Reinventing the Millennium.

Chapter 702 Working Together (Two in One)

The Double Eleven promotion is over.

从10号的晚上10:30到13号的晚上10:30，持续三天的全网首个电商平台全面促销活动的落下帷幕让许多消费者仍旧觉得意犹未尽。

E-commerce is booming in China, but it's still not popular.

This time, e-buy's multi-channel and multi-faceted publicity made many consumers try to use online shopping for the first time.

The reason is cheap.

What e-buy B2C implements is the slogan that has been around for a long time - there is no middleman to make the difference.

The sales of electrical and electronic products in the market often go through several layers of channels, and each channel must earn more or less money, and it is another layer when it is implemented in the terminal store.

For the computers and computer accessories products that sold well in this event, e-buy’s domestic demand continues to rise. However, due to factors such as models, accessories, and second-hand mixing, the profit margins in traditional computer cities are particularly large.

Therefore, e-buy has cut off the vague and uncertain profit margins. Even though the focus of resources is more inclined to electrical products this time, the electronic 3C is still making great efforts.

Inexpensive, novelty, purported to be guaranteed - this has yet to be verified.

The e-buy page returned to normal that night, and many consumers were still browsing the webpage and lingering.

Some consumers who have picked up and received the goods are writing reviews seriously, and they have a strong desire to share to describe their first e-commerce promotion experience.

At eleven o'clock at night, as these consumers refreshed the page, E-buy posted a banner-style summary of their results on the most conspicuous top.

Simple, crisp, no redundant information.

—— Tesco 11, 11 million sales in 3 days!
Consumers are only surprised when they see this number, just amazed, and just lament that there are many people shopping on the Internet besides themselves, and then they are browsing, resting, and commenting.

But executives across the e-commerce industry are barely up.

They were extremely shocked when they saw this number, it only took 3 days!This sales broke 7 million?
E-buy has only been online for 9 months. What kind of results is this? !

The e-commerce executives did not fall asleep, and soon, they saw a more intuitive description simply by looking at the numbers.

Sina Finance was the first to describe e-buy's Double Eleven, and Fang Zhuo's blog was also the first to repost Sina Finance's report.

——"E-buy's first e-commerce promotion for the entire network was a complete success, with sales reaching 7.12 million in three days, destined to become a highlight in the history of China's e-commerce development."

——"e-buy adopts B2C, directly connects enterprises and consumers, and successfully creates an advanced domestic e-commerce model."

——"Compared with the current B2C companies in China, E-buy has boldly adopted electrical and electronic products as its main products. This time, the Double Eleven event has also successfully proved the correctness of its strategy."

——"We take Dangdang.com as a comparison. This year's Dangdang.com's annual revenue is estimated to be 4.5 million. E-buy has achieved nearly twice the result of Dangdang in just three days."

Sina Finance's extensive report, many of which have praises, also pointed out that e-buy is still facing challenges in logistics transportation, express delivery experience, and after-sales guarantee.

Fang Zhuo's blog received many comments immediately after reposting this article.

The Double Eleven promotion this time also focused on online sites like Sina blogs, for example, those who successfully robbed houses within three days attracted a lot of attention in the blogs.

"Nearly twice as much Dangdang? That's amazing!"

"Can you get extra coupons by commenting here?"

"Online job hunting, Yike needs talents, please contact me if Mr. Fang sees it."

"I hope every day is Double Eleven!"

Ordinary consumers flocked in, and the e-commerce practitioners who were shocked also quickly noticed Mr. Fang's blog.

The QQ-style blog space launched at the beginning of this year did not shake the development of Sina blogs with public domain traffic. Instead, it became more vigorous due to the cultivation of grassroots, celebrities, and various events, making the word "blog" almost certain to become the hot topic of the year in 2005. word.

Fang Zhuo and Lao Xiong saw a familiar name appearing in the comment section of the blog.

To be honest, Fang Zhuo didn't want to read it. Even the reposting of Sina Financial News was instigated by Lao Xiong's enthusiasm. In the end, the president of IDG personally operated it with a laptop.

Different from Fang Zhuo's perception of new online media, a large group of people, including Lao Xiong and others, like blogging as a form that can be shared with many people. This is also a more free exploration and experience in today's era.

It is worth mentioning that this is also the reason why Lao Xiong persisted and urged Zhihu to launch in China again tonight. He can't wait to see if the question-and-answer community can make waves on the Internet.

"Hey, it's a verified account. This one is real, this one is real." Xiong Xiaoge stayed in front of his notebook to search and broadcast in real time, "It's Ali's Sun Tongyu, he is the president of Taobao, and his comment is' Great, really great'!"

Fang Zhuo drank tea, read the report, but did not respond.

Xiong Xiaoge continued to enjoy himself: "And Peng Lei, is this Sun Tongyu's wife? She also commented, saying, 'Double Eleven is really good, and it is the first of its kind for domestic e-commerce', hey, Mr. Fang, do you have a good relationship with Ali?"

Fang Zhuo answered this question: "Ali and Taobao are busy working on eBay, and they don't think e-buy is a threat. Ma Dian is in C2C, and he is not interested in B2C."

Xiong Xiaoge looked back and said, "It won't be so after today, not to mention the establishment of your national warehousing and logistics system, just a double eleven result is enough to rank among the first-tier domestic standards."

He continued without waiting for Fang Zhuo to speak: "Although this is inseparable from Suning's cooperation, your continuous logistics construction, and the supplement of the acquisition of Dazhong Electric, everyone must pay more attention to this dazzling double Eleven results."

Fang Zhuo was stunned: "Well, you have said everything."

Xiong Xiaoge, who was logical and meticulous, continued to hang out under Mr. Fang's blog with Mr. Fang's computer, and soon saw Ma Huateng's name, and said in surprise: "Ma Huateng started a QQ blog by himself, do you still have certification? "

Fang Zhuo said calmly, "I still use his QQ."

Xiong Xiaoge thought about it, too, and he read Ma Huateng's comment: "'Admiration, worth learning, and looking forward to Mr. Fang sharing experience', what experience to share? Write it in a blog?"

"No, Ma Dian held a domestic e-commerce exchange meeting in Yiwu in December, probably referring to that." Fang Zhuo replied.

Xiong Xiaoge nodded, and suddenly saw Li Guoqing's evaluation, and was even more surprised: "Li Guoqing is also certified on your blog? He said, 'Don't compare Dangdang with watered-down data'."

Fang Zhuo is silent, it has to be Qingzi.

He thought for a while, and discussed with Lao Xiong: "Who wrote this report on Sina Finance, isn't the wording unfriendly?"

Xiong Xiaoge agreed with this, and said: "Maybe I wrote it in anticipation of your intentions. After all, you guys fought Dangdang once, but it was nothing. This is an objective description. Dangdang will not be able to do 5 million this year. It also can’t make out the battles of Double Eleven like your e-buy.”

E-buy worked desperately on warehousing and logistics, and joined forces with Suning, Five Star, Gree, Changhong and other companies to make this Double Eleven.

For Dangdang, its full-category strategy that stopped last year cannot support such a large-scale marketing. In the current environment, it is impossible to increase revenue simply by selling books.

"Then ignore him and let him go." Fang Zhuo has changed his way of dealing with the world, and "being kind to others" is always on his mind.

Xiong Xiaoge glanced at Mr. Fang in surprise, and praised him in his heart for being different from the past.

He continued to pick out the comments he knew, while Fang Zhuo listened to each other indifferently.

After reading like this for a while, Fang Zhuo's cell phone rang.

"Wait a minute, old bear, be quiet, Bank of China is on the phone."

Fang Zhuo signaled the old bear to stop making noise, and answered the call from President Li.

In the evening, the acquisition team reported the negotiation with the Bank of China. I thought that President Li would have a call, but I didn't expect it to be so late.

"President Li, are you still asleep?" Fang Zhuo greeted first.

President Li said wearily: "Just after the meeting, I went downstairs and got into the car."

Fang Zhuo looked at the time, it was already twenty past eleven.

He was in awe: "President Li, you are already supporting the work of the bank with your body, but you must pay attention to your health. All the big and small affairs in the bank are pointed at you, and the listing of our Bank of China is also pointed at you."

President Li smiled and said: "My body knows it by itself, there is no other way, and I can withdraw when my wish to go public is fulfilled."

Fang Zhuo immediately said: "President Li, if nothing else, just the determination and ability to turn the tide in a difficult situation. In our country, I haven't seen many people like the president. You can't retreat, good days are behind you .”

President Li loves to hear this. Who doesn't boast about "turning the tide" this time?
He said a few words modestly, and started to get down to business: "In the evening meeting, we initially decided to go to Xiangjiang for an international roadshow in early February next year. Mr. Fang, how is it? Don't think you have cooperated with ICBC early, our Bank of China is faster than them. "

Fang Zhuo turned his head around, and heard the meaning of the opposite party, which meant that he wanted to go too.

He didn't answer the question, but only praised the efficiency of the Bank of China, and also talked about the business cooperation between Deutsche Bank and the others.

President Li patiently listened to this, and still said: "This road show in February, we are the first girls to get on the sedan chair, Mr. Fang, you have to give us some pointers. It's best, let's support the scene together."

Fang Zhuo laughed and decided to be straightforward: "President, the road show is a big deal. I believe that Goldman Sachs and Deutsche Bank can arrange it properly. I was also arranged by Goldman Sachs for Yike last time. The president of Xiangjiang also knows I have a bit of a quarrel with the Li family, if I go, it won't be good if something really happens."

President Li said seriously: "If the cooperation fails to make trouble? Mr. Fang, you are too worried. This road show of Bank of China can be said to be watched by all domestic banks. How dare he cause trouble? Mr. Fang, I sincerely invite you to participate. "

Fang Zhuo thought for a while, and it made sense, everyone was staring at him, and Jiacheng wouldn't be so shameless.

He agreed: "Since President Li invited me, and I have leaders covering me, I dare to venture into the dragon's pond and tiger's lair."

President Li laughed out loud when he heard such remarks. He is part of the system, so he doesn't think there will be any problems with this trip.

The conversation between the two ended and the Xiangjiang Roadshow in February next year was scheduled.

Fang Zhuo thought about it for a while, and suddenly found that the old bear was still there.

He chased the guests and said: "Old Xiong, it's so late, go back and rest, there will be more specific data analysis tomorrow, let's watch it together when we visit Peking University."

Xiong Xiaoge said in amazement: "Yo, it's so late, I won't go back tonight, we will go directly to Peking University tomorrow morning."

Fang Zhuo hesitated and said, "Then you make do with the night next door tonight? You have to talk to your sister-in-law."

Xiong Xiaoge nodded, and while dialing the phone, he said, "Yes, I have to speak up, just right, she is very concerned about the house, so you can also say a few words."

Fang Zhuo was a little startled, but soon chatted with Mrs. Xiong who was on the phone about Yongke Real Estate, and also talked about Mingtian and Lao Xiong's work trip.

When the call ended, he saw the back of the old bear leaving, and felt quite unexpected.

Old Xiong is actually such a person who respects and loves his wife.

……

The trip to Peking University on the 14th was with Bing Xin Qiu Ciyun.

Bingxin is extremely thirsty for talents, and has successively set up many scholarships in domestic schools with related majors, and it is the same for Peking University this time.

Fang Zhuo was afraid that Mr. Qiu was not famous enough, so he followed along and listened more to Bing Xin's work progress.

However, before he arrived at Peking University, Xiong Xiaoge, who was in the car with him, reminded the new news——Li Guoqing specially wrote a blog post about Tesco’s Double Eleven promotion data, thinking that this was absolutely impossible, and also expressed his dissatisfaction with Sina Dissatisfaction with financial coverage.

——"It's fine if there is a problem with the data. What does Sina Finance mean? They are just trying to catch us? Just because I got a book with you, Mr. Fang, and have been staring at it? Extremely imprecise, extremely irresponsible !"

After reading it, Xiong Xiaoge asked, "What should I do? Do you want to issue a statement?"

Fang Zhuo pondered.

Xiong Xiaoge suggested: "Why don't you block his account."

Fang Zhuo: "?"

He said angrily: "It's just a few words, but Qingzi has such a big mouth, if he doesn't respond to him today, he will be interviewed by the media tomorrow, talking about Sina Finance and e-buy data."

"Bring me the notebook, I'll go back and forth."

Fang Zhuo took the notebook from Old Xiong, pondered for a while, and directly named Li Guoqing in the title.

——"Qingzi, I know that you are very upset to see that e-buy's three-day revenue far exceeds Dangdang's one-year data."

——"But you should turn your unhappiness into motivation, and you must be determined to make Dangdang a success. I am the person in the world who most hopes that you can make Dangdang a success. I still can't sell Dangdang shares!"

—— "As for the report of Sina Finance, I apologize to you on behalf of the reporter. He is too young to know that the rigor of the data is very important."

——"According to a shareholder surnamed Xiong who did not want to be named, Dangdang's revenue this year was 4.5 million. Therefore, the report cannot say that it is nearly doubled. This is too imprecise and irresponsible."

——"I will let him modify it to 1.58 times, and I will definitely satisfy you, Qingzi."

——"Stop arrogance and impetuosity, and work together."

The shareholder surnamed Xiong read Mr. Fang's announcement and asked, "Will it be a little bit of a loss? Isn't it to be kind to others?"

Fang Zhuo sighed: "Being kind to others falls to the office."

The car arrived at Peking University, and Li Guoqing's reply also arrived.

Li Guoqing: "Compare the watered-down data with Dangdang's real revenue, Fang Zhuo, you are the only one who can do this!"

Fang Zhuo frowned, and said to Old Xiong, "He really doesn't believe it."

Xiong Xiaoge asked, "How?"

Fang Zhuo hurriedly updated his blog before getting out of the car, and replied, "Qingzi, I still like the way you called me late at night to ask me to invest. Pay more attention to Dangdang."

Li Guoqing, who was also in the capital, watched the surge of comments and the clear attitude of the onlookers. He was silent for a long time, and updated the last blog: "Don't call me Qingzi."

Li Guoqing logged off the blog and vowed to let President Fang sell Dangdang's shares!

(End of this chapter)