and if you have any questions, just ask."

As soon as these words came out, the atmosphere in the classroom became excited.

A student in the first row directly asked: "Mr. Fang, is it true that you can't sell Dangdang's stock? Why is the conflict between you and Dangdang so acute?"

Fang Zhuo sighed: "Qingzi, I regard him as a brother, and he regards him as my enemy. I also don't understand this matter. Obviously he asked me to invest, and obviously I invested in him, and obviously I still want to continue Invest in him..."

"It can only be said that there are dreams in life, each is wonderful."

Another student asked: "Mr. Fang, why did you decide to buy Sina in the first place?"

"Sina is one of the three major portal websites, but its founder was kicked out." Fang Zhuo said relaxedly, "The one who started it has no successors, so I want to try it."

The student then said: "Then you are not afraid of 'Houhu'?"

Li Zhimin frowned, considering whether to remind everyone of the friendliness of asking questions.

Fang Zhuo just smiled: "I really haven't thought about this issue, and I haven't heard of similar rumors for the time being. If you hear about it, you must encourage someone to try it. I'm not afraid to compete with others."

　It's still less than 200 votes to round up...Did you forget to vote~
　　
　
(End of this chapter)